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PlayStation®3 Leads Stereoscopic 3D
Entertainment World
Sony Computer Entertainment
SVP Technology Platform
Teiji Yutaka
• 2010 April 22
– System Software Ver3.30
• Every Single PlayStation®3 (PS3®)
supports Stereoscopic 3D
(S3D)
S3D(Stereoscopic 3D)
mechanism
Separate Images for Left & Right Eye , people acknowledge the 3D image
Similar to stereo sound for Left and Right Year
Left Eye Image Right Eye Image
The Ideal Stereoscopic 3D
Table of Contents
1. Market Update
2. Stereoscopic 3D (S3D) and Games
3. S3D & 2.5D/3D Chip
4. Challenges of 2.5/3D Chip
5. Future Technology of S3D and Contents
MARKET UPDATE
3D TV / PlayStation 3 number
3D TV Rate in Japan
(※) Sell Through (GfK)
3D function becomes common feature for larger TV
3DTV Install Base
Projections in World Wide
Data Source: Display Search
330 M
3D feature commoditized in
HDTV hardware price/spec
competition
PS3 Install Base
Over 50M install base as of May 29 2011
Positive Loop Software/Hardware
• Easy Access of S3D encourages S3D contents
creation
3D TV
S3D
Contents
PlayStation 3
As S3D Player
S3D AND GAMES
GAME is the killer content for S3D
Perfect Mach of Game &
S3D
1. Game Industry struggle for seeking the new exciting
experience
2. Reality is the critical trend of Gaming
3. Interactive S3D brings you to next Level
4. Do not mind wearing 3D Glasses
Game is the Concentration-required Media
5. Relatively Easy to add S3D functionality to 3D Game
5 Major Characteristics to explain
Graphics Evolution
3D is the key word of Modern Game
3D Graphics S3D Graphics
World’s First
Real-time 3D
Graphics
Game Console
END-to-END
3D Graphics
Improve the quality
of Real-time 3D
Graphics
“Reality”is the key trend of the
Home console games
• FPS (First Person Shooter)
• Free World / Sports / Driving
• Games Become Real-World Simulator thanks
to the improvement of Quality in Graphics
S3D Adds new dimension of Reality to the Game
S3D Game Titles
Add S3D function to the game
Modeling
Data
Display Image
Display Image
Screen
Rendering Performance
• Two times Rendering for Left and Right Images
• The biggest issue for adding S3D is the performance 
overhead of two times rendering
• Normally needs to tune up the rendering performance
• Relatively easy tuning performance
– 60Hz Refresh Game
– Split Screen Multi Player 
Split Screen Multi Player
Player B
Player A
1280 pixels
720 
pixels
720 
pixels
30 pixels
1470 
pixels
Left
Right
30 pixel gap (the same color band)
S3D output in HDMI 1.4
• 720P
– Create 1280x1470 Image
– Upper : Left Eye Image
– Lower : Right Eye Image
– In the middle of two 
images , need the same 
color gap (30 pixel)
• Refresh Rate of the frame
– 60Hz,30Hz,20Hz …
• Hardware Up‐Scaler
– 640 x 1470 ,960 x 1470 
– 1024 x 1470
– The final method of
performance tuning
Prepare several angle images for wider range of angle viewing
Naked-eye Stereoscopic View
RLRL
R
L
R
L
R
L
R
L
Lenticular Lens
S3D & 3D CHIP
Rendering performance is the key to S3D
S3D require render performance
Modeling
Data
Display Image
Rendering
2D S3D with Glass Naked-eye S3D
Modeling
Data
Rendering
Modeling
Data
Rendering
2x Render Performance 10x Render Performance
Bandwidth is the key factor for
render performance
• GPU & VRAM bandwidth is the key
– PS2 GPU embedded DRAM solution
• Bandwidth High Memory size Small
– PS3 GPU off chip VRAM solution
• Bandwidth Medium Memory size Large
GPU
VRAM
PS2 GPU
GPU VRAM
PS3 GPU
Expectation to 2.5/3D chip
• High Bandwidth & Large size of Memory by 2.5D/3D
chip technology
– Improve Render Performance
• Pixel Fill Rate Improve by higher bandwidth
– Improve Render Latency
• Alpha Blending Performance (ReadModifyWrite)
– Low Power
• These are very attractive for improving S3D Image
quality
• But there are some issues and challenges
CHALLENGES OF 2.5D/3D
CHIP
Game machine requires high-performance technology but low-cost
solution
Uniqueness of Game Industry
• Buy-all Condition
– No Binning, Fixed Frequency
• Cost Sensitive
– To enhance install base , HW should be provided
with very low price
• The state of art technology
– Requires the same performance during a long
lifetime; the performance should be stretched at
the launch time
Challenges of 2.5D/3D Chip
• We think there are several issues to
introduce 2.5D/3D to Game Industry
– Test
– Cost
– Thermal
– Reliability
– Multiple Supplier
Cost
• If 2.5D/3D chip stacking is used to enhance
the performance of the system,
– How much premium margin should we pay ?
– This is the critical topic
• The cost of Through-silicon-via (TSV)
Test
• Yield at the final test needs to be very high
– Each die needs to be tested enough in order to
guarantee high yield at the final test.
– Technologies such as build-in self test, die level
probing need to be improved.
Thermal conductivity
• How to escape the heat from lower and
middle layer chips
– High performance chips that are used in a game
console generate a lot of heat.
– In order to reduce the cost of cooling, the
thermal conductivity inside the package needs to
be very high.
Reliability
• Game machines are required to have
relatively longer life than PC
– Requires manufacturing and testing technology to
guarantee the reliability of 3D-IC.
• Clarifying the responsibility
– It is typically difficult to clarify which die supplier is
responsible for the problem.
Multiple supplier
• Devices such as memory should be supplied by
multiple vendors in order to obtain a competitive
price.
• We need to define a common footprint for the
TSV, but each supplier has a different preference.
Particularly when the pin count is high, making
common footprint introduces additional area
and/or metal layers to the die.
3D IC is the promising technology
but ..
• Issues are
– Test, Cost ,Heat ,Reliability , Multiple-supplier
• We have been using chip stack technology using
microbump in the current Playstation2 and PSP for
cost reduction purpose.
• There are still some issues to be resolved in order to
introduce 3D-IC technology in high performance game
consoles such as PS3.
COMING TECHNOLOGY OF
S3D AND CONTENTS
Glimpse of future exciting technologies with demonstrations
3D Display for PS3
• Personal 3D Display to enjoy 3D experience
with PS3
– 24 Inch size
– 4 times frame sequential ,
high quality 3D image
– Two different 2D images for each players
– Stereo 2ch + Sub Woofer ,
high quality sound
– Simple & Slim Design
– Affordable Price
• 3D Monitor / 3D Glass/ 3D Game / HDMI Cable $499 in US
Launch 2011 Fall in World Wide
HMD
• Head Mount Display with 2 OLED panels
– Ultra High Quality Image
– No Cross Talk
– Suitable for focus content like Game
Motion Tracking & S3D
• NIKUDAN
• Motion Controller
+ S3D Display
• VR Experience
– Player surrounded
by 3D Game World
Interactive 3D Live
Interactive 3D Live
Overlay 3D effect/Video on Real Performer
3D Projector
3D Video
Real Performer
Audience
Head
Tracked
VR
Table Top 3D
3D Holoscreen
Finally...
• PlayStation 3 has been evolved to be the native
S3D gaming system
• To achieve better S3D experience ,
render performance is the key factor
• 2.5D/3D chip technology is the promising
solution to increase render performance
• Coming 3D applications bring the exciting new
user experience
THANK YOU

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PlayStation®3 Leads Stereoscopic 3D Entertainment World

  • 1. PlayStation®3 Leads Stereoscopic 3D Entertainment World Sony Computer Entertainment SVP Technology Platform Teiji Yutaka
  • 2. • 2010 April 22 – System Software Ver3.30 • Every Single PlayStation®3 (PS3®) supports Stereoscopic 3D (S3D)
  • 3. S3D(Stereoscopic 3D) mechanism Separate Images for Left & Right Eye , people acknowledge the 3D image Similar to stereo sound for Left and Right Year Left Eye Image Right Eye Image
  • 5. Table of Contents 1. Market Update 2. Stereoscopic 3D (S3D) and Games 3. S3D & 2.5D/3D Chip 4. Challenges of 2.5/3D Chip 5. Future Technology of S3D and Contents
  • 6. MARKET UPDATE 3D TV / PlayStation 3 number
  • 7. 3D TV Rate in Japan (※) Sell Through (GfK) 3D function becomes common feature for larger TV
  • 8. 3DTV Install Base Projections in World Wide Data Source: Display Search 330 M 3D feature commoditized in HDTV hardware price/spec competition
  • 9. PS3 Install Base Over 50M install base as of May 29 2011
  • 10. Positive Loop Software/Hardware • Easy Access of S3D encourages S3D contents creation 3D TV S3D Contents PlayStation 3 As S3D Player
  • 11. S3D AND GAMES GAME is the killer content for S3D
  • 12. Perfect Mach of Game & S3D 1. Game Industry struggle for seeking the new exciting experience 2. Reality is the critical trend of Gaming 3. Interactive S3D brings you to next Level 4. Do not mind wearing 3D Glasses Game is the Concentration-required Media 5. Relatively Easy to add S3D functionality to 3D Game 5 Major Characteristics to explain
  • 13. Graphics Evolution 3D is the key word of Modern Game 3D Graphics S3D Graphics World’s First Real-time 3D Graphics Game Console END-to-END 3D Graphics Improve the quality of Real-time 3D Graphics
  • 14. “Reality”is the key trend of the Home console games • FPS (First Person Shooter) • Free World / Sports / Driving • Games Become Real-World Simulator thanks to the improvement of Quality in Graphics S3D Adds new dimension of Reality to the Game
  • 16. Add S3D function to the game Modeling Data Display Image Display Image Screen
  • 17. Rendering Performance • Two times Rendering for Left and Right Images • The biggest issue for adding S3D is the performance  overhead of two times rendering • Normally needs to tune up the rendering performance • Relatively easy tuning performance – 60Hz Refresh Game – Split Screen Multi Player  Split Screen Multi Player Player B Player A
  • 18. 1280 pixels 720  pixels 720  pixels 30 pixels 1470  pixels Left Right 30 pixel gap (the same color band) S3D output in HDMI 1.4 • 720P – Create 1280x1470 Image – Upper : Left Eye Image – Lower : Right Eye Image – In the middle of two  images , need the same  color gap (30 pixel) • Refresh Rate of the frame – 60Hz,30Hz,20Hz … • Hardware Up‐Scaler – 640 x 1470 ,960 x 1470  – 1024 x 1470 – The final method of performance tuning
  • 19. Prepare several angle images for wider range of angle viewing Naked-eye Stereoscopic View RLRL R L R L R L R L Lenticular Lens
  • 20. S3D & 3D CHIP Rendering performance is the key to S3D
  • 21. S3D require render performance Modeling Data Display Image Rendering 2D S3D with Glass Naked-eye S3D Modeling Data Rendering Modeling Data Rendering 2x Render Performance 10x Render Performance
  • 22. Bandwidth is the key factor for render performance • GPU & VRAM bandwidth is the key – PS2 GPU embedded DRAM solution • Bandwidth High Memory size Small – PS3 GPU off chip VRAM solution • Bandwidth Medium Memory size Large GPU VRAM PS2 GPU GPU VRAM PS3 GPU
  • 23. Expectation to 2.5/3D chip • High Bandwidth & Large size of Memory by 2.5D/3D chip technology – Improve Render Performance • Pixel Fill Rate Improve by higher bandwidth – Improve Render Latency • Alpha Blending Performance (ReadModifyWrite) – Low Power • These are very attractive for improving S3D Image quality • But there are some issues and challenges
  • 24. CHALLENGES OF 2.5D/3D CHIP Game machine requires high-performance technology but low-cost solution
  • 25. Uniqueness of Game Industry • Buy-all Condition – No Binning, Fixed Frequency • Cost Sensitive – To enhance install base , HW should be provided with very low price • The state of art technology – Requires the same performance during a long lifetime; the performance should be stretched at the launch time
  • 26. Challenges of 2.5D/3D Chip • We think there are several issues to introduce 2.5D/3D to Game Industry – Test – Cost – Thermal – Reliability – Multiple Supplier
  • 27. Cost • If 2.5D/3D chip stacking is used to enhance the performance of the system, – How much premium margin should we pay ? – This is the critical topic • The cost of Through-silicon-via (TSV)
  • 28. Test • Yield at the final test needs to be very high – Each die needs to be tested enough in order to guarantee high yield at the final test. – Technologies such as build-in self test, die level probing need to be improved.
  • 29. Thermal conductivity • How to escape the heat from lower and middle layer chips – High performance chips that are used in a game console generate a lot of heat. – In order to reduce the cost of cooling, the thermal conductivity inside the package needs to be very high.
  • 30. Reliability • Game machines are required to have relatively longer life than PC – Requires manufacturing and testing technology to guarantee the reliability of 3D-IC. • Clarifying the responsibility – It is typically difficult to clarify which die supplier is responsible for the problem.
  • 31. Multiple supplier • Devices such as memory should be supplied by multiple vendors in order to obtain a competitive price. • We need to define a common footprint for the TSV, but each supplier has a different preference. Particularly when the pin count is high, making common footprint introduces additional area and/or metal layers to the die.
  • 32. 3D IC is the promising technology but .. • Issues are – Test, Cost ,Heat ,Reliability , Multiple-supplier • We have been using chip stack technology using microbump in the current Playstation2 and PSP for cost reduction purpose. • There are still some issues to be resolved in order to introduce 3D-IC technology in high performance game consoles such as PS3.
  • 33. COMING TECHNOLOGY OF S3D AND CONTENTS Glimpse of future exciting technologies with demonstrations
  • 34. 3D Display for PS3 • Personal 3D Display to enjoy 3D experience with PS3 – 24 Inch size – 4 times frame sequential , high quality 3D image – Two different 2D images for each players – Stereo 2ch + Sub Woofer , high quality sound – Simple & Slim Design – Affordable Price • 3D Monitor / 3D Glass/ 3D Game / HDMI Cable $499 in US Launch 2011 Fall in World Wide
  • 35. HMD • Head Mount Display with 2 OLED panels – Ultra High Quality Image – No Cross Talk – Suitable for focus content like Game
  • 36. Motion Tracking & S3D • NIKUDAN • Motion Controller + S3D Display • VR Experience – Player surrounded by 3D Game World
  • 38. Interactive 3D Live Overlay 3D effect/Video on Real Performer 3D Projector 3D Video Real Performer Audience
  • 42. Finally... • PlayStation 3 has been evolved to be the native S3D gaming system • To achieve better S3D experience , render performance is the key factor • 2.5D/3D chip technology is the promising solution to increase render performance • Coming 3D applications bring the exciting new user experience