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2. Company Overview / Elevator Pitch01
Our Team02
The Problem03
The Solution04
Value Proposition – Product Service05
Product Roadmap06
Milestones Achieved07
Traction08
Business Model09
Revenue Streams10
Revenue Model11
Expense Model12
Growth Strategy13
Go-to-Market Strategy14
Market Strategy15
Competitive Landscape16
SWOT Analysis17
Product Comparison18
Financial Projection19
Break-Even Analysis20
Financing21
Use Of Funds22
Shareholding Pattern23
Exit Strategy24
Table Of Contents
2
3. Company Overview
Introduction
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Mission
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Vision
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audience's attention.
Service Area
Service 1
» Text Here
» Text Here
» Text Here
Service 2
» Text Here
» Text Here
» Text Here
Service 3
» Text Here
» Text Here
» Text Here
Service 4
» Text Here
» Text Here
» Text Here
Offering
Clientele
Logo
Logo
Logo
Logo
3
4. What’s the service/product?
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What’s the core problem
you are solving?
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What’s your big vision?
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Elevator Pitch
(Option 1 Of 2)
4
5. Elevator Pitch (Option 2 Of 2)
What’s the
service/product?
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attention.
What’s the core problem
you are solving?
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What’s your big
vision?
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5
6. Our Team
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Name Here
Designation
Primary
Responsibilities
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Name Here
Designation
Primary
Responsibilities
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Name Here
Designation
Primary
Responsibilities
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Name Here
Designation
Primary
Responsibilities
6
7. Example: Price is an important concern for customers
purchasing online (for E-commerce company)
Problem 1
Example: Video files are too large to e-mail. (For
tech startups)
Problem 4
Example: In UK, stress results in 105 MM lost
workdays each year (For Health tech startup)
Problem 2
Example: 95% of companies make decision by either
guessing or using their gut. No one uses data analytics
tools. (For analytics startups)
Problem 3
The Problem
To better illustrate your
problem, as well as convey the
problem statement to someone
who’s less immersed in it than
you, consider adding some
components in the following
way: 1. Customer Tries
Something; 2. Here’s the
terrible they are facing; 3.
Existing solutions are
broken/Non-existent
7
8. The Solution (Option 1 Of 2)
Text
Here Solution
Text
Here
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If the investor has no
clue what the
product does even
after getting deep
into a pitch; now is
the time for a short
explanation or demo
8
9. The Solution (Option 2 Of 2)
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Solution
If the investor has no
clue what the
product does even
after getting deep
into a pitch; now is
the time for a short
explanation or demo
9
10. Value Proposition-product/Services (Option 1 Of 2)
Customer
What do people
currently do
instead?
Substitutes
What are the
emotional
drivers of
Purchasing
Risks of
switching
to your
product
What are the
hidden needs?
What are the
rational
drivers of
Purchasing
Fears
Wants
Needs
What your
product do
Benefits
How does
your product
work?
Features
What does it
feel like to use
your Product?
Experience
Product
Company:
Product:
Ideal Customer:
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10
11. Value Proposition – Product/Services (Option 2 Of 2)
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Your Offering
What The
Customer Needs
The
Marketplace
Offerings
Your Value
Proposition
11
12. Product Roadmap
FY18 FY19
Q2 Q3 Q4 Q1 Q2
New Platforms
New Integrations
New Channels
Enterprise Ready
Android iPad, iOS Native Mac App
HubSpot Dropbox BOTS NetSuite
Messenger WhatsApp Exchange
SSO Teams Light Users Advanced ReportingCustom Rights
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We have categorized
product roadmap in to
four most common
categories just to give a
basic idea on
classification which can
be altered by you as per
your requirement.
12
13. Milestone Achieved
Jan
FY17
Launched
the API
Aug
FY18
100,000
users
Apr
FY17
Launched Web
App
Oct
FY17
» 10,000 users
» Integrated in 50 Apps
Oct
FY17
USD 1 million
Adding few success
stories with the
investors will grab
their eyeballs and
further support your
pitch
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13
15. How do you provide your
service?
Type of Business Model
(For e.g.: Freemium model with
consistent 3% conversion from free
to paid plans)
How do you acquire
customers?
How do you
monetize?
Business Model
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This slide will be helpful
in making the investor
understand about how
your company works,
generates revenue and
structure of your
business model
15
16. Business Model (Example Slide)
Future Potential: Advertising
Company XX makes money when users make money rather than relying on creating value through added service
Large expected user base High quality user data Premium targeted ads High profit potential+ + =
From:
Advertising
Email
Distribution partners
User
Acquisition
Includes:
A/c types
Spending pattern
Credit history
Demographics & preferences
Gather User
information
Based on:
History
Usage
Spending habits
Current market deals/rates
Intelligent
Suggestion
Fee types:
Bank A/c
Credit card
Cell phone carrier
ISP Loan
User switches =
Referral fee
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16
17. Revenue Streams
Supplier Commission
Anybody can open an A/c start
selling their product
Partner Commission
Partner with other players in value
chain to increase business
Indirect sources such as
advertising, affiliates
etc.
Selling products at profitable rates
Selling in-house
products
Selling products at profitable rates
Revenue
Streams
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Revenue streams have
been classified in to 2
parts: present sources
and future sources and
these can be altered as
per your revenue model
17
18. Revenue Model
Pricing - whether you will be
charging flat fee or %?
Recurring Revenue
Frequency - Once every six
months / Once a year
Estimated Yearly Revenue
- 100 clients x A units x B
Fee = $ C Revenue
Life-time value of a
customer- $5000
Expected conversion rate to get
a paid client- 10% of total
customers
Expected ARPU-
$ 100
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We have considered 6
most important and
commonly considered
factors which are
expected by the
investors to be a part of
their revenue model
18
19. Expense Model (Option 1of 2)
Name top 3 expenses like
Employee Expense, IT
expenses & License
purchase expenses
Key Expenses needed to
generate revenue?
Name of company &
purpose it serves
Any unique strategic
alliances?
$ 30
Cost to maintain a
customer and build a
recurring sales?
Now: $5000 | After:
$50,000
Monthly burn rate,
now vs. after funding?
1 month
How long is sales
cycle to get a client?
$ 50
Average cost to
acquire a customer
1 Year
How long will new
funding last?
Investors would like to
understand how your
company would
manage the funding
and understand the key
expenses that you will
be making
19
20. Expense Model (Option 2of 2)
Name top 3 expenses like
Employee Expense, IT
expenses & License
purchase expenses
Key Expenses needed to
generate revenue?
Name of company &
purpose it serves
Any unique strategic
alliances?
$ 30
Cost to maintain a
customer and build a
recurring sales?
Now: $5000 | After:
$50,000
Monthly burn rate,
now vs. after funding?
1 month
How long is sales
cycle to get a client?
$ 50
Average cost to
acquire a customer
1 Year
How long will new
funding last?
Investors would like to
understand how your
company would
manage the funding
and understand the key
expenses that you will
be making
20
21. Growth Strategy
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01
Marketing & Sales
Acquiring Customers
» Online marketing like SEO, SMM, deal of the day
» Refer a friend
» Loyalty discounts
» Incentive for employees on increasing sales
Customer Service
Retaining Customers
» Dedicated customer service representative
» Customer Feedback System in place
02
Product Development
Staying Competitive
» Consumer product advisory board to drive
consumer features
» Add Android App
» Add iOS App
03We have covered the
most important
components of the
growth strategy which
differs from company to
company and can be
altered accordingly RI.
21
22. Go-to-Market Strategy
Key
Question
Focus
Inputs/
Tasks
Outcomes
Discovery
» Verify The Nature Of
The Market
Opportunity
» Identify Define, & Map
Markets
» Determine Buying
Processes And Choice
Drivers
» Identify Market
Attractiveness Factors,
And ‘As Is’ Situation
» What Are The
Potential Markets?
Diagnostic
» Determine How You Will
‘Win’
» Asses Addressable Markets
W/ Attractiveness Criteria
» Determine Company’s Ability
To Compete In Attractive
Markets
» Identify Key Buying
Influencers & Desired
Behavioral Objectives
» Understanding The
Opportunity To Create
Deferential Advantage
» Where Should We
Compete And What
Must We Deliver?
Design
» Determine How You Will
‘Play’ (GTM Model)
» Determine The Optimal
Offering & Positioning For
Target Markets
» Determine Ideal Channel
Partner Criteria
» Identify, Assess And
Prioritize Potential Channel
Partners By Targets Markets
» Identify And Assess
Market Channel Options
» What Go To Market
Aooroach Is Optimal?
Recommendation
» Identify How You Will
Measure Results (Metrics)
» Develop Recommendation
For Go To Market
Approach
» Market-channel
Positioning Platform
Tested
» Organizational Alignment
Assessed
» The Best Channel
Approach
» What Is Winning Worth?
Provocation
» Goal Alignment/Validation
» Review Market Data
» Validate Project Approach
» Design & Schedule Work
Plan
» Organize Core & Steering
Teams
» Clarify Desired Outcomes/
Objectives
» What Are We Trying To
Accomplish?
This slide varies but the
goal is the same: Show
you’re thinking about
(or have data or an
unfair advantage in)
distribution.
22
23. Marketing Strategy
Email Marketing
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Analytics & Reporting
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Paid Advertising
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your audience's attention.
Blog
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your audience's attention.
Website Design
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Search Engine Optimization
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Social Media
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23
24. Competitive Landscape
Logo Industry Segment 1 Logo
Logo Industry Segment 2 Logo
Logo Industry Segment 3 Logo
Direct Competitors Indirect CompetitorsDon’t try to hard to force
a slide that winds up
meaningless in being
overly positive. Instead,
speak to how you’ll win
against the most
relevant two or three
competitors
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24
25. Project Comparison
Company Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6
Company XX
Competitor A
Competitor B
Competitor C
Indirect Competitor A
Indirect Competitor B
Indirect Competitor C
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25
26. Strengths
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Weaknesses
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Opportunities
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Threats
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SWOT Analysis
(Option 1 Of 3)
26
27. SWOT Analysis
(Option 2 Of 3)
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Strengths
Weaknesses
Opportunities
Threats
27
28. SWOT Analysis (Option 3 Of 3)
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Strengths
Weaknesses
Opportunities
Threats
28
29. Financial Projections
FY18 FY19 FY20 FY21 FY22 FY23
Target Market (MM) 14 14.25 14.50 15 16 18
Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5
Net Revenue ($ MM) 650 700 750 800 850 900
Total Expenses ($ MM) 60 70 75 80 85 90
EBITDA ($ MM) 100 120 130 140 150 160
EBITDA margin 26% 28% 29% 21% 22% 23%
Financing Cost ($ MM) 10 15 20 25 30 35
PAT ($ MM) 50 55 60 65 70 75
PAT margin 10% 11% 12% 11% 10% 9%
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29
30. Break-Even Analysis
Units of Output Fixed Cost ($)
Variable Cost
($)
Total Cost
($)
Sales Revenue
($)
Profit/(Loss)
($)
100 5000 1000 6000 2000 (4000)
200 5000 2000 7000 4000 (3000)
300 5000 3000 8000 6000 (2000)
400 5000 4000 9000 8000 (1000)
500 5000 5000 10000 10000 -
600 5000 6000 11000 12000 1000
700 5000 7000 12000 14000 2000
Key Comments on the table
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30
31. Financing
How much capital are
you willing to raise?
$5 MM
10 MM
Valuation of the
company
Investment Terms
Preferred Equity (convertible in to common) @ X pre-money valuation
Convertible note @ $X valuation cap; 1.5 X premium
31
32. Use of Funds
40%
18%
30%
12%
Product Development
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Marketing
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Operational Cost
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New Hires
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Relevant Example
» Sales & Marketing, Hire key employees, Founder Salaries
» Build out/further develop technology, File patents
» Achieve key milestones: 1st client? Breakeven time? 3x Revenue growth?
32
33. Shareholding Pattern
Before Funding
Total Shares
After Funding
Total Shares
Shareholder
Name
Name 1
Name 2
Name 3
Name 5
Name 4
Total
Shareholding Pattern
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85
41
15
12
5
158
56%
27%
3%
10%
8%
100%
45
47
09
13
12
126
36%
37%
7%
10%
100%
10%
33
34. Financial Buyer: Will your company generate
excess cash flow that could make it attractive to financial
buyers to generate a return?
IPO: Least likely exit for a company, but a
probability. Preferred strategy only when no buyer
could afford the valuation of your company.
Acquisition: Most likely exit options for companies:
» Name potential companies (any unique relationship with them)
» Name type/category of companies that could acquire you?
» Why would they acquire you? How do you fir in their category?
» Why won’t they try to built it themselves?
Exit
Strategy
34
35. Name Here
Designation
Name Here
Designation
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Client Testimonials
35
36. Contact Details
Address with
Contact Details
Address with
Contact Details
Address with
Contact Details
Address with
Contact Details
Address with
Contact Details
Address with
Contact Details
Office 1 Office 2
Name Here
Designation
Name Here
Designation
Name Here
Designation
36
37. 20Min
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Coffee Break
37
39. Clustered Bar
0 10 20 30 40 50 60 70 80 90 100
Q1
Q2
Q3
Q4
Unit Count
» Product 1 » Product 2 » Product 3
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39
40. Bar Chart
0
10
20
30
40
50
60
70
80
90
100
FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07
InPercentage
In Years
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
» Product 1 » Product 2
40
41. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DecNovOctSepAugJulJunMayAprMarFebJan
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» Product 01
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» Product 02
Area Chart
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41
43. Clustered Column
0%
10%
20%
30%
40%
50%
60%
Jan Feb Mar Apr
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0%
10%
20%
30%
40%
50%
60%
Jan Feb Mar Apr
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» Product 1 » Product 2
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43
45. Our Vision
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Our Mission
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Our Mission
45
46. Our Best Team
This is a representative image,
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own image. Just right click and
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This is a representative image,
and should be replaced by your
own image. Just right click and
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Julie Hill
Graphic Designer
John Parker
Sales Manager
Lily Albert
CEO
46
47. About our
company
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Professional
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Creative
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Talented
47
48. Our Goal
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03
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02
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01
48
49. Comparison
Positive Factors
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Negative Factors
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49
50. Financial
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10$
Text Here
Text Here
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20$
Text Here
Text Here
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30$
Text Here
Text Here
50
51. Quotes
“ MOTIVATION is man
your DREAMS put on
work clothes.”
- Benjamin Franklin
“ I’m
CONSERVATIVE, but
I’m not a nut about it.”
- George .W. Bush
51
52. Dashboard
50
100
0
Low
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50
100
0
Medium
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50
100
0
High
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52
53. 2014
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2015
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2016
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2019
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2018
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2017
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Timeline
53
54. Location
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Brazil
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Russia
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Australia
54%
85%
70%
54
55. Our Target
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55
56. Silhouettes
01
02
05
04
03
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56
57. Circular
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audience’s attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience’s attention.
57
58. Venn
30% 50%
20%
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
58
59. Mind Map
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to your needs and capture your
audience's attention.
Right Brain
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Left Brain
59
60. 01
04
03
02
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
60
Puzzle
61. » This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
» This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
» This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
» This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Bulb Or Idea
61
62. Magnifying Glass
» This slide is 100% editable. Adapt it to your needs and capture your audience's
attention.
» This slide is 100% editable. Adapt it to your needs and capture your audience's
attention.
» This slide is 100% editable. Adapt it to your needs and capture your audience's
attention.
» This slide is 100% editable. Adapt it to your needs and capture your audience's
attention.
62
63. Thank You
Address:
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress123@.com
63