1. Infographics’ popularity and importance have steadily
risen over the last several years, as readers look for ways
to quickly gain insight and understanding of the vast
amounts of data and information available to them.
A great infographic is a powerful tool that utilizes engaging visuals that both appeal to an
audience hungry for information and aids in comprehension and retention of the material.
Here, we break down the essential elements neccessary to create a great infographic.
According to Payscale, an infographic
has the potential to reach
15 million people.
Infographics are considered the
fastest-rising content marketing
format, according to a survey by IDG.
B2B Marketers Using Infographics:
2012 43%
2011 28%
THE PROLIFERATION OF INFOGRAPHICS
Comprehension
Appeal
Retention
WHY ARE INFOGRAPHICS SO EFFECTIVE?
YOU NEED A VISUAL CONTENT STRATEGY
WHAT MAKES AN INFOGRAPHIC GOOD?
SLIDESHARE NOW SUPPORTS
THE RISE OF INFOGRAPHICS
APPEAL
We are drawn to formats that are efficient,
engaging, and entertaining.
COMPREHENSION
Visualizations enable us to digest information more
efficiently and facilitate understanding.
RETENTION
Visualizations aid in our ability to retain information by
drawing upon understood symbols, scenes, and patterns.
1 yr
2.5 yr
5 yr
Engagement
Who is your audience?
How do you want your audience to
engage with your infographic?
Distribution
Through what channels and platforms
will you reach your audience?
What social networks are they using?
What online publications do they read?
Creativity
What format is best for your
target channels and platforms?
What content is best for your
target channels and platforms?
Utility
Beauty
Soundness
Is the design aesthetically pleasing?
Is the design appropriate,
given the subject matter?
Is the design helpful in communicating
a message, or does it distract from it?
Does the story being told
have usefulness?
Is it:
Entertaining?
Informative?
Inspiring?
Is the content reliable,
complete, and presented
appropriately?
BEAUTY UTILITY SOUNDNESS
Documents Presentations Infographics Videos
January 2010
Interest Over Time, According to Google Trends:
January 2011 January 2012 January 2013
THE SEARCH FOR INFOGRAPHICS:
WORLDWIDE GOOGLE TRENDS
0
20
40
60
80
100
October 2009
6
August 2010
19
* The numbers 0–100 represent peak Google search interest over time. The numbers are normalized and do not reflect
repeated searches from individual users over a short period of time.
November 2011
50
November 2012
85
April 2013
100
WHAT MAKES GREAT
INFOGRAPHICS?
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