Mobilni marketing na primeru Dunajske turistične organizacije (Andrea Kostner, Vienna Tourist Board) na 12.Motivacijskem srečanju za skrbnike portala Slovenia.info.

1. Mobile Strategy of the Vienna Tourist Board
Digital Tourism Conference – DST 2014
13th October 2014 Andrea Kostner
Team Manager Content Management
Digital & Future Media Strategy

3. Vienna Tourist Board
Today‘s Content
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4. Social Media Strategy
Vienna Tourist Board
Facts & Figures

5. Vienna Tourist Board
Vienna Tourist Board – Facts
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6. 2013 Budget: € 24.6 million
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Vienna Tourist Board

7. Vienna – Facts
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Vienna Tourist Board

8. Vienna Tourist Board
vienna.info - Facts
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9. Mobile Strategy VTB
EINFÜNGEN: SCREEN vienna.info

10. Social Media Strategy
Mobile Strategy – Non App Policy

11. Mobile Strategey – Targets
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Vienna Tourist Board

12. Actions
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Vienna Tourist Board

13. Social Media Strategy
m.vienna.info

14. Vienna Tourist Board
Optimised Design & Customised Content
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15. Vienna Tourist Board
Optimised Design & Customised Content
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16. Vienna Tourist Board
Customised information for mobile users
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17. Vienna Tourist Board
Location & Social Media Integration
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18. Vienna Tourist Board
Text-only Version
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19. Vienna Tourist Board
Feature: myVienna travel plan
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20. Vienna Tourist Board
Feature: Around me function
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21. Vienna Tourist Board
Feature: Public transport
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22. Vienna Tourist Board
Feature: Hybrid App
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23. Vienna Tourist Board
Feature: Mobile prize raffles

24. Vienna Tourist Board
Feature: Newsletter
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25. Social Media Strategy
Statistics

26. Vienna Tourist Board
Statistics website
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27. Statistics mobile website
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Vienna Tourist Board

28. Share of mobile accesses
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Vienna Tourist Board

29. Vienna Tourist Board
Statistics Newsletter
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2.000
4.000
6.000
8.000
10.000
12.000
14.000
16.000
Anzahl
Kampagnenname
Öffnungen auf mob. Geräten
Öffnungen insgesamt

30. Social Media Strategy
Next step: Responsive design

31. Mobile Strategy VTB
EINFÜNGEN: SCREEN vienna.info

32. Vienna Tourist Board
www.vienna.info Re-design & responsive website Requirements:
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33. Highlights Digital- Marketing

35. Highlights Digital- Marketing

36. Highlights Digital- Marketing

37. Highlights Digital- Marketing

38. Highlights Digital- Marketing

39. Vienna Tourist Board
www.vienna.info Re-design & responsive website

40. Social Media Strategy
Digital Campaigns

41. Digital Marketing 2013/14
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Vienna Tourist Board

42. Digital Marketing Strategy
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Vienna Tourist Board

43. Digital Marketing Strategy
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Vienna Tourist Board

44. Integrated campaigns
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Vienna Tourist Board

45. Vienna Tourist Board
Campaign example: Now or Never 2014

46. Campaign example: Now or Never 2014
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Vienna Tourist Board

47. Marketingcafé 15.09.2011

48. Marketingcafé 15.09.2011

49. Campaign example: Now or Never 2014
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Vienna Tourist Board

50. Now or Never 2014 – Teaser video
Vienna Tourist Board

51. Campaign example: Now or Never 2014
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Vienna Tourist Board

52. Campaign example: Connected Garden / Arabia
Vienna Tourist Board

53. Campaign example: Connected Garden / Arabia
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Vienna Tourist Board

54. Marketingcafé 15.09.2011

55. Marketingcafé 15.09.2011

56. Campaign example: Connected Garden / Arabia
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Vienna Tourist Board

57. Social Media Strategy
Thank you for your attention!
Questions?
Please ask…
andrea.kostner@vienna.info