SnapShot's monthly recap of the most relevant, important, and interesting news in hotel data and analytics.

1. This month’s
must reads in
Hotel Data
& Analytics
News
www.snapshot.travel news@snapshot.travel @snapshot_demand Kurfürstendamm 212, 10719 Berlin

2. With fall right around the corner, we’ve starting to see
some cool news in the hotel tech space. In time with
that, we put out our latest chart and it’s a cool one!
Check out the How To Use Hotel Data Chart that
shows how you can compare different sets of hotel data
and use it today to benefit your business.
In other news, we read some great articles on the
history of direct booking, how to build a data-driven
strategy, re-thinking the hotel package, Microsoft
making some big tech moves, and our own CEO
sharing a valuable powerpoint from his presentation at
CHAT in Shanghai earlier this month. And of course,
there’s much more. Enjoy!
Regards,
Clay, Martin, and the SnapShot team
Editorial
A monthly recap of hotel
data and analytics news

3. Find out more about what we do:
visit us at www.snapshot.travel

4. We sat down with the experts and put together a detailed chart exploring the connections
between data sets you can find at your hotel. What happens when you compare your various
types of metrics? Our Infographic can help you find out!
Read on our blog

5. Let's take a moment to walk down memory lane! Check out how metasearch engines have evolved
since the mid 1990s, in the educational infographic by Triptease.
Read on Tnooz
Direct Hotel Booking Battle:
A Historic Infographic

6. Lots of "likes" and "shares" look good in a
marketing campaign report. But do they lead to
meaningful actions by the audience? Use social
media metrics to get more detailed and
quantifiable insight.
Read on Skift
Why Do Travelers
Share on Social
Media?

7. Big data has become a buzzword so prevalent that it’s practically meaningless. At this point
the argument could be made that every company is a “big data” company. Read on to get
an idea of what I mean.
Read on Entrepeneur
6 Illusions Execs Have About Big Data

8. We take a look at the pros and cons of cloud
computing for hotels. There's no doubt it's a
revolutionary technology but is it right for all
hoteliers? Read our latest blog post to find out.
Read on our blog

9. Sometimes, the implementation of big data
analytics fails. But that's because it usually
doesn’t coincide with the business' daily
processes, nor with the decisions taken to
align actions with the company's goals.
Learn more
Three Keys To
Building A
Data-Driven
Strategy

10. Travelers want more amenities for cheaper prices, hence the promotion of packages. But on what
can hotels capitalize?
Read on Skift
How Hotels Can Drive Revenue by
Rethinking the Hotel Package

11. Did we forget to include your company on our Hotel Tech Index? We're currently working on a
version 2.0 and adding more providers and softwares! Click below to take a look and submit
your company's info at the bottom to be included before it's too late!
See the index

12. THE NEW
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My name is Toni.
I’ve been a Director of Sales and Marketing in hotels
for more years than I can remember.
I recently came across SnapShot and loved the
Analytics tool. So much so that I’m now giving
demos and helping hotels learn about it.
If you want to find out more about analytics, book a
demo today and I’ll show you how SnapShot
Analytics can help you better manage your hotel.

13. Some 40% of visits to US travel sites now come from mobile devices. Additionally, mobile accounts for 60% of destination
information searches. And, two-thirds of all watch-time for top travel videos on YouTube happens on smartphones. As
travel planners get closer to booking, smartphones continue to play a role.
More on Tnooz
Travel Needs to Design Mobile-First Journeys

14. Europe's tech scene is booming. In cities like London,
Paris, Berlin, even smaller cities like Brno, Talinn, and
others, the tech and startup communities are booming.
Check out this interesting Venture Beat article with the
facts!
Read on Venturebeat
10 Things You Didn’t
Know About Europe’s
Tech Scene

15. Our CEO, Stefan Tweraser, recently made a trip to Shanghai to attend one of China's largest tourism
conferences, The China Hotels & Tourism Conference, also known as CHAT. Check out Stefan's
presentation from CHAT on how to make the most out of enterprise data.
View on our blog

16. THE NEW
ITB BERLIN - HALL 8.1 / 127
HOTEL ANALYTICS
Learn more

17. Check out this cool infographic on Hotel Tech trends!
An informative snapshot created by Ard na Sidhe
Country House. And if you want our own take on
recent hotel tech trends, you can always check out
this blog post.
Read on 4hoteliers
Hotel Technology
Trends: Infographic

18. At this point, AI and cloud computing is growing so quickly, Microsoft is building new chips
that can keep up with the rapid pace– and building their whole system on top of them.
Read on Wired
Microsoft Has a Whole New Kind of Computer
Chip---and It'll Change Everything

19. When we think of digital marketing for hotels, often the first thoughts go to Facebook,
and probably Instagram and/or Twitter. But YouTube is more than just a viable option, it
can be a powerful marketing tool... If used smartly.
Read on HNN
Content-Rich YouTube Lets Hotels
Tell Their Stories

20. In case you missed it, here’s our recap of the top stories in hotel data and analytics from last month.
Some great reads in here including articles on hotel tech integrations, how hotels are evolving, an oral history of
travel, and our hotel tech insiders, (plus much more). Until next time.
Read on our blog
Hotel Data & Analytics News - August 2016
Our Recap from Last Month

21. At SnapShot, we believe hoteliers should have
a right to their data, and a right to use it
intelligently. That's why we built SnapShot
Analytics. Analytics is a cloud-based hotel
analytics tool that presents a comprehensive
overview of your hotel data on a powerful yet
intuitive dashboard. Everything you need in
one place: PMS data, benchmarking, pricing,
web analytics, and social media stats. Dig as
deep as you want, or keep it surface level for
immediately actionable intelligence.
Click below to learn more about us.
Learn more
About Us
Everything you need to see,
nothing you don’t.
HOTEL ANALYTICS
www.snapshot.travel
This Hotel Data and Analytics monthly news
roundup is brought to you by Clay, Martin,
and the SnapShot team.
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