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Marketing With Wings: Redbull

Created by Sneh Ankur, NIT Agartala,during a
Marketing Internship by Prof. Sameer Marthur,
IIM Lucknow. And it deals with marketing strategy of energy drink REDBULL>

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Marketing With Wings: Redbull

  1. 1. PRODUCT VARIANT
  2. 2. TARGET AUDIENCE Males & Females of age 16-29
  3. 3. DOING IT DIFFERTLY REDBULL ANTI MARKETING STRATEGY
  4. 4. REDBULL EVENTS
  5. 5. UNIQUE, ORIGINAL &REBELLIOUS ● REDBULL FLUGTAG ● REDBULL AIR RACE ● REDBULL RAMPAGE
  6. 6. PROS N CONS ● PROS ● a)They have a clear objective and target market ● b)Have a clear message to young consumers ● c)Have proven their message to be unique, original and rebellious ● d)Publicity and advertisements have justified Red Bull as a breand among consumers ● e)Increased profit and market share ● f)Widely successful anti marketing strategy ● CONS ● a)Increased competition from its competitors ● b)It is expensive ● c)New produta added in the product line have not been much successful ● d)Targets only on youth while other segments are completely ignored ● e)Xteme sports may cause a negative brand image
  7. 7. DRAWING THE LINE Red Bull sponsorships are a good use of Red Bull’s marketing budget, but a line should be drawn on inherently dangerous sports or events. While stunts such as Bull Stratos could produce huge publicity for the brand if the stunt goes well, but if something goes wrong Red Bull’s name is forever attached to the tragedy. The company could be perceived as reckless and insensitive
  8. 8. SUMMARY
  9. 9. Created by Sneh Ankur, NIT Agartala,during a Marketing Internship by Prof. Sameer Marthur, IIM Lucknow.

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