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Semelhante a Employer Branding Research Methodology (20)
Employer Branding Research Methodology
- 4. Talent Attraction ‘ the new way’ The big difference between Talent Attraction ‘the old way’ and the Brand-based ‘new way’ is the introduction of… RESEARCH !!! © Copyright iNostix 2010
- 5. “ Employer Branding Employee and Market Research will become absolutely essential”. Dr. Shirley Jenner, Manchester Metropolitan University, 2009 © Copyright iNostix 2010
- 9. © Copyright iNostix 2010 Example of Research Summary Matrix 1: Understanding Organization Profile vs. Stakeholder Differences Understanding Stakeholder Differences Understanding Profile of Organization
- 10. Example of Research Summary Matrix 2: Understanding Level of Attractiveness vs. Level of Internal/External Match © Copyright iNostix 2010 Unattractive Attractive Internal/External Match Internal/External Mismatch
- 11. Contact More info about the research methodology : [email_address] www.inostix.com www.linkedin.com/in/luksmeyers © Copyright iNostix 2010