Mais conteúdo relacionado Semelhante a ERE Webinar: Future-Proof Recruiting by Building Talent Pipelines (20) Mais de SmashFly Technologies (15) ERE Webinar: Future-Proof Recruiting by Building Talent Pipelines1. © 2016 SmashFly Technologies, Inc.1
Director of Product Marketing,
SmashFly
#LeadGenTA@cbrablc
2. © 2016 SmashFly Technologies, Inc.2 © 2016 SmashFly Technologies, Inc.2 © 2016 SmashFly Technologies, Inc.2
3. © 2016 SmashFly Technologies, Inc.3 © 2016 SmashFly Technologies, Inc.3 © 2016 SmashFly Technologies, Inc.3
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5. © 2016 SmashFly Technologies, Inc.5 © 2016 SmashFly Technologies, Inc.5 © 2016 SmashFly Technologies, Inc.5
7. © 2016 SmashFly Technologies, Inc.7 © 2016 SmashFly Technologies, Inc.7
Just in Time Hiring is Dead
8. © 2016 SmashFly Technologies, Inc.8 © 2016 SmashFly Technologies, Inc.8
Companies that build
relationships earlier win
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12 18
Number of Sources Candidates
Utilize Before Accepting an Offer
11. © 2016 SmashFly Technologies, Inc.11 © 2016 SmashFly Technologies, Inc.11
12. © 2016 SmashFly Technologies, Inc.12 © 2016 SmashFly Technologies, Inc.12
Job Ad
Twitter
Glassdoor
LinkedIn
Google
(SEO)
Referral
Event
Career Site
Email
Email
Email
Job Ad
Employee
Stories
Facebook
Event
Career Site
Career Site
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Job Ad
Twitter
Glassdoor
LinkedIn
Google
(SEO)
Referral
Event
Career Site
Email
Email
Email
Job Ad
Employee
Stories
Facebook
Event
Career Site
Career Site
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Job Ad
Twitter
Glassdoor
LinkedIn
Google
(SEO)
Referral
Event
Career Site
Email
Email
Email
Job Ad
Employee
Stories
Facebook
Event
Career Site
Career Site
15. © 2016 SmashFly Technologies, Inc.15 © 2016 SmashFly Technologies, Inc.15
Job Ad
Twitter
Glassdoor
LinkedIn
Google
(SEO)
Referral
Event
Career Site
Email
Email
Email
Job Ad
Employee
Stories
Facebook
Event
Career Site
Career Site
16. © 2016 SmashFly Technologies, Inc.16 © 2016 SmashFly Technologies, Inc.16
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18. © 2016 SmashFly Technologies, Inc.18 © 2016 SmashFly Technologies, Inc.18 © 2016 SmashFly Technologies, Inc.18
Job Ad
Twitter
Glassdoor
LinkedIn
Google
(SEO)
Referral
Event
Career Site
Email
Email
Email
Job Ad
Employee
Stories
Facebook
Event
Career Site
Career Site
19. © 2016 SmashFly Technologies, Inc.19 © 2016 SmashFly Technologies, Inc.19 © 2016 SmashFly Technologies, Inc.19
Job Ad
Twitter
Glassdoor
LinkedIn
Google
(SEO)
Referral
Event
Career Site
Email
Email
Email
Job Ad
Employee
Stories
Facebook
Event
Career Site
Career Site
20. © 2016 SmashFly Technologies, Inc.20 © 2016 SmashFly Technologies, Inc.20 © 2016 SmashFly Technologies, Inc.20
2. Place talent network form in
apply flow
• Optional completion
• First step before apply process
• Simple contact information
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1,000 new leads a day
that can be nurtured in the
future!
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3. Treat events as long term lead
generators
• Campus
• Diversity
• Military
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24. © 2016 SmashFly Technologies, Inc.24 © 2016 SmashFly Technologies, Inc.24 © 2016 SmashFly Technologies, Inc.24
1. Set expectations up
front
• Frequency
• Valuable Content
• Turn Off once in
Hiring Process
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2. Provide valuable content, not
just jobs
• Re-purpose marketing content (i.e.
industry white papers)
• Re-purpose TA content (i.e.
employee stories)
• Glassdoor reviews
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113,961
subscribers
CH2M June 2015
Click through (CTR)
30
%
Opens
6%
On average 410 new
applicants per month
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3. Offer ways to apply throughout
• Secondary call-to-actions
• Relevant job offers
• Recruiter outreach
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• Email and SMS conversion rates
– What content works?
– Time of send
Clickthrough Rate: 5%
Conversion Rate: 1%
Clickthrough Rate: 25%
Conversion Rate: 10%
Clickthrough Rate: 12%
Conversion Rate: 5%
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• Email and SMS conversion rates
– What content works?
– Time of send
Clickthrough Rate: 5%
Conversion Rate: 1%
Clickthrough Rate: 25%
Conversion Rate: 10%
Clickthrough Rate: 12%
Conversion Rate: 5%
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• Pipeline health
– How many candidates do you have that are interested
and qualified?
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• Source of hire
– How do we
understand how
talent networks
contribute to
hires?
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35. © 2016 SmashFly Technologies, Inc.35 © 2016 SmashFly Technologies, Inc.35 © 2016 SmashFly Technologies, Inc.35
Experienced Executive HourlyMilitary Diversity Campus Internal
Employer Branding
Job Marketing
SourcingSocial
SEO & PPC
Events
Career Site
Landing Pages
Mobile
Referrals
Job Alerts
Email &
SMS
Content
Resume
Mining
ATTRACT
NURTURE
ENGAGE
FIND
CONVERT
FINANCIAL
ANALYSTS
JAVA
ENGINEERS
JUNIOR WEB
DEVELOPERS
ENTERPRISE
SALES
SALES OPERATIONS
SEO
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Visit our blog:
blog.smashfly.com.