Presenter: Luke Weinman IV, South Shore CVA

1. MOBILE DO’S & DONT’S
A GEO-CENTRIC APPROACH TO MOBILE SUCCESS

2. WHO IS THIS GUY?
Luke Weinman IV
34 years old
Purdue University Calumet Graduate
Chief Technology Officer
Oversee CRM, CMS, PPC, SEM, SEO, IT and (add acronym
here)
12 years with CVA
2 Great Kids!
Wonderful Wife!

3. LIFE WITH MOBILE?

4. LIFE WITH MOBILE?

5. LIFE WITH MOBILE?

6. LIFE WITH MOBILE?

7. MOBILE GROWTH

8. CRAZY STATS

9. AT DISNEY WORLD!!!

11. CAN’T IGNORE IT!!!

12. A QUOTE

13. MOBILE SEARCH

19. MOBILE WEB vs. MOBILE APP

20. MOBILE WEB – DONT’S
Don’t assume your site is mobile friendly
Don’t cram too many items on your page
Don’t have impossible navigation
K.I.S.S.
Don’t not exist
Mobile SEO

21. MOBILE WEB – DONT’S
Watch URL shorteners
http://goo.gl/9k8f5z
http://goo.gl/9K8F5Z

22. MOBILE WEB – DO’S
Do know your goals
Do know your audience
Do test you site as a consumer
Do allow for action
People don’t surf on mobile sites, they ACT!
http://thebootstrappersguide.com/images/mobileinfographic-900.jpg

23. DO’s
http://thebootstrappersguide.com/images/mobileinfographic-900.jpg

24. DOES IT RIGHT
drugs.mobi
www.pcworld.com

25. DOES IT RIGHT
mobile.flightstats.com
www.pcworld.com

26. DOES IT RIGHT
m.traveltex.com
www.pcworld.com

27. DOES IT RIGHT
m.youtube.com
google.com
m.zoho.com
www.pcworld.com

28. WHERE DO I GET ONE - MOBILE
fiddlefly.com
dudamobile.com
google.com
simpleviewinc.com

29. MOBILE WEB & SEO
Google used to pass the rankings of your main site to your
mobile, but now it is going to have to rank on its own,
Hummingbird Update shifts search to more conversational phrases instead of
focusing on particular words in a search

30. MOBILE WEB & SEO
1.
2.
3.
4.
5.
Be A Search Psychologist
Think Social-first, Mobile-second
Know Where Mobile Searches Are Going
Size Matters
6.
7.
8.
9.
10.
Link Location Matters
-to-Call
Use Rich Content Sparingly
Apps vs. Mobile Friendly: Intent Matters
Embrace Search Engine Crawlers
http://searchengineland.com/10-simple-tips-for-effective-mobile-seo-129100

31. APPS

32. APPS - STATS
http://thebootstrappersguide.com/images/mobileinfographic-900.jpg

33. APPS - STATS
http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/

34. APPS – CONS
More costly investment
Updating is done through multiple channels
Typically lots of maintenance
Multiple versions needed
Requires user to feel “safe” to download
Typically user needs to search for app
Special promotions needed

35. APPS – PROS
Apps can push messages
Internet not required
Usually Perform Faster on Device
Large Audience
Great with large customer base
Increase engagement
Builds customer loyalty
Users typically spend more time on apps
People are downloading more than ever

36. #5
http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html

37. #4
http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html

38. #3
http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html

39. #2
http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html

40. #1
http://www.nielsen.com/us/en/newswire/2012/state-of-the-appnation-%C3%A2%C2%80%C2%93-a-year-of-change-and-growth-in-u-s-smartphones.html

41. #1 USED

42. GOOGLE PLACES

43. GOOGLE PLACES
How do you create a Google place?
• Google “Claim Google Place”

44. APPS – WHERE DO I GET ONE
widgetbox
Mippin
the app builder

45. DO I NEED ONE

46. SITUATION
THE PROBLEM

47. SITUATION
THE PROBLEM

48. SITUATION
THE PROBLEM

49. SOLUTION
A Smarter Mobile Site

50. SOLUTION
A Smarter Mobile Site

51. SOLUTION
A Smarter Mobile Site

52. SOLUTION
A Smarter Mobile Site

53. SOLUTION
A Smarter Mobile Site

54. SOLUTION
A Smarter Mobile Site

55. SOLUTION
A Smarter Mobile Site

56. SOLUTION
A Smarter Mobile Site

57. SOLUTION
A Smarter Mobile Site

58. SOLUTION
A Smarter Mobile Site

59. SOLUTION
A Smarter Mobile Site

60. SOLUTION
Subcategory
City
Price
Keyword
Distance
A Smarter Mobile Site

61. SOLUTION
A Smarter Mobile Site

62. SOLUTION
A Smarter Mobile Site

63. SOLUTION
A Smarter Mobile Site

64. SOLUTION
A Smarter Mobile Site

65. SOLUTION
A Smarter Mobile Site

66. RESULTS – 6 Month Comparison
49,093
50,000
45,000
1,794%
Increase
40,000
35,000
30,000
25,000
20,000
15,000
10,000
2,592
5,000
0
2012
2013
May October Visits

67. GEO-CENTRIC - SUMMARY
Addresses in market & out of market.
Limits confusion on where businesses are located.
Visitors can see how close other cities are in
relation to where they are located.
Offers additional filtering features:
subcategories, cities, price, & keywords
Multiple sorting options:
map, alpha & distance
A Smarter Mobile Site

68. WHERE IS MOBILE GOING?

69. QR CODES ARE DEAD?
I don’t think so, but…
Misused – Yes!
Too much work?

70. QR CODES ARE DEAD?

71. AUGMENTED REALITY

72. NFC

73. NFC

74. NFC

75. DO I NEED ONE

76. QUESTIONS

77. Luke Weinman IV
Chief Technology Officer
South Shore Convention & Visitors Authority
7770 Corinne Drive
Hammond, IN 46323
luke@southshorecva.com
219-989-7770 ext. 2225