Download our professional PPT comprising extensively researched content and professional design layouts. Dont waste hours fiddling with PowerPoint toolbars and finding professional PowerPoint templates. This complete Strategic Branding Powerpoint Presentation Slides saves hours of your time. Comprising a total of twentytwo slides, the PowerPoint presentation is a visual masterpiece with professional PPT templates,data-driven graphs, charts and tables, a beautiful theme, impressive slide designs, icons, imagery and more. It is fully editable so that you can make changes to colors, data and fonts if you need to. Just enter your text in the placeholders provided and rock the meeting or conference you are presenting at.

1. Strategic
Branding
Your Company Name

2. 2
C
O
N
T
E
N
T
Brand Repositioning
Brand Positioning Worksheet
Brand Positioning Statement
Brand Positioning Chart
Brand Communication
Positioning Strategy
Brand Positioning Framework
Brand Positioning - Introduction
Establish Brand Positioning
Brand Positioning Model

3. 3
Symbols
What the product does for me.
Facts
How I would describe the product.
Text Here
How the brand makes me feel.
Brand Personality
How the brand makes me look.
BrandPositioning

4. Clear Positioning
How you are different from the
competitors.
Key Message
Core message which is to be
communicated to the consumers.
Touch Points
Things that remind the buyers of why the brand
serves them (Logos, online & offline marketing, colors).
PositioningStrategy
4

5. Establish Brand Positioning (Option 1 of 2)
5
Company & Product Target Customers Key Benefits Price Value Proposition
Quality conscious consumers
of chicken
Tenderness 10% premium
Better chicken at moderate
prices
Safety- conscious upscale
families
Durability & safety 20% premium Safest most durable wagon
Convenience- minded pizza
lovers
Delivery speed & good quality 15% premium
Good pizza delivered promptly
at your doorstep with
moderate prices

6. Establish Brand Positioning (Option 1 of 2)
6
Company & Product
Target Customers
Quality conscious consumers of
chicken
Safety- conscious
upscale families
Convenience- minded pizza lovers
Key Benefits Tenderness Durability & safety Delivery speed & good quality
Price 10% premium 20% premium 15% premium
Value Proposition
Better chicken at moderate prices
Safest most durable wagon
Good pizza delivered promptly at
your doorstep with moderate prices

7. Brand Positioning Framework
7
Risky
What Competition
has to give
What You
have to offer
What
Customers
Want
Don’t Even think About thisCompetitor Positioning
Ideal Positioning

8. Brand Positioning Model
8
More Emotional
and intangible
More Rational
and Tangible
Why your organization does
what it does as a driver of
Awareness, Consideration,
Preference and Advocacy.
Purpose
Who you and your people are
as a driver of Awareness,
Consideration, Preference
and Advocacy.
Values
What your organization does
what it does as a driver of
Awareness, Consideration,
Preference and Advocacy.
Product/Service
Where and/or When your
organization does what it does as a
driver of Awareness, Consideration,
Preference and Advocacy.
Infrastructure
How your organization does
what it does as a driver of
Awareness, Consideration,
Preference and Advocacy.
Why Who What Where / WhenHow
Process

9. 9
CreateaBrand
PositioningStatement
Target Customer
What is the demographic and attitudinal
description of the target group of customers
your brand is attempting to attract & appeal.
Brand Promise
The most compelling unique benefit to
your target customers that your brand
can own in comparison to others.
Market Definition
What category is your brand
competing in and what is the
context of the brand
Reasons to Believe
What is the most compelling
evidence that your brand delivers
on its brand promise?

10. Brand Positioning Worksheet
10
For Target Customers
Who Statement of need opportunity
Product Product or service
Because Statement of benefit
Top
5 Brands
Est.
Sales
Points of
Differentiation
Perceived
Quality
Pricing
Value
Proposition
Core Brand
Message
Est. Marketing
Budget
You Brand Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Competitor #1 Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Competitor #2 Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Competitor #3 Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Competitor #4 Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Industry Analysis
Competitor Analysis

11. Brand Positioning Chart
11
A
E
C
D
B
0
1
2
3
4
5
6
7
8
9
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
Quality
Value Proposition
Own ProductA
Competitor BB
Competitor CC
Competitor DD
Competitor EE

12. Brand Communication
12
Variety
Quality
Accessible
Authenticity
Convenient
Personal Service
Easily Available
Moderate Prices
Latest Technology
Customer Value
Durability
Affordable
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

13. 13
Niche-
Oriented
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Change of
Image Oriented
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Segment
Oriented
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Symbolism
Oriented
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Celebrity
Oriented
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Up-market
Technology
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Value
Oriented
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
BrandRepositioning
(Option1of2)

14. 14
BrandRepositioning
(Option2of2)
Celebrity
Oriented
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Up-market
Technology
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Symbolism
Oriented
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Niche-
Oriented
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Segment
Oriented
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Value
Oriented
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Change of
Image Oriented
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.

15. Strategic Branding Icons Slide
15

16. CoffeeTime
Let’s Start Again
in 15 Minutes
16

17. 17
Additional Slides

18. Stacked Bar
18
Product 01
This graph/chart is linked to
excel, and changes automatically
based on data. Just left click on it
and select “Edit Data”.
Product 02
This graph/chart is linked to
excel, and changes automatically
based on data. Just left click on it
and select “Edit Data”.
50%
60%
-15%
-22%
40%
50%
-19%
-2%
-30% -20% -10% 0% 10% 20% 30% 40% 50% 60% 70%

19. Name Here
Designation
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Name Here
Designation
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Name Here
Designation
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Name Here
Designation
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
19
Our Team

20. 20
Premium Services
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Our Company
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Values Client
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
A
B
O
U
T
U
S

21. Comparison
21
ActivePortfolio Management PassivePortfolio Management
vs
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
01
02
03
02
03
01

22. Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress@123gmail.com
ThankYou
22