November 2014 webinar Digital Advertising TNT with Mary Lou Song of Fuel451

•

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Mary Lou Song, co-founder and CEO of video advertising platform Fuel451, takes us through how small business can use the power of ad technology along with their video content to help them find more customers – without breaking the bank.

Negócios

FUEL451
YOUR BUSINESS
&
YOUR CUSTOMERS
AD NETWORKS
&
NEW CUSTOMERS
CUSTOMER
DATA
TRACKING
CUSTOM
ALGORITHM
OPTIMIZATION

1. Track your customer data
Retarget and then do more by tracking their DATA.
• Onsite activity
• Ads
• Offsite activity
• Devices
• Everything else

2. Reach new customers
Pre-target and target people who MATCH your
UNIQUE CUSTOMER ALGORITHM.
• Online ad networks
• Video ad networks
• Mobile ad networks

3. Optimize your advertising
Use technology to AUTOMATE optimization and to
make constant and never-ending IMPROVEMENTS.
• Faster decisions
• Easy testing
• Efficient budgeting

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