The philosophy and business model behind Smashords - Schilling Publishing Executives Meeting, Copenhagen

•Transferir como PPT, PDF•

1 gostou•1,360 visualizações

Presented at the Schilling Publishing Executive Meeting in Copenhagen, Denmark. The presentation explains the philosophy and business model behind Smashwords, the world's leading distributor of indie ebooks. Presented November 17, 2011.

Educação Negócios

Darwin’s rules determine what happens next ,[object Object],[object Object],[object Object],[object Object]

Bookselling moving to the web Brick & Mortar Web Today?

Ebooks to overtake print Print books Ebooks Today?

Global ebook market to eclipse US market Global Today? U.S.

Power of publishing shifting to authors Author Today? Publisher

About Smashwords ,[object Object],[object Object],[object Object]

The radical (but simple!) idea behind Smashwords ,[object Object],[object Object],[object Object],[object Object],[object Object]

What Smashwords offers authors and publishers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Smashwords offers retailers ,[object Object],[object Object],[object Object],[object Object]

32,000+ Number of authors and publishers utilizing Smashwords platform

7,600+ ebooks released at Smashwords last 30 days

86,000+ ebooks now published at Smashwords

Indie ebooks published at Smashwords 140 6,000 28,800 86,000 (today)

Step 1: All you need is word processor & manuscript Microsoft Word Open Office Writer The ordinary word processor is the world’s most powerful ebook publishing tool (when married to Smashwords)

Step 2 – Authors/publishers implement our formatting guidelines (over 130,000 copies downloaded!)

Step 3 – Upload Word .doc to Smashwords Meatgrinder (instant multi-format conversion) High-quality multi-format conversions for narrative & narrative + images, fast/free updating

Meatgrinder creates quality books that make readers and retailers happy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s Next for Smashwords ,[object Object],[object Object],[object Object],[object Object],[object Object]

Final thoughts: A survival strategy for publishing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Connect with us! Web: www.smashwords.com Blog: blog.smashwords.com Twitter: @markcoker Email: [email_address]

Mais conteúdo relacionado

Destaque

Philosophies & approaches to management practices

lavnigam

Relationship Marketing ppt 31

ankit0231

The philosophical background of business ethics

Neil Geraldizo Dagohoy

IT Strategic Planning (Case Studies)

Nurhazman Abdul Aziz

vision, mission, goals and objectives

Lidhiya Babu

Vision, Mission, Goals and Objectives: What's the Difference?

Johan Koren

Vision Mission Objectives Goals

jyothimonc

Destaque (7)

Philosophies & approaches to management practices

Relationship Marketing ppt 31

The philosophical background of business ethics

IT Strategic Planning (Case Studies)

vision, mission, goals and objectives

Vision, Mission, Goals and Objectives: What's the Difference?

Vision Mission Objectives Goals

Mais de Smashwords, Inc.

Mark Coker's annual Smashwords Survey provides authors and publishers a treasure trove of data about how to make ebooks more accessible, desirable and enjoyable to readers. This sixth annual Survey explores the top fiction and non-fiction categories, the pricing sweet spots to maximize readership and earnings, box sets, series, preorders and the best word counts. If you enjoy this Survey, please share it with a friend! Mark Coker is the founder of Smashwords, the world's largest distributor of self-published ebooks.

2017 Smashwords Survey of Ebook Trends and Data

Smashwords, Inc.

Authors: Learn to reach more readers with your books. Mark Coker's fifth annual 2016 Smashwords Survey. Reveals quantifiable ebook sales data to help authors reach more readers. The 2016 survey answers such questions as: Do readers prefer longer or shorter ebooks?; Do ebooks that start out as preorders sell better?; How do I price box sets?; what are the sweet spots for ebook pricing?; Do series books sell better than standalone books?; which ebook genres are most popular?; do series with FREE series starters earn more money than other series; and much more. For historical context, check out the prior three years of Smashwords Surveys, all here at Slideshare.

2016 Smashwords Survey - How to sell more books

Smashwords, Inc.

Mark Coker's fourth annual 2015 Smashwords Survey. Examines quantifiable characteristics of ebooks that help authors reach more readers. The 2015 survey attempts to answer such questions as: Do readers prefer longer or shorter ebooks?; Do ebooks that start out as preorders sell better?; How should I price my ebook?; Do series books sell better than standalone books?; do series with FREE series starters earn more money than other series; and many more. For historical context, check out the prior three years of Smashwords Surveys, all here at Slideshare.

2015 Smashwords Survey - How to Sell More Ebooks

Smashwords, Inc.

Aprender como publicar um ebook como um profissional. Esta apresentação empacota quatro apresentações sobre a publicação dos ebooks em só uma. Aprender como autopublicar um ebook com orgulho, profissionalismo, e o sucesso. Estas apresentações derivam dum série de seis seminários que foram apresentadas por Mark Coker na conferência de Autores do Noroeste do Pacífico de 2015 (PNWA no verão de 2015) em Seattle. As quatro apresentações incluem: 1. Introdução à publicação dos ebooks 2. As melhores práticas da publicação (16 segredos para o sucesso) 3. Vender mais livros na loja Apple iBooks (como funciona o merchandising no iBooks) 4. Como atingir as listas de bestsellers com as pré-encomendas A publicação dos ebooks é fácil. Atingindo os leitores é difícil. Esta apresentação ensinará os autores como atingir mais leitores.

Como publicar os ebooks - um seminário sobre a publicação dos ebooks por Mark...

Smashwords, Inc.

Mark Coker's third annual 2014 Smashwords Survey. Examines quantifiable characteristics of ebooks that give books an incremental advantage in discoverability and desirability. The 2014 survey attempts to answer such questions as: Do readers prefer longer or shorter ebooks?; Do ebooks that start out as preorders sell better?; How should I price my ebook?; Do series books sell better than standalone books?; do series with FREE series starters earn more money than other series; and many more.

2014 Smashwords Survey - How to Sell More Ebooks

Smashwords, Inc.

How Libraries Can Launch Community Publishing Initiatives with Self-Published...

Smashwords, Inc.

This presentation from Mark Coker, founder of Smashwords, teaches indie authors how to make their book release more successful by leveraging ebook preorders. Multiple Smashwords authors have hit the top of the charts using preorders. Learn the successful strategies behind preorder timing, promotion and marketing. Learn how some retailers such as Apple iBooks and Kobo give preorder books a merchandizing and discovery advantage. Learn why authors who do preorders have an advantage over those who do not.

Hit the Ebook Bestseller Lists with Preorders: A Guide to Preorder Strategy

Smashwords, Inc.

Writers will learn how to make their books more appealing to readers in this comprehensive (and unconventional) tutorial presented by Mark Coker, founder of Smashwords. Have you ever wondered if readers prefer longer or shorter books? How about pricing? Will you sell more books at a lower price or a higher price? Which price yields you the greatest overall earnings? Which price helps you grow your readership the fastest? How and why might your book sales fluctuate over time? Do books with shorter titles appeal more to readers than long titles? These and many other questions are answered in the annual Smashwords Survey. This video examines the results of the 2013 Smashwords Survey, first published in May 2013. Smashwords analyzed over $12 million in book sales covering over 120,000 books over an 11-month period, and then posed useful (and some not-so-useful) questions at the data, all with the goal of identifying tips and tricks that could help authors make their books more desirable to readers. Some of the results are insightful and other results were just plain silly. Enjoy! View the video of this presentation at http://www.youtube.com/watch?v=2rrl4NExo3Y

Smashwords Survey Helps Authors Sell more eBooks (Smashwords tutorial series,...

Smashwords, Inc.

Learn the 10 publishing industry trends that will most impact the future for book authors. Mark Coker, founder of Smashwords, examines how the simultaneous rise of ebooks, self-publishing and democratized access to retailers will forever transform the publishing landscape. Learn how the power center in the publishing industry is shifting from publishers to writers, and how self-published authors now how the tools to out-sell and out-compete the big publishers. Learn why the former stigma of self-publishing has been replaced with growing pride as indie authors scale all the international bestseller lists. Meanwhile, the stigma of traditional publishing is increasing as publisher missteps cause authors to lose faith in big publishers. View the companion video of this presentation at http://www.youtube.com/watch?v=NbT7r-DUa6M

10 Trends Driving the Future of Authorship (Smashwords tutorial series, #4)

Smashwords, Inc.

This comprehensive online workshop, The Alliance of Independent Authors, teaches authors how to reach more readers at the Apple iBooks Store. Mark Coker of Smashwords teaches authors how to maximize merchandising opportunities and sales at the world's second largest ebook store. This was part II of a two-part ALLi series featuring Mark Coker. View part I at http://www.youtube.com/watch?v=j3quE1... Learn more about ALLi at http://allianceindependentauthors.org/

How to Reach Readers at Apple iBooks - Merchandising Secrets for Indie Author...

Smashwords, Inc.

This presentation was given by Mark Coker at the Edinburgh Publishing Conference held June 12, 2013 at the University of Edinburgh business school in Scotland. The conference examined the innovation, disruption and new business models that are helping to shape the future of publishing. In this presentation, Mark Coker, the founder of Smashwords (a global ebook distributor serving over 60,000 indie authors and small publishers), examined ten trends that are shaping the future of publishing.

10 Trends Shaping the Future of Publishing

Smashwords, Inc.

Libraries have long provided an essential community service by making books and other information products freely available and accessible to local community patrons. Libraries play a critical role in promoting literacy, a culture of books and the joys of reading. With the rise of ebooks, public libraries are at a crossroads. Some large traditional publishers, which fear digital lending might cannibalize retail sales of both print books and ebooks, have been hesitant to supply ebooks to libraries at the very time that library patrons are clamoring for access to such products. This three-part presentation outlines the opportunity for libraries to expand their community role by developing programs that promote a culture of authorship. By holding seminars and classes, and by bringing local authors together with readers and aspiring authors, Libraries are uniquely qualified to orchestrate community resources and talent to help local writers become professional self-publishers. Unlike traditional publishers, self-published authors are pro-library. By developing community publishing initiatives that promote best-practices for professional self-publishing, libraries will help ensure a steady and diverse supply of high-quality books for library patrons and readers worldwide. This series of three presentations was delivered by Mark Coker, founder of Smashwords, on March 21, 2013 at the Midwest Collaborative for Library Services symposium held in Lansing, Michigan.The presentations have been combined here for ease of access. Additional text has been added so viewers will gain contextual background for information that was delivered verbally.

How Libraries Can Launch Community Publishing Initiatives with Self-Published...

Smashwords, Inc.

How to Reach More Readers with Self-Published Ebooks

Smashwords, Inc.

The Future of Book Publishing

Smashwords, Inc.

The Future of Book Publishing

Smashwords, Inc.

This presentation was given at the RT Booklovers convention in Chicago April 11, 2012. It analyzes a nine-month chunk of Smashwords sales data, aggregated across multiple Smashwords retailers (Apple iBookstore, Sony, Kobo, Barnes & Noble, Amazon, Diesel, Smashwords.com), to determine if there were potential data-driven metrics that might reveal new viral catalysts that authors can put to work to make their books more available, discoverable and enjoyable to readers. By utilizing the right mix of viral catalysts, authors can maximize reader reader word-of-mouth. Some of the findings are eye-opening, and some are simply just fun. Learn more about viral catalysts and ebook publishing best practices by reading Mark Coker's SECRETS TO EBOOK PUBLISHING SUCCESS, available at most major ebook retailers.

How Data-Driven Decisions *Might* Help Indie Ebook Authors Reach More Readers

Smashwords, Inc.

This presentation explains how consultants can leverage ebooks to grow their consulting businesses. Consultants will learn how to: Distribute and sell an ebook; package their expertise and knowledge into a scalable, sellable ebook product; leverage ebooks to attract consulting clients and drive scalable revenue; and learn best practices of the most commercially successful ebook authors. Presented by Mark Coker of Smashwords at the January 27 2012 meeting of the Bay Area Consultants Network in San Rafael, CA.

Ebook Publishing Primer for Consultants (Bay Area Consultants Network January...

Smashwords, Inc.

This presentation examines five big trends impacting the future of book publishing. It explores how technology is disrupting the book publishing industry, how Big Publishers are threatening the future of books, and how indie authors + ebooks have the power to expand book consumption and promote cross-cultural understanding for the good of all humanity. Keynote address presented by Mark Coker of Smashwords at the 27th Annual Central Coast Writers' Conference held in Morro Bay, CA. Presented September 17, 2011

Five Big Trends that Will Rock the Future of Publishing

Smashwords, Inc.

How Indie Ebooks Will Transform Future of Publishing (presented at NYU Summer...

Smashwords, Inc.

Mais de Smashwords, Inc. (19)

2017 Smashwords Survey of Ebook Trends and Data

2016 Smashwords Survey - How to sell more books

2015 Smashwords Survey - How to Sell More Ebooks

Como publicar os ebooks - um seminário sobre a publicação dos ebooks por Mark...

2014 Smashwords Survey - How to Sell More Ebooks

How Libraries Can Launch Community Publishing Initiatives with Self-Published...

Hit the Ebook Bestseller Lists with Preorders: A Guide to Preorder Strategy

Smashwords Survey Helps Authors Sell more eBooks (Smashwords tutorial series,...

10 Trends Driving the Future of Authorship (Smashwords tutorial series, #4)

How to Reach Readers at Apple iBooks - Merchandising Secrets for Indie Author...

10 Trends Shaping the Future of Publishing

How Libraries Can Launch Community Publishing Initiatives with Self-Published...

How to Reach More Readers with Self-Published Ebooks

The Future of Book Publishing

How Data-Driven Decisions *Might* Help Indie Ebook Authors Reach More Readers

Ebook Publishing Primer for Consultants (Bay Area Consultants Network January...

Five Big Trends that Will Rock the Future of Publishing

How Indie Ebooks Will Transform Future of Publishing (presented at NYU Summer...

Último

PROCESS RECORDING FORMAT.docx

PoojaSen20

Unit-IV; Professional Sales Representative (PSR).pptx

VishalSingh1417

Basic Civil Engineering notes first year Notes Building notes Selection of site for Building Layout of a Building What is Burjis, Mutam Building Bye laws Basic Concept of sunlight ventilation in building National Building Code of India Set back or building line Types of Buildings Floor Space Index (F.S.I) Institutional Vs Educational Building Components & function Sills, Lintels, Cantilever Doors, Windows and Ventilators Types of Foundation AND THEIR USES Plinth Area Shallow and Deep Foundation Super Built-up & carpet area Floor Area Ratio (F.A.R) RCC Reinforced Cement Concrete RCC VS PCC

Basic Civil Engineering first year Notes- Chapter 4 Building.pptx

Denish Jangid

Class 11th Physics NEET formula sheet pdf

AyushMahapatra5

A Transgenic animal is one that carries a foreign gene that has been deliberately inserted into its genome. The foreign gene are inserted into the germ line of the animal, so it can be transmitted to the progeny. Transgenic animals are animals that are genetically altered to have traits that mimic symptoms of specific human pathologies. They provide genetic model of various human disease which are important in understanding disease and development of new target.

Role Of Transgenic Animal In Target Validation-1.pptx

NikitaBankoti2

Mehran University Newsletter Vol-X, Issue-I, 2024

Mehran University of Engineering & Technology, Jamshoro

This PowerPoint helps students to consider the concept of infinity.

christianmathematics

On National Teacher Day, meet the 2024-25 Kenan Fellows

Mebane Rash

1029-Danh muc Sach Giao Khoa khoi 6.pdf

QucHHunhnh

In BC’s nearly-decade-old “new” curriculum, the curricular competencies describe the processes that students are expected to develop in areas of learning such as mathematics. They reflect the “Do” in the “Know-Do-Understand” model. Under the “Communicating” header falls the curricular competency “Explain and justify mathematical ideas and decisions.” Note that it contains two processes: “Explain mathematical ideas” and “Justify mathematical decisions.” I have broken it down into its separate parts in order to understand--or reveal--its meaning. The first part is commonplace in classrooms. By now, BC math teachers—and students—understand that “Explain mathematical ideas” means more than “Show your work.” Teachers consistently ask “What did you do?” and “How do you know?” This process is about retelling, not just of steps but of thinking. The second part happens less frequently. Think back to the last time that you observed a student make—a necessary precursor to justify—a mathematical decision. “Justify” is about defending. Like “explain,” it involves reasoning; unlike “explain,” it also involves opinion and debate. In order to reinterpret the curricular competency “Explain and justify mathematical ideas and decisions,” I will continue to take apart its constituent part “Justify mathematical decisions” and carefully examine the term “mathematical decisions.” What, exactly, is a “mathematical decision”? Below, I will categorize answers to this question. These categories, and the provided examples, may help to suggest new opportunities for students to justify.

Making and Justifying Mathematical Decisions.pdf

Chris Hunter

ICT Role in 21st Century Education & its Challenges.pptx

AreebaZafar22

Asian American Pacific Islander Month DDSD 2024.pptx

David Douglas School District

Web & Social Media Analytics Previous Year Question Paper.pdf

Jayanti Pande

Advanced Views - Calendar View in Odoo 17

Celine George

Explore the world of IT certification with CompTIA. Discover how the CompTIA Security+ Book SY0-701 can elevate your cybersecurity expertise and open doors to new career opportunities. This PDF provides essential insights into the CompTIA Security+ certification, guiding you through exam preparation and showcasing the benefits of becoming CompTIA-certified. Download now to embark on your journey to IT excellence with CompTIA.

ComPTIA Overview | Comptia Security+ Book SY0-701

bronxfugly43

Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi Welcome to VIP Call Girl In Delhi Hello! Delhi Call Girls is one of the most popular cities in India. Girls who call in Delhi frequently Advertise their services in small promgons in magazines, as well as on the Internet but We do not act as a direct-promoter. We will do everything we can to make sure that you're safe to the max to the best of our abilities and making sure of our ability and ensuring that you're obtained to the best of our abilities and making sure that you get what you want. Sexuality of our females is recognized by our Business proposals. Top-of-the-line, fully-featured Delhi girl call number and we offer To be aware of it is a major reason in deciding to use our services to ensure that our customers realize the worth of their lives swiftly and in a pleasant manner by engaging with web series performers for a cost of 10000.Here you are able to be Relax knowing that personal information is stored in the business proposals, giving an appearance of like you're as if you are a full affirmation. Call Girls Service Now Delhi +91-9899900591 *********** N.M.************* 01/04/2024 ▬█⓿▀█▀ 𝐈𝐍𝐃𝐄𝐏𝐄𝐍𝐃𝐄𝐍𝐓 CALL 𝐆𝐈𝐑𝐋 𝐕𝐈𝐏 𝐄𝐒𝐂𝐎𝐑𝐓 SERVICE ✅ ❣️ ⭐➡️HOT & SEXY MODELS // COLLEGE GIRLS AVAILABLE FOR COMPLETE ENJOYMENT WITH HIGH PROFILE INDIAN MODEL AVAILABLE HOTEL & HOME ★ SAFE AND SECURE HIGH CLASS SERVICE AFFORDABLE RATE ★ SATISFACTION,UNLIMITED ENJOYMENT. ★ All Meetings are confidential and no information is provided to any one at any cost. ★ EXCLUSIVE PROFILes Are Safe and Consensual with Most Limits Respected ★ Service Available In: - HOME & HOTEL Star Hotel Service .In Call & Out call SeRvIcEs : ★ A-Level (star escort) ★ Strip-tease ★ BBBJ (Bareback Blowjob)Receive advanced sexual techniques in different mode make their life more pleasurable. ★ Spending time in hotel rooms ★ BJ (Blowjob Without a Condom) ★ Completion (Oral to completion) ★ Covered (Covered blowjob Without condom SAFE AND SECURE

Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi

kauryashika82

Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes

Celine George

The basics of sentences session 2pptx copy.pptx

heathfieldcps1

Unit-IV- Pharma. Marketing Channels.pptx

VishalSingh1417

1029 - Danh muc Sach Giao Khoa 10 . pdf

QucHHunhnh

The philosophy and business model behind Smashords - Schilling Publishing Executives Meeting, Copenhagen

2. ooh, pretty! Change is upon us

4. Four macro trends to rock your world

5. Bookselling moving to the web Brick & Mortar Web Today?

6. Ebooks to overtake print Print books Ebooks Today?

7. Global ebook market to eclipse US market Global Today? U.S.

8. Power of publishing shifting to authors Author Today? Publisher

9. Enter Smashwords

10.

11.

12.

13.

14. How are we doing?

15. 32,000+ Number of authors and publishers utilizing Smashwords platform

16. 7,600+ ebooks released at Smashwords last 30 days

17. 86,000+ ebooks now published at Smashwords

18. Indie ebooks published at Smashwords 140 6,000 28,800 86,000 (today)

19. How have we scaled so quickly?

20. We make ebook publishing easy

21. Step 1: All you need is word processor & manuscript Microsoft Word Open Office Writer The ordinary word processor is the world’s most powerful ebook publishing tool (when married to Smashwords)

22. Step 2 – Authors/publishers implement our formatting guidelines (over 130,000 copies downloaded!)

23. Step 3 – Upload Word .doc to Smashwords Meatgrinder (instant multi-format conversion) High-quality multi-format conversions for narrative & narrative + images, fast/free updating

24.

25. Step 4: Distribution

26.

27.

28. Connect with us! Web: www.smashwords.com Blog: blog.smashwords.com Twitter: @markcoker Email: [email_address]

The philosophy and business model behind Smashords - Schilling Publishing Executives Meeting, Copenhagen

Recomendados

Recomendados

Mais conteúdo relacionado

Destaque

Destaque (7)

Mais de Smashwords, Inc.

Mais de Smashwords, Inc. (19)

Último

Último (20)

The philosophy and business model behind Smashords - Schilling Publishing Executives Meeting, Copenhagen