The proposal provides product launch advertising services to effectively communicate a client's new product characteristics and fulfill customer needs. Key services include developing pricing, distribution, and marketing strategies. The proposal outlines the process, investment, company overview, past successes, and next steps to finalize an agreement.

1. Product Launch
Advertising Proposal
Client: Client Name
Submitted By: User Assigned
Delivered On: Submission Date
Project Proposal: Proposal Name

2. Dear (Client_Name),
Thank you for reaching out to us for the product launch service needs. We understand that in today’s highly competitive environment it has
become vital to launch your product with effective marketing strategy and communicate your product characteristics to customers.
We can assure that with our proven experience, your company will be able to accomplish the following goals -
o To effectively communicate about product characteristics and how it can fulfill the needs and demands of the customer.
o To develop effective pricing strategy for competitive market.
o To establish effective supply chain channel framework for sales and distribution
o To develop effective marketing strategy for product launch and awareness.
o Add text here
We will prepare the initial design phase of the project to give you the appropriate look and feel of the design hierarchy.
Feel free to contact us for more information.
Sincerely,
(Company_Name)
Cover Letter for Product Launch Advertising Services
2

3. Table of Contents
3
01
Project Context
and Objectives
02 Our Process –
o Plan of Action
o Scope of Services
o Time Frame
o Modes of Communication
03 Your Investment
04 Company Overview
o Why Us
o About Us
o Awards and Recognition
o Our Team
05 Our Past Experience
o Client Testimonials
o Case Study
06
Statement of Work
and Contract
Next Steps07

4. Table of Contents
4
01
Project Context
and Objectives
02 Our Process –
o Plan of Action
o Scope of Services
o Time Frame
o Modes of Communication
03 Your Investment
04 Company Overview
o Why Us
o About Us
o Awards and Recognition
o Our Team
05 Our Past Experience
o Client Testimonials
o Case Study
06
Statement of Work
and Contract
Next Steps07

5. Project Context and Objective for Product Launch Advertising
5
Project Context-
We understand that the (client name) requires a successful product launch in market for business expansion. Also, the client is looking for an appropriate
go-to market strategy for profit maximization.
Project Objectives-
To effectively communicate about product characteristics and how it
can fulfill the needs and demands of the customer
To develop product pricing strategy keeping in mind product cost, target
customer buying power, and competitor product pricing
To plan and execute the go to market strategy and supply chain management structure like-
distribution network, supplier management etc.
To analyze latest market trends and create marketing strategy for product
penetration in market
To build a strong positioning strategy for casting right impression of
products and services on the target audience
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Add Text Here

6. Table of Contents
6
01
Project Context
and Objectives
02 Our Process –
o Plan of Action
o Scope of Services
o Time Frame
o Modes of Communication
03 Your Investment
04 Company Overview
o Why Us
o About Us
o Awards and Recognition
o Our Team
05 Our Past Experience
o Client Testimonials
o Case Study
06
Statement of Work
and Contract
Next Steps07

7. Plan of Action for Product Launch Advertising
7
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1-3 Weeks
Initial Assessment
o (Client_name) products
o Competitor Products
Characteristics and Features
o Competitor Marketing and
Sales Strategy
o Budget Planning
o Brand Development Planning
o Customer behavior, buying
pattern and power
o Add Text Here
3-5 Weeks
Product Pricing
o Manufacturing Cost
o Competitor Pricing
o Market Trend
o Customer Buying Behavior
o Add Text Here
5-7 Weeks
Supply Chain
o Distribution and Supplier
Management
o Logistics Management
o Inventory Management
o Product Lifecycle
Management
o Inventory Control
7-9 Weeks
Marketing
o Social Media Marketing
o Search Engine Optimization
o Blog
o Website development
o Google Adwords

8. Scope of Services for Product Launch Advertising
8
Research
o Market feasibility research
o Market opportunity research
o Market trend research
o Add Text Here
Planning
o GTM strategy planning
o Distribution network planning
o Financial planning
o Marketing strategy planning
o Pricing strategy planning
o Social media campaigns
planning
o Add Text Here
Implementation
o GTM strategy
o Distribution network
o Offline marketing strategy
o Pricing strategy
o Social media campaign
o Online marketing strategy like-
SEO, website development,
blogs, AdWords etc.
o Brand architecture
o Add Text Here
Launch
o Launch product
o Collect feedback and do
necessary changes
o Add Text Here
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Stages
Duration (in week)
1-3
Research
5-14
Implementation
15-16
Launch
4-5
Planning
Timeframe for Product Launch Advertising Services
9

10. Modes of Communication for Product Launch Advertising Services
10
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Communicate Medium Description
Weekly Calls Every Wednesday
Monthly Catch Up Last Day of the Month
Review Sessions Emails
Add Text Here Add Text Here

11. Table of Contents
11
Project Context
and Objectives
Our Process –
o Plan of Action
o Scope of Services
o Time Frame
o Modes of Communication
03 Your Investment
Company Overview
o Why Us
o About Us
o Awards and Recognition
o Our Team
Our Past Experience
o Client Testimonials
o Case Study
Statement of Work
and Contract
Next Steps
01
02
04
05
06
07

12. Your Investment for Product Launch Advertising Services (1/2)
12
Stages Price (in USD)
Research 800
Planning 900
Implementation 1,100
Launch 1,500
Total (Before tax) 4,300
Taxation Rate (5%) 215
Total 4,515
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13. Your Investment for Product Launch Advertising Services (2/2)
13
Stages Activities Duration in week
Estimated Cost
(in USD)
Research
o Market feasibility research
o Market opportunity research
o Market trend research
o Add text here
1-3 600
Planning
o GTM strategy planning
o Distribution network planning
o Financial Planning
o Marketing strategy planning
o Pricing strategy planning
o Social media campaigns planning
o Add text here
4-5 900
Implementation
o GTM strategy
o Distribution network
o Offline marketing strategy
o Pricing strategy
o Social media campaign
o Online marketing strategy like- SEO, website development, blogs, AdWords etc
o Brand Architecture
o Add text here
5-14 1,200
Launch
o Launch product
o Collect feedback and do necessary changes
o Add text here
15-16 1,500
(Designer_name) will perform different activities in different phases -
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14. Table of Contents
14
Project Context
and Objectives
Our Process –
o Plan of Action
o Scope of Services
o Time Frame
o Modes of Communication
Your Investment
04 Company Overview
o Why Us
o About Us
o Awards and Recognition
o Our Team
Our Past Experience
o Client Testimonials
o Case Study
Statement of Work
and Contract
Next Steps
01
02
03
05
06
07

15. Why US for Product Launch Advertising Services
15
Our client (client name) requires product launch services to enter new market in-order to generate revenue and
minimize expenses.
We promise to work in close association with (client name ) and help them to overcome their challenges for
product advertisement and distribution.
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We help client to design a customized public relations and marketing
campaign for your new product.
We believe in creating good web content that showcases the best
features of your product.
We create and advertise effective and efficient launch event for
the new product.
We develop online marketing campaigns for the product including webinars, email
advertising and search engine marketing.
Add Text Here
Strengths that will dd to your firm

16. Who We Are
Founded in 1994, We have a passion for overcoming challenges, launching new business
and products, creating concepts, managing reputation and igniting brands . We have provided
product launch services to companies from different sectors across the globe. We have an in-
house team of Product Launch Experts, Marketing Experts, Content Writers and Digital
Marketing Experts, who provide initial support for business growth and development.
About Us for Product Launch Advertising Services
16
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Vision
To be a top consultant and
partner for corporate
environment in developing
and improving their
productivity and integrity in
every function and industry.
Mission
To Provide more innovative,
practical, focused and
professional solutions, both
in product launch and
consulting services for
organizations.
Core Values
o Passion for Work
o Collaboration with
Customers
o Respect for Diversity

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XYZ Company
Product
Launch of The Year
Award
In Jan 2020
In Nov
2019
American
Most Effective Consulting
Award
ABC Startup
Launch of the
Year Award
In Dec
2019
Awards and Recognition
17

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capture your audience's attention.
Marketing Executive
Natasha James
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capture your audience's attention.
Product Launch Manager
Kendra Williams
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capture your audience's attention.
Managing Director
Jasmine Cooper
Our Team for Product Launch Advertising (1/2)
18

19. James Milner
Creative Head
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capture your audience's attention.
Megan Peters
Business Development Executive
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capture your audience's attention.
Our Team for Product Launch Advertising (2/2)
19

20. Table of Contents
20
05 Our Past Experience
o Client Testimonials
o Case Study
06
01
Project Context
and Objectives
02 Our Process –
o Plan of Action
o Scope of Services
o Time Frame
o Modes of Communication
03 Your Investment
04 Company Overview
o Why Us
o About Us
o Awards and Recognition
o Our Team
Statement of Work
and Contract
Next Steps07

21. Company Name
Designation
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capture your audience's attention.
William Spencer
Company Name
Designation
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capture your audience's attention.
John Hooper
Client Testimonials for Product Launch Advertising (1/2)
21

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needs and capture your
audience's attention.
Peter Turner
Company Name
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needs and capture your
audience's attention.
Adam Watts
Company Name
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Alizabeth Owen
Company Name
Client Testimonials for Product Launch Advertising (2/2)
22

23. Case Study for Product Launch Advertising Services
23
“The project team at (company name) provided us information on product usage in target markets. The knowledge has provided us insights
in our product development process.” John Carter (PQR Enterprise)
PQR Enterprise is in anticipation for the release of their product’s new flavors , they want to gain
knowledge on how consumers would react and use the new flavors, and will this product
succeed in market. This assessment was valuable to company, as these products were a new
take on the conventional ingredients that customers were using
Problem
Our
Solution
o Online and offline customer feedback
o Market feasibility analysis
o Competitor analysis on similar products
o Customer buying power
Good Marketing
and Sales Strategy
for Product
Effective
Pricing Strategy
Add
Text Here
Add
Text Here
Targeted Approach
Resulted in
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24. Table of Contents
24
Project Context
and Objectives
Our Process –
o Plan of Action
o Scope of Services
o Time Frame
o Modes of Communication
Your Investment
Company Overview
o Why Us
o About Us
o Awards and Recognition
o Our Team
Our Past Experience
o Client Testimonials
o Case Study
06
Statement of Work
and Contract
Next Steps
01
02
03
04
05
07

25. You {client_name}, located at {client_address} are hiring {Company_Name} located at
(address) to product launch strategy services at the estimated total cost of $XXXX as outlined.
Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
Statement of Work and Contract for Product Launch Advertising Services
25
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Contract
Services Rendered
o 3-week opportunity to review our work and provide feedback
o Not liable to the firm and third party for damages
Mutual Cooperation
o We agree to put our best efforts in return we expect your cooperation in
providing needed information regarding website
Terms of payment
o Fifty percent of initial fees at the point of contract signing and it will act as deposit
o Remaining 50% has to be submitted after project completion
Plans Cancellation
o Right modify, reject, cancel or stop at any point processes but are imbibed to
reimburse us all costs and expenses
Confidentiality
o All efforts to preserve confidentiality of information
Terms and Termination
o This agreement should commence from (date) and shall continue till termination by
either party by not less than 60 days notice given in writing.

26. Table of Contents
26
Next Steps07
01
Project Context
and Objectives
02 Our Process –
o Plan of Action
o Scope of Services
o Time Frame
o Modes of Communication
03 Your Investment
04 Company Overview
o Why Us
o About Us
o Awards and Recognition
o Our Team
05 Our Past Experience
o Client Testimonials
o Case Study
06
Statement of Work
and Contract

27. Next Steps for Product Launch Advertising Services
27
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Discuss the desired changes
Accept the proposal
Sign and finalize the proposal
Submit an initial payment of 50% of total fee of project
Once we get the notification of your proposal acceptance, we will send you the
separate copy of the signed contract for your record
Feel free to contact
Add Text Here
We firmly believe in clarifying things and sorting out the issues in order to
find the most suitable way to work together.
“It is requested to read the contract to get the understanding of the details involved in working with us. Everything should be fair, transparent and
easily understandable at the beginning in order to lay a solid foundation for better work relationship.

28. Company Name
ABC Pvt. Ltd.
Address
# Street Number, City, State
Contact Number
0123456789
Email Address
Emailaddress123@gmail.Com
Contact Us for Product Launch Advertising
28

29. Icons Slide for Product Launch Advertising Proposal
29

30. 30
Additional Slides

31. Mission
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Vision
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Organization Mission and Vision Statement
31

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Preferred by Many
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Target Audience
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Value Clients
About us for Product Launch Advertising Proposal
32

33. Roadmap For Process Flow
33
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2016
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2017
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2018
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2019
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2020

34. 30 60 90 Days Plan
for Product Launch Advertising
34
30
Days Plan
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60
Days Plan
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90
Days Plan
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35. Timeline for Product Launch Advertising Proposal
35
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2016
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2020