20. 35-50% of sales go to the
vendor that responds first.
Source: InsideSales.com
21. 66% of buyers indicate
“consistent and relevant
communication provided by
both sales and marketing
organizations”
is a key influence in choosing a
solution provider.
Source: Genius.com / DemandGen Report
22. Segmented emails
receive
50% more clicks.
Source: MarketingSherpa
23. Nurtured leads have
9% higher average
deal size
and 23% shorter
sales cycle
Source: Market2Lead
29. Blog Lead
Website Nurturing
Landing
Pages
Email Lead
Mgmt
SEO
Analytics
Social
Media
30. Blog Lead
website Nurturing
Landing
Pages
Email Lead Mgmt
SEO
Analytics
Social
Media
31. Visitors
Leads
Map Marketing Efforts to Every
Stage of the Sales Funnel
Customers
32. Visitors
Webinar: 12
Quick Tips to
Search Google
Like an Expert
Leads Blog Post: Think Like a
Publisher:
3 Tips to Generate
More Leads
Success Story: Software
Company Doubles Organic
Traffic and Grows Lead
Conversions with HubSpot
Customers
33. 1 MoFu
CRM Sync
DeDup
Lead revisit notification to SR
34. 2 MoFu
Import 50k
Import Custom
.cs
v
CRM Sync
DeDup
Lead revisit notification to SR
35. 3 MoFu
Import 50k
Import Custom
.cs
Social Media Match v
CRM Sync
DeDup
Lead revisit notification to SR
36. 4 MoFu
Import 50k
Import Custom
.cs
Social Media Match v
Segment
Segment Custom
CRM Sync
De Dupe
Segment
Lead revisit notification to SR
37. 5 MoFu
Import 50k
Import Custom
.cs
Social Media Match v
Segment
Segment Custom
Email 50k
Email images CRM Sync
De Dupe
10 Templates Segment
Scheduling
Mobile Social
Lead revisit notification to SR
38. 6 MoFu
Import 50k
Import Custom
.cs
Social Media Match v
Segment
Segment Custom
Email 50k
Email images CRM Sync
De Dupe
10 Templates Segment
Scheduling
Mobile Social
Lead revisit notification to SR
39. 7 MoFu
Import 50k
Import Custom
.cs
Social Media Match v
Segment
Segment Custom
Email 50k
Email images CRM Sync
De Dupe
10 Templates Segment
Scheduling
Mobile Social
Lead nurture lists Lead revisit notification to SR
>1 Nurture per lead
+1 Lead to campaign
Customize timing & freq
API
40. 8 MoFu
Import 50k
Import Custom
.cs
Social Media Match v
Segment
Segment Custom
Email 50k
Email images CRM Sync
De Dupe
10 Templates Segment
Scheduling
Mobile Social
Lead nurture lists Lead revisit notification to SR
>1 Nurture per lead
+1 Lead to campaign
Customize timing & freq
API
Salesforce Connector
41. 9 MoFu
B
.cs
v
CRM Sync
De Dupe
Segment
Lead revisit notification to SR
51. USER ACTIVITY
INBOUND
MARKETING
Kirsten EXPERIENCE
CUSTOMIZED
for Kirsten
f+ Facebook Follow Opt Out
Service Chat
Page Visits
Social
Favorites Mobile Activity Web
SMS
Tools & Apps
51
55. INBOUND
MARKETING
EXPERIENCE
MIKE CUSTOMIZED
For Mike
f+ Facebook Follow
Purchase Hx
$
Email
Page Visits
Social
Webinar
Blog Sub Web
Mobile
Tools & Apps
55
57. Increasing Trial Usage
Lead Starts
15 Day Trial
1 Week Left IF
Welcome Email Not logged in
and
Not upgraded
IF
1 Day Left
Not logged in
7 Day Trial and
Reminder Email Not upgraded
1 Day Trial
Reminder Email