What will be the tech advancements of 2019? And what will have the biggest impact on your email marketing strategy?

1. #DigitalPriorities Digital Marketing Priorities 2018 brought to you
by
Email marketing predictions that matter.
Komal Helyer, Marketing Director
@komal_helyer
Digital Marketing Priorities 2019 brought to you by

2. Before we start… housekeeping
• A recording for the webinar will be sent via Email
• Slides will be available via Smart Insights Slideshare
• Please get involved with the interactions:
• Give your views in the votes
• Do ask questions at any point via the Questions panel

3. Recommended Smart Insights toolkit update
What it includes:
• Increased Regulations
• Email Rendering
• Device Friendly
• Intelligent Personalization
• Sophisticated Segmentation
• Subject Line Effectiveness
• Writing for Emails
• Deliverability
• Code like it’s 2018
• Marketing Automation
*New updated report to be published next week*

4. About Pure360
• Marketing personalization platform,
consultancy, data & managed services
• Helping marketers to be the best they can be
• Deliver personalized experiences and
automated marketing across the customer
lifecycle
Established in 2001
Trusted by 1000s of brands
“A well rounded email
marketing platform” “We love how easy it is to
move around the system”
“The account managers
are fab, they offer great
advice on how to improve”
“Easy to use to create
professional emails
with very helpful and
friendly support team”“The Customer
Support team is the
main reason why I use
Pure360. They go out
of their way to provide
excellent customer
service”
“A company that really
cares about its
customers”

6. 1. 1. Greater
personalization… Why?
Because consumers
expect it...

7. We asked 2,000 people how they’d react to
the following personalisation tactics in
marketing...
We asked 2,000 people how they’d react to the
following personalization tactics in marketing...

8. YouGov Survey Results
Would you engage with
marketing communications
that addressed you by your
first name?

9. YouGov Survey Results
Would you engage with
marketing communications
that used personal details
e.g. your birthday in the
subject line?

10. YouGov Survey Results
Would you engage with
marketing communications
that included an offer that is
interesting to you?

11. 1. 2. Greater automation
will enable marketers to
spend more time being
marketers

12. 3. AI will continue to transform
marketing. But beware the hype

13. 4. Dynamic emails will drive increased user engagement

15. 5. The rise of voice marketing will increase event
based email volume

16. Voice and Email Marketing
As soon as 2019?
Could this be the future?

17. 6. The Social Media
landscape is changing

18. 7. Email and blockchain

19. 8. 5G is coming and it’s tipped to
supercharge the mobile marketing world!

20. 9. More focus on getting the basics right...

21. Summary
• Personalization turns hyper in 2019
• Automation will allow you to think more strategically
• Creativity in email is a MUST
• Keep one eye on the current hype
• Go back to basics

22. Your questions please!
Please ask questions via the Questions tab