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8 Reasons Why Developers Hate Marketers

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Have you ever wondered why there is such hostility between developers and marketers? We did! So we decided to ask what exactly it was about marketers that got developers all worked up.

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8 Reasons Why Developers Hate Marketers

  2. 2. By nature, developers and marketers are innately different. There is often a disconnect between the development of a product and its marketing strategy, especially in the software field.
  3. 3. We gave developers the opportunity to vent about their marketing pet peeves. Hopefully, a mutual understanding can increase productivity…  
  4. 4. and limit the cat fighting.
  5. 5. 87654321
  6. 6. Interruptions 87654321
  7. 7. No one likes to be interrupted! When we’re in the groove, advertisements and emails have the opposite effect of what marketers desire. All that noise just makes developers angry. 87654321
  8. 8. 87654321
  9. 9. “Easy” Feature Requests 87654321
  10. 10. Most marketers haven’t developed software at any point in their careers. So, they don’t realize what goes into the development of an “easy feature.” It’s a lot more complex than they think it is! 87654321
  11. 11. 87654321
  12. 12. Evaluation Requests 87654321
  13. 13. Evaluating new products takes a ton of time out of the day. Sometimes developers just can’t afford that when there’s a million other things to do before the day ends. 87654321
  14. 14. 87654321
  15. 15. “Buy Me!” 87654321
  16. 16. We might be the one who uses your product, but we don’t always make the purchase decision. Usually someone higher up takes care of that. 87654321
  17. 17. 87654321
  18. 18. Understanding the Product 87654321
  19. 19. One of the loudest complaints that developers have about marketers is that they don’t understand the products that they’re marketing. They lack the knowledge about what the product actually does and why someone might want to buy it. 87654321
  20. 20. 87654321
  21. 21. The Sprint 87654321
  22. 22. When marketing doesn’t understand our product, they often make fictional claims about its capabilities… Which means developers have to scramble to add those features! 87654321
  23. 23. 87654321
  24. 24. Broken Promises 87654321
  25. 25. When you’ve found a tool that you’ll love, everything is perfect… Until you actually go to use it and the product doesn’t do what you wanted it to do at all. 87654321
  26. 26. 87654321
  27. 27. Silly Lists Like This One 87654321
  28. 28. 87654321
  29. 29. Communicate your concerns in a constructive way. Sharing this deck might help. The more that marketers and developers can be transparent and educate each other, we’ll all be better off.