1.
Website Launch
Proposal
Client: Client Name
Delivered On: Submitted Date
Submitted By: Assigned User, Company Name

2.
Cover Letter for Website Launch Proposal
2
In today’s competitive business environment, quality of your marketing plan and its
execution can succeed or bring a halt in prosperity of your business. In order to sustain and
grow, sales need to be increased through converting the potential customers. Our company
and its consultants have proficiency in business communication, marketing factors,
advertisements to increase your brand awareness in different geographies.
Add text that is more relevant for your company
Combining social science and creativity will enable your organization to achieve long term
goals. We are able to develop customized plans (mix of product development, market
research, branding, online and offline advertising, public relations, and content marketing)
for our customers that can be used for their target audience.
We are looking to have a fruitful connection with you and watch your
business grow
Dear (client name),

3.
Table of Contents
3
Project Summary
Problem Statement
Proposed Solutions
Proposed Channels for Marketing
Marketing Approach
Marketing Project Timeframe
Your Investment
Future Action Metrics
Company Overview
Our Team
Case Study
Client Testimonials
Work Contract
Payment Terms
Sign-off

4.
Table of Contents
4
Proposed Channels for Marketing
Marketing Approach
Marketing Project Timeframe
Your Investment
Future Action Metrics
Company Overview
Our Team
Case Study
Client Testimonials
Work Contract
Payment Terms
Sign-off
Project Summary
Problem Statement
Proposed Solutions

5.
Project Summary for Website Launch Proposal
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The proposal illustrates various marketing ways in terms of advertisements, branding,
communication etc. It highlights different strategies for successful launch of a
product in market.
Marketing process adopted by organizations and expenditure for
the same
Brief about business problems prevailing in the market along with
their relevant solution
Complete marketing process along with evaluation will take around
3 months
Proposal includes marketing decision metrics for future in terms of
decided targets and time to achieve them
Text Here
Text Here

6.
Problem Statement for Website Launch Proposal
6
Effective marketing is need of the hour for convincing customers to use particular
product or service because of its suitability over the competitors
Brand launch is a very troublesome process in todays highly competitive business
environment. Competition is fierce for almost every trade.
Companies need to align business plan with their marketing plan to operate in
niche market
Marketing of product and services for small or medium enterprise has become
crucial task for promotion of business
Nowadays customers are persuaded from several elements in terms of brand’s
logo, promotional messages
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7.
Proposed Marketing Solutions
7
As a marketing firm operating from past many years with relevant professional experience, we can help you identify market trends to succeed over
highly informed customers of today
$70
$100
$120
$150 $160
$180
$210
$250
$0
$50
$100
$150
$200
$250
$300
2013 2014 2015 2016 2017 2018 2019 2020
In$million
Business Growth Rate by our Marketing Strategies
Exhaustive identification of target market with the best way to approach different segments
Develop custom made messages along with its communication methods
• Our company produce paper or print media in form of advertisements (brochures, flyers, billboards, electronic
media advertisements, web development, search engine optimization, etc.)
Incorporating different forms of marketing messages in terms of text, ideas, etc. is a time consuming process
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8.
Table of Contents
8
Project Summary
Problem Statement
Proposed Solutions
Marketing Project Timeframe
Your Investment
Future Action Metrics
Company Overview
Our Team
Case Study
Client Testimonials
Work Contract
Payment Terms
Sign-off
Proposed Channels for Marketing
Marketing Approach

9.
Proposed Channels for Website Launch Proposal
9
ONLINE
OFFLINE
Networking Speaking Meetings Print Publications
Direct Mail Cold Calls Print Advertising Associations/ Trade Shows
Social Media Webinar Phone/ Video Blogs/ Online Publications
E-Mail Search Online Advertising Groups/ Online Conferences
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10.
Our Marketing Approach
10
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Develop online and offline
communication and
Promotion strategy
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Use of analytics tool for
measuring and
Assessing results
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Define product or
service of company
Understanding about
your target market
Identify and engage
target audience

11.
Table of Contents
11
Project Summary
Problem Statement
Proposed Solutions
Proposed Channels for Marketing
Marketing Approach
Future Action Metrics
Company Overview
Our Team
Case Study
Client Testimonials
Work Contract
Payment Terms
Sign-off
Marketing Project Timeframe
Your Investment

12.
Marketing Project Timeframe (1/2)
12
When
Date: Jan 2019 Mar 2019 Jun 2019 Jul 2019 Oct 2019
Planning Execution Evaluation
What Discovery Creation Pre-motion Live Fundraising Post Campaign Analysis
How Execute Marketing Plan Text Here
Launch End
Campaign
Application
(Online)
Campaign
Planning
Accelerator
Campaign
Marketing
Accelerator
Campaign
Assessment
Guide
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13.
Marketing Project Timeframe (2/2)
13
WEEKS
Task Description Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12
Mobile
Advertising
E-Mail
Marketing
Social Media
Marketing
Blogs/online
Publications
Video
Advertising
Groups/online
Conferences
The following table depicts 12 weeks time line task required in effective marketing for any organization
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14.
Your Investment for Website Launch Proposal
14
Monthly Budget based on the Project Summary
• Fees is charged based on time spent on the project
• Fixed rate of $150 per hour for the contract duration of one year from date
of the contract
• Expenses for travel, meals, lodging, printing, and report production is included
in the above mentioned rate
Description $ Per hour Number of Hours Price ($)
Upfront discovery session and audit 150 25 3,750
Marketing strategy development 150 35 5,250
Your text here xxx xxx xxx
Your text here xxx xxx xxx
Your text here xxx xxx xxx
Total xxx xxx 9,000
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15.
Table of Contents
15
Project Summary
Problem Statement
Proposed Solutions
Proposed Channels for Marketing
Marketing Approach
Marketing Project Timeframe
Your Investment
Company Overview
Our Team
Case Study
Client Testimonials
Work Contract
Payment Terms
Sign-off
Future Action Metrics

16.
Marketing Future Action Metrics
16
Metrics Current Goal Timeline
Search Engine Optimization 0% 10% Increment Every 3 Months
Social Media Marketing 0% 20% Increment Every 4 Months
Brand Awareness 0% 10% Increment Every 1 Months
Conversion Rate Optimization 0% 15% Increment Every 2 Months
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17.
Table of Contents
17
Project Summary
Problem Statement
Proposed Solutions
Proposed Channels for Marketing
Marketing Approach
Marketing Project Timeframe
Your Investment
Future Action Metrics
Client Testimonials
Work Contract
Payment Terms
Sign-offCompany Overview
Our Team
Case Study

18.
Company Overview
18
Year of Establishment-
1998
Revenue-
$0.6 Billion for Year ended 30 December 2018
Client Base-
1,000 start ups and 100 fortune clients in multiple industries
Employee Strength-
9,000
Headquarters-
New York, United States
• Brand Strategy
• Website Design
• Public Relations
• Print Advertisements
• Networking
• Search Engine Optimization
• Pay-per-click Management
• Conversion Rate Optimization
Business Activities
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19.
Our Team (1/2)
19
CAROL SMITH
Designer
Add Education Here
Roles & Responsibilities and project undertaken
• Add text here
• Add text here
• Add text here
• Add text here
PETER SMITH
Copywriter
Add Education Here
Roles & Responsibilities and project undertaken
• Add text here
• Add text here
• Add text here
• Add text here
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20.
Our Team (2/2)
20
Add Education Here
• Add text here
• Add text here
JOHN SMITH
Chief Strategy Officer
Add Education Here
• Add text here
• Add text here
LEWIS SPENCER
Brand Strategist
Add Education Here
• Add text here
• Add text here
FINN OMEGA
Digital Marketing Specialist
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21.
Case Study
21
(company _ name) incorporated accurate marketing plan for our organization that helped to capture
new potential customers and better serve existing customers
ADD CLIENT NAME
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audience's attention.
Project Goals
Our Solutions
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audience's attention.
Measurable Results
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audience's attention.

22.
Table of Contents
22
Project Summary
Problem Statement
Proposed Solutions
Proposed Channels for Marketing
Marketing Approach
Marketing Project Timeframe
Your Investment
Future Action Metrics
Company Overview
Our Team
Case Study
Client Testimonials
Work Contract
Payment Terms
Sign-off

23.
?
Client Testimonials
23This is a representative image, and should be replaced by your own image. Just right click and replace image.
Company Name
“CEO Name
Add text here about the Company
Company Name
“CEO Name
Add text here about the Company
Company Name
“CEO Name
Add text here about the Company

24.
Work Contract
24
Services Rendered
Company provide marketing plan and related strategies. You will be provided sufficient opportunities to review work
and provide feedback, in case if you are not satisfied with the work you will pay for the completed work and can cancel
the contract
Strategy & Design
Mutual Cooperation
We agree to levy our best efforts to complete all the deliverables mentioned above and request you to support us by
sharing the required information on your website
Charges for Services Performed
Projects apart from budget will be considered as out of scope and proper amendment need to be made to continue
work on the same. Extra charges will be levied for the projects that exceeds beyond 45 days
Cancellation of Plans
You have right to modify, reject, cancel or stop any and all plans or work in process plans. However as per the
agreement, its confirmed by you to reimburse all cost and expenses incurred due to change in instruction. We try our
best to reduce such cost and expenses
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25.
Work Contract cont..
25
Your Text Here
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Confidentiality
Company agree that it will preserve all the proprietary or confidential information of the client
and will not disclose it outside company premises
Termination Clause
Agreement will become effective as on the date mentioned here and can be terminated by party
by giving 60 days notice in writing
General Provisions
Agreement will be governed and construed in accordance with laws of the province/state
Government laws & regulations

26.
Payment Terms
26
• The remaining 50% will be
charged on monthly basis based
on the number of service hours
spent on the project
• Company will provide all
necessary purchase order
numbers and other internal
information necessary for invoice
processing by end of the month
Billing Schedule
• Company will take deposit of
50% of the initial fees at the time
of signing contract
Client Agreement for Payment
• 1st initial invoice upon receipt will act as deposit for every
project and every invoice will have 15 payment terms
• In case of delay in payment, 1% per month will be
charged on unpaid amount and further company also
reserves the right to stop work until the payment is made
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27.
Sign - off
27
• Request you to go through the work contract to get clarity on all details. It is
necessary for us to make things transparent from the beginning to build fruitful
work relationship
• Once you have gone through the work contract, put your signatures below
• As we receive your acceptance notification, one of our executive will connect with
you shortly to discuss way forward steps
• Please let us know in case of any queries. We would be more than happy to clarify
all your doubts and can find best way to work together
• We will send a separate copy of your signed contract via mail
• In case you want to connect with us, feel free to call (user _phone)
Assigned user
User title
Signature

28.
Address
# street number, city, state
Contact Number
0123456789
E-mail Address
e-mailaddress@gmail.com
Contact Us
28

29.
Additional Slides
29

30.
About Us
30
Professional
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Creative
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capture your audience's attention.
Talented
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31.
Our Mission
31
Our Vision
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Our Target
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Our Mission
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32.
Usage Percentage for Different Channels of Marketing
32
Marketing
Channels
Events / Conferences
Direct Mail Marketing
E-Mail Marketing
Search
Mobile Advertising & Applications
Social
Website / Content Development
Online Advertising
Traditional Advertising
18%
17%
14%
13%
12%
12%
7%
4% 3%
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33.
Roadmap (3)
33
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34.
Roadmap (4)
34
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35.
Roadmap (5)
35
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36.
Roadmap (6)
36
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37.
Roadmap (7)
37
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38.
30 60 90 Day Plan
38
60
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First
Days 90
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First
Days30
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First
Days

39.
Timeline
39
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2014
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2020
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2019
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2018
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2016
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2015
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2017