Cisco Small Cells, Transforming Enterprise Wireless Access

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Small Cell Forum

Small Cell Forum MWC 2016 Sponsor Presentation: Cisco

Apresentações e oratória

February 2016
Transforming Enterprise Wireless Access
Cisco Small Cells

Enterprise Wireless Access: the Gap
600% 2%
More than Only
increase in data
traffic inside
buildings to 2020
of WW enterprise
buildings have
dedicated cellular
solutions
Sources: ABI Research 2016;
Market & Markets 2015; Infonetics 2015
The opportunity
$23bnmarket by 2020
Churn
SP risk
of unhappy users

• Complete access solution
• Consumed as IT
• Cost effective
• Deployed non-disruptively
• Under their control
RAN
Deployment
Model
Doesn’t
Match
Enterprise
Expectations
Want
What enterprises
SellBuy
What SPs
Do

Enterprise
Cisco Brokers a New Marketplace
Mobile infrastructure packaged
into broader access solutions
Solution Innovation Value chain Disruption
+
Sold to and deployed by
enterprises as IT projects
Cisco / SP
SPCisco

2 Routes to Market
Enterprise
Cisco Direct SP Enterprise Channel
Enterprise
SP SP
Enterprise
channel
Sell solution

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Cisco Small Cells, Transforming Enterprise Wireless Access

1. February 2016 Transforming Enterprise Wireless Access Cisco Small Cells

2. Enterprise Wireless Access: the Gap 600% 2% More than Only increase in data traffic inside buildings to 2020 of WW enterprise buildings have dedicated cellular solutions Sources: ABI Research 2016; Market & Markets 2015; Infonetics 2015 The opportunity $23bnmarket by 2020 Churn SP risk of unhappy users

3. • Complete access solution • Consumed as IT • Cost effective • Deployed non-disruptively • Under their control RAN Deployment Model Doesn’t Match Enterprise Expectations Want What enterprises SellBuy What SPs Do

4. Enterprise Cisco Brokers a New Marketplace Mobile infrastructure packaged into broader access solutions Solution Innovation Value chain Disruption + Sold to and deployed by enterprises as IT projects Cisco / SP SPCisco

5. Nobody Can Do It Better than Us 51KEnterprise channels 33MWi-Fi APs installed World’s Most trusted enterprise networking brand 295KEnterprise customers

6. 2 Routes to Market Enterprise Cisco Direct SP Enterprise Channel Enterprise SP SP Enterprise channel Sell solution

7. cisco.com/go/smallcell

Cisco Small Cells, Transforming Enterprise Wireless Access

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