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Building Community for Traditional
            Business

        Lauren Vargas, @VargasL
  Community Management Strategist, Aetna
         VargasLMV@gmail.com
Community?
Community is…




                …the new black.
Take Responsibility
Claim Your Sandbox
Art and Science of Listening
Need/Want Recognition
Information Search
Evaluation
Purchase/Decision
Cognitive Dissonance
Build Structure
Stories through Workflow
Strike a Balance
Brand Engagement
Industry Engagement
Content Curation/Creation
Internal Engagement
Health Trends
Provide Value
Build a Toolkit
Check. The. Box. Thinking
Chameleon Effect
Embracing Ensemble
Questions?


      Lauren Vargas, @VargasL
Community Management Strategist, Aetna
       VargasLMV@gmail.com

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Lauren Vargas - Building Community for Traditional Business