This document discusses the rules and regulations around social engagement and online contests/promotions in Italy. Some key points: 1. Social engagement is defined as any public contest or operation aimed at promoting products, services, or brands through promised prizes. 2. Contests and promotions are distinguished based on whether purchase/sale of the promoted product is required. 3. Regulations are outlined in Decree 430/2001 and other circulars and decrees. 4. For online contests/promotions, the general regulations apply and the principle of territoriality - that activities must take place within Italian territory - is upheld.

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