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2. Cover Letter for Shopify Platform Design Proposal
Dear (Client_name),
Thanks for reaching to us for the ecommerce needs. We understand to thrive highly
competitive market, (Client_name) needs an attractive digital platform. The visitors can get
more insights about (client_name) offerings and buy them. The firm can get more visitor’s
attention by customizing ecommerce store. Chances of them becoming lead and customers
is more.
We are confident that by our experience your firm will be able to achieve your goals
mentioned as below –
› Improving conversion and client engagement by providing beautiful and logical shopping
experience
› Revenue generation through cross- selling, strategic selling up, and product
recommendation
› Automating of inventory management process
We will prepare the initial design phase of the project to provide you with appropriate look
and feel of the brand and design hierarchy.
Feel free to contact in case of any issue.
Sincerely,
(company_name)
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3. Table of Contents
Overview
› Project Context
› Project Objective
Our Past Experience
› Client Testimonials
› Case Study
Company Overview
› Why Us
› About Us
› Our Team
Your Investment Next Steps
Statement of Work
and Contract
Project Deliverables
› Time frame
› Additional Service Offerings
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5. Project Context for Shopify Platform Design Proposal
There is a need of inventory management in context to order and sales and
business growth.
We have identified that your firm(client_name) is facing some major challenges due to
which your client engagement has been hampered.
Your website is static that doesn’t display engaging photos of your product line and
customers require to pick phone or end email for manually placing orders. This process
is not sustainable and brutally limit your sales potential and ultimately put negative
impact on customer experience.
Your firm require a vigorous ecommerce store so that the your customer can directly
buy at any time, anywhere in accordance to their comfort.
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6. Project Objectives for Shopify Platform Design Proposal
We will provide you with full control over look and feel allowing you to manage your products, inventory,
tracking sales and much more.
Shopify will provide you easy to handle, customized online store which accompanied
by secure online transaction.
A multi channel platform will be provided to allow you to sell everywhere on various social media platform.
A hassle-free ecommerce which continuous improvement.
Mobile appInventory management of
unlimited products
Flexible
shipping rates
Supporting multiple
languages
Other additional features
Developing revenue generating solution – We offer turnkey ecommerce solution. We design a fully
functional store which will be ready to process sales with effective categorization and search for
enhance customer experience.
Guiding customer through conversion funnel to complete checkout.
Streamlining (client_name)’s online store for convenient usability and updates – Design a store that is easy
to use and modify with firm’s growth.
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8. Project Deliverables for Shopify Platform Design Proposal
Enabling online payment for events
It will include
Setup consultation and advice for new Shopify store information architecture
We design a sitemap that plan all pages of ecommerce site and product categories.
Sitemap
Ability to take payments online for events
Entire Shopify store setup with shipping options, product information management, all configuration,
analytics setup and customizing touch point
Implementation of SEO and improved product discoverability and performance
Content management system for easy website content maintenance
Essential Shopify apps consultation like accounting, shipping and configuration
› At first, we will understand your business, customers and products. We will setup Shopify account after
configuring basic features, support you to select payment gateway and merchant account.
Setting Up Shopify
› We will initiate our process with design phase of the project to strategize effective look and feel for your brand plan hierarchy for user experience.
› With the aid of retainer contract that allow us in continuous testing and tweaking, we target to grow your monthly sales by 50% at the end of 6 months.
Scope of Services
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9. Content
We will look out at your product description from existing site and will create new compelling
content about your product for landing pages.
Visual Design
We will build a customize online store which can also easily accessible on mobile devices
in order to enrich brand and customer experience. We will be in regular contact with your
during design phase in order to get your productive feedback before final approval.
Development
We are very well aware of Shopify platform and will use the platform related
language Liquid. We will write the code and test it at various browsers and devices.
After the successful testing, the ecommerce area and your approval, we will
make the Shopify theme live on your website. Launch time!
Launch
We will then train your team on how to handle Shopify.
Training
Project Deliverables for Shopify Platform Design Proposal contd…
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10. Timeframe for Shopify Platform Design Proposal
Phase Duration in Week
Project Kickoff and Setting up Shopify 1
Sitemap 2-3
Content development and management 3-4
Presenting visual design 4
Back end code development 5-6
Theme integration 6
Quality testing and review 7-8
Live site deployment 8-9
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11. Additional Service Offerings for Shopify Platform Design Proposal
› Writing persuasive sales copy for
more conversions
Copywriting
› Configuring analytics platform
› Information regarding highest traffic
Setting up advanced analytics
› Professional photographs of product impacting
purchasing decision of user
Product photography
› On call assistance for Shopify control panel
› Design enhancement
› Bugs fixation
Web support retainer
› Publishing content at regular basis
› Prospective customer engagement
Marketing strategy
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13. Your Investment for Shopify Platform Design Proposal
Description Price($)
Project Kickoff and Setting up Shopify 2,500
Design 3,500
Front end development 3,000
Back end code development 3,500
Theme integration 1,200
Quality testing and review 500
Launch and training 500
Basic analytics Included
Total (before tax) 14,700
Taxation Rate, 5% 735
Total 15,435
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14. Your Investment for Shopify Platform Design Proposal
Additional Services Price($)
Web support retainer 500
Advanced analytics setup 500
Product photography 1,500
Inbound marketing 5,500
Copy writing 1000
Total XXXXX
Grand Total XXXXX
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16. Why Us for Shopify Platform Design Proposal
› Our experts will enhance already extensive knowledge of ecommerce trends, customer behavior, design and functionality.
› Our company(company_name)’s design will work and look great at every platform in order to provide a remarkable
impression on visitors. Responsive and mobile friendly designs to enhance shopping experience.
› Ecommerce store is developed on open source and free software in order to lower down costs.
› The online store is designed in keeping in mind the long run of client(company_name). The designs are
based on the facts of being easy to use and intuitive.
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Strengths that will add to your firm
We promise to create an online shopping experience which will be easy to handle, use,
appealing to customers and will match your (client_name)’s vision
We at (company_name) are experts in providing Shopify solutions to online businesses. We are very well aware about the platform in terms of design and
development. Our Client (client_name) requires a compelling digital platform for client engagement, lead generation and conversion. Necessities like developing,
designing and launching of online store can be fulfilled by hiring us.
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17. About Us for Shopify Platform Design Proposal
› Power success of brands
› Customer first
› Think big
› Act with integrity
Core Values
› Founded in 2000, we are a firm that believe in creating differentiated
commerce experience for customer engagement
Who We Are
› Growth of customer by digital disruption and become industry most versatile
enterprise solution
Mission
› We offer cathartic growth through digital excellence
Vision
About Us
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18. Our Team (1/2)
Katherine Reynolds
Ecommerce Solutions
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Morgan Ryan
Technology Director
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Marquis Salazar
Designer
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19. Our Team (2/2)
Dexter Murphy
Technology Director
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Aniyah Peters
Ecommerce Solutions
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21. Client Testimonials (1/2)
Lewis Spencer
Designation
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Rowan Hooper
Designation
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22. Client Testimonials (2/2)
Dexter Turner
Company Name
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Ben Watts
Company Name
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Isabella Owen
Company Name
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23. Case Study for Shopify Platform Design Proposal
“(Company_name) has done a remarkable job by significantly increasing our business metrics. It was amazing to work with such knowledgeable and
dedicated professionals. Our sales increased by 35% after successful launch.”
– Maria Fletcher (XYZ Boutique)
Project Goals
› Firm wanted to start their own fashion boutique. They already has success selling their clothing label at other
platform but was unaware of their potential. So they decide build their own branded online store. They wanted
responsive website for customer engagement and retention
Results
› Fully functional online store which is easy to use in long run.
› Achieved 35% more sales with increased revenue
› Boost orders by 500+
› Increased visitors
Our Solution
› They chose our reliable enterprise ecommerce platform to grow their business
with our transparent pricing and flexible deign templates. We develop online store
customize to cater unique needs of customers with latest ecommerce tools. The
client engagement increased lead to conversion rate enhancement lead to
increased revenue generated
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25. Statement of Work and Contract for Shopify Platform Design Proposal
Contract
Terms of payment
› Fifty percent of initial fees at the point of contract signing and it will act as deposit
› Remaining 50% has to be submitted after project completion
Mutual Cooperation
› We agree to put our best efforts in return we expect your cooperation in providing needed information regarding to website
Terms and Termination
› This agreement should commence from (date) and shall continue till termination by either party by not less than 60 days
notice given in writing
Date: {date_submitted}
You {client_name}, located at {client_address} are hiring {company_name} located at (address) to develop and ecommerce
platform for the estimated total cost of $XXXX as outlined.
Between "us", {company_name}, and "you", {client_name}
Services Rendered
› 3 week opportunity to review our week and provide feedback
› Not liable to the firm and third party for damages
Plans Cancellation
› Right modify, reject, cancel or stop at any point processes but are imbibed to reimburse us all costs and expenses
Confidentiality
› All efforts to preserve confidentiality of information
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27. Next Steps for Shopify Platform Design Proposal
It is requested to read the contract to get the understanding of the details involved in working with us.
Everything should be fair, transparent and easily understandable at the beginning in order to lay a solid
foundation for better work relationship.
› Discuss the desired changes
› Accept the proposal
› Sign and finalize the proposal
› Submit an initial payment of 50% of total fee of project
› Once we get the notification of your proposal acceptance, we will send you the separate copy of the
signed contract for your record
› Feel free to contact
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We firmly believe in clarifying things and sorting out the issues in order to find the most
suitable way to work together.
Signature
Proposal lead
{user_assigned}, {user_title}
Signature
Default Contact
{client_contact_first}, {client_contact_last}
{Client_name}
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30. Our Mission
Goal
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audience's attention.
Vision
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Mission
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31. Next Steps for Shopify Platform Design Proposal
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32. 30 60 90 Days Plan
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Days
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