1. Social Media Marketing:
How It’s Used And Why It Works
Presented By:
Smart Source Media Group
www.ssourcemedia.com

2. The Big 3
The Other Major Players (For Business)

3. • 552 Million Daily Active Users
• 60/40 Male/Female
• Over 1 Billion Registered Users
• 1/7 Minutes Spent Online Is Spent On
Facebook
• 83% Of Brands Have A Facebook Brand Page
67%
Of Customers Will Like A
Facebook Page To Save
25% Or More.

4. • 6.9 Million Daily Active Users
• 60/40 Male/Female
• 517 Million Registered Users
• 1/7 Minutes Spent Online Is Spent On
Facebook
• 53% Of Brands Have A Twitter Account
•77% Of The Top 100
• ¼ Of All Twitter Users Check Tweets
Several Times A Day
70% Of Brands Ignore
Complaints On Twitter!

5. • 187,000,000 Members
• The World’s Largest Professional
Network On The Internet
• More Than 2.6 Million Company Pages
• Over 1 Million Groups
• 81% Of Users Belong To 1+ Group
• 60% Of Users Have Clicked An Ad.
• All Fortune 500 Executives
Are Members.

6. • 3rd Most Popular Overall Social Network
• 80% Female Userbase
• Avg User Spends 1hr And 15min On Site/Day
• Shoppers From Pinterest Are 10% More Likely To Make
A Purchase.
• Top Interests Among Us Users Are:
Crafts, Gifts, Hobbies/Leisure, Design, Fashion
70%
Pinterest referrals spend 70% more
money online than visitors referred by
non-social channels.

7. • 4 Billion Videos Are Seen On YouTube Every Day
• 1 Hour Of Video Is Uploaded Every Second
• That’s A Decade Of Video Every Single Day
• Every Minute, 700 Video Are Shared Via Twitter
• YouTube Mobile Gets 600 Million Views Per Day
• 60% Of Executives Watch Video Before Reading

8. • 400 Million Registered Users
• 80% Of Users Log In At Least Once Per Week
• About 70/30 Male/Female
• 60% Of Users Log In Every Day
• “+1” Button Will Have Relevancy To Search Engine Results
• Especially Local Businesses
The Google +1 Button Is
Served 5 Billion Times Per Day!

9. Social Media Compliments Your
Overall Marketing Campaign
• Increases Brand Awareness
• Drives Traffic To Your Website
• Customer Service / Rep Management
• Paid Advertising

10. Increasing Brand Awareness
• Constant Communication
• Contests & Promotions Encourage
Engagement And Sharing
• Skittles Grew Their Fan Base To Over 2
Million Likes By Staying True To Their
Brand, And Entertaining Their Fans.
What They Didn’t Do

11. Drive Traffic To Your Website
• Blogs, Graphics, Video, And Useful
Information Encourage Action
• Provide Information People Care About
• 74% Of Marketers saw an increase in
website traffic after investing 6hrs/wk in
social media
What We Didn’t Do

12. By The Way, It’s Trackable!
•Free Tools Like Link
Shorteners And Google
Analytics Monitor Activity

13. Real Time Customer Service
(And Reputation Management)
• Dedicated Social Accounts For Assisting Their
Customers
• Provide Pictures Of CS Team & They Even Sign
Their Tweets!

14. Not Just For The Fortune 500
MUSCLELICIOUS FOODS
• Husband & Wife Owned &
Operated
• Take Orders & Manage
Deliveries Via Facebook
• Feedback Influences Future
Production Decisions

15. Social Advertising
Allows You To Target Your Key
Demographic By Their Behaviors, And
Interests On A PPC OR CPM/CPV Basis.
• Facebook
• Interests, Demographics, Connections
• Youtube
• Viewing Behavior, Demographic
• Linkedin
• Industry, Title, Demographic

16. In The End, It’s About Building Relationships.