Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties. It has become a necessity for many organizations due to the constant growth of the web and more people getting connected every day. Digital marketing utilizes cost efficient methods like search engine optimization, social media marketing, and email marketing to reach a large audience and allow direct response from customers, while traditional marketing relies on proven but less measurable techniques. The goal of digital marketing is to transform leads into customers and increase key metrics for businesses.

2. DIGITAL MARKETING
“Digital marketing” is the process of building and maintaining
customer relationships through online activities to facilitate the
exchange of ideas, products, and services that satisfy the goals
of both parties.

3. HISTORY OF DM

4. Why Digital Marketing?
With the constant growth of the web, and more people getting
connected every day, digital marketing has become a necessity
for many organizations.

5. Digital Marketing vs Traditional Marketing
Traditional Marketing
•Proven techniques with
high success rates.
•Metrics for measuring
success.
•Long standing initiatives
that the public can
understand.
Digital Marketing
•Cost efficient methods of
marketing.
•Outstanding audience
reach.
•Allows direct response
from intended audience.

6. COMPONENTS
• Website design (user
experience)
• Search engine optimization
(SEO)
• Pay per click (PPC)
• Social media marketing (SMM)
• Email marketing
• Display advertising (banner ads)
• Affiliate marketing
• Content marketing
• Online reputation
management (ORM)

7. OBJECTIVE
•Grow your sales online (Sell)
•Serve and add value to consumers
online (Serve)
•Speak and get closer to consumers
online (Speak)
•Save cost online (Save)
•Sizzle and extend your brand online
(Sizzle)

8. GOAL
•Transform leads to
customers.
•Escalate Loan to Value
Ratio.
•Retrieve the customers.

9. FORMULA

10. KEY STRATEGY
•Website design.
•Search engine optimization.
•Analytics and Reporting.
•Right Integration.
•Social media.

11. An Overview

12. SKILLS

13. BENEFITS
•Scaling down of marketing costs.
•Establishing brand reputation.
•Sharing of content effortlessly.
•Amicable interaction with the customers.
•Enhanced marketing efficiency.
•Supervision of advertising campaigns.

14. CAREER OPPORTUNITIES

15. GROWTH

16. Current International Market

17. •Quick implementation.
•Instant messaging.
•Faster communications.
•More effective tools to analyze business.
•Easy to reach millions.
FUTURE SCOPE

18. LIMITATIONS
•Security.
•Delivery times.
•Cost implications.
•Information overload.
•Access to technology.

19. CONCLUSION
Digital Marketing is way better than the traditional ones. We no
longer have to peek a boo in the market for that perfect choice.
We can customise and lend a helping hand in the production of
our own products. Digital Marketing has helped evolve umpteen
companies without putting a strenuous burden on the
resources. Digital Marketing rules the present and future to
come along!

20. THANK YOU..!