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ales
Initiatives Report
Assessment to
Improve Salesperson
Performance
Agenda
2
Improving sales team performance through
workforce planning and training
The firm will investigate various sales initiatives which
will be critical in generating leads, customers and sales
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CONTENTS
3
Various Sales Initiatives Taken by
Firm in Future
Analyzing Firm Present Scenario
› Net Sales (Business Segment, Geographic Region, Market
Maturity)
› Firm’s Present Market Share
Analyzing Sales Department Performance
› How Different Brands are Performing in Market?
› Sales Comparison Year Over Year
› Revenue Generated by Quarterly Sales of Different Products
› Current Scenario of Customers and Employees
› What are the Concerns Faced by Sales Department?
Evaluating Sales Team Performance
› Current Sales Team Structure
› Sales Force Evaluation
• Daily Reports Analysis of Various Sales Representatives
• Weekly Sales Performance Report
• Yearly Report Accessing Sales Department Performance
› Embracing Technology to Improve Sales
› Software Selection for Sales Management Systems
› Comparing Different Sales Management Systems Software
Sales Management System
Sales Workforce Management
› Sales Workforce Planning
› How Firm Capabilities will be Resourced?
› Salesforce Training at Workplace
› Sales Team Incentive Plan – Reward System
Handling Customers
› Ideal Prospect Profile
› Handling Customer Churn by Improving Customer Experience
› Analyzing Marketing Campaigns
› Cost Benefit Analysis for Marketing Strategies
Sales Effectiveness Initiatives
› Sales Plan and Techniques to Drive Revenues
› Cost Associated to Sales Department
› Impact of Sales Effectiveness Initiatives
› Projected Sales Performance
Sales KPI Dashboard
Analyzing Firm Present Scenario
› Net Sales (Business Segment, Geographic Region, Market Maturity)
› Firm’s Present Market Share
4
Net Sales (Business Segment, Geographic Region, Market Maturity)
5
The purpose of this slide is to provide relevant information regarding the net sales generated by different business segment, net sales generated in different geographic locations and by the market
maturity.
2020
19%
10%
12%
32%
27%
Segment 1
Segment 2
Segment 3
Segment 4
Segment 5
Net Sales by Business Segment
44%
24%
9%
9%
7%
7%
North America
Europe
Asia Pacific
Greater China
Latin America
India , Middle East & Africa (IMEA)
65%
35%
Developed Markets
Developing Markets
Net Sales by Geographic Region Net Sales by Market Maturity
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Firm’s Present Market Share
6
This slide provides information that the firm’s present market share as compared to the existing competitors in the market. The firm can increase its market share by capturing competitor’s market.
Own Brand
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Others
15%
36%
17%
12%
10%
10%
› Currently, firm is at third place and has various opportunities to increase its market share and expand its
business growth
› Add text here
Notes :
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Analyzing Sales Department
Performance
› How Different Brands are Performing in Market?
› Sales Comparison Year Over Year
› Revenue Generated by Quarterly Sales of Different Products
› Current Scenario of Customers and Employees
› What are the Concerns Faced by Sales Department?
7
How Different Brands are Performing in Market?
8
This slide provides information regarding the brand sales report of last month in terms of the best selling as well as worst selling products of various brands. It will help in recognizing the winners
and losers of the month.
Brand 1
(+12.30%)
Brand 2
(+18.60%)
Brand 3
(+16.30%)
Best Selling Product - XYZ
47,000
42,000
40,000
Worst Selling Product - ABC
380
875
500
Note –
The ‘+’ sign signifies the percentage increase in the brand sales as compared to the previous month.
Sales Comparison Year Over Year
9
The sales department compares the sales figures of two years. This comparison will help firm in analyzing how well the department is performing between two years.
Units Sold
0
20000
40000
60000
80000
100000
120000
140000
Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec
2020
2019
UnitsSold
Achievements 2019 2020
January 87,800 83,000
February 89,500 90,000
March 1,01,600 96,560
April 90,750 98,450
May 85,950 83,000
June 98,560 1,01,500
July 1,03,450 1,12,000
August 1,19,500 1,14,000
September 95,800 96,000
October 1,04,610 1,12,000
November 1,08,885 1,14,000
December 1,07,800 1,01,500
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Revenue Generated by Quarterly Sales of Different Products
10
The purpose of this slide is to provide the information regarding the revenue generated from sales of different products on quarterly basis.
Product 1 7,852 8,254 8,147 8,452
Product 2 5,642 5,752 3,875 4,562
Product 3 2,166 2,265 3,745 4,698
Product 4 2,531 2,623 2,656 2,874
Product 5 2,135 2,247 2,684 2,475
Product 6 1,156 1,245 1,368 1,475
Q1 Q2 Q4Q3
Quarterly Sales (2020)(in $MM)
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Current Scenario of Customers and Employees
11
This slide provides information regarding the increase in number of churners with increase in customer base. There is an increase in salesforce turnover rate in last six months.
0
50
100
150
200
Q1 Q2 Q3 Q4
Thousands
Customers and Churners
Churners
Customers › The customer churn number is increasing with
increase in customer base from Q1 to Q4
› Add text here
Notes :
› The attrition rate of salespeople has been increased
in last 6 months
› The sales force performance is not satisfactory and
needs to be improved
Notes :
0%
2%
4%
6%
8%
10%
12%
14%
Jan Feb Mar Apr May June
Salesforce Turnover Rate (%)
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
What are the Concerns Faced by Sales Department?
12
The sales department needs to optimize its operations in order to improve its sales figures. But the department is facing some serious concerns that are creating hurdles in achieving it. The concerns are –
Bad sales team performance, high salesforce turnover, high customer churn rate.
Improving Sales Management Systems
› Firm needs to upgraded its management system software to – handle its sales teams
› Enlisted are the software used by firm-
Billing (POS) – XYZ
Inventory Management – ABC
› Add text here
Bad Sales Team Performance
› Firm needs to improve the sales of its products
› Firm should take initiative in handling sales of worst selling products
› Add text here
› Add text here
High Salesforce Turnover High Customer Churn Rate
› The number of churners also increase with
increase in customer base. The number of
churners had increased from 50,000 (in Q4)
as compared to 25,000 (in Q1)
› Add text here
› The firm is facing high employee attrition rate
which is 12% (last month of June) as
compared to 2% (in Jan)
› Add text here
› Add text here
Evaluating Sales Team Performance
› Current Sales Team Structure
› Sales Force Evaluation
• Daily Reports Analysis of Various Sales Representatives
• Weekly Sales Performance Report
• Yearly Report Accessing Sales Department Performance
13
Current Sales Team Structure
14
This slide depicts the present organizational structure of sales department heading by the sales director. The sales team consists of sales supervisor, distribution manager, business manager, promotion
supervisor. It also consists sales representatives, sales engineers, etc.
Sales Director
Sales
Supervisor
Distribution
Manager
Business
Manager
Promotion
Supervisor
Logistics
Supervisor
Sales
Engineer
Sales
Representative
Distribution
Executive
Business
Assistant
Business
Representative
Promotion
Executive
Logistics
Staff
Add text here
Add text here Add text here
Sales staff
Add text here Add text here
Sales staff
Add text here
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Daily Reports Analysis of Various Sales Representatives(1/2)
15
The daily sales reports provides an overview of the state of sales activities within a firm. It helps in analyzing the performance of different sales executives/ representatives. They help in tracking sales
metrics that are relevant on daily basis such as number of calls, meetings set up by representatives, number of leads created, etc.
Parameters Benchmark Sales Rep 1 Sales Rep 2 Sales Rep 3 Sales Rep 4 Sales Rep 5
Numbers of meetings by sales representatives 5 5 7 8 6 9
Number of opportunities created 35 25 27 32 42 51
Number of client conversations by representative 10 15 16 17 12 15
Lead response time by representative (in hr) 1 1.6 1.4 1 0.9 0.3
Up Sell and Cross Sell Rates(%) 15% 14% 13% 16% 15% 16%
Add text here XXXX XXXX XXXX XXXX XXXX XXXX
Add text here XXXX XXXX XXXX XXXX XXXX XXXX
Add text here XXXX XXXX XXXX XXXX XXXX XXXX
Add text here XXXX XXXX XXXX XXXX XXXX XXXX
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Daily Reports Analysis of Various Sales Representatives (2/2)
16
0
2
4
6
8
10
12
14
16
Mon Tues Wed Thurs Fri
Number of Daily Sales
Friday, July 6th
Number of
leads created
Number of
opportunities75 24
Number of Sales/Closed deals
8%
Total Volume of Daily Sales compared to yesterday
= $2,600
Total Volume of Daily Sales
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Weekly Sales Performance Report (1/2)
17
The weekly sales reports helps in tracking companies and individual's sales performance and essential KPIs such as lead to opportunity ratio, lead conversion ratio, customer lifetime value.
$280
$460
$400
$500
$420
$380
$470 $465
$500
$400
$550
W19 W20 w21 W22 W23 W24 W25 W26 W27 W28 W29
Avg. Customer Lifetime Value| Last 10 Weeks
20 Months
Avg. Customer Lifetime
Avg. Customer Lifetime Value650
Lead to Opportunity Ratio
20%
Lead to Opportunity Ratio
5 : 1
Unqualified Leads turned into Qualified Leads
2,300
Leads
500
Opportunities
Customer Lifetime Value
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Days
Sales-in
Office
Sales –
outside
Office
In Office
Visits
Outside
Calls
File Phone
Calls
Add text
here
Add text
here
Add text
here
Add text
here
Add text
here
Total
Monday 15.00 23.00 4.00 45.00 22.00 2.00 100.00 0.00 0.00 0.00 210.00
Tuesday 23.00 76.00 10.00 50.00 54.00 45.00 80.00 0.00 0.00 0.00 338.00
Wednesday 4.00 130.00 11.00 33.00 67.00 65.00 400.00 0.00 0.00 0.00 710.00
Thursday 102.00 40.00 18.00 0.00 86.00 82.00 97.00 0.00 0.00 0.00 425.00
Friday 33.00 55.00 22.00 49.00 143.00 26.00 50.00 0.00 0.00 0.00 378.00
Saturday 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Sunday 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Totals 177.00 324.00 65.00 177.00 372.00 220.00 0.00 0.00 0.00 0.00 2,061
GOAL 200.00 400.00 300.00 65.00 500.00 300.00 400.00 600.00 300.00 300.00 3,365.00
VARIANCE
24.00 76.00 235.00 0.00 128.00 80.00 400.00 600.00 300.00 300.00 2,143.00
Weekly Sales Performance Report (2/2)
18
The weekly sales reports helps in tracking companies and individual's sales performance and essential KPIs such as lead to opportunity ratio, lead conversion ratio.
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Yearly Report Accessing Sales Department Performance
19
The yearly sales reports helps in tracking the sales performance on annual basis in terms of – top sales performers, sales performance by region wise, quantity of products sold and year over year ales
comparison, etc.
29051
196155
199030
331570
272653
167456
2014 2015 2016 2017 2018 2019
Sales Yearly Performance
QUANTITY
QUANTITY
19200
15700 15000 14900
13400
John McGiver Salvador Dali Dulce Pontes Toma Ikuta Celine Dion
Top 5 Sales by Sales Representatives
13000
14000
17000
23000
24000
Product 5
Product 4
Product 3
Product 2
Product 1
Top 5 Sales
QUANTITY
Asia
Europe
North
America
26%
40%
34%
Sales Yearly Performance
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Various Sales Initiatives Taken by
Firm in Future
20
Various Sales Initiatives Taken by Firm in Future
21
The slide provides information regarding the various initiatives taken by sales department in order to improve its sales. The initiatives include – embracing technology, training of salesforce and various
marketing strategies.
Embracing Technology
in Sales Department
› Firm will improve optimize its core
operations with the help of technology
advancement in terms of advanced sales
analytics, customer insights, predictive
analytics
› Add text here
› Add text here
Salesforce
Training
› Workforce planning and training will be
fruitful in improving overall performance
and productivity of salesforce
› Add text here
› Add text here
Marketing Strategies to
Improve Sales
› Firm will create various marketing
initiatives such as campaigns, viral
marketing, etc. in order to drive more
revenues. These initiatives will be
assessed on cost benefit analysis
› Add text here
› Add text here
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Sales Management System
› Embracing Technology to Improve Sales
› Software Selection for Sales Management Systems
› Comparing Different Sales Management Systems Software
22
Embracing Technology to Improve Sales
23
The sales department will optimize its operations by embracing technology in terms of advanced sales analytics, customer insights, predictive analytics, etc. This slide provides information regarding at what
extent the firm using the mentioned technologies and how much it will upgrade in upcoming months.
34%
35%
40%
55%
25%
50%
40%
64%
25%
23%
20%
10%
25%
25%
20%
20%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Add Text Here
Add Text Here
Targeted Sales Content
Sales Methodologies
Customers Insights
Price Rules Engines
Predictive Analytics
Advanced Sales Analytics
Current Using Piloting / Plan to use in next 12-18 Months
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Software1 Software 2 Software 3 Software 4 Software 5
X ✔ ✔ X ✔
✔ ✔ ✔ ✔ ✔
✔ X ✔ ✔ ✔
X ✔ X ✔ ✔
X X ✔ ✔ ✔
X X ✔ X ✔
$25000 $20000 $27000 $35000 $40000
Software Selection for Sales Management Systems
24
The firm will upgrade its ineffective sales management system. This slide provides information regarding various software with essential features from different vendors that will help firm in choosing the
suitable system.
Campaign Management –Social Media
Lead Management
Campaign Management - Email
Sales Order Management
Advanced Analytics
Cost
Features
Contact Management
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Comparing Different Sales Management Systems Software
25
The firm will upgrade its ineffective sales management system. This slide will help firm in choosing the suitable system by analyzing them on several parameters.
Software Functionality Ease of
Use
Value for
Money
Customer
Support
Maintenance
Service
Cost Comments
Software 1 X ✔ ✔ X ✔ $25000 Add text here
Software 2 ✔ ✔ ✔ ✔ X $20000 Add text here
Software 3 ✔ X ✔ ✔ X $27000 Add text here
Software 4 ✔ ✔ X ✔ X $35000 Add text here
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Sales Workforce Management
› Sales Workforce Planning
› How Firm Capabilities will be Resourced?
› Salesforce Training at Workplace
› Sales Team Incentive Plan – Reward System
26
Sales Workforce Planning
27
The firm will assess current available workforce in order plan the future requirement of workforce staffing by addressing the gaps, risks. The gaps and risks occurring are adequate quantity of talent,
training or reskilling of existing employees.
Workforce group Sales Specialists Marketing Specialists Senior leaders
Future staffing
requirement
› Requirement of more capable staff
to handle difficult customer
› Requirement of more capable staff
› Growing need of people for
undefined period
Current
workforce
› Availability of experienced staff
who enhance their technical and
interpersonal skills
› Five people are retiring over next 3
years
› Voluntary turnover might increase
› Few people might leave due to
culture change
› Add text here
Handling issues,
risks, gaps
› 25% of recruits are from other
countries
› Risk of change in migration policy
› Requirement of 12 new people
over next 2 years
› Firm might face critical risk of
hiring appropriate talent
› Risk of taking too long to adapt to
change
› Add text here
Risk mitigation
activities
› Considering coaching as
knowledge transfer routes
› Structured approach in hiring talent
› Providing professional training
› Add text here
› Selective head hunting
› Add text here
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How Firm Capabilities will be Resourced?
28
The firm will address the surplus, shortage or skills mismatch by taking necessary action at key priority areas in various capability groups.
Requirement 1 2 3 4
Recruitment ✔
Outsource ✔
Reallocation ✔ ✔
Redeployment ✔
Automation ✔ ✔
Collaboration with external
sources
✔
Add text here ✔ ✔
Add text here ✔
Add text here ✔
Workforce Group
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Salesforce Training at Workplace
29
There will be a provision of external training of sales team which will play important role in their development. The external training will be given by experts of various fields. This training will not be free, and
charges will cost the firm per employee.
Silver Gold Platinum
1
Self assessment tools
3 hours class
3 online modules
$150 per employee
7 hour blended real time online
class
3 – in person seminars
$250 per employee
10 hour blended real time online
class
3 – in person seminars
$350 per employee
2
Self assessment tools
4 hours class
7 online modules
One on One evaluation
$150 per employee
4 hour blended real time online
class
3 coaching sessions
$250 per employee
8 hour blended real time online
class
3 coaching sessions
$450 per employee
3
Self assessment tools
4 hours class
3 online modules
Role playing
$150 per employee
3 hour blended real time online
class
3 coaching sessions
3-hour role playing
$250 per employee
6 hour blended real time online
class
6 coaching sessions
3-hour role playing
$450 per employee
4
Self assessment tools
4 30 min. podcasts
3 online modules
Role playing
$150 per employee
5 hour blended real time online
class
3 in person seminars
3-hour role playing
$250 per employee
8 hour blended real time online
class
4 in person seminars
6-hour role playing
$450 per employee
SalesforceTraining
Packages
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Sales Team Incentive Plan – Reward System
30
This slide presents the information regarding the reward system adapted for employee motivation. This will help in changing work habits and key behaviors to benefit the business.
› Allows employees with exclusive rights to buy a specific number of firm’s shares at a fixed
price for specified period
› Employee can retain or sell stocks in the open market to gain value of shares
› Add text here
Stock Options
› Incentive program for employee rewarding related to their contribution to firm’s
achieved profit goal
› Add text here
› Add text here
Profit Sharing
› Rewarding employees will encourage positive contributions. Perks like –
o Monetary awards – bonuses
o Non-Monetary benefits - Preferred scheduling
› Add text here
Staff Recognition
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Handling Customers
› Ideal Prospect Profile
› Handling Customer Churn by Improving Customer Experience
› Analyzing Marketing Campaigns
› Cost Benefit Analysis for Marketing Strategies
31
Ideal Prospect Profile
32
The slide provides glimpse about customer profile that will help firm in better understanding of customer which includes customer demographics, background, etc
Your Ideal Client
emailaddress123@.com # Street number , City , State 0123456789
Age
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Education
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Hobbies
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Children ?
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Notes
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Income
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Occupation
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Marital Status
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Sports
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Pets
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Handling Customer Churn by Improving Customer Experience
33
The sales department can handle the issue of customer churn by enhancing customer loyalty. This slide provides information regarding the ways through which churn rate can be controlled by providing
personalized messages to customers, addressing customer issues.
5%
14%
22%
15% 15%
20%
4%
15%
30%
29%
12%
5%
4%
1%
<1 Month 1-3 Months 4-6 Months 7-9 Months 10-12 Months >1 Year Don’t know
New Customers Existing Customers
With increase of customer base, the firm is facing issue of high churn rate
which will be reduced by steady customer experience.
Achievement by sales workforce –
› Reduction in sales cycles,
› Productivity increment of sales representatives
› Quicker path to revenue attainment
Customer to
reduce customer
churn rate
Consistent messages across all
customer touchpoints
Customized messages
to customer
Handling customer experience issues
leading in minimizing loyalty and
reduce attrition at all touchpoints
General Sales cycle close time with New or Existing Customers
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Analyzing Marketing Campaigns
34
The purpose of this slide is to analyze the performance of various campaigns launched by sales department. The primary aim of these campaigns to increase brand awareness of the product and converting
leads for business. Various campaigns are analyzed based on their duration, cost, conversion rate and sales generated.CAMPAIGNS
Platform Duration Orders Impression Cost
Conversion
Rate
Sales
Online – Affiliate 2 Months 106 245,525 $11,000 0.07% $14,500
Online – Social Media 3 Weeks 124 24,215 $12,500 2.87% $18,000
Online - Email 4 Weeks 95 21,421 $15,000 1.32% $19,000
Online – Referral 2 Weeks 54 133,222 $18,000 0.65% $20,700
Offline - Banner 2 Weeks 665 4,521 $19,500 1.1% $22,000
Offline – TV 6 Weeks 8077 325,122 $22,000 8.46% $51,000
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Cost Benefit Analysis for Marketing Strategies
35
The purpose of this slide is to provide the information regarding the cost of various marketing activities and the benefits associated to these activities.
Marketing Activities
Social Media
Campaign
Promotional Video Viral Marketing Event Marketing
Cost Free $2,500 $15,000 $25,000
Benefit
Catering to large amount of
people more than 1 billion
More and more people
getting exposed to the video
shared at online platform
More than 150,000 people
will discuss about the new
product offering
Great way to drive sales.
More than 10,000 people
interested in event
Sales Effectiveness Initiatives
› Sales Plan and Techniques to Drive Revenues
› Cost Associated to Sales Department
› Impact of Sales Effectiveness Initiatives
› Projected Sales Performance
36
Sales Plan and Techniques to Drive Revenues
37
The purpose of this slide is to provide the information regarding various strategies implemented by sales department with the action plan, completion date, and responsible person involved.
Strategy Action Plan Completion Date Person Responsible
Increase Sales
Meet with top 25% customers and
identify ways to increase sales per
customer
November 2019 Customer Sales Manager
Employee Training
Customer Service training for all
staff
August 2019 Sales Manager
Improved Customer Service Website Upgradation July 2019 and Ongoing IT Manager, Sales Manager
Increase Customer Base
Review competitor offer and target
weakness in their offer
December 2019
Sales Manager
Recruitment Plan – New Hiring
Identify skill set required for
additional staff
October 2019 Sales Manager
Add text here Add text here Add text here Add text here
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Cost Associated to Sales Department
38
This slide provides information regarding the costs associated to various segments in terms of base salaries, bonus/commission, software expenses, training, etc.
Base Salaries $785,020 $820,000 $845,000 $870,000
Bonus/Commission
Structure
$125,000 $145,000 $165,000 $185,000
Software Expenses $28,000 $2,000 $2,000 $2,000
Training Expenses $25,000 $25,000 $25,000 $25,000
Add text here XXXXXX XXXXXX XXXXXX XXXXXX
Add text here XXXXXX XXXXXX XXXXXX XXXXXX
Q1 Q2 Q4Q3
Description
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Impact of Sales Effectiveness Initiatives
39
The slide depicts the impact of successful implementation of sales effectiveness initiatives that are undertaken by sales department in order to cater the various issues faced and overall improving the sales
figures.
Sales/ Revenues $575,000 $600,000 $625,000 $700,000
# of Customers 350,000 380,000 410,000 440,000
# of Churners 145,000 137,000 125,000 112,000
Salesforce Attrition
Rate (%)
6.5% 5.5% 4.2% 3%
Conversion Rate 2.8% 3.5% 4.1% 4.6%
Add text here $10,000 $50,000 $65,000 $105,000
Q1 Q2 Q4Q3
Parameters
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6.2% 6.2% 6.2% 6.1% 6.2% 6.2%
0
2.5
5
7.5
10
12.5
15
0
1000
2000
3000
4000
5000
6000
7000
FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020(Forecasted)
Other Markets Europe North America China Japan Column1
Projected Sales Performance
40
The purpose of this slide is to provide the information regarding the sales performance across various geographical regions in various financial years and the forecasted sales.
UnitsinThousands
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Sales KPI Dashboard
41
Sales KPI Dashboard(1/2)
42
The sales dashboard is an effective tool that helps in monitoring various sales KPIs in order to aid sales teams in reaching sales goals by analyzing the sales performance.
No. of Sales Revenue Profit Cost
150 $250,000 $45,000 $205,000
4% 9% 1% 12%
5% 4% 11% 1%
$70,000
$55,000
$425,000
$180,000
$155,000
$220,000
Twitter
Instagram
Google Ads Search
GDN
Facebook
Email
$k
$50k
$100k
$150k
$200k
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Upcross / Sell
New Customers
Up/cross Sell
Revenue $16,501
% of Revenue 11%
Total 26
Rate 2%
Revenue $43,812
Churn
Sales
Marketing
33%
67%
($36,850)
($73,450)
Cost Breakdown
Sales Revenue
Accumulated Revenue
Incremental Sales
2018
Sales KPI Dashboard (2/2)
43
The sales dashboard is an effective tool that helps in monitoring various sales KPIs in order to aid sales teams in reaching sales goals by analyzing the sales performance.
New Customer 145
Sales Revenue $750,000
Profit $200,000
0
5
10
15
20
25
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
120% Target Met
2020
Average Weekly Sales Revenue= 50,000 Above Sales Target = $350,000
Average Revenue per Unit $145
$101 $99 $101 $100 $99 $107
$121 $133 $140 $146 $147 $152ARPU I Last 12 Month
Customer Lifetime Value $350
46
127
203
162
245 255
361
281
331 332 339 353
286
427 408 383
321
CLV I Last 12 Month
Customer Acquisition Cost $250
312
278 276
254 249 236
211 214 196 181 176 161
CAC I Last 12 Month
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Sales Initiatives Report Icons Slide
44
Additional Slides
45
Roadmap for Process Flow
46
01
02
03
04
05
06
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30 60 90 Days Plan
47
30 Day Plan
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60 Day Plan
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90 Day Plan
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Weekly Timeline with Task Name
48
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Name Here Text Here
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Name Here Text Here
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Stacked Bar
49
9
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18 20 21 22
25
30
34
10
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17
23
26
31
34
37
40
5
15
25
35
45
55
65
Profit(Milliondollars)
Product 01
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it and
select “Edit Data”.
Product 02
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it and
select “Edit Data”.
Column Chart
50
2017 2018 2019 2020
Product01
Product02
0
1
2
3
4
5
7
6
8
9
10
Profit(Milliondollars)
Product 01
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automatically based on data. Just left click on it and
select “Edit Data”.
Product 02
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automatically based on data. Just left click on it and
select “Edit Data”.
Our Mission
51
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audience's attention.
Vision
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Mission
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Goal
Our Awesome Team
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Designation
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Designation
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53
Financial
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About Our Company
54
Professional
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Creative
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Talented
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Comparison
20%
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capture your audience's attention.
30%
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Post it Notes
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Quotes
Steve Jobs
Great things in business
are never done by one
person. They’re done by
a team of people.
Thanks for Watching!
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Address
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Contact Number
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Sales Initiatives Report Assessment To Improve Salesperson Performance Complete Deck

  • 2. Agenda 2 Improving sales team performance through workforce planning and training The firm will investigate various sales initiatives which will be critical in generating leads, customers and sales This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 3. CONTENTS 3 Various Sales Initiatives Taken by Firm in Future Analyzing Firm Present Scenario › Net Sales (Business Segment, Geographic Region, Market Maturity) › Firm’s Present Market Share Analyzing Sales Department Performance › How Different Brands are Performing in Market? › Sales Comparison Year Over Year › Revenue Generated by Quarterly Sales of Different Products › Current Scenario of Customers and Employees › What are the Concerns Faced by Sales Department? Evaluating Sales Team Performance › Current Sales Team Structure › Sales Force Evaluation • Daily Reports Analysis of Various Sales Representatives • Weekly Sales Performance Report • Yearly Report Accessing Sales Department Performance › Embracing Technology to Improve Sales › Software Selection for Sales Management Systems › Comparing Different Sales Management Systems Software Sales Management System Sales Workforce Management › Sales Workforce Planning › How Firm Capabilities will be Resourced? › Salesforce Training at Workplace › Sales Team Incentive Plan – Reward System Handling Customers › Ideal Prospect Profile › Handling Customer Churn by Improving Customer Experience › Analyzing Marketing Campaigns › Cost Benefit Analysis for Marketing Strategies Sales Effectiveness Initiatives › Sales Plan and Techniques to Drive Revenues › Cost Associated to Sales Department › Impact of Sales Effectiveness Initiatives › Projected Sales Performance Sales KPI Dashboard
  • 4. Analyzing Firm Present Scenario › Net Sales (Business Segment, Geographic Region, Market Maturity) › Firm’s Present Market Share 4
  • 5. Net Sales (Business Segment, Geographic Region, Market Maturity) 5 The purpose of this slide is to provide relevant information regarding the net sales generated by different business segment, net sales generated in different geographic locations and by the market maturity. 2020 19% 10% 12% 32% 27% Segment 1 Segment 2 Segment 3 Segment 4 Segment 5 Net Sales by Business Segment 44% 24% 9% 9% 7% 7% North America Europe Asia Pacific Greater China Latin America India , Middle East & Africa (IMEA) 65% 35% Developed Markets Developing Markets Net Sales by Geographic Region Net Sales by Market Maturity This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 6. Firm’s Present Market Share 6 This slide provides information that the firm’s present market share as compared to the existing competitors in the market. The firm can increase its market share by capturing competitor’s market. Own Brand Competitor 1 Competitor 2 Competitor 3 Competitor 4 Others 15% 36% 17% 12% 10% 10% › Currently, firm is at third place and has various opportunities to increase its market share and expand its business growth › Add text here Notes : This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 7. Analyzing Sales Department Performance › How Different Brands are Performing in Market? › Sales Comparison Year Over Year › Revenue Generated by Quarterly Sales of Different Products › Current Scenario of Customers and Employees › What are the Concerns Faced by Sales Department? 7
  • 8. How Different Brands are Performing in Market? 8 This slide provides information regarding the brand sales report of last month in terms of the best selling as well as worst selling products of various brands. It will help in recognizing the winners and losers of the month. Brand 1 (+12.30%) Brand 2 (+18.60%) Brand 3 (+16.30%) Best Selling Product - XYZ 47,000 42,000 40,000 Worst Selling Product - ABC 380 875 500 Note – The ‘+’ sign signifies the percentage increase in the brand sales as compared to the previous month.
  • 9. Sales Comparison Year Over Year 9 The sales department compares the sales figures of two years. This comparison will help firm in analyzing how well the department is performing between two years. Units Sold 0 20000 40000 60000 80000 100000 120000 140000 Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec 2020 2019 UnitsSold Achievements 2019 2020 January 87,800 83,000 February 89,500 90,000 March 1,01,600 96,560 April 90,750 98,450 May 85,950 83,000 June 98,560 1,01,500 July 1,03,450 1,12,000 August 1,19,500 1,14,000 September 95,800 96,000 October 1,04,610 1,12,000 November 1,08,885 1,14,000 December 1,07,800 1,01,500 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 10. Revenue Generated by Quarterly Sales of Different Products 10 The purpose of this slide is to provide the information regarding the revenue generated from sales of different products on quarterly basis. Product 1 7,852 8,254 8,147 8,452 Product 2 5,642 5,752 3,875 4,562 Product 3 2,166 2,265 3,745 4,698 Product 4 2,531 2,623 2,656 2,874 Product 5 2,135 2,247 2,684 2,475 Product 6 1,156 1,245 1,368 1,475 Q1 Q2 Q4Q3 Quarterly Sales (2020)(in $MM) This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 11. Current Scenario of Customers and Employees 11 This slide provides information regarding the increase in number of churners with increase in customer base. There is an increase in salesforce turnover rate in last six months. 0 50 100 150 200 Q1 Q2 Q3 Q4 Thousands Customers and Churners Churners Customers › The customer churn number is increasing with increase in customer base from Q1 to Q4 › Add text here Notes : › The attrition rate of salespeople has been increased in last 6 months › The sales force performance is not satisfactory and needs to be improved Notes : 0% 2% 4% 6% 8% 10% 12% 14% Jan Feb Mar Apr May June Salesforce Turnover Rate (%) This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 12. What are the Concerns Faced by Sales Department? 12 The sales department needs to optimize its operations in order to improve its sales figures. But the department is facing some serious concerns that are creating hurdles in achieving it. The concerns are – Bad sales team performance, high salesforce turnover, high customer churn rate. Improving Sales Management Systems › Firm needs to upgraded its management system software to – handle its sales teams › Enlisted are the software used by firm- Billing (POS) – XYZ Inventory Management – ABC › Add text here Bad Sales Team Performance › Firm needs to improve the sales of its products › Firm should take initiative in handling sales of worst selling products › Add text here › Add text here High Salesforce Turnover High Customer Churn Rate › The number of churners also increase with increase in customer base. The number of churners had increased from 50,000 (in Q4) as compared to 25,000 (in Q1) › Add text here › The firm is facing high employee attrition rate which is 12% (last month of June) as compared to 2% (in Jan) › Add text here › Add text here
  • 13. Evaluating Sales Team Performance › Current Sales Team Structure › Sales Force Evaluation • Daily Reports Analysis of Various Sales Representatives • Weekly Sales Performance Report • Yearly Report Accessing Sales Department Performance 13
  • 14. Current Sales Team Structure 14 This slide depicts the present organizational structure of sales department heading by the sales director. The sales team consists of sales supervisor, distribution manager, business manager, promotion supervisor. It also consists sales representatives, sales engineers, etc. Sales Director Sales Supervisor Distribution Manager Business Manager Promotion Supervisor Logistics Supervisor Sales Engineer Sales Representative Distribution Executive Business Assistant Business Representative Promotion Executive Logistics Staff Add text here Add text here Add text here Sales staff Add text here Add text here Sales staff Add text here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 15. Daily Reports Analysis of Various Sales Representatives(1/2) 15 The daily sales reports provides an overview of the state of sales activities within a firm. It helps in analyzing the performance of different sales executives/ representatives. They help in tracking sales metrics that are relevant on daily basis such as number of calls, meetings set up by representatives, number of leads created, etc. Parameters Benchmark Sales Rep 1 Sales Rep 2 Sales Rep 3 Sales Rep 4 Sales Rep 5 Numbers of meetings by sales representatives 5 5 7 8 6 9 Number of opportunities created 35 25 27 32 42 51 Number of client conversations by representative 10 15 16 17 12 15 Lead response time by representative (in hr) 1 1.6 1.4 1 0.9 0.3 Up Sell and Cross Sell Rates(%) 15% 14% 13% 16% 15% 16% Add text here XXXX XXXX XXXX XXXX XXXX XXXX Add text here XXXX XXXX XXXX XXXX XXXX XXXX Add text here XXXX XXXX XXXX XXXX XXXX XXXX Add text here XXXX XXXX XXXX XXXX XXXX XXXX This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 16. Daily Reports Analysis of Various Sales Representatives (2/2) 16 0 2 4 6 8 10 12 14 16 Mon Tues Wed Thurs Fri Number of Daily Sales Friday, July 6th Number of leads created Number of opportunities75 24 Number of Sales/Closed deals 8% Total Volume of Daily Sales compared to yesterday = $2,600 Total Volume of Daily Sales This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 17. Weekly Sales Performance Report (1/2) 17 The weekly sales reports helps in tracking companies and individual's sales performance and essential KPIs such as lead to opportunity ratio, lead conversion ratio, customer lifetime value. $280 $460 $400 $500 $420 $380 $470 $465 $500 $400 $550 W19 W20 w21 W22 W23 W24 W25 W26 W27 W28 W29 Avg. Customer Lifetime Value| Last 10 Weeks 20 Months Avg. Customer Lifetime Avg. Customer Lifetime Value650 Lead to Opportunity Ratio 20% Lead to Opportunity Ratio 5 : 1 Unqualified Leads turned into Qualified Leads 2,300 Leads 500 Opportunities Customer Lifetime Value This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 18. Days Sales-in Office Sales – outside Office In Office Visits Outside Calls File Phone Calls Add text here Add text here Add text here Add text here Add text here Total Monday 15.00 23.00 4.00 45.00 22.00 2.00 100.00 0.00 0.00 0.00 210.00 Tuesday 23.00 76.00 10.00 50.00 54.00 45.00 80.00 0.00 0.00 0.00 338.00 Wednesday 4.00 130.00 11.00 33.00 67.00 65.00 400.00 0.00 0.00 0.00 710.00 Thursday 102.00 40.00 18.00 0.00 86.00 82.00 97.00 0.00 0.00 0.00 425.00 Friday 33.00 55.00 22.00 49.00 143.00 26.00 50.00 0.00 0.00 0.00 378.00 Saturday 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Sunday 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Totals 177.00 324.00 65.00 177.00 372.00 220.00 0.00 0.00 0.00 0.00 2,061 GOAL 200.00 400.00 300.00 65.00 500.00 300.00 400.00 600.00 300.00 300.00 3,365.00 VARIANCE 24.00 76.00 235.00 0.00 128.00 80.00 400.00 600.00 300.00 300.00 2,143.00 Weekly Sales Performance Report (2/2) 18 The weekly sales reports helps in tracking companies and individual's sales performance and essential KPIs such as lead to opportunity ratio, lead conversion ratio. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 19. Yearly Report Accessing Sales Department Performance 19 The yearly sales reports helps in tracking the sales performance on annual basis in terms of – top sales performers, sales performance by region wise, quantity of products sold and year over year ales comparison, etc. 29051 196155 199030 331570 272653 167456 2014 2015 2016 2017 2018 2019 Sales Yearly Performance QUANTITY QUANTITY 19200 15700 15000 14900 13400 John McGiver Salvador Dali Dulce Pontes Toma Ikuta Celine Dion Top 5 Sales by Sales Representatives 13000 14000 17000 23000 24000 Product 5 Product 4 Product 3 Product 2 Product 1 Top 5 Sales QUANTITY Asia Europe North America 26% 40% 34% Sales Yearly Performance This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 20. Various Sales Initiatives Taken by Firm in Future 20
  • 21. Various Sales Initiatives Taken by Firm in Future 21 The slide provides information regarding the various initiatives taken by sales department in order to improve its sales. The initiatives include – embracing technology, training of salesforce and various marketing strategies. Embracing Technology in Sales Department › Firm will improve optimize its core operations with the help of technology advancement in terms of advanced sales analytics, customer insights, predictive analytics › Add text here › Add text here Salesforce Training › Workforce planning and training will be fruitful in improving overall performance and productivity of salesforce › Add text here › Add text here Marketing Strategies to Improve Sales › Firm will create various marketing initiatives such as campaigns, viral marketing, etc. in order to drive more revenues. These initiatives will be assessed on cost benefit analysis › Add text here › Add text here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 22. Sales Management System › Embracing Technology to Improve Sales › Software Selection for Sales Management Systems › Comparing Different Sales Management Systems Software 22
  • 23. Embracing Technology to Improve Sales 23 The sales department will optimize its operations by embracing technology in terms of advanced sales analytics, customer insights, predictive analytics, etc. This slide provides information regarding at what extent the firm using the mentioned technologies and how much it will upgrade in upcoming months. 34% 35% 40% 55% 25% 50% 40% 64% 25% 23% 20% 10% 25% 25% 20% 20% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Add Text Here Add Text Here Targeted Sales Content Sales Methodologies Customers Insights Price Rules Engines Predictive Analytics Advanced Sales Analytics Current Using Piloting / Plan to use in next 12-18 Months This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 24. Software1 Software 2 Software 3 Software 4 Software 5 X ✔ ✔ X ✔ ✔ ✔ ✔ ✔ ✔ ✔ X ✔ ✔ ✔ X ✔ X ✔ ✔ X X ✔ ✔ ✔ X X ✔ X ✔ $25000 $20000 $27000 $35000 $40000 Software Selection for Sales Management Systems 24 The firm will upgrade its ineffective sales management system. This slide provides information regarding various software with essential features from different vendors that will help firm in choosing the suitable system. Campaign Management –Social Media Lead Management Campaign Management - Email Sales Order Management Advanced Analytics Cost Features Contact Management This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 25. Comparing Different Sales Management Systems Software 25 The firm will upgrade its ineffective sales management system. This slide will help firm in choosing the suitable system by analyzing them on several parameters. Software Functionality Ease of Use Value for Money Customer Support Maintenance Service Cost Comments Software 1 X ✔ ✔ X ✔ $25000 Add text here Software 2 ✔ ✔ ✔ ✔ X $20000 Add text here Software 3 ✔ X ✔ ✔ X $27000 Add text here Software 4 ✔ ✔ X ✔ X $35000 Add text here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 26. Sales Workforce Management › Sales Workforce Planning › How Firm Capabilities will be Resourced? › Salesforce Training at Workplace › Sales Team Incentive Plan – Reward System 26
  • 27. Sales Workforce Planning 27 The firm will assess current available workforce in order plan the future requirement of workforce staffing by addressing the gaps, risks. The gaps and risks occurring are adequate quantity of talent, training or reskilling of existing employees. Workforce group Sales Specialists Marketing Specialists Senior leaders Future staffing requirement › Requirement of more capable staff to handle difficult customer › Requirement of more capable staff › Growing need of people for undefined period Current workforce › Availability of experienced staff who enhance their technical and interpersonal skills › Five people are retiring over next 3 years › Voluntary turnover might increase › Few people might leave due to culture change › Add text here Handling issues, risks, gaps › 25% of recruits are from other countries › Risk of change in migration policy › Requirement of 12 new people over next 2 years › Firm might face critical risk of hiring appropriate talent › Risk of taking too long to adapt to change › Add text here Risk mitigation activities › Considering coaching as knowledge transfer routes › Structured approach in hiring talent › Providing professional training › Add text here › Selective head hunting › Add text here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 28. How Firm Capabilities will be Resourced? 28 The firm will address the surplus, shortage or skills mismatch by taking necessary action at key priority areas in various capability groups. Requirement 1 2 3 4 Recruitment ✔ Outsource ✔ Reallocation ✔ ✔ Redeployment ✔ Automation ✔ ✔ Collaboration with external sources ✔ Add text here ✔ ✔ Add text here ✔ Add text here ✔ Workforce Group This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 29. Salesforce Training at Workplace 29 There will be a provision of external training of sales team which will play important role in their development. The external training will be given by experts of various fields. This training will not be free, and charges will cost the firm per employee. Silver Gold Platinum 1 Self assessment tools 3 hours class 3 online modules $150 per employee 7 hour blended real time online class 3 – in person seminars $250 per employee 10 hour blended real time online class 3 – in person seminars $350 per employee 2 Self assessment tools 4 hours class 7 online modules One on One evaluation $150 per employee 4 hour blended real time online class 3 coaching sessions $250 per employee 8 hour blended real time online class 3 coaching sessions $450 per employee 3 Self assessment tools 4 hours class 3 online modules Role playing $150 per employee 3 hour blended real time online class 3 coaching sessions 3-hour role playing $250 per employee 6 hour blended real time online class 6 coaching sessions 3-hour role playing $450 per employee 4 Self assessment tools 4 30 min. podcasts 3 online modules Role playing $150 per employee 5 hour blended real time online class 3 in person seminars 3-hour role playing $250 per employee 8 hour blended real time online class 4 in person seminars 6-hour role playing $450 per employee SalesforceTraining Packages This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 30. Sales Team Incentive Plan – Reward System 30 This slide presents the information regarding the reward system adapted for employee motivation. This will help in changing work habits and key behaviors to benefit the business. › Allows employees with exclusive rights to buy a specific number of firm’s shares at a fixed price for specified period › Employee can retain or sell stocks in the open market to gain value of shares › Add text here Stock Options › Incentive program for employee rewarding related to their contribution to firm’s achieved profit goal › Add text here › Add text here Profit Sharing › Rewarding employees will encourage positive contributions. Perks like – o Monetary awards – bonuses o Non-Monetary benefits - Preferred scheduling › Add text here Staff Recognition This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 31. Handling Customers › Ideal Prospect Profile › Handling Customer Churn by Improving Customer Experience › Analyzing Marketing Campaigns › Cost Benefit Analysis for Marketing Strategies 31
  • 32. Ideal Prospect Profile 32 The slide provides glimpse about customer profile that will help firm in better understanding of customer which includes customer demographics, background, etc Your Ideal Client emailaddress123@.com # Street number , City , State 0123456789 Age › This slide is 100% editable. › Adapt it to your needs and capture your audience’s attention. Education › This slide is 100% editable. › Adapt it to your needs and capture your audience’s attention. Hobbies › This slide is 100% editable. › Adapt it to your needs and capture your audience’s attention. Children ? › This slide is 100% editable. › Adapt it to your needs and capture your audience’s attention. Notes › This slide is 100% editable. › Adapt it to your needs and capture your audience’s attention. Income › This slide is 100% editable. › Adapt it to your needs and capture your audience’s attention. Occupation › This slide is 100% editable. › Adapt it to your needs and capture your audience’s attention. Marital Status › This slide is 100% editable. › Adapt it to your needs and capture your audience’s attention. Sports › This slide is 100% editable. › Adapt it to your needs and capture your audience’s attention. Pets › This slide is 100% editable. › Adapt it to your needs and capture your audience’s attention.
  • 33. Handling Customer Churn by Improving Customer Experience 33 The sales department can handle the issue of customer churn by enhancing customer loyalty. This slide provides information regarding the ways through which churn rate can be controlled by providing personalized messages to customers, addressing customer issues. 5% 14% 22% 15% 15% 20% 4% 15% 30% 29% 12% 5% 4% 1% <1 Month 1-3 Months 4-6 Months 7-9 Months 10-12 Months >1 Year Don’t know New Customers Existing Customers With increase of customer base, the firm is facing issue of high churn rate which will be reduced by steady customer experience. Achievement by sales workforce – › Reduction in sales cycles, › Productivity increment of sales representatives › Quicker path to revenue attainment Customer to reduce customer churn rate Consistent messages across all customer touchpoints Customized messages to customer Handling customer experience issues leading in minimizing loyalty and reduce attrition at all touchpoints General Sales cycle close time with New or Existing Customers This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 34. Analyzing Marketing Campaigns 34 The purpose of this slide is to analyze the performance of various campaigns launched by sales department. The primary aim of these campaigns to increase brand awareness of the product and converting leads for business. Various campaigns are analyzed based on their duration, cost, conversion rate and sales generated.CAMPAIGNS Platform Duration Orders Impression Cost Conversion Rate Sales Online – Affiliate 2 Months 106 245,525 $11,000 0.07% $14,500 Online – Social Media 3 Weeks 124 24,215 $12,500 2.87% $18,000 Online - Email 4 Weeks 95 21,421 $15,000 1.32% $19,000 Online – Referral 2 Weeks 54 133,222 $18,000 0.65% $20,700 Offline - Banner 2 Weeks 665 4,521 $19,500 1.1% $22,000 Offline – TV 6 Weeks 8077 325,122 $22,000 8.46% $51,000 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 35. Cost Benefit Analysis for Marketing Strategies 35 The purpose of this slide is to provide the information regarding the cost of various marketing activities and the benefits associated to these activities. Marketing Activities Social Media Campaign Promotional Video Viral Marketing Event Marketing Cost Free $2,500 $15,000 $25,000 Benefit Catering to large amount of people more than 1 billion More and more people getting exposed to the video shared at online platform More than 150,000 people will discuss about the new product offering Great way to drive sales. More than 10,000 people interested in event
  • 36. Sales Effectiveness Initiatives › Sales Plan and Techniques to Drive Revenues › Cost Associated to Sales Department › Impact of Sales Effectiveness Initiatives › Projected Sales Performance 36
  • 37. Sales Plan and Techniques to Drive Revenues 37 The purpose of this slide is to provide the information regarding various strategies implemented by sales department with the action plan, completion date, and responsible person involved. Strategy Action Plan Completion Date Person Responsible Increase Sales Meet with top 25% customers and identify ways to increase sales per customer November 2019 Customer Sales Manager Employee Training Customer Service training for all staff August 2019 Sales Manager Improved Customer Service Website Upgradation July 2019 and Ongoing IT Manager, Sales Manager Increase Customer Base Review competitor offer and target weakness in their offer December 2019 Sales Manager Recruitment Plan – New Hiring Identify skill set required for additional staff October 2019 Sales Manager Add text here Add text here Add text here Add text here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 38. Cost Associated to Sales Department 38 This slide provides information regarding the costs associated to various segments in terms of base salaries, bonus/commission, software expenses, training, etc. Base Salaries $785,020 $820,000 $845,000 $870,000 Bonus/Commission Structure $125,000 $145,000 $165,000 $185,000 Software Expenses $28,000 $2,000 $2,000 $2,000 Training Expenses $25,000 $25,000 $25,000 $25,000 Add text here XXXXXX XXXXXX XXXXXX XXXXXX Add text here XXXXXX XXXXXX XXXXXX XXXXXX Q1 Q2 Q4Q3 Description This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 39. Impact of Sales Effectiveness Initiatives 39 The slide depicts the impact of successful implementation of sales effectiveness initiatives that are undertaken by sales department in order to cater the various issues faced and overall improving the sales figures. Sales/ Revenues $575,000 $600,000 $625,000 $700,000 # of Customers 350,000 380,000 410,000 440,000 # of Churners 145,000 137,000 125,000 112,000 Salesforce Attrition Rate (%) 6.5% 5.5% 4.2% 3% Conversion Rate 2.8% 3.5% 4.1% 4.6% Add text here $10,000 $50,000 $65,000 $105,000 Q1 Q2 Q4Q3 Parameters This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 40. 6.2% 6.2% 6.2% 6.1% 6.2% 6.2% 0 2.5 5 7.5 10 12.5 15 0 1000 2000 3000 4000 5000 6000 7000 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019 FY 2020(Forecasted) Other Markets Europe North America China Japan Column1 Projected Sales Performance 40 The purpose of this slide is to provide the information regarding the sales performance across various geographical regions in various financial years and the forecasted sales. UnitsinThousands This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 42. Sales KPI Dashboard(1/2) 42 The sales dashboard is an effective tool that helps in monitoring various sales KPIs in order to aid sales teams in reaching sales goals by analyzing the sales performance. No. of Sales Revenue Profit Cost 150 $250,000 $45,000 $205,000 4% 9% 1% 12% 5% 4% 11% 1% $70,000 $55,000 $425,000 $180,000 $155,000 $220,000 Twitter Instagram Google Ads Search GDN Facebook Email $k $50k $100k $150k $200k Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Upcross / Sell New Customers Up/cross Sell Revenue $16,501 % of Revenue 11% Total 26 Rate 2% Revenue $43,812 Churn Sales Marketing 33% 67% ($36,850) ($73,450) Cost Breakdown Sales Revenue Accumulated Revenue Incremental Sales 2018
  • 43. Sales KPI Dashboard (2/2) 43 The sales dashboard is an effective tool that helps in monitoring various sales KPIs in order to aid sales teams in reaching sales goals by analyzing the sales performance. New Customer 145 Sales Revenue $750,000 Profit $200,000 0 5 10 15 20 25 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 120% Target Met 2020 Average Weekly Sales Revenue= 50,000 Above Sales Target = $350,000 Average Revenue per Unit $145 $101 $99 $101 $100 $99 $107 $121 $133 $140 $146 $147 $152ARPU I Last 12 Month Customer Lifetime Value $350 46 127 203 162 245 255 361 281 331 332 339 353 286 427 408 383 321 CLV I Last 12 Month Customer Acquisition Cost $250 312 278 276 254 249 236 211 214 196 181 176 161 CAC I Last 12 Month This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 44. Sales Initiatives Report Icons Slide 44
  • 46. Roadmap for Process Flow 46 01 02 03 04 05 06 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
  • 47. 30 60 90 Days Plan 47 30 Day Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 60 Day Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 90 Day Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 48. Weekly Timeline with Task Name 48 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Name Here Text Here Name Here Text Here Name Here Text Here Name Here Name Here Text Here Text Here Text Here Text Here Text Here Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 49. Stacked Bar 49 9 15 18 20 21 22 25 30 34 10 15 17 23 26 31 34 37 40 5 15 25 35 45 55 65 Profit(Milliondollars) Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 50. Column Chart 50 2017 2018 2019 2020 Product01 Product02 0 1 2 3 4 5 7 6 8 9 10 Profit(Milliondollars) Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 51. Our Mission 51 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal
  • 52. Our Awesome Team 52 Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here
  • 53. 53 Financial 20% Minimum This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30% Medium This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 50% Maximum This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 54. About Our Company 54 Professional This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Creative This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Talented This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 55. 55 Comparison 20% WhatsApp Users This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30% Twitter Users This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 50% Facebook Users This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 56. Post it Notes 56 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
  • 57. 57 Quotes Steve Jobs Great things in business are never done by one person. They’re done by a team of people.
  • 58. Thanks for Watching! 58 Address # street number, city, state Contact Number 0123456789 Email Address emailaddress123@gmail.com