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Venture Capital
Financing
Month 2018
Company XX
Agenda2
Agenda
01
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02
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03
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04
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05
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Table of Contents3
1 Company Overview / Elevator Pitch 9 Business Model 17 SWOT Analysis
2 Our Team 10 Revenue Streams 18 Product Comparison
3 The Problem 11 Revenue Model 19 Financial Projection
4 The Solution 12 Expense Model 20 Break-Even Analysis
5 Value Proposition - Product Service 13 Growth Strategy 21 Financing
6 Product Roadmap 14 Go-to-Market Strategy 22 Financing
7 Mile Stone Achieved 15 Marketing Strategy 23 Shareholding Pattern
8 Traction 16 Competitive Landscape 24 Exit Strategy
Company Overview (Option 1 of 3)4
Service Area
Service
01
Service
02
Service
03
Service
04
Clientele
Offering
Logo Logo Logo Logo
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Introduction
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Mission
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Vision
Elevator Pitch (Option 2 of 3)
What’s the
service/product?
What’s your
big vision?
What’s the core Problem
you are solving?
Elevator Pitch (Option 2 of 3)
5
Elevator Pitch (Option 3 of 3)6
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What’s the
service/product?
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What’s the core Problem
you are solving?
What’s your big
vision?
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Name Here
Designation
Primary Responsibilities
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Name Here
Designation
Primary Responsibilities
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Name Here
Designation
Primary Responsibilities
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Name Here
Designation
Primary Responsibilities
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Our Team7
The Problem8
01
02
03
04
Example: Price is an
important concern for
customers purchasing online
(for E-commerce company)
Problem
Example: In UK, stress
results in 105 MM lost
workdays each year (for
Health tech startup)
Problem
Example: 95% of companies
make decision by either
guessing or using their gut. No
one uses data analytics tools.
(for analytics startups)
Problem
Example: Video files
are too large to e-mail.
(for tech startups)
Problem
To better illustrate your problem, as
well as convey the problem
statement to someone who’s less
immersed in it than you, consider
adding some components in the
following way: 1. Customer Tries
Something; 2. Here’s the trouble
they are facing; 3. Existing solutions
are broken/Non-existent.
The Solution (Option 1 of 2)9
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If the investor has no
clue what the product
does even after getting
deep into a pitch; now is
the time for a short
explanation or demo.
The Solution (Option 2 of 2)10
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If the investor has no
clue what the product
does even after getting
deep into a pitch; now is
the time for a short
explanation or demo.
Value Proposition – Product/ Services11
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The
Marketplace
Offerings
Your
Offering
What The
Customer
Needs
Your Value Proposition
Value Proposition – Product/Services12
Product Customer
Features
Benefits
Experience FearsWants
Needs
What Your
Product Do ?
What does it
feel like to use
your Product?
Risks of
switching
to your product
What does it
feel like to use
your Product?
How does
your product
work?
What are the
hidden needs? What are the
rational
drivers of
Purchasing?
Company:
Product:
Ideal Customer:
Substitutes What do people
currently do
instead?
Product Roadmap13
FY18 FY19
Q2 Q3 Q4 Q1 Q2
New
Platforms
New
Integrations
New
Channels
Enterprise
Ready
Native Mac AppIpad, IosAndroid
Bots NetsuiteDropboxHubspot
WhatsApp ExchangeMessenger
Teams Custom Rights Light Users Advanced ReportingSso
We have categorized
product roadmap in to four
most common categories
just to give a basic idea on
classification which can be
altered by you as per your
requirement.
Milestones Achieved14
Adding few success
stories with the
investors will grab their
eyeballs and further
support your pitch.
Aug
FY17
03
Jan
FY17
01
Launched
the API Apr
FY17
02
Launched
Web App
› 10,000 users
› Integrated in
50 Apps
Oct
FY17
04
100,000
users Nov
FY17
05
USD 1
million
Start
End
Traction15 Investors understand that
their won’t be multiple
number of tractions yet,
but it is always beneficial
to share small milestones
that hints at your
success.
A growing pipeline that will
generate USD XX in next X
year
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
We’re performing amazing
for these clients, look at
these results
Any awards like Best Start-
up, Best tech transforming
company etc.
Growing fast, Generating
good revenues
“Any coverage in
articles/ news”
Business Model16
This slide will be helpful in
making the investor
understand about how your
company works, generates
revenue and structure of
your business model.
How do you acquire
customers?
How do you
monetize?
How do you provide
your service?
Type of business
model
(For e.g.: Freemium model
with consistent 3% conversion
from free to paid plans)
Business Model (Example Slide)17
User
Acquisition
From:
Advertising
Email
Distribution partners
User switches
= Referral fee
Free Types
Bank A/c
Credit card
Cell phone carrier ISP Loan
Gather User
information
Includes:
A/c types
Spending pattern
Credit history
Demographics & preferences
Intelligent
Suggestion
Based On:
History
Usage
Spending habits
Current market deals/rates
Company XX makes money when users make money rather than relying on creating value through added service
Future Potential: Advertising
Large
expected
user base
High quality
user data
Premium
targeted ads
High profit
potential+ + =
Revenue Streams18
Partner with other players in
value chain to increase business
Partner
commission
Anybody can open an A/c
start selling their product
Supplier
commission
Selling products at
profitable rates
Selling in-house
products
Selling products at
profitable rates
Indirect sources such as
advertising, affiliates etc.
Revenue
Streams
Now
Later
Now
Later
Revenue streams have
been classified in to 2
parts: present sources
and future sources and
these can be altered as
per your revenue model.
Revenue Streams19
Pricing - whether you will
be charging flat fee or %?
Estimated Yearly Revenue - 100
clients x A units x B Fee = $ C Revenue
Expected
ARPU - $ 100
Life-time value of
a customer- $5000
Recurring Revenue Frequency -
Once every six months / Once a year
Expected conversion rate to get
a paid client - 10% of total customers
We have considered 6
most important and
commonly considered
factors which are expected
by the investors to be a
part of their revenue
model.
Name top 3 expenses like
Employee Expense, etc. Key Expenses needed to generate revenue?
Name of company
& purpose it serves Any unique strategic alliances?
1 Month How long is sales cycle to get a client?
$ 50 Average cost to acquire a customer
$ 30 Cost to maintain a customer and build a recurring sales?
Now: $5000
After: $50,000
Monthly burn rate, now vs. after funding?
1 Year How long will new funding last?
Expense Model (Option 1 of 2) Investors would like to
understand how your
company would manage
the funding and
understand the key
expenses that you will be
making.
20
Key Expenses needed to generate revenue?
Name top 3 expenses like Employee Expense, IT expenses & License
purchase expenses
Any unique strategic alliances?
Name of company & purpose it serves
How long is sales cycle to get a client?
1 month
Average cost to acquire a customer
$ 50
Cost to maintain a customer and build a recurring sales?
$ 30
Monthly burn rate, now vs. after funding?
now: $5000 | after: $50,000
How long will new funding last?
1 Year
Expense Model
(Option 2 of 2)
01
02
03
04
05
06
07
21
Investors would like to
understand how your
company would manage
the funding and
understand the key
expenses that you will be
making.
Growth Strategy22
Marketing & Sales
Acquiring Customers
▪ Online marketing like SEO,
SMM, deal of the day
▪ Refer a friend
▪ Loyalty discounts
▪ Incentive for employees on
increasing sales
Customer Service
Retaining Customers
▪ Dedicated customer
service representative
▪ Customer Feedback
System in place
Product Development
Staying Competitive
▪ Consumer product advisory
board to drive consumer
features
▪ Add Android App
▪ Add iOS App
We have covered the most
important components of
the growth strategy which
differs from company to
company and can be
altered accordingly RI.
Go-to-Market Strategy23
01 02 03 04 05
This slide varies but the
goal is the same: Show
you’re thinking about (or
have data or an unfair
advantage in)
distribution.
Provocation Discovery Diagnostic Design Recommendation
Key Question
• Outcomes • What Are The Potential
Markets?
• Where Should We Compete
And What Must We Deliver?
• What Go To Market
Aooroach Is Optimal?
• What Is Winning Worth?
Focus
• Clarify Desired Outcomes/
Objectives
• Identify Market
Attractiveness Factors, And
‘As Is’ Situation
• Understanding The
Opportunity To Create
Deferential Advantage
• Identify And Assess Market
Channel Options
• The Best Channel Approach
Inputs/ Tasks
• Review Market Data
• Validate Project Approach
• Design & Schedule Work
Plan
• Organize Core & Steering
Teams
• Identify Define, & Map
Markets
• Determine Buying
Processes And Choice
Drivers
• Asses Addressable Markets
W/ Attractiveness Criteria
• Determine Company’s Ability
To Compete In Attractive
Markets
• Identify Key Buying
Influencers & Desired
Behavioral Objectives
• Determine The Optimal
Offering & Positioning For
Target Markets
• Determine Ideal Channel
Partner Criteria
• Identify, Assess And
Prioritize Potential Channel
Partners By Targets Markets
• Develop Recommendation
For Go To Market Approach
• Market-channel Positioning
Platform Tested
• Organizational Alignment
Assessed
Outcomes
• Goal Alignment/Validation • Verify The Nature Of The
Market Opportunity
• Determine How You Will
‘Win’
• Determine How You Will
‘Play’ (GTM Model)
• Identify How You Will
Measure Results (Metrics)
Marketing Strategy24
Marketing
Strategy
Social Media
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Analytics & Reporting
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Email Marketing
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Blog
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Paid Advertising
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Website Design
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your audience's attention.
Search Engine Optimization
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your audience's attention.
Competitive Landscape25
Direct
Competitors
Indirect
Competitors
Industry
Segment 01
Industry
Segment 02
Company
Logo
Company
Logo
Company
Logo
Company
Logo
Company
Logo
Company
Logo
Company
Logo
Company
Logo
Company
Logo
Industry
Segment 03
Product Comparison26
Company Feature 01 Feature 02 Feature 03 Feature 04 Feature 05 Feature 06
Company XX
Competitor A
Competitor B
Competitor C
Indirect Competitor A
Indirect Competitor B
Indirect Competitor C
SWOT Analysis (Option 1 of 3)27
T
Threats
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S
Strengths
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O
Opportunities
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Weaknesses
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W
SWOT Analysis (Option 2 of 3)28
Strengths
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Weaknesses
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Threats
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Opportunities
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SWOT
Analysis
(Option 3 of 3)
Strengths
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Weaknesses
Opportunities
Threats
29
Financial Projections30
FY13 FY14 FY15 FY16 FY17 FY18
Target Market
(MM)
14 14.25 14.50 15 16 18
Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5
Net Revenue ($
MM)
650 700 750 800 850 900
Total Expenses
($ MM)
60 70 75 80 85 90
EBITDA ($ MM) 100 120 130 140 150 160
EBITDA margin 26% 28% 29% 21% 22% 23%
Financing Cost
($ MM)
10 15 20 25 30 35
PAT ($ MM) 50 55 60 65 70 75
PAT margin 10% 11% 12% 11% 10% 9%
Break-Even Analysis31
Units of Output
Fixed Cost
($)
Variable Cost
($)
Total Cost
($)
Sales Revenue
($)
Profit/(Loss)
($)
100 5000 1000 6000 2000 (4000)
200 5000 2000 7000 4000 (3000)
300 5000 3000 8000 6000 (2000)
400 5000 4000 9000 8000 (1000)
500 5000 5000 10000 10000 -
600 5000 6000 11000 12000 1000
700 5000 7000 12000 14000 2000
Key Comments on The Table
Financing32
10 MM
Valuation of
the company
$5 MM
How much capital are
you willing to raise?
Investment Terms
Preferred Equity (convertible in to common) @ X pre-money valuation
Convertible note @ $X valuation cap; 1.5 X premium
Use of Funds33
40%
18%
30%
12%
New Hires
Marketing Operational Cost
Product Development
Relevant Example
› Sales & Marketing, Hire key employees,
Founder Salaries
› Build out/further develop technology, File
patents
› Achieve key milestones: 1st client? Breakeven
time? 3x Revenue growth?
Be thoughtful about this
slide, since that how VCs
think about finances. And
definitely don’ t try to
project anything beyond
two years. It's just not
reasonable.
Shareholding Pattern34
Before Funding
Total Shares
After Funding
Total Shares
Name 1
Name 2
Name 3
Name 4
Name 5
Total
Shareholder
Name
36%
37%
10%
7%
10%
100%
56%
10%
8%
3%
27%
100%
45
47
09
12
13
126
85
41
15
5
12
158
35
Exit
Strategy
Acquisition: Most likely
exit options for companies:
• Name potential companies (any
unique relationship with them)
• Name type/category of companies
that could acquire you?
• Why would they acquire you? How
do you fir in their category?
• Why won’t they try to built it
themselves?
Financial Buyer: Will
your company generate excess cash
flow that could make it attractive to
financial buyers to generate a return?
IPO: Least likely exit for a
company, but a probability. Preferred
strategy only when no buyer could
afford the valuation of your company.
MARYSMITH
SalesManager
JOHNSMITH
FounderCEO
Client Testimonials36
Contact Details37
Name 03
Name 01
emailaddress123@.com
Office address
Name 02
emailaddress123@.com
Office address
emailaddress123@.com
Office address
Address with
Contact details
Address with
Contact details
Address with
Contact details
Address with
Contact details
Address with
Contact details
Address with
Contact details
Office 1 Office 2
38
Coffee Break
Let’s Have a Break, We'll Come
Back After 15 Minutes
Icons Slide Venture Capital Financing39
Additional
Slides
40
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Our
Vision
41
Our
Team
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01
02
03
42
About Me
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43
My Goal44
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One
Two
Three
Four
Comparison45
60% 75%85%
Jan
Feb
Mar
Apr
May
Jun
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Financial46
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30% 60% 80%
The path to the CEO’s office should not be
thought the CEO’s office and it should not be
through the marketing department. It needs
to be through engineering and design.
-ELON MUSK
Engineer &
Innovator
47
Dashboard48
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30,000 50,000
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70,000
Location49
80% Users
30% Users
90% Users
50% Users
Russia
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Brazil
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Timeline50
Start
Timeline This slide is 100%
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2014
Alina Lee
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2013
Chris Tucker
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2012
John Graves
Timeline Continue….51
End
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2015
Anita Smith
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2016
Sofia William
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2017
Marry Graves
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Anita Smith
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John Graves
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Sofia William
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Marry Graves
Important Notes
52
Puzzle53
O1
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O2
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O3
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O4
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Target54
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Target
01 02
0304
55
Newspaper
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NEWS PAPER
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Venn56
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01
02
04
03
Mind Map57
02
01
03
04
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Matrix58
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High-High
Quadrant
High-Low
Quadrant
Low-Low
Quadrant
Low-High
Quadrant
HighLow
HighLow
Second Attribute
FirstAttribute
Lego59
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01
02
03
04
Hierarchy60
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Venture Capital Financing PowerPoint Presentation Slides

  • 2. Agenda2 Agenda 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 3. Table of Contents3 1 Company Overview / Elevator Pitch 9 Business Model 17 SWOT Analysis 2 Our Team 10 Revenue Streams 18 Product Comparison 3 The Problem 11 Revenue Model 19 Financial Projection 4 The Solution 12 Expense Model 20 Break-Even Analysis 5 Value Proposition - Product Service 13 Growth Strategy 21 Financing 6 Product Roadmap 14 Go-to-Market Strategy 22 Financing 7 Mile Stone Achieved 15 Marketing Strategy 23 Shareholding Pattern 8 Traction 16 Competitive Landscape 24 Exit Strategy
  • 4. Company Overview (Option 1 of 3)4 Service Area Service 01 Service 02 Service 03 Service 04 Clientele Offering Logo Logo Logo Logo This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Introduction This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision
  • 5. Elevator Pitch (Option 2 of 3) What’s the service/product? What’s your big vision? What’s the core Problem you are solving? Elevator Pitch (Option 2 of 3) 5
  • 6. Elevator Pitch (Option 3 of 3)6 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s the service/product? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s the core Problem you are solving? What’s your big vision? This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 7. Name Here Designation Primary Responsibilities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation Primary Responsibilities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation Primary Responsibilities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation Primary Responsibilities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Team7
  • 8. The Problem8 01 02 03 04 Example: Price is an important concern for customers purchasing online (for E-commerce company) Problem Example: In UK, stress results in 105 MM lost workdays each year (for Health tech startup) Problem Example: 95% of companies make decision by either guessing or using their gut. No one uses data analytics tools. (for analytics startups) Problem Example: Video files are too large to e-mail. (for tech startups) Problem To better illustrate your problem, as well as convey the problem statement to someone who’s less immersed in it than you, consider adding some components in the following way: 1. Customer Tries Something; 2. Here’s the trouble they are facing; 3. Existing solutions are broken/Non-existent.
  • 9. The Solution (Option 1 of 2)9 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. If the investor has no clue what the product does even after getting deep into a pitch; now is the time for a short explanation or demo.
  • 10. The Solution (Option 2 of 2)10 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. If the investor has no clue what the product does even after getting deep into a pitch; now is the time for a short explanation or demo.
  • 11. Value Proposition – Product/ Services11 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. The Marketplace Offerings Your Offering What The Customer Needs Your Value Proposition
  • 12. Value Proposition – Product/Services12 Product Customer Features Benefits Experience FearsWants Needs What Your Product Do ? What does it feel like to use your Product? Risks of switching to your product What does it feel like to use your Product? How does your product work? What are the hidden needs? What are the rational drivers of Purchasing? Company: Product: Ideal Customer: Substitutes What do people currently do instead?
  • 13. Product Roadmap13 FY18 FY19 Q2 Q3 Q4 Q1 Q2 New Platforms New Integrations New Channels Enterprise Ready Native Mac AppIpad, IosAndroid Bots NetsuiteDropboxHubspot WhatsApp ExchangeMessenger Teams Custom Rights Light Users Advanced ReportingSso We have categorized product roadmap in to four most common categories just to give a basic idea on classification which can be altered by you as per your requirement.
  • 14. Milestones Achieved14 Adding few success stories with the investors will grab their eyeballs and further support your pitch. Aug FY17 03 Jan FY17 01 Launched the API Apr FY17 02 Launched Web App › 10,000 users › Integrated in 50 Apps Oct FY17 04 100,000 users Nov FY17 05 USD 1 million Start End
  • 15. Traction15 Investors understand that their won’t be multiple number of tractions yet, but it is always beneficial to share small milestones that hints at your success. A growing pipeline that will generate USD XX in next X year Text Here Text Here Text Here Text Here Text Here Text Here Text Here We’re performing amazing for these clients, look at these results Any awards like Best Start- up, Best tech transforming company etc. Growing fast, Generating good revenues “Any coverage in articles/ news”
  • 16. Business Model16 This slide will be helpful in making the investor understand about how your company works, generates revenue and structure of your business model. How do you acquire customers? How do you monetize? How do you provide your service? Type of business model (For e.g.: Freemium model with consistent 3% conversion from free to paid plans)
  • 17. Business Model (Example Slide)17 User Acquisition From: Advertising Email Distribution partners User switches = Referral fee Free Types Bank A/c Credit card Cell phone carrier ISP Loan Gather User information Includes: A/c types Spending pattern Credit history Demographics & preferences Intelligent Suggestion Based On: History Usage Spending habits Current market deals/rates Company XX makes money when users make money rather than relying on creating value through added service Future Potential: Advertising Large expected user base High quality user data Premium targeted ads High profit potential+ + =
  • 18. Revenue Streams18 Partner with other players in value chain to increase business Partner commission Anybody can open an A/c start selling their product Supplier commission Selling products at profitable rates Selling in-house products Selling products at profitable rates Indirect sources such as advertising, affiliates etc. Revenue Streams Now Later Now Later Revenue streams have been classified in to 2 parts: present sources and future sources and these can be altered as per your revenue model.
  • 19. Revenue Streams19 Pricing - whether you will be charging flat fee or %? Estimated Yearly Revenue - 100 clients x A units x B Fee = $ C Revenue Expected ARPU - $ 100 Life-time value of a customer- $5000 Recurring Revenue Frequency - Once every six months / Once a year Expected conversion rate to get a paid client - 10% of total customers We have considered 6 most important and commonly considered factors which are expected by the investors to be a part of their revenue model.
  • 20. Name top 3 expenses like Employee Expense, etc. Key Expenses needed to generate revenue? Name of company & purpose it serves Any unique strategic alliances? 1 Month How long is sales cycle to get a client? $ 50 Average cost to acquire a customer $ 30 Cost to maintain a customer and build a recurring sales? Now: $5000 After: $50,000 Monthly burn rate, now vs. after funding? 1 Year How long will new funding last? Expense Model (Option 1 of 2) Investors would like to understand how your company would manage the funding and understand the key expenses that you will be making. 20
  • 21. Key Expenses needed to generate revenue? Name top 3 expenses like Employee Expense, IT expenses & License purchase expenses Any unique strategic alliances? Name of company & purpose it serves How long is sales cycle to get a client? 1 month Average cost to acquire a customer $ 50 Cost to maintain a customer and build a recurring sales? $ 30 Monthly burn rate, now vs. after funding? now: $5000 | after: $50,000 How long will new funding last? 1 Year Expense Model (Option 2 of 2) 01 02 03 04 05 06 07 21 Investors would like to understand how your company would manage the funding and understand the key expenses that you will be making.
  • 22. Growth Strategy22 Marketing & Sales Acquiring Customers ▪ Online marketing like SEO, SMM, deal of the day ▪ Refer a friend ▪ Loyalty discounts ▪ Incentive for employees on increasing sales Customer Service Retaining Customers ▪ Dedicated customer service representative ▪ Customer Feedback System in place Product Development Staying Competitive ▪ Consumer product advisory board to drive consumer features ▪ Add Android App ▪ Add iOS App We have covered the most important components of the growth strategy which differs from company to company and can be altered accordingly RI.
  • 23. Go-to-Market Strategy23 01 02 03 04 05 This slide varies but the goal is the same: Show you’re thinking about (or have data or an unfair advantage in) distribution. Provocation Discovery Diagnostic Design Recommendation Key Question • Outcomes • What Are The Potential Markets? • Where Should We Compete And What Must We Deliver? • What Go To Market Aooroach Is Optimal? • What Is Winning Worth? Focus • Clarify Desired Outcomes/ Objectives • Identify Market Attractiveness Factors, And ‘As Is’ Situation • Understanding The Opportunity To Create Deferential Advantage • Identify And Assess Market Channel Options • The Best Channel Approach Inputs/ Tasks • Review Market Data • Validate Project Approach • Design & Schedule Work Plan • Organize Core & Steering Teams • Identify Define, & Map Markets • Determine Buying Processes And Choice Drivers • Asses Addressable Markets W/ Attractiveness Criteria • Determine Company’s Ability To Compete In Attractive Markets • Identify Key Buying Influencers & Desired Behavioral Objectives • Determine The Optimal Offering & Positioning For Target Markets • Determine Ideal Channel Partner Criteria • Identify, Assess And Prioritize Potential Channel Partners By Targets Markets • Develop Recommendation For Go To Market Approach • Market-channel Positioning Platform Tested • Organizational Alignment Assessed Outcomes • Goal Alignment/Validation • Verify The Nature Of The Market Opportunity • Determine How You Will ‘Win’ • Determine How You Will ‘Play’ (GTM Model) • Identify How You Will Measure Results (Metrics)
  • 24. Marketing Strategy24 Marketing Strategy Social Media Adapt it to your needs and capture your audience's attention. Analytics & Reporting Adapt it to your needs and capture your audience's attention. Email Marketing Adapt it to your needs and capture your audience's attention. Blog Adapt it to your needs and capture your audience's attention. Paid Advertising Adapt it to your needs and capture your audience's attention. Website Design Adapt it to your needs and capture your audience's attention. Search Engine Optimization Adapt it to your needs and capture your audience's attention.
  • 25. Competitive Landscape25 Direct Competitors Indirect Competitors Industry Segment 01 Industry Segment 02 Company Logo Company Logo Company Logo Company Logo Company Logo Company Logo Company Logo Company Logo Company Logo Industry Segment 03
  • 26. Product Comparison26 Company Feature 01 Feature 02 Feature 03 Feature 04 Feature 05 Feature 06 Company XX Competitor A Competitor B Competitor C Indirect Competitor A Indirect Competitor B Indirect Competitor C
  • 27. SWOT Analysis (Option 1 of 3)27 T Threats This slide is 100% editable. Adapt it to your needs and capture your audience's attention. S Strengths This slide is 100% editable. Adapt it to your needs and capture your audience's attention. O Opportunities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Weaknesses This slide is 100% editable. Adapt it to your needs and capture your audience's attention. W
  • 28. SWOT Analysis (Option 2 of 3)28 Strengths This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Weaknesses This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Threats This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Opportunities This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 29. SWOT Analysis (Option 3 of 3) Strengths This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Weaknesses Opportunities Threats 29
  • 30. Financial Projections30 FY13 FY14 FY15 FY16 FY17 FY18 Target Market (MM) 14 14.25 14.50 15 16 18 Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5 Net Revenue ($ MM) 650 700 750 800 850 900 Total Expenses ($ MM) 60 70 75 80 85 90 EBITDA ($ MM) 100 120 130 140 150 160 EBITDA margin 26% 28% 29% 21% 22% 23% Financing Cost ($ MM) 10 15 20 25 30 35 PAT ($ MM) 50 55 60 65 70 75 PAT margin 10% 11% 12% 11% 10% 9%
  • 31. Break-Even Analysis31 Units of Output Fixed Cost ($) Variable Cost ($) Total Cost ($) Sales Revenue ($) Profit/(Loss) ($) 100 5000 1000 6000 2000 (4000) 200 5000 2000 7000 4000 (3000) 300 5000 3000 8000 6000 (2000) 400 5000 4000 9000 8000 (1000) 500 5000 5000 10000 10000 - 600 5000 6000 11000 12000 1000 700 5000 7000 12000 14000 2000 Key Comments on The Table
  • 32. Financing32 10 MM Valuation of the company $5 MM How much capital are you willing to raise? Investment Terms Preferred Equity (convertible in to common) @ X pre-money valuation Convertible note @ $X valuation cap; 1.5 X premium
  • 33. Use of Funds33 40% 18% 30% 12% New Hires Marketing Operational Cost Product Development Relevant Example › Sales & Marketing, Hire key employees, Founder Salaries › Build out/further develop technology, File patents › Achieve key milestones: 1st client? Breakeven time? 3x Revenue growth? Be thoughtful about this slide, since that how VCs think about finances. And definitely don’ t try to project anything beyond two years. It's just not reasonable.
  • 34. Shareholding Pattern34 Before Funding Total Shares After Funding Total Shares Name 1 Name 2 Name 3 Name 4 Name 5 Total Shareholder Name 36% 37% 10% 7% 10% 100% 56% 10% 8% 3% 27% 100% 45 47 09 12 13 126 85 41 15 5 12 158
  • 35. 35 Exit Strategy Acquisition: Most likely exit options for companies: • Name potential companies (any unique relationship with them) • Name type/category of companies that could acquire you? • Why would they acquire you? How do you fir in their category? • Why won’t they try to built it themselves? Financial Buyer: Will your company generate excess cash flow that could make it attractive to financial buyers to generate a return? IPO: Least likely exit for a company, but a probability. Preferred strategy only when no buyer could afford the valuation of your company.
  • 37. Contact Details37 Name 03 Name 01 emailaddress123@.com Office address Name 02 emailaddress123@.com Office address emailaddress123@.com Office address Address with Contact details Address with Contact details Address with Contact details Address with Contact details Address with Contact details Address with Contact details Office 1 Office 2
  • 38. 38 Coffee Break Let’s Have a Break, We'll Come Back After 15 Minutes
  • 39. Icons Slide Venture Capital Financing39
  • 41. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Vision 41
  • 42. Our Team This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 42
  • 43. About Me ✓ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ✓ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ✓ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ✓ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 43
  • 44. My Goal44 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. One Two Three Four
  • 45. Comparison45 60% 75%85% Jan Feb Mar Apr May Jun This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 46. Financial46 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30% 60% 80%
  • 47. The path to the CEO’s office should not be thought the CEO’s office and it should not be through the marketing department. It needs to be through engineering and design. -ELON MUSK Engineer & Innovator 47
  • 48. Dashboard48 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30,000 50,000 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 70,000
  • 49. Location49 80% Users 30% Users 90% Users 50% Users Russia This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brazil This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 50. Timeline50 Start Timeline This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2014 Alina Lee This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2013 Chris Tucker This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2012 John Graves
  • 51. Timeline Continue….51 End TimelineThis slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 Anita Smith This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 Sofia William This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 Marry Graves
  • 52. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Anita Smith This slide is 100% editable. Adapt it to your needs and capture your audience's attention. John Graves This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sofia William This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marry Graves Important Notes 52
  • 53. Puzzle53 O1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. O2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. O3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. O4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 54. Target54 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target 01 02 0304
  • 55. 55 Newspaper This slide is 100% editable. Adapt it to your needs and capture your audience's attention. NEWS PAPER This slide is 100% editable. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
  • 56. Venn56 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 04 03
  • 57. Mind Map57 02 01 03 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 58. Matrix58 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. High-High Quadrant High-Low Quadrant Low-Low Quadrant Low-High Quadrant HighLow HighLow Second Attribute FirstAttribute
  • 59. Lego59 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04
  • 60. Hierarchy60 This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. This slide is 100% editable.
  • 61. Magnifier Glass61 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02
  • 62. Silhouettes62 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 63. 63 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Big Idea 01 02 03
  • 66. Column Chart66 0% 10% 20% 30% 40% 50% 60% 2014 2015 2016 2017 ✓ Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0% 10% 20% 30% 40% 50% 60% 2014 2015 2016 2017 ✓ Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 67. Line Chart67 0 10 20 30 40 50 60 70 80 FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 Inpercentage In years ✓ Product 02 ✓ Product 01
  • 68. Pie Chart68 40% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 70% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 80% This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 69. Bar Chart69 0 10 20 30 40 50 60 70 80 90 100 FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 InPercentage In Years
  • 70. 70 Area Chart 0 10 20 30 40 50 60 70 80 90 100 FY 10FY 09FY 08FY 07FY 06FY 05FY 04FY 03FY 02FY 01 InPercentage 2017 ✓ Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ✓ Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 71. Scatter Chart71 0 10 20 30 40 50 60 70 80 90 100 FY 01 FY 02 FY 03 FY 04 FY 05 InPercentage% 90% ✓ Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ✓ Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 72. 72 Radar Chart ✓ Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ✓ Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0 5 10 15 20 25 30 35 5/3/2017 5/5/2017 5/8/2017 4/12/2017 5/15/2017 5/17/2017
  • 73. Combo Chart73 ✓ Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ✓ Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ✓ Product 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0 1 2 3 4 5 6 7 8 9 10 0 10 20 30 40 50 60 70 80 90 100 FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 GrowthRate(%) MarketSize(RMB100Million)
  • 74. Stacked Line74 0 2 4 6 8 10 12 14 FY 01 FY 02 FY 03 FY 04 ✓ Product 01 ✓ Product 02 ✓ Product 03
  • 75. Address # street number, city, state Email Address: emailaddress123@.com Contact numbers 0123456789 Contact Us 75