Have you ever wondered why there is such hostility between developers and marketers? We did! So we decided to ask what exactly it was about marketers that got developers all worked up.

1. 8
REASONS WHY
DEVELOPERS
HATE MARKETERS

2. By nature, developers and marketers
are innately different.
There is often a disconnect between
the development of a product and its
marketing strategy, especially in the
software field.

3. We gave developers the opportunity to
vent about their marketing pet peeves.
Hopefully, a mutual understanding can
increase productivity…

4. and limit the cat fighting.

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6. Interruptions
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7. No one likes to be interrupted!
When we’re in the groove,
advertisements and emails
have the opposite effect of what
marketers desire. All that noise
just makes developers angry.
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9. “Easy” Feature
Requests
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10. Most marketers haven’t developed
software at any point in their careers. So,
they don’t realize what goes into the
development of an “easy feature.”
It’s a lot more complex than they think it is!
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12. Evaluation
Requests
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13. Evaluating new
products takes a ton of
time out of the day.
Sometimes developers
just can’t afford that
when there’s a million
other things to do before
the day ends.
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15. “Buy Me!”
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16. We might be the one who
uses your product, but we
don’t always make the
purchase decision.
Usually someone higher
up takes care of that.
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18. Understanding
the Product
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19. One of the loudest complaints
that developers have about
marketers is that they don’t
understand the products that
they’re marketing.
They lack the knowledge
about what the product
actually does and why
someone might want to buy it.
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21. The Sprint
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22. When marketing doesn’t
understand our product, they
often make fictional claims
about its capabilities…
Which means developers
have to scramble to add
those features!
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24. Broken Promises
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25. When you’ve found a tool
that you’ll love,
everything is perfect…
Until you actually go to
use it and the product
doesn’t do what you
wanted it to do at all.
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27. Silly Lists
Like This One
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29. Communicate your concerns in
a constructive way.
Sharing this deck might help.
The more that marketers and
developers can be transparent
and educate each other, we’ll all
be better off.