This presentation was given by Dan Poynter and Mark Coker on May 28, 2009 at the IBPA's Publishing University converence: "Turning Printed Books into Downloadable E-Books: Creating Digital Reading for Those on the Move" Session description: Once your book is written and ready to be printed, it is time to think about other profit centers. E-books do not have to be printed, inventoried, or shipped. E-books are never returned. You will discover how to prepare the file, convert it into the five popular e-book formats, and submit it to resellers (dealers) such as Amazon.com, Palm, and Yahoo! Speakers: Dan Poynter, Para Publishing; Mark Coker, Smashwords, Inc.

1. pBooks to eBooks Creating Digital Reading © 2009 Dan Poynter Mark Coker Dan Poynter’s

2. 66 lbs & 26” of Shelf Space 30 kg & 66 cm S: Someone printed out the whole thing?

5. Chapter Fourteen Provide a Choice of Format 9 editions of the same Work

13. Who is Taking a Piece of the Action? Buyer Discount Nets Publisher Retains Nets Cutting out the gatekeepers in the middle Based on Book’s List Price: $19.95 Publisher 45% ($8.98) Publisher 34% ($6.78) Publisher 60% ($11.97) Reader 0% ($19.95) Publisher 100% ($19.95) Bookstore 40% ($7.98) Wholesaler* 55% ($10.97) Distributor* 66% ($13.17)

14. How are eBooks Selling?

17. eBook Readers Amazon Kindle Sony Reader

26. Unique ISBN for Each “Edition” Get a Block of 100 ISBNs http://www.ISBN.org

27. Introducing Mark Coker

30. Will Ebooks Replace Print Books?

31. eBooks will save publishing Image credit: movie poster for “Smiley Face,” directed by Gregg Araki http://www.imdb.com/video/imdb/vi565313817/

34. Wholesale Ebook Revenues Surpass $100 million Data: AAP http://www.publishers.org/documents/S12008Final.pdf 58% compound annual growth for 6 years vs. 1.6% all books

35. Annual growth rates, p- & e- Data: AAP http://www.publishers.org/documents/S12008Final.pdf

36. Monthly growth, y-o-y eBook vs. overall market Data: AAP http://www.publishers.org/

37. Do eBooks Really Matter? $113,220,000 (ebooks)  $24,225,025,000 (all books) = 0.467% AAP sales data 2008

38. Do eBooks Really Matter? = 0.6% Source: 2008 Bowker PubTrack Consumer survey of book-buying behavior

39. Yes eBooks Matter! Q1 2009 = 2.4% Up from 0.6% for all of 2008 Source: Bowker's PubTrack Consumer survey of book-buying behavior

41. Amazon May 2009: eBooks 35% of pBooks Source: http://www.businessinsider.com/henry-blodget-kindle-sales-now-a-shocking-35-of-book-sales-when-kindle-version-available-2009-5

45. How eBooks will impact book supply chain for publishers printer P-publisher Shipper/w/d customer bookseller E-publisher customer ebookseller E-publisher customer ebookseller E-distributor E-publisher customer E-publisher affiliate ebookseller E-distributor customer

47. Amazon eats lunch of big box bookstores 10 year percentage change in stock price, Amazon, B&N, Borders

52. Why Multi-Format Matters

62. THE END