8. 8
追隨潮流
期待突出
⼿機依存
價格敏感
台灣⼈ | 想與眾不同,同時⼜希望被他⼈接納
Which of the following things are important to you?(Important to me)
資料來源: Global Web Index (G.W.I.)市調資料庫 , 2019Q4-2022Q3
價值觀濃度 | 與全球⼈⼝相較
被他⼈接納
希望在⼈群中突出
學習新技能
樂於助⼈
與家⼈相處
正⾯積極的態度
挑戰⾃我
功成名就
-20 -10 0 10 20 30 40
-11.4
-6.1
-3.4
-1.6
3.6
6.8
10.3
38.5
9. 9
121.6
瀏覽潮流話題
106.5
跟上最新資訊
101.5
追蹤名⼈/網紅
資料來源: Global Web Index (G.W.I.)市調資料庫 , 2019Q4-2022Q3
Which of the following do you feel describes you? (Which of the following do you feel describes you? )
Which of these things are important reasons for you using the internet?
What are your main reasons for using social media?
使⽤社群媒體原因 使⽤網路原因
使⽤社群媒體原因
台灣⼈網路⾏為更偏好追蹤流⾏⽂化,
期待跟上潮流,獲取最新資訊
139
被他⼈接納
Index
10. 10
109.2
分享⾃⼰的⽣活
123.3
增進知識與技能
102.5
幫助提升⾃我形象
資料來源: Global Web Index (G.W.I.)市調資料庫 , 2019Q4-2022Q3
Which of the following do you feel describes you? (Which of the following do you feel describes you? )
Which of these things do you want brands to do?
What are your main reasons for using social media?
使⽤社群媒體原因 期待品牌作為
期待品牌作為
台灣⼈更喜愛分享⽣活,
但希望有品牌幫忙營造⾃我形象
110
希望在⼈群中突出
Index
16. 智慧財產權聲明
All ideas, designs and concepts detailed in this proposal have been developed exclusively by SoWork Marketing Consulting Firm
(摘星社群⾏銷顧問股份有限公司) and are considered by SoWork Marketing Consulting Firm (摘星社群⾏銷顧問股份有
限公司)to be of a proprietary nature. These ideas and concepts remain the property of SoWork Marketing Consulting Firm(摘星
社群⾏銷顧問股份有限公司).
In this respect, readers must honor our proprietary rights to the content of this proposal and refrain from all use, duplication or
disclosure of its contents for any purpose other than to evaluate this proposal. Unauthorized use, duplication or disclosure of these
ideas and concepts in any respect is strictly prohibited.
16