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1. Sales &
Marketing
Alignment
Your Company Name

2. 2
Content
Current Scenario for Sales & Marketing Alignment
Industry Best Practices for Alignment
Sales-marketing Alignment Tactics
Challenges in Sales & Marketing Alignment
Tips for Marketing & Sales Alignment
Solution to Overcome Challenges
Sales-marketing Performance Dashboard

3. Current Scenario for Sales & Marketing Alignment
3
18%
18%
26%
32%
45%
50%
53%
46%
15%
17%
12%
8%
12%
11%
7%
7%
0% 20% 40% 60% 80% 100%
Individual Contributor
Manager
VP/Director
C-level Executive (CEO, CMO)
Tightly Aligned(Sales and Marketing SLA) Generally Aligned Rarely Aligned Misaligned

4. Shout it from the C-suite
› The very first step is an executive agreement
› In order to align the sales and marketing team it is important to make
sure that the goal comes from the high level within the company
Create “Pushy” Content
› Content marketing’s role is to push potential customers further down the sales funnel
before a salesperson even contacts them
› Marketing teams can create great case studies, testimonials and vertical-based
marketing e-mails to help potential customers get further along the sales funnel
Rethink Lead Generation
› Lead generation suffers when sales and marketing aren’t aligned, often resulting in a
“spray and pray” strategy that leads to time wastage
› There should be a complete process that needs to be in place where prospects come in
from marketing, marketing attracts them to the product or service, and then hands them
off to sales
Tie ROI to Marketing
› With a properly aligned marketing and sales alliance, marketing gets a great help in reporting
ROI
› To track ROI consider KPIs such as “deals influenced” or “deals sourced” to connect specific
marketing materials straight to bottom-line results
Industry Best practices for Alignment
4

5. Sales-Marketing Alignment Tactics
5
Better Use
of Technology
› Get the right tools in place
› The less friction you can place
on the sales team, the more
likely they will be engaged
› Add text here
Collaborative
Content Creation
› Demonstrate the benefits of
inbound marketing investments
by getting members of the
sales and marketing team to
work on a content project
together
› By creating landing pages or
bottom-of-funnel content
together, marketers and
salespeople can learn more
about the challenges their
prospects face, and deliver a
quick win for the two teams
Scheduled Time
for Meetings
› For building a relationship
between sales & marketing
team it is vital to accelerate the
process by setting up weekly
meetings
› Add text here
Shared
Goals
› There must be some sort of
shared goal in order to
encourage collaboration
› Set up a Service Level
Agreement (SLA) between
Sales and Marketing,
Alignment can start with
discussion on the role each
department plays to reach the
common goal
Using the
Buyer’s Journey
› Create shared target persona
profiles and lead definitions so
that both marketing and sales
team members know exactly
who they’re targeting and
understand how to properly
communicate and reach them
› Add text here

6. Tips for
Marketing &
Sales
Alignment
6
Make it Easy to Collaborate
› The first step in aligning your sales and marketing teams is to make the collaboration easy
› To make sure that communication is streamlined between these two departments, all resources
and materials should be in a place accessible to all
Create Aligned Terminology and Processes
› Creating a collective set of definitions will help clear up communication issues between the groups
and minimize misunderstandings
› Set up a Service Level Agreement (SLA) between Sales and Marketing, Alignment can start with
discussion on the role each department plays to reach the common goal
Spend Quality Time Together
› Creating opportunities for personal connection between sales and marketing departments allows
them to build meaningful relationships and understand each other’s point of view
› It’s important for sales and marketing teams to know that they are not in competition with one
another, but that they are working towards a common goal
Create Common Marketing Goals
› Aligning the goals of marketing and sales teams starts with connecting the data that they analyze
› For Marketing goals, the two departments must work to sync-up their end game
Enhance Communication Between Teams
› Major reason of misalignment between marketers and sales professionals is a lack of regular and
effective communication
› Consider setting regular meetings to review lead generation success, encourage sharing of
constructive feedback between sales and marketing teams, and work together to establish a better
rapport with high-potential leads through an optimized sales funnel strategy

7. Challenges in Sales & Marketing Alignment
7
Marketing POV Solution Checklist Sales POV
There is no way of knowing what outdated collateral
is being shared by sales reps
✓ More automated data updates for collateral
Marketing content available is out of date &
irrelevant
✓ Quality control of versions shared/updated
There is no visibility into what marketing content is
resonating with prospects and what isn’t.
✓ Analytics that show content conversion rates
Marketing creates plenty of content but its not
useful
✓ Customizable content for specific sales conversations
Too many requests from sales reps for collateral
takes away all the time
✓ Customizable content for specific sales conversations
Marketing is too slow in meeting my needs for
receiving collateral
✓ Streamlined process for updating/customizing
presentations
Its difficult to find out what content sales reps A re
sharing and what they consider to be most
successful
✓ Analytics that show content conversion rates
Do not have an idea whether the content shared
with the prospects is received positively or not
✓ Customizable content for specific sales conversations

8. Solution to
Overcome Challenges
8
Analytics that Show
Content Conversion Rates
› Having rich analytics that allow you to see
how content is being used, for how long it
is being consumed, and who it is being
viewed by
› It also saves marketing time when
considering what content to make more of
and what to stop producing
Customizable Content for
Specific Sales Conversations
› Customizable content will allow sales
teams to personalize their sales
conversations and emails, making them
more versatile and effective
› Marketing can focus on creating more
quality content rather than tweaking old
content for every sales meeting
More Automated Data
Updates for Collateral
› Marketing knows that the most updated
versions are being used with correct data,
giving them peace of mind and more time
for other marketing activities
› Add text here
Quality Control of Versions
Shared/Updated
› When the branding and messaging of
content can be controlled by marketing,
the company’s credibility is not in danger
› Marketing always knows that the content
in circulation is the right version
Streamlined Process for
Updating/Customizing Presentations
› When a formal process is in place to
create and update sales collateral, there
are no surprises for marketing to put out
› Sales reps always have collateral on time,
and aren’t forced to create their own
content.

9. Sales-Marketing Performance Dashboard
9
Landing Pages Last Month
Metric Last Month %
Views 832 0%
Submissions 119 + 7%
Conversion % 3.42% + 2%
Contacts 270 + 10%
CTAS Last Month
Metric Last Month
Page CTA views 687
Page CTA clicks 335
Page CTA CTR 587
Sales and marketing funnel
Last month
773700 207 130 900
90.5 % 29.5 % 62.6 % 680.1 %
Visits Leads MQL SQL Cust
Contact-to-Cust Last Month
9.4k
+12%
Deals Won Amount Last Month
$1
+66%
Deals Last Month
968
+9%
614
+8%
Visitor-To-Contact Last Month
9.2k
+10%
Contact-to-MQL Last Month
177
+2%
Contact-to-SQL Last Month

10. Sales & Marketing Alignment Icons Slide
10

11. 11
About
Us
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Target Audiences
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Creative
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Preferred by Many

12. Our
Mission
12
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Goal
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Vision
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Mission

13. Our Team
13
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Designation
Name Here
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Designation
Name Here Name Here
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Designation

14. Lego
14
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03
02
01

15. Idea Generation
15
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16. Our Goal
16
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Goal 03
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Goal 02
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Goal 01

17. Financial
17
$300
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Minimum
$500
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Medium
$800
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Maximum

18. Puzzle
18
01
02
03
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19. Quotes
19
Never Give Up. Today Is Hard,
Tomorrow Is Worse, But The Day
After Tomorrow Will Be Sunshine
…Jack ma

20. Timeline
20
2015
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2016
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2017
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2018
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2019
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21. Post It
21
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22. Thank
You
22
Address
# street number, city, state
Contact Number
0123456789
Email Address
Emailaddress123@gmail.com