A Study on the tourism Industry in India

1. Tourism Scenario in India By Ganesh Raj Smart Consulting www.smartconsulting.in Copyright Smart Consulting 2010. All rights reserved

2. Objective To Understand the current tourism scenario To understand the domestic and International Market for tourism Promotion and Implementation plan to tap the market

3. Why Tourism? Spend a Leisure Time / Relaxation Business Studies Hobby – Adventure Sports, Wild Life etc. Pilgrimage Honey moon Medical Tourism Ayurvedic and Spa etc

4. Kinds of People travelling Young (aged between 20 – 30) Married Couples Family Tourists Working Professionals (Business Visits / MICE etc) Elderly People / Aged Medical Tourists Students (schools – picnics & international travel for studies)

5. Growth of the Industry With India being a developing market and foreign companies investing in the Indian market is set to boost the tourism industry again. Growth expected to cross 10 million foreign visitors to India from 5 million visitors in 2007* Projected medical tourism of US$2billion by 2012* The industry has tremendous growth potential even though the industry is growing at a healthy rate The Domestic market is still under explored to a large extent Tourism Industry to a certain extent depends upon the performance of the other industries *source: www.bharatbook.com

6. Growth of the Industry (contd.) Most of the Industry Segments are saturated IT / Automobile / Telecom Other growing industries: Energy / Power A well planned organized approach will yield appreciable growth rate w.r.t. the tourism industry The market can be encouraged / addressed for growth with specific tourist destinations /attractions (India and Internationally) considering the demography (profession, age etc) of the market

7. Potential Markets - Domestic Working Professionals – Public sector and Private Sector Unorganized Working Professionals Institutions, Organizations like - Tax Offices, Hospitals, Govt. Organizations etc. Schools

8. Potential Markets - International Medical Tourism Business – MICE Sports Events like common wealth games 2010, ICC world cup 2011, FIFA world Cup Students Travelling for studies

9. Limitations: Travel period being seasonal Children attending schools / colleges Festival / Functions Tiredness due to journeys / travels Food habits Language Cost Crowd Pollution

10. Role of Smart Consulting Identify Potential Markets Custom made Marketing and sales plan / solutions. Provide an integrated Solution Training Improve Travel Season Period.

11. Thank you