1. Open Innovation Meets Social Media
Social Business Forum
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
@lindegaard

4. “But [the engineer] stopped me and said: ‘These people are actually important
to have outside of Google. They’re very Google people that have the right
philosophies around these things, and it’s important that we not hire these guys.
It’s better for the ecosystem to have an honest industry, as opposed to
aggregating all this talent at Google.’”
Bradley Horowitz, VP, Google

12. THE KEY CHALLENGES
• From outcomes to corporate innovation capabilities
• We don’t get it. We are too old!

14. THE KEY CHALLENGES
• From outcomes to corporate capabilities
• We don’t get it. We are too old!
• Where is the value?
• SOCIAL MEDIA CAN:
 Get you attention from potential partners; beat the competition
 Bring you recognition as a thought leader
 Help you become preferred partner of choice
• = MORE OPPORTUNITIES
• OK. We get it – but how do we do it?

15. QUESTIONS?

16. STATUS QUO

20. VISIONARIES

24. GETTING STARTED
• Start with a vision (2 years out), then make it tangible
• Build social media understanding and competence
• Form a team with internal, external members
• Identify key obstacles and influencers and develop a strategy
on how to “influence” them
• Build a process for developing and sharing content and
business opportunities
• Develop a strong story line for communication efforts

27. DO YOU HAVE THE RIGHT PEOPLE?
• A shift of power is taking place

29. DO YOU HAVE THE RIGHT PEOPLE?
• A shift of power is taking place
• You need leaders with the right mindset which enables them to
find the right operational people
• Ideas can come from everywhere. Customers don’t care.
Corporate innovation people will become facilitators and
integrators
• New mindset and skills are needed in the future of
innovation – holistic approach, networking and communication

30. QUESTIONS?

31. Open Innovation Meets Social Media
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
@lindegaard

34. LESSONS FROM A WORKSHOP 1/2
• TWO ASPECTS OF SOCIAL MEDIA:
• Communication of relevant messages
• Collaboration including sharing of ideas and solutions
• DIFFERENT MATURITY LEVEL, SAME CHALLENGES
• Lack of time, resources and funds
• Differences between corporate and personal efforts in
social media
• How to be an effective community builder – knowing what
works and doesn’t work
• KEY DISCUSSION TOPICS:
• How to develop a social media strategy
• What are some social media best practices
• How to effectively bring in external entities to ideate for you
• How to screen and prioritize ideas

35. LESSONS FROM A WORKSHOP 2/2
• STRATEGY THOUGHTS
• What could be achieved?
• What should be achieved?
• How much time can be devoted daily?
• What is realistic versus not realistic today and then
tomorrow
• How can an effective destination site be created?
• What are the risks in moving aggressively with social media
tools?

36. OTHER REFLECTIONS
• It is about INVOLVEMENT and how to co-create better
outcomes.
• Communities is the future of innovation. Corporate sites will
evolve from the likes of P&G to the likes of SAP and Ingenuity
Working.
• Marketing has taken over crowd-sourcing for now. Innovation
units need to improve at this.

37. OPEN INNOVATION EFFECTS ALL INDUSTRIES, BUT…
• …Impact is faster in industries with short product
development cycles, less need for IPR and less need for capital.
• Where is your company?
FMCG LG MEDTRONIC PHARMA
INTUIT GE NOVOZYMES INTEL
SAP

38. THE VALUE
• Better access to and interaction with stakeholders
• Feedback loop on ideas and projects
• Business intelligence
• Marketing and promotion of projects and innovation outcomes
• Thought leadership activities
• Training on innovation skills
• THINK 2 YEARS AHEAD