SXSW Preso idea

1. The Startup Library:
Reading like an
Entrepreneur
Books and Business by Will Schwalbe &
Kevin Smokler

2. Reading? When?
"Startups take over your life.
It's not having a job because it never stops."
-- Paul Graham (Founder,Y Combinator)

3. Reading in the Startup Thicket.
Canonical
Contextual
Neurological
Case Studies/Tools.

4. Canonical
(i.e. “Developing Your Reading List”)
• Collect.
• Prioritize
• Organize
• Present
• Execute

5. Neurological (“unlocking the
Entrepreneurial Brain”)
• Stanford Study: “Fiction Boosts the Brain”
• Power of Narrative: Pitchdeck as Poetry.
• Disruption potential. Cannot disrupt
without a disruptable mind.

6. Contextual: (“Know your space, know
your people.”)
• Your business exists in space and time.
• Users are people not data points.
• Learn from the past. Know what to repeat.

7. Case Studies: The Reading lists of...
• Chris Anderson (Wired)
• Tony Hsieh (Zappos)
• Rashmi Sinha (Slideshare)
• Leah Busque (TaskRabbit)

8. Tools
•Productivity
•Reference/Retrieval
•Sharing

9. Your
Recommendations?

10. Thank you.
Will Schwalbe Kevin Smokler
@willsch @weegee