Presentation on liquid enhancer aka super concentrate as adding fun and excitement. This is on trend. We believe this can unlock new possibilities rather than micronizing existing products.

1. EXCELLENCE THROUGH INTEGRITY
SLUYS INTERNATIONAL
LIQUID ENHANCER
ADDING FUN AND EXCITEMENT
BEVERAGE MAKEOVER

2. LIQUID ENHANCER
HISTORY
2011
2013
2012
Kraft MIO
(March 2011)
Kraft MIO Energy
(December 2011)
Coca-Cola Dasani Drops
(October 2012)
DPSG Crush
(December 2012)
Kraft MIO Fit
(December 2012)
DPSG Hawaiian Punch
(December 2012)
Kraft Crystal light
(January 2013)
Coca-Cola Powerade Zero Drops
(June 2013)
AriZona Beverages
(October 2013)
PepsiCo Aquafina FlavourSplash
(October 2013)
Kraft Kool-Aid
(January 2013)
Nestlé Nestea
(September 2013)

3. LIQUID ENHANCER
EXTENSIONS OF EXISTING BRANDS
Coca Cola realised the potential and soon embraced this emerging
concept...
Dasani
Minute
Maid
Glaceau
Vitamin
Water
Powerade
Zero

4. LIQUID ENHANCER
….which was soon followed by other brands
PepsiCo
Aquafina
Nestlé
Nestea
DPSG
Crush
AriZona
Ice Tea

5. Liquid Enhancer is on trend:
1. Personalization
People love mixing and deciding the flavour, intensity and sweetness;
2. Convenience
Nicely packed in a 48 ml squeezer to carry, anywhere;
3. For today’s modern life
Expectations are higher and fulfilled now with zero calories

6. LIQUID ENHANCER
PRODUCT INFORMATION
Liquid Enhancers are concentrated zero-calorie flavoring waters, milk
or coffee and can also contain vitamins, minerals, electrolytes or other
functional ingredients.
ABOUT
ENHANCING A BEVERAGE:
PRODUCT APPLICATION
The liquid enhancer can be added
as desired
The liquid enhancer can be added
as desired
Water
Sparkling water
Dairy
Yogurt drinks
Almond milk
Soy milk
Rice milk
Coconut milk
Protein
Soft drinks
Alcoholic beverages
Tea
Coffee

7. SUCRALOSE
STEVIA
LIQUID ENHANCER
OUR PRODUCTS
Infusion
Enhancer
Mineral
Enhancer
Milk
Enhancer
Vitamin
Enhancer
Flavour
Enhancer
C
A
D
K
B

8. LIQUID ENHANCER
Coffee
Enhancer
Glow
Enhancer
Amino
Enhancer
Energy
Enhancer
Detox
Enhancer
IN DEVELOPMENT

9. LIQUID ENHANCER
LIST OF INGREDIENTS
FUNCTIONAL INGREDIENTS:
THERAPEUTICS AND ACTIVE AGENTS:
SWEETENERS:
Vitamins
Minerals
Electrolytes
Protein
Caffeine
Guarana
Green coffee extract
Melatonin
L-Theanine
Glucosamine
Chondroitin
Chamomile
CLA (conjugated linoleic acid)
L-carnitine
Omega-3
DHA (Docosahexanoic acid)
Quercetin
Sucralose
Stevia
Monk fruit
Honey
etc.
Acesulfame potassium
Aspartame
Saccharin
Neuromuscular agents
Nutritional supplements
Blood modifying agents
etc.
Hormones
Diabetes treatments
Respiratory agents
Gastrointestinal agents
Genitourinary agents
Biologics
Anti-pain agents
Anti-inflammatory agents
Heart and circulatory drugs
Anti-cancer agents
Anti-infective agents
Central nervous system agents

10. LIQUID ENHANCER
MARKET
2020
$2.83
billion
2014
$1.371
billion
The Global Water Enhancer
Market Revenue
Estimated CAGR
12.8%
North America
72%
Europe
Market Share
Major Players
Liquid enhancer has the potential to make a
significant impact on sales of bottled water
Until now – limited presence
in markets outside the US

11. Liquid enhancer gives an individual
and exciting colour and taste
profile to your product
9-12 months best-before date
Low in calories
48ml, very compact & portable bottle
Popular with athletic and fitness consumers
One bottle can last up to 30 servings

12. SLUYS INTERNATIONAL
Originally established in 1931 as Sluys & Co by Mr. K. Sluys. Sluys
International is now an established Duffel (B) based manufacturer of flavour.
The dynamic Sluys team is a reflection of artists, idealists and businessmen
continuing to challenge new frontiers of taste and smell.
Sluys today is the only Malaysian family owned and -managed flavour house
in Western Europe.
www.sluys.euNijverheidsstraat 1
2570 Duffel, Belgium
info@sluys.eu +32 (0)3 490 03 30
WHERE SMELL, TASTE, SIGHT ARE BALANCED