Youtility: Why Smart Business is about Help not Hype.

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SoMeTourism

#SoMeT13US Session. Presenter: Jay Baer, Convince and Convert, @JayBaer

Negócios Tecnologia

YOUTILITY

Why Smart Marketing is
About Help not Hype

#SoMeT13US

@jaybaer

The difference
between helping
and selling is just
2 letters
#SoMeT13US

@jaybaer

Youtility is
marketing so
useful, people
would pay for it
#SoMeT13US

@jaybaer

Be a farmer, not
just a hunter

#SoMeT13US

#Infusioncon

friend of mine awareness
YoutilityBook.com

@jaybaer

@jaybaer
@jaybaer

Personal and
Commercial Collision
#SoMeT13US

@jaybaer

You are
competing for
attention against
everything
#SoMeT13US

@jaybaer

Number of Blogs (in millions)

35

173

2006

2011

#SoMeT13US

@jaybaer

If you create
Youtility, your
visitors will keep
you close
#SoMeT13US

@jaybaer

Friend of mine
awareness is
replacing top of
mind awarness
#SoMeT13US

@jaybaer

3 types of
Youtility
#SoMeT13US

@jaybaer

1. Self-Serve
Information
#SoMeT13US

Sources Needed Before Making a Purchase

5.3

10.4

2010

2011

#SoMeT13US

“In 2012, 66% of
leisure travelers said
they plan to spend
more time
researching travel”
Google, 2012

@jaybaer

if you make a bad decision now, you’re just lazy
#SoMeT13US

@jaybaer

Average new customer reads 105 pages
@jaybaer
#SoMeT13US

@jaybaer

Relationships are
created with
information
not people
#SoMeT13US

@jaybaer

2. Radical
Transparency
#SoMeT13US

@jaybaer

Trust is the prism
through which all
business success
must pass
#SoMeT13US

@jaybaer

Promote your
destination less.
Teach about your
destination more.
#SoMeT13US

@jaybaer

3. Real-Time
Relevancy
#SoMeT13US

@jaybaer

Give yourself
permission to make
the story bigger
#SoMeT13US

@jaybaer

How to
create
Youtility
#SoMeT13US

@jaybaer

We are
surrounded by
data, but starved
for insights
#SoMeT13US

@jaybaer

How Can You Address
That Need?
#TAIC

@jaybaer

Monthly Active Instagram Users (in millions)

50

Twitter:
232 Million

150

Feb 2013

Sept 2013

@jaybaer

Market Your Marketing
#SoMeT13US

@jaybaer

Content is fire,
social media
is gasoline
#SoMeT13US

@jaybaer

Use social to
promote Youtility
first, destination
second
#SoMeT13US

“Useful articles are
forwarded 30% more
often than average.”
Contagious, 2013

@jaybaer

Youtility is a Process
Not a Project
#SoMeT13US

@jaybaer

Inspiration doesn’t
respond to
meeting requests
#SoMeT13US

@jaybaer

Is your marketing
so useful, people
would pay for it?
#SoMeT13US

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