Paolo Lombardi - SMAU Padova 2017
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This document discusses best practices for collaboration between startups and established companies. It recommends that established companies define their needs and objectives, get endorsement from C-level executives, champion innovation, and work with startups to address problems. For startups, it advises doing research on potential partners, focusing on high-tech opportunities, and taking advantage of open innovation programs from large companies. The presentation provides an overview of different collaboration tools like accelerators, events, and procurement programs.
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Paolo Lombardi - SMAU Padova 2017
- 1. TREE SRL Startup and Established Companies: Best Practices for really making Open Innovation happen Evolution of corporate programs for startups and how to grab new opportunities SMAU PADOVA 31 March 2017 Head of Innovation @ Tree, Mentor in Residence @ TIM WCAP Milano Paolo Lombardi
- 2. 2 Disruption • Uber • Netflix • AirBnb • Amazon “Disruptive innovation can hurt, if you are not the one doing the disrupting” – Clay Christensen, Professor at Harvard Business School Paolo Lombardi Startup and Established Companies: Best Practices
- 3. 3 Hi, I’m Paolo “Do. Or do not. There is no try” Master Yoda 1 I am Head of Innovation at Tree Srl. I am an EE Engineer and hold a PhD in Artificial Intelligence from University of Pavia, as well as a Technology Entrepreneurship degree from Santa Clara University, CA, USA 2 3 I have founded, co-founded or managed 7 startup accelerators (and counting), I have adviced corporations and SMEs on collaborating with startups for 5 years I have co-founded 2 AI-based research spin-offs, 1 startup on mobile gaming, and I have coached 100+ startup teams Paolo Lombardi Startup and Established Companies: Best Practices
- 4. 4 Hi, this is We help companies, startups and talents build fruitful innovation ecosystems. We are a leader in Italy in Open Innovation and Entrepreneurial & Digital Education. Tree is an Innovative SME with sites in Catania, Roma, Bologna, Milano and Trento. Paolo Lombardi Startup and Established Companies: Best Practices
- 5. 5 Synopsis • Why to collaborate • The way of the large corporations • What about SMEs? • Tips & Questions “It is not about ideas, it is about making ideas happen” – Scott Belsky, CEO Behance Paolo Lombardi Startup and Established Companies: Best Practices
- 6. 6 Execution is all (on the right idea) • Established business models • Dictatorship decides faster • A brand feeds on reputation • Fast is best “In the digital age, disruption does not really come from technology. It comes from companies being able to take one part of the value chain, redefine it, and rebuild the architecture of entire industries” - Stefan Gross-Selbeck, Managing Director BCG Digital Ventures Paolo Lombardi Startup and Established Companies: Best Practices
- 7. 7 David and Goliath • Credibility and branding • Customers vs channels • Suppliers • Funding “Startups should be seen as potential partners to create more value for your company, more value for the consumer, and for the whole industry.” – Giuseppe Zocco, CoFounder Index Ventures • Culture • Innovative image • Speed of operation • Innovation (process, product) Paolo Lombardi Startup and Established Companies: Best Practices
- 8. 8 A toolbox for collaboration • Platforms, tools, spaces • Events • Accelerators / Incubators • Equity investments and M&A “Collaboration is the new competition.” – David Amerland, Best Seller Business Journalist Paolo Lombardi Startup and Established Companies: Best Practices
- 9. 9 Entrepreneurial culture Events Rebranding Innovation needs New markets Spaces Platforms Channels Funding Network Paolo Lombardi Startup and Established Companies: Best Practices
- 10. 10 Corporate Accelerators “A specific form of seed accelerator which is sponsored by an established for-profit corporation.” – Wikipedia • Early stage startups • Cohorts • Mentorship • Capital Paolo Lombardi Startup and Established Companies: Best Practices
- 11. 11 In a galaxy far far away, in 2009… “Innovation distinguishes between a leader and a follower” – Steve Jobs 2009 2011 2017 CSR DM S&I 2013 Paolo Lombardi Startup and Established Companies: Best Practices
- 12. 12 Space gets less space “Andale, andale! Arriba, arriba!” – Speedy Gonzales 2011 2013 2017 Bogota 14 11 Paolo Lombardi Startup and Established Companies: Best Practices
- 13. 13 Expansion is energizing “Enel ha organizzato questo hackaton per cercare soluzioni concrete a problemi reali” - Ernesto Ciorra, Director Innovation & Sustainability Enel Paolo Lombardi Startup and Established Companies: Best Practices
- 14. 14 B-Ventures… with big ‘b’ or small ‘b’? “We want to inspire and be inspired.” – Mauro Del Rio, Founder Buongiorno SpA Paolo Lombardi The evolution of corporate venture accelerators • 2013: 10 – 3 – pay • Incubator times 10 • Mobile Fintech & Digital Content • Expansion
- 15. 15 500Corporations 2016 500 Startups INSEAD Paolo Lombardi Startup and Established Companies: Best Practices
- 16. 16 Scaling Together 2016 NESTA Paolo Lombardi Startup and Established Companies: Best Practices
- 17. 17 Similia similibus solvuntur • 18b$ for Whatsapp (25p) • 1b$ Cruise Automotive (30p) • Tech buys tech • F500 never were ‘cool startups’ “It does not do to dwell on dreams and forget to live.” ― J.K. Rowling, Harry Potter and the Sorcerer's Stone Paolo Lombardi Startup and Established Companies: Best Practices
- 18. 18 The path to heaven is paved with roadblocks • Culture clash • Slow decisions and red tape • Chase the champion • 11.5 months “Company culture is something you breathe every day, not a slide deck you receive the first day you arrive.” - Massimo Chieruzzi, CEO AdEspresso Paolo Lombardi Startup and Established Companies: Best Practices
- 19. 19 Entrepreneurial culture Events Rebranding Innovation needs New markets Spaces Platforms Channels Funding Network Corporate Accelerators Paolo Lombardi Startup and Established Companies: Best Practices
- 20. 20 Entrepreneurial culture Events Rebranding Innovation needs New markets Spaces Platforms Channels Funding Network Corporate Accelerators Corporate Accelerators Paolo Lombardi Startup and Established Companies: Best Practices
- 21. 21 Entrepreneurial culture Events Rebranding Innovation needs New markets Spaces Platforms Channels Funding Network Corporate Accelerators Open Innovation Programs Paolo Lombardi Startup and Established Companies: Best Practices
- 22. 22 Entrepreneurial culture Events Rebranding Innovation needs New markets Spaces Platforms Channels Funding Network Opportunities for SMEs Paolo Lombardi Startup and Established Companies: Best Practices
- 23. 23 United we stand, divided we fall “Most great learning happens in groups. Collaboration is the stuff of growth.” – Ken Robinson, International Advisor on Education • Investments and spin-offs • Procurement • Work for Equity • Revenue sharing Paolo Lombardi Startup and Established Companies: Best Practices
- 24. 24 Procuring innovation “Transformation is a process. It's a journey of discovery - there are moments on mountain tops and moments in deep valleys of despair.” – Rick Warren, Paolo Lombardi Startup and Established Companies: Best Practices Understand needs Identify criticalities Detect opportunities Co-design solutions
- 25. 25 Entrepreneurs embrace(d) risk “I have not failed. I have just found 10000 ways that won’t work.” – Thomas Edison • Startup is not just newco • Motivation vs valuation • Lock-in is for the weak • Channels and customers Paolo Lombardi Startup and Established Companies: Best Practices
- 26. 26 Okkam’s razor: shaving costs “All things being equal, the simplest solution tends to be the best one.”– William of Ockham, XIV Century Philosopher • 50% off product development • Property means productivity • Selling together • Of kidnappers and other species Paolo Lombardi Startup and Established Companies: Best Practices
- 27. 27 Tips and chips • Do your homework • Time for high tech • Big Brother is watching you • Open opportunities “Sex can be great in your seventies - no Viagra needed - and it certainly beats fish and chips.” – Paul Daniels, English Magician Paolo Lombardi Startup and Established Companies: Best Practices
- 28. 28 Tips and chips – for startups • Do your homework • Time for high tech • Big Brother is watching you • Open opportunities “Sex can be great in your seventies - no Viagra needed - and it certainly beats fish and chips.” – Paul Daniels, English Magician Paolo Lombardi Startup and Established Companies: Best Practices
- 29. 29 Tips and chips – for established companies • Define needs and objectives • C-level endorsement • Championing innovation • Do it together “Sex can be great in your seventies - no Viagra needed - and it certainly beats fish and chips.” – Paul Daniels, English Magician Paolo Lombardi Startup and Established Companies: Best Practices
- 30. 30 When the going gets tough… • Thank you! • Paolo Lombardi • paolo@tree.it • @paololombardi “… the tough get going”, John Belushi in “The Blues Brothers” Paolo Lombardi Startup and Established Companies: Best Practices