Smau Milano 2015 - Cisco

Mobility at the center of Digital Vortex
Network is the Platform for the Digital Enterprise
Matteo Masi
Sales Specialist – Cisco Systems
@masimatteo
21st October 2015

Digital Transformation: The application of information technology
 to implement innovative business models
 improve customer experience
 and/or improve operations
 that have the potential to Disrupt entire industries.
Digital Enterprise: An organization or business
 that uses technology
 as a competitive advantage
 for all internal and external operations.

Established Brands are
rapidly transforming to a
Digital Enterprise to catch up…
Disruptors or New Brands
have beat established brands
at becoming a Digital
Enterprise…
Cisco Confidential
©2015 Cisco and/or its affiliates. All rights
reserved.
Digital Enterprise Dynamics
Digital Enterprise Dynamics

• A Digital Enterprise by every
conceivable measure grows faster
and is more profitable than their
non-digital competitors…
• Operating “digitally” makes them
more agile at meeting changing
customer demands and
competitive pressures.
Digital Enterprise Characteristics
Digital Enterprise Characteristics

Digital Enterprise Critical Success Factors
• Deliver a compelling customer experience at every touchpoint…
to make money and grow brand value
• Connect previously unconnected processes, data, devices,
and users… to save money and create new business models
• Leverage Analytics to constantly improve operational efficiency...
to reduce risk and be more agile

1 - Connect the unconnected: IoT Is Here Now
The New Essential Infrastructure

Digitization Drives the Future of Mobility
Business Outcomes are driving Mobility grow
Everything Connected…. Mobile networks take center stage!
Improve Customer Experience - Increase brand relevance
Lower operating expenses and TCO
Improve network performance and reliability
Accelerate Time-to-Market for new services, Increase competitiveness
2 - Mobility

Digital Enterprise demands: Pervasive Wireless as your Primary Connectivity…
Better network utilization & performance
Better user experience
Going Beyond
802.11ac
Unique Innovation
Made Possible by
Custom Chip Set
Excellent User
Experience
Industries' Only
Modular Access Point
Leading the transition to
802.11ac
Broadest 802.11ac
Portfolio
3 - Pervasive Wireless as Primary Connectivity

Digital Enterprise demands: Flexible Deployment
Options
70%
Business say that
network operations
are holding them
back
ALIGNING IT TO THE RIGHT BUSINESS PRIORITIES
Cloud-Managed IT On-Premise Managed IT
• Rapid Pace of Business Change
• Organization is Growing Quickly
• Must Adhere to Stringent Regulations
• Broad Demands from Employees and Customers
4 - Flexible Deployment Options

Cisco Meraki Cloud Managed IT
All Managed from the Cloud
Network Infrastructure Unified Threat Management Mobile Management
Switching
Routing
WAN Optimization
V
Wireless
Bonjour Gateway
Auto VPN
Next-Generation Firewall
Content Filtering
Intrusion
Prevention
Device Management
Application
ManagementUser Management

Intuitive Web-Based Dashboard
Instant
search
Location
analytics
Real-
time
control
Wired
and
wireless
Client
fingerprints
Application
QoS
24

Network
Servers
Operating
Systems
Routers
and
Switches
Mobile
Devices
Printers
VoIP
Phones
Virtual
Machines
Client
Applications
Files
Users
Web
Applications
Application
Protocols
Services
Malware
Command
and Control
Servers
Vulnerabilities
NetFlow
Network
Behavior
Processes
Digital Enterprise demands: Security Everywhere
5 -Security Everywhere

6 - Network Analytics, Management & Programmability
E2E Network Analytics, Inventory, Management,
Troubleshooting

7
IT BEING MORE BUSINESS RELEVANT
THE MOST STRATEGIC DEMAND

Mobility is the Key
Of LoB say that
MOBILE STRATEGY
is very or extremely
important to their
objectives2
Opportunity is in Mobile
1 http://www.gartner.com/newsroom/id/1862714
2 IDC Location Based Services: A Promising Customer-Centric Solution 2014

IT Must Adapt to Impact the Business
Align IT with LoB Drive Real Time Impact Context-Driven Experiences
Movement and
Dwell Time
Staffing and Asset
Management
Emergency
Operations
Business IntelligenceBusiness AgilityBusiness Relevance
1 http://www.gartner.com/newsroom/id/1862714
2 IDC Location Based Services: A Promising Customer-Centric Solution 2014
of enterprise
IT budgets will be
moved to lines of business
(LoBs) by 20151.
IT Must Adapt to Impact the Business

Rising Business Insights and Customer Expectations
Shoppers want to look up online reviews and
compare prices while browsing
Hotel guests want free Wi-Fi and they want to see
available services and amenities
Travelers want to find departure gates quickly and
receive itinerary updates
Patients want location-enabled way-finding apps
Students want to find their way around campus and
receive safety alerts
Understand Shopper behavior in the Shopping Areas
(E.g. Dwell Time, Zone transitions)
Understand Hotel Guest behavior in the Hotel (E.g.
Transitions from Lobby to Restaurant)
Understand Traveler behavior in the Airport
(E.g. Security waiting time, shop dwell time)
Understand Patient behavior in the Hospital
(E.g. Patient waiting time)
Understand Student behavior in the School or
on Campus (E.g. Class room transition time)
Business Insights Customer Expectations

1. Store “Like for Like”:
Flat or Declining
2. 20% of Consumers
now make 50%+
Purchases On Line
3. Category Online Shift
The Retail Challenge: The Store
42% 41%
29%
18%
14%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
“My online purchases have increased
somewhat and significantly for…”
Source: Cisco Global Shopper Survey 2014, US data

70% of consumers visit stores at least weekly
68% of consumers prefer to get post purchase help from a store
65% of shoppers prefer to pick up online purchases in store
61% of shoppers prefer shopping in stores rather than on line
Shoppers use technology in store to shop
 47% use mobiles, 40% use digital kiosks
The Retail Opportunity: The Store
Source: Cisco Global Shopper Survey 2014, US d
Shoppers want Value, Efficiency & Engagement in Store - Hyper
Relevance.

Shoppers Want Personalized Experiences
Shoppers Want Personalized Experiences

How Important is Customer Experience?
In
2016 89%66%In
2013
Of companies will compete
based on customer
experience (up from 36% in
2012)**
Switched brands due to
poor customer experience*
CompaniesConsumers
*Accenture 2013 Global Consumer Pulse Survey (13,168 consumers in 33 countries )
**Gartner Survey Finds Importance of Customer Experience is on the Rise; Marketing is on the Hook, Jake Sorofman, Laura McLellan,Sep 2014
Success Measures Remain Unchanged

Customer Experience
Inventory Management
When a customer walks in…
• They can tap a product to add it to their wishlist or smart cart on
mobile app
• Staffing gets a trigger if there are too many patrons in one area
• Customers can self-check-out using app
Straight from Retail Customer Conversations

Location Analytics:
Dwell Time
Peak Times
Visits Distribution Status of Devices
#ofDevices
Time of Day
#ofDevices
Visits
#ofDevices
Date/Time
Retail
Transforming Shopping Experience with Personalized Wi-Fi Services

Location Analytics:
Density
Retail
Retail

Retail
• App Download
Retail
50%
DOWNLOAD
COMPLETE

Retail
• Menu
Somemall.com/shops
CLOTHING
Clothing Store A
Clothing Store B
RJM
Clothing Store C
Clothing Store D
See More…
XYZ
Retail

Retail
• Location-based Web
Engagement
Mall
Promenade
Featured Search ServicesAmenitiesMap
Clothing Store C
20% OFF entire store!
x
Retail

Retail
• Wayfinding
Mall
Promenade
Hello Joanna,
Welcome back to XYZ!
Launch App
Cancel
Retail

Retail
Transforming Visitor Experience with Personalized Wi-Fi Services
• Personalized App
Change
background to
in-store
Featured Search Map ServicesAmenities
Product Locater
Promotions
Preferences
Store Map
XYZ

Retail
• Integration with Product
Databases
Welcome Product Search
Men’s Sweaters
Search
Retail

Retail
• Location-Based App
Engagement
HOT DEAL!!!
Buy One Men’s T-Shirt,
Get One Free
x
Retail
XYZ

Retail
• Shopper’s Location for High-
Touch Engagement
XYZ
Jean, your preferred XYZ Sales
Associate, will be with you in
2 minutes.
Retail

Retail
• Integration with App-Based
Mobile Payment Systems
XYZ
Thank you for your
purchase. Your receipt
is saved to your wallet.
View Receipt
See promotional
information from our
mall partners
x
Retail

Guest Experience
Integrated Analytics
When guest walks in…
• Wi-Fi Access is pushed to mobile device
• Signage changes to welcome message
• Business can count patrons using Wi-Fi, BLE & video analytics
Banking Hospitality Retail Healthcare
Straight from Hospitality Customer Conversations

Wi-Fi Signal
“Wakes Up” App
Auto-Launch
MobileApp
Connect to Wi-Fi
Personalized,
Context-Aware
Information
Integration
with Property
Management
Systems
Turn-by-Turn
Navigation
From App
OK
I’m Ray, your concierge, here
to introduce you to our
property
Welcome to the
Starlight Hotel in San
Francisco.
No need to wait in any lines.
Instead check in on the next
screen as we prepare for your
perfect stay.
Laura Baker
ID: AB123456789
Welcome Back
Dr. Baker!
OK
We are honored to have you
with us again. Please double
check the details of your
stay.
Roo
m
605
Check In
08/24/2013
Check Out
06/28/2013
Free Wifi
Password: Starlightwifi
Laura Baker
ID: AB123456789
Navigate to your
Room
STEP1: Turn Right from here, then (+)
Floor 1
+ -Floor 6
Enter your email
o
r
STEP2:Turn left from here,
then (+)
Social Engagement
with CMX for
Facebook Wi-Fi
Transforming the Guest Experience with Personalized Wi-Fi Services

Location-Aware
Wi-Fi Network
Wi-Fi Keyless
Entry System
You’ve Arrived!
We have noticed that you
are ourside your room.
Would you like to unlock the
door?
NO
YES
ROOM
605
1:00 PM
Especially for you!
In preparation for your
visit, we’ve included a
box of all of your favorite
snacks.
No Thanks
Purchase
Transforming the Guest Experience with Personalized Wi-Fi Services

Connected Experiences (Cisco® CMX)
 Presence and location
 Visibility (Wi-Fi, BLE,
video)
 Easy Wi-Fi login, custom
or social
 Zone-based, custom
splash pages
 Electronic Customer
engagement
 Context-aware in-venue
experiences
Analytics
Detect Connect Engage

CMX Detect: Gain Business Insights Through Analytics
Presence Analytics Heat Maps Correlation
Visitors vs. Passerbys
Repeat vs. New Visitors
Dwell Time
Busiest Hour, Day
Visitor Sentiment
Conversion Rate
Building/Floor
Where do visitors
spend time?
Which paths
did visitors take?
DETECT
Timeframe Parameters Heat Map

Understand How People Interact in the Location

Guest Demographic Visibility
58

CMX Connect: Location-Specific Guest Access
Simplify Access with User Opt-In
Offer Clear Terms and Conditions
Multiple Access Methods
Custom or Social Media
Customized Access and Promotion
Proximity-Based Landing Pages and Video
Understand Who Is in Your Location
Enhanced Analytics
Connect

Connect: Build Custom Portals Anytime
• Easy Templates
• Multiple Language Support
• Social Logins
• Easily Add Logo and Image
• Capture User Information
• Send Relevant Offers
CONNECT
Click on an element in
the preview to edit it

CMX Engage: Using Location-Based Wi-Fi to Engage Consumers
Work with Cisco and/or Ecosystem Partners
to Align to Business Needs
Fully Customizable Applications
Location-Aware App
for Personalized Experience
Integrate with Business Systems
Engage
Engage




Getting Started: Cisco CMX Journey
Deploy Presence Analytics in Minutes
Start gathering analytics from the network
Deliver Guest WiFi via Captive Portal
Offer highly secure connectivity and gather detailed analytics
Capture Location Coordinates and Paths
See traffic patterns based on X,Y coordinates and correlate
user behavior
Extend Infrastructure for Enhanced Location
Layer in more Wi-Fi, beacons, or video to enrich data sources
Develop Dynamic Mobile Experiences
Add context-driven services for better engagement through apps and
data integration

17 Novembre
Auditorium Parco della Musica
Roma
David Bevilacqua
Carmine Stragapede
Maurizio Di Robilant
Luciano Floridi
Ciriaco Scoppetta
Flavia Marzano
Anna Masera
Riccardo Luna
Agostino Santoni

Retail
App
Download
Retail
50
%
DOWNLOAD
COMPLETE

Retail
Menu
Somemall.com/shops
FOOD
Vegetables
Cheese
Wine
Pasta & rice
Meat & fish
See More…
Wine
Retail

Retail
Location-
based
Engagemen
t
SuperMark
et
Feature
d
Search Services
Ameniti
es
Map
Organic
Vegetables
20% OFF !
x
Retail

Retail
Wayfinding
SuperMark
et
Feature
d
Search Services
Ameniti
es
Map
Hello Joanna,
Welcome back to
Organic Food!
Launch
App
Cancel
Retail

Shopping Mall
Transforming Visitor Experience with Personalized, Managed Wi-Fi
Services
Personalized
App
Feature
d
Search Map Services
Ameniti
es
Product Locator
Promotions
Preferences
Store Map
Wine Area

Retail
Integration with
Product
Databases
Welco
me Product
Search
Valtellina
Search
Retail

Retail
Location-Based App
Engagement
Feature
d
Search Services
Ameniti
es
Map
HOT DEAL!!!
Valtellina
Superiore DOCG
Rierva : 3x2
x
Retail
Wine Area

Retail
Shopper’s
Location for High-
Touch Engagement
Wine Area
Feature
d
Search Services
Ameniti
es
Map
Marco, il nostro
Sommelier sarà da te
in 2 minuti
Retail

Smau Milano 2015 - Cisco

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