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2. Persuade the Potential Investors to invest money in
our business and provide funding for business
growth, expansion, and new product developments
Cover various aspects of company (i.e. business
overview, products services, financial performance,
shareholding pattern and valuation) to give
Investors a taste of our business
Text Here
Text Here
Agenda
…for Collective Financing
2
3. Contents
✓ Operational and Financial Overview
✓ Key Business Highlight of the Company
✓ Major Pain Points of the Customers
✓ Single Solution for all Your Problems
✓ Problem, Solution and Outcome
✓ Offerings of the Company
✓ Key Historical Events of the Company
✓ Business Model Canvas
✓ Framework of Revenue Generation
✓ Geographical Footprint in Different Regions
✓ Geographic Expansion Strategy
✓ Key Senior Executives
✓ Total Addressable Market
✓ Markets Size of Targeted Customers
✓ Segmentation of Target Audience
✓ Financial Summary of the Company
✓ Income Statement – Historical and Projection
✓ Income Statement Projection for Four Years
✓ Revenue Forecast for Your Business
✓ Balance Sheet– Historical and Projection
✓ Valuation of Owner's Interest in the Company
✓ Competitive Landscape Analysis
✓ Competitive Landscape (Product Comparison)
✓ Competitive Landscape (Financial Comparison)
✓ Recommendations and Reviews of Customers
✓ Identify Strengths, Weaknesses, Opportunities, and Threats
(SWOT) Related to Business
✓ Funding Requirement and Investment Terms
✓ Primary Goals of Funding
✓ Allocation of Raised Funds
✓ Capitalization Table – Pre and Post Funding
✓ Shareholding Structure Graph – Pre and Post Funding
✓ Future Growth Plans of the Company
✓ Exit Strategy for the Investors
3
4. Introduction
An on-demand logistic company which provides
provides restaurant food delivery services
It connects customers with restaurants through
an on-demand food delivery application and
delivers food at their doorstep
text here
2,022
3,184 3,476
4,621
6,168
19%
22% 23%
17%
19%
2% 9% 10%
6% 7%
0%
5%
10%
15%
20%
25%
0
2,000
4,000
6,000
8,000
FY 2016 FY 2017 FY 2018 FY 2019 FY 2020
Financial Highlights
Revenue ($) Operating Margin Net Margin
Mission
“empower small businesses and build out the
world’s first real-time logistics company”
Vision
“our vision is to become more of a logistics company
than a food company”
Food Company
Name
Hotel
Name
Pub / Bar
Name
Add text
here
Add text
here
Key Partners Customers
Customer
Name 1
Customer
Name 2
Customer
Name 3
Customer
Name 4
Customer
Name 5
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Operational and Financial Overview
The slide provides a brief overview of the company’s operations and financials along with its key partners and customers
4
5. Key Business Highlights of the Company
The slide provides a key business highlights (i.e. geographic presence, number of stores, total sales, monthly website visitors, staff members etc.) of the company
The company offers its
products and services in
more than 30 countries
across Europe, Asia-
Pacific, Americas, Middle
East and Africa
5M monthly
Website Visitors
The company has over five million monthly website visitors, seven million twitter followers
and 240 million page views across its websites
10,000
Stores Worldwide
The company serves its customers through 10,000 stores across the globe – 6,000 in the
United States and 4,000 in other countries
$ 450 MM
Total Sales
The company reported total sales of $450 MM and operating income of $70 MM during the
FY 2019. The total sales has grown by 38% from $320 MM in 2018
60,000
Staff Members
The company employs more than 60,000 employees, including 15,000 in
marketing, 5,000 in R&D and 40,000 in other functions
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5
30 Countries
across Five
Continents
6. Major pain points of the Customers
The slide is to highlight the key issues which the customer face in current scenario. Since they are facing such issues, so now they need new solution which can address these problems
Business Problems
Problem 1
Problem 2
Problem 3
Problem 4
• Lack of Options: Consumers does not have information regarding all the available restaurants
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• Add Text Here
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• Busy Office Hours: Take out time and buying food from restaurant or canteen in busy business
hours was Headache for the employees
• Add Text Here
• Add text Here
• Bad Weather: Unable to get food from outside in bad weather (in case of rain or snow )
• This slide is 100% editable. Adapt it to your needs and capture your audience's attention
• Add Text Here
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• Consumers were not able to get food at late night or early morning
• This slide is 100% editable. Adapt it to your needs and capture your audience's attention
• Add Text Here
6
7. Single Solution for all your Problems
The slide provides all the solutions (for the problems faced by customers) which the company offer through its products
• Through mobile app customers can search any
restaurant in their area and order food from their place
by accessing restaurant food menu
• Add text here
All Your Favorite Restaurants at Single Place
• Once the food is ordered from the restaurant, delivery person will
deliver the food at doorstep in any weather condition
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Deliver food at Doorstep in any weather
• Customers can order food at any time (late night or early morning) from the
restaurant which is available at that particular time
• Add text here
24/7 Food Delivery
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• Add text here
Add Text Here
7
8. • Lack of options, as the
customers are not
aware about all the
restaurants
• Difficult to get food from
outside in bad weather
(rainy or snow) and Odd
hours (late night or
early morning)
• Add text here
• An online app which
facilitate you to order food
from any of your favorite
restaurant
• Get it delivered at your
doorstep
• Order at any time and in
any weather condition
• Add text here
• Add text here
• Convenient Food delivery
during bad weather and
odd hours
• Save customers’ time
• Add text here
• Add text here
• Add text here
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Problem, Solution and Outcome
8
The slide provides the problem (pain point of customers), solutions (unique features and highlights of the product) and outcome (final result) for the customers
Business Problem
Solution
Outcome
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9. Offerings of the Company 1/2
9
The slide provides the key products and services (along with key features, price, target customers etc.) which the company offers to its customers
Food Delivery
• Deliver the food to customer’s doorstep:
• From any restaurant in the area
• Within 45 minutes
• Delivery Charges: 20% of the order value (from the restaurants)
• Add text here
• Add text here
• Add text here
Gold Membership
› A Paid membership scheme for privileged customers, that offers
special discounts of complementary food and drinks to diners
› Price: US$ 20 Per month
› Add Text here
› Add text here
› Add text here
Other Product and Services
› Special Deals at Discounted Price on Food and Drink for Diners
› Restaurant Rating
› Add text here
› Add text here
› Add text here
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10. Offerings of the Company 2/2
10
The slide provides the key products and services (along with key features, price, target customers etc.) which the company offers to its customers
Service 1
• Add details such as Service Overview, Key Features,
Target customers, etc.
• Add text here
• Add text here
Service 2
• Add details such as Service Overview, Key Features,
Target customers, etc.
• Add text here
• Add text here
Service 3
• Add details such as Service Overview, Key Features,
Target customers, etc.
• Add text here
• Add text here
Service 4
• Add details such as Service Overview, Key Features,
Target customers, etc.
• Add text here
• Add text here
Product 1
› Add details such as Product Overview, Key Features,
Target customers, etc.
› Add text here
› Add Text Here
Product 2
› Add details such as Product Overview, Key Features,
Target customers, etc.
› Add text here
› Add text here
Product 3
› Add details such as Product Overview, Key Features,
Target customers, etc.
› Add text here
› Add text here
Product 4
› Add details such as Product Overview, Key Features,
Target customers, etc.
› Add text here
› Add text here
Products Services
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11. Key Historical Event of the Company
11
The slide covers all the major historic events of the company including founding, major acquisition, new product launch, partnership, expansion etc.
2016
2017
2018
2019
2020
The Company started
its operations in a small
store in Palo Alto, CA
Reached 10,000 staff
members and 1 MM app
users in US market
Introduced ‘Gold
Membership’ product for
its privileged customers
@ US$ 20 Per month
Expanded into a new
market with the acquisition
of Restaurant's rating
company, XYZ
The company opened
its first office
outside USA, in
London, United
Kingdom
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12. Business Model Canvas
12
The slides covers the key points to explain the business model of the company. Key points include: Partners, major activities, value proposition, customer segment & relationship, channels, key
resources, revenue & cost structure etc.
• Restaurants
• Pubs
• Bars
• Delivery Service
providers
• Grocery Stores
Key
Partners
• Signed agreement
with new restaurants
and grocery stores
• Hire more delivery
partners
• Add text here
Key
Activities
• Doorstep delivery
in any weather
• 24/7 Food Delivery
• No minimum order
requirement
• Various payment
methods available
• Add text here
Value
Propositions
• 24/7 support chat option
• Active customer support
over phone
• Complaint portal
Customer
Relationships
• People who did not
want go out for dining
and want to deliver
food online at their
doorstep
• People who want
special offer and
discounts on food
and drinks at dining
(Gold membership)
• Add text here
Customer
Segments
• Mobile application
• Digital marketing
• Website
Channels
• Restaurants and small
food stores
• Delivery Service
providers
• Technology (Online
app, internet etc.)
Key Resources
• Payroll expenses (employees and
delivery partners)
• R&D Cost on application and website
development
• Advertising and marketing cost
(coupon codes, offers)
• Add text here
• Add text here
Cost Structure
• 20% charges (on total amount) for
partner restaurant
• $20 Pm charges for gold
membership
• Advertising revenue from
website/app
• Add text here
• Add text here
Revenue Streams
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13. Framework of Revenue Generation
13
The slides covers the key points to explain the Revenue model of the company. Key points include: Pricing model, Estimated revenue, life time value of the customers, recurring revenue
frequency, average revenue per user etc.
Estimated Yearly Revenue
• Number of Clients: 1 MM
• Number of Products sold per clients: 3
• Price of Product: $30
Average revenue per User
• Number of Products sold per clients: 3
• Price of Product: $30
Life time Value of Customer
• Present value of the future cash flows
• value of business attributed to the customer during
entire relationship with the company
Pricing
• Food delivery from restaurants: 20%
of the amount
• Gold membership charges: $20 per
month
• Add text here
Recurring Revenue Frequency
• Every month (Gold
membership fee)
• Daily from restaurants
• Add text here
1,000,000* 3 * $30 =
$90,000,000
90,000,000 /
1,000,000= $90
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14. Geographical footprint in different Regions
14
The slides covers the all the geographic areas where the company has presence, either through physical stores or through service points. It also provides the employee split in different regions
North America
13 110%
North America
38 723% 30%
Sales
20%
Sales
30%
Sales
20%
Sales
Asia & Rest of the World
32 419%
Europe
52 948%
Employees Physical Stores Service points
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15. Geographic Expansion Strategy
15
The slides provides the key strategies (along with the actions under those strategies) which the company follows to expand its geographic reach
Geographic Expansions
Acquired new company in
target Geography
Established/expanded
plants in new geographies
• The company is expanding in new markets and new
products lines to expand its geographic presence and
product line. For this, the company:
• Acquiring new companies
• Opening stores in new markets
• Signing partnerships with companies in different
geographies
• To expand its operations in European market, the
company recently acquired:
• XYZ, a food supplier company with operations in France,
UK, Germany etc.
• ABC company which offers food delivery services in most
of the European companies
• The company open new stores in different geographies
• 50 stores in UK and Germany
• 35 stores in Indian market
• Strengthen its food delivery services by expanding staff strength
in most of the countries
ArtofExpandingBusiness
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16. Key Senior Executives
16
The slide provides the name, designation and brief biography of key senior level executives (C-level employees and head of Departments)
• This is representative image and should be replaced by
your own image
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your audience attention.
• Add Key responsibilities and background of employee
Executive Name
Designation
• This is representative image and should be replaced by
your own image
• This slide is 100% editable. Adapt it your needs and capture
your audience attention.
• Add Key responsibilities and background of employee
Executive Name
Designation
• This is representative image and should be replaced by
your own image
• This slide is 100% editable. Adapt it your needs and capture
your audience attention.
• Add Key responsibilities and background of employee
Executive Name
Designation
• This is representative image and should be replaced by
your own image
• This slide is 100% editable. Adapt it your needs and capture
your audience attention.
• Add Key responsibilities and background of employee
Executive Name
Designation
17. Total Addressable Market
17
The slide provides the market overview of the target market which includes total addressable market, serviceable available market and serviceable obtainable market
Total Market Opportunity
Total market: $50 B
• It includes the total population in the market
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• It includes the market which have access to internet and smartphones
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Total Available Market
Total addressable market (TAM): $10B
• Audience which are company’s customers and ordering food online from its website/app.
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Market Segment Opportunity
Serviceable Obtainable Market (SOM): $1 B
• A portion of TAM which can be the potential customers of the company
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Total Serviceable Market
Serviceable Available Market (SAM): $3 B
18. Market size of Targeted Customers
18
The slide provides the market size of all the target sectors. Additionally, it provides overall market potential and highlight of target audience
$6.4 $6.3
$3
$1
0
2
4
6
8
Sector 1 Sector 2 Sector 3 Sector 4
USD
USD
16.7 Bn
XX has a large
market potential of
USD 16.7 Bn
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19. Segmentation of Target Audience
19
Geographic
• Region – North America
• Country – United States
• Population – 100MM
• Climate – Your text here
Demographic
• Age – 15-50
• Gender – Male and Female
• Nationality – United states
• Ethnicity – Your text here
• Occupation - Your text here
• Income - Your text here
• Family Size - Your text here
Psychographic
• Lifestyle – Work (Activities)
• Personality - Openness
• Values - Your Text Here
• Interest - Food
Behavioral
• Brand Loyalty - Your Text Here
• Benefits Sought - Your Text Here
• User Status - Your Text Here
• User Status - Your Text Here
• Usage Rates - Your Text Here
• Occasion - Your Text Here
• Readiness to Buy - Your Text Here
The slide provides the segmentation about the target customers of the company by geography (country, area, climate), Demography (Age, gender, Nationality etc.), and Psychography
(Personality, values, interest etc.) and behaviour (brand loyalty, user status, occasion etc.)
20. Financial Summary of the Company
20
The slide provides the key financial highlights (revenue, operating and net income trend for last five tears; and revenue split by product categories and geography for the latest year) of the
company
9.3
10.8
12.7 12.0 12.3
7.9
9.0
10.7
9.6
0.1
0
2
4
6
8
10
12
14
2016 2017 2018 2019 2020
Operating Income Net Income
36.2 37.8 37.3 35.7 36.7
11.0 11.4 12.0 12.3 12.6
47.2 49.2 49.3 48.0 49.3
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2014 2017 2018 2019 2020
Product Revenue Service Revenue Column1
Category 1
Category 2
Category 3
Category 4
Category 5
57%
10%
5%
2%
26%
Geography 1
Geography 2
Geography 3
59%25%
16%
Revenue Trend (in $ Bn) Operating & Net Income Trend (in $ MM)
Revenue by Geographical Segment (2020)Revenue by Product and Services (2020)
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
21. Income Statement – Historical and Projection
21
The slide provides the historical (last 4 years) and forecasted (coming 4 years) numbers of the company’s income statement (including revenue, gross profit, expenses, operating profit, net
profit etc.)
2016 2017 2018 2019
66,132 73,558 79,716 84,438
26,884 27,511 29,488 31,760
39,248 46,047 50,228 52,678
- - - -
12,689 13,369 12,682 14,138
5,670 5,649 6,172 6,391
10,165 9,635 9,265 9,006
1,400 840 840 840
29,924 29,494 29,159 30,375
9,324 16,554 21,069 22,303
4,858 8,483 10,908 11,598
4,466 8,071 10,161 10,706
Income Statement
Revenue
Cost of Goods Sold (COGS)
Gross Profit
Expenses
Marketing, Advertising & Promotion
General & Administrative
Depreciation & Amortization
Interest
Total Expenses
Earnings Before Tax
Taxes
Net Earnings
2020 2021 2022 2023
97,103 111,669 125,069 137,576
40,783 45,784 50,028 55,030
56,320 65,885 75,041 82,546
- - - -
15,537 17,867 20,011 22,012
7,000 7,000 7,000 7,000
4,203 4,512 4,760 4,958
1,344 1,344 1,344 1,344
28,083 30,723 33,115 35,314
28,237 35,161 41,927 47,232
9,036 11,252 13,417 15,114
19,201 23,910 28,510 32,118
Forecast PeriodHistorical Results
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All Values in $
22. Income Statement Projection for four Years
22
The slide provides forecasted (coming 4 years) numbers of the company’s income statement (including sales, net sale, gross profit, operating expenses, net income etc.)
Year 1 Year 2 Year 3 Year 4
$ 850,000 $ 7,790,000 $ 850,000 $ 7,790,000
$ 85,000 $ 779,000 $ 85,000 $ 779,000
$ 765,000 $ 7,011,000 $ 765,000 $ 7,011,000
$ 485,000 $ 4,100,000 $ 485,000 $ 4,100,000
$ 280,000 $ 2,911,000 $ 280,000 $ 2,911,000
$ 90,000 $ 980,000 $ 90,000 $ 980,000
$ 5,000 $ 60,000 $ 5,000 $ 60,000
$ 7,000 $ 78,500 $ 7,000 $ 78,500
$ 15,000 $ 180,000 $ 15,000 $ 180,000
$ 25,000 $ 280,000 $ 25,000 $ 280,000
$1,000 $ 12,000 $1,000 $ 12,000
$ 20,000 $ 265,000 $ 20,000 $ 265,000
$ 163,000 $ 1,855,500 $ 163,000 $ 1,855,500
$ 117,000 $ 1,055,500 $ 117,000 $ 1,055,500
Revenue01OperatingExpenses02
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Description
Sales (A)
Sales Returns (B) Approx 10% of Revenue
Net Sales A + B = (C)
Cost of Goods Sold (D)
Gross Profit (C - D)
Salaries (A)
Depreciation Expenses (B) (Straight Line)
Office Expenses (C)
Rent Expense
Travel Expenses
Maintenance Expenses
Advertising Expenses
Total Operating Expenses
Net Income (1 - 2)
23. Revenue Forecast for your Business
23
The slide provides the revenue forecast of the company on the basis of number of subscribers estimation, average revenue per user and churn rate
Revenue Forecast Year 1 Year 2 Year 3 Year 4
Average Revenue per User $ 20.00 $ 20.00 $ 20.00 -
Starting Subscribers 0 490 980 -
New Subscribers 500 500 500 -
Cancellations 10 10 25 -
Net Additions 490 490 475 -
Ending Subscribers 490 980 1,455 -
Churn Rate NA 2.04% 2.55% -
Projected Lifetime (months NA 49.0 39.2 -
Projected Lifetime Value (LTV NA $ 980.00 $ 784.00 -
Total Monthly Recurring Revenue $ 10,000.00 $ 19,800.00 $ 29,600.00 -
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24. Balance Sheet – Historical and Projection
24
The slide provides the historical (last 6 years) and forecasted (coming 6 years) numbers of the company’s balance sheet (current assets, fixed assets, total liabilities, current liabilities,
shareholder’s equity, etc.)
Company Name
Historical Results Forecast Period
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Balance Sheet
Assets
Cash 57,971 71,210 73,715 101,069 138,550 155,474 181,573 189,511 223,399 25,248 302,250
Accounts Receivable 4,100 4,904 5,567 5,117 5,539 6,179 7,997 8,896 9,758 10,650 11,466
Inventory 7,805 8,601 9,825 10,531 11,342 15,267 19,343 24,191 26,894 29,772 31,856
Currents Assets 70,876 95,715 100,107 128,717 158,430 182,920 210,913 224,599 262,051 302,670 347,572
Property & Equipment 44,000 41,350 40,145 38,602 37,521 45,017 51,013 55,811 59,649 62,719 65,175
Goodwill
Total Assets 125,376 138,065 140,252 167,319 195,951 227,937 261,927 280,410 321,700 365,389 412,748
Liabilities
Short Term Debt
Accounts Payable 3802 4,800 4,912 5,265 5,671 7,061 7952 8951 9,951 11,016 11,787
Currents Liabilities 3,802 4,800 4,912 5,265 5,671 7,061 7,952 8,951 9,951 11,016 11,787
Long Term Debt 40,000 40,000 30,000 30,000 30,000 30,000 30,000 10,000 10,000 10000 10000
Total Liabilities 43,902 44,800 34,912 35,265 35,671 37,061 37,952 18,951 19,951 21,016 21787
Shareholder’s Equity
Equity Capital 60,000 60,000 70,000 70,000 70,000 70,000 70,000 70,000 70,000 70,000 70,000
Retained Earnings 1,474 13,265 35,340 62,053 90,280 120,876 153,974 191,459 231,749 274,373 320,961
Shareholder’s Equity 71,474 83265 105340 132053 160280 190876 223974 261459 301749 344373 390961
Total Liabilities & Shareholder's Equity 125,376 138,065 140,252 167,319 195,951 227,937 26,1927 280,410 321,700 356,389 412,748
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All Values in $"
25. Valuation of Owner's Interest in the Company -1/2
25
The slide provides the company’s valuations by calculating the current values of all the future free cash flows which the company is expected to generate in next five year
All values in $
2018 2019 2020 2021 2022
Profit 50,000 55,000 60,000 60,000 60,000
Seller’s Discretionary Earnings (SDE) 5,000 5,000 5,000 7,000 7,000
Depreciation 2,000 2,000 2,000 2,000 2,000
Working Capital 10,000 12,000 15,000 15,000 15,000
Change in working Capital 0 2,000 3,000 0 0
Loans paid back 0 0 10,000 10,000 0
New loans taken 0 0 0 0 0
Free cash flow to Equity (FCFE) 57,000 60,000 54,000 59,000 69,000
Present Value of FCFE 49,565 45,369 35,506 33,733 34,305
Total Present Value of FCFE 198,478
Terminal Value 231,299
Present Value of Terminal Value 114,996
Cost Of Equity 15%
BusinessValue$313,000
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26. Valuation of Owner's Interest in the Company -2/2
26
The slide provides the company’s valuations by calculating the current values of all the future free cash flows which the company is expected to generate.
Discounted Cash Flow Entry 2019 2020 2021 20022 2023 Exit Terminal Value
Date 9/302017 12/31/2019 12/312020 12/31/2021 12/31/2022 12/31/2023 12/31/2023 EV/EBITDA 597,263
Year Fraction 1.00 1.00 1.00 1.00 1.00 1.00
EBIT 48,970 53,062 56,958 60,478 65,983
Less Cash Taxes 12,243 13,265 14,240 15,120 16,496
NOPAT 36,728 39,796 42,719 45,359 49,487
Plus: D & A 9,003 10,203 11,162 11,930 12,544
EBITDA 57,974 63,264 68,121 72,408 78,526
Less: Capex 15,000 15,000 15,000 15,000 15,000
Less: Changes in NWC 4,003 4,749 2,564 2,706 2,128
Unlevered FCF 26,728 30,250 36,317 39,583 44,902 579,263
DCF Value Market Value Rate of Return
Enterprise Value 418,525 Market Cap 587,500 IRR 10%
Plus: Cash 139,550 Plus: Debit 30,000
Less: Debit 30,000 Less Cash 153,654
Equity Value 528,075 Enterprise value 463,846
Equity Value/Share 10.56 Equity Value/Share 11.75
All values in $
Assumptions Tax
Rate 25%
Discount
Rate
12% Perpetual
Growth Rate
4% EV/EBITDA
Multiple
8.0x
Company Name
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27. Competitive Landscape Analysis -1/3
27
The slide provides the Competitive landscape of the company by mentioning its position (on the basis of product price) in Pricing Strategy Matrix
Medium PriceLow Price High Price
Enterprise
Individual
Your
Company
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28. Competitive Landscape (Product Comparison) -2/3
28
The slide provides the Competitive landscape of the company on the basis of products’ features i.e. user friendly, privacy, keyword follow, video bookmarks etc.
Competitor 1 Competitor 2 Competitor 3 Competitor 4
User Friendly
Privacy
Keyword Follow
Playlist follow
Video Bookmarks
Video autonext
Video Shuffle
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29. Competitive Landscape (Financial Comparison) -3/3
29
The slide provides the Competitive landscape of the company on the basis of key financial information i.e. number of users, app download, revenue, employee count, operating & net income etc.
Your Company 15,000 15,000 $ 50 MM 100 $ 20 MM $ 12 MM
Competitor 1 - - - - - -
Competitor 2 - - - - - -
Competitor 3 - - - - - -
Competitor 4 - - - - - -
Competitor 5 - - - - - -
Number
of Users
App
Download
Revenue Employee
Count
Operating
Income
Net
Income
Company
Name
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30. Recommendations and Reviews of Customers
30
The slide provides the client’s person reviews about the products and services of the company
This is representative
image and should be
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image. Just right click
and replace image.
Contains written review
of customers’ personal
experience with the
product or service
This is representative
image and should be
replaced by your own
image. Just right click
and replace image.
Contains written review
of customers’ personal
experience with the
product or service
This is representative
image and should be
replaced by your own
image. Just right click
and replace image.
Contains written review
of customers’ personal
experience with the
product or service
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Customer Name
Customer Name
Customer Name
Company Name Company Name Company Name
31. Identify SWOT Related to Business
31
The slide provides the SWOT (strengths, weakness, opportunity and threat) points to analyse the business performance of the company
• 50% increased in revenue from $60 MM in 2017 to $90 MM to 2018
• The company’s innovative technology (food ordering, tracking, payment) is a key for
the company’s success
Strength
• Despite outstanding performance of the company, its food rating sector
reported net loss of 3 MM in 2018.
• Overdependence on food sector which might affect its operations in case of
downtrend in food sector
Weakness
• The company is expanding into new markets where online food market is untapped.
This provides great opportunity for the company to grow
• The company’s recent acquisitions, patronships offering it an opportunity to further
expand its business
Opportunity
• Since the company has operations in different geographies, it faces threats of Currency
Fluctuations, regulation changes, political disruption etc.
• Economic Threats
• Interest Rate Risks
Threat
SWOT
32. Funding Requirement and Investment Terms
32
The slide provides key points (capital requirement, valuation and investment terms) related to funding requirements of the company
Capital Requirement
$10 MM
Company’s Valuation
$20 MM
Investment Terms
• Preferred Equity (convertible in to common) @ $10 pre
money valuation
• Convertible note @ $10 valuation cap; 1.5 x premium
• Add text Here
33. Primary Goals of Funding
33
The slide provides major goals of funding i.e. market share growth, increase in production capacity and revenue, Hire new employees, reduce operating cost etc.
Customer Base is projected
to reach 1 MM users
Expand the presence in 30
more cities. Geographic
Diversification will help to
reduce the associated risk
Increased Cash burn, that
will help in addition of new
customers at a faster rate
Market Share will
increase by
Production Capacity will
increase by
Revenue
will increase by
Operating Cost will
Reduce by
Employee Headcount
will reach
6,000
40 %
30 %
10 %
10 %
34. Allocation of Raised Funds
34
The slide provides the details about use of funding. The company spend its funding amount on product development, marketing, and expansion (through acquisition and new hiring)
100
Operational
Cost
110
New
Hires
120
Marketing
130
Product
Development
140
Expansion
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17%
18%
20%
22%
23%
Operational Cost
New Hires
Marketing
Product
Development
Expansion
35. Capitalization Table – Pre and Post Funding
35
The slide provides the details about before funding and after funding capitalization table/shareholder pattern of the company
After fundingBefore Funding
30%
25%
20%
15%
10%
Crowdfunding
Investor
Investor 5
Investor 4
Investor 3
Investor 2
Investor 1
20%
24%
20%
16%
12%
8%
20
30
40
50
60
20
30
40
50
60
50
Value of Shares
($ MM)
Value of Shares
($ MM)
Value: $ 200 MM Value: $ 250 MM
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36. Shareholding Structure Graph – Pre and Post Funding
36
The slide provides the graph of shareholding structure at the time of founding, before crowdfunding and after crowdfunding
100%
60%
55%
25%
25%
15%
10%
10%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
At Founding Before Crowdfunding After Crowdfunding
Founder Seed Investors Employees CrowdFunding Investors
Company Name – Shareholding Structure
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37. Future Growth Plans for the Company
37
The slide provides the future growth timeline of the company including market penetration, market expansion, product expansion, merger & acquisition, diversification etc.
Market Expansion or
Development
The company plans to
expand its presence in
domestic (opening of new
stores) and international
market (through acquisition)
Product
Expansion
Planning to entered
new product market
i.e. frozen food
products, ready to
eat food products etc.
Merger and
Acquisition
Has plans to expand
its operations in new
markets through
merger and
acquisition of other
companies
Diversification
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capture your
audience's attentionMarket Penetration
The company is planning to
expand its market penetration
and share by selling more
products to the customers.
For this, the company is
planning to offer discount
coupons and new offers
2020
2021 2022
2023
2024
38. Exit Strategy for Investors
38
The slide provides most profitable/feasible ways for investors to exit from their investment in the company. It includes, financials buyer, acquisition, IPO, Preference share redemption, Issuer’s
Tender Offer, Privately negotiated sales etc.
• Name potential companies (any unique relationship with them)
• Name type/category of companies that could acquire you?
• Why would they acquire you? How do you fit in their category?
Acquisition (Most likely exit options for companies)
• Will your company generate excess cash flow that could make it
attractive to financial buyers to generate a return?
Financial Buyer
• Least likely exit for a company, but a probability. Preferred strategy only
when no buyer could afford the valuation of your company.
IPO (Most likely exit options for companies)
• Preferred stock with redemption feature
• Issuer’s Tender Offer
• Privately negotiated sales
• Sell the Securities through Broker-managed trading platform
Other Strategies
Exit Strategy for
Investors
39. Pitch Deck for Equity Collective Financing Icons Slide
39
41. Clustered Column - Line
41
2.0
3.0
3.5
5.1
0.0
1.0
2.0
3.0
4.0
5.0
6.0
0
10
20
30
40
50
60
70
80
90
100
FY17 FY18 FY19 FY20
Sales(inUSDmillions)
Product 01
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Product 02
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changes automatically based on data. Just
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Product 03
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changes automatically based on data. Just
left click on it and select “Edit Data”.
Years
42. Column Chart
42
20
15
32
40
55
40
35
35
60
40
55
70
0 10 20 30 40 50 60 70 80
Q1
Q2
Q3
Q4
In USD millions
Product 01
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changes automatically based on data. Just
left click on it and select “Edit Data”. M
Product 02
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changes automatically based on data. Just
left click on it and select “Edit Data”.
Product 03
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left click on it and select “Edit Data”.
43. Timeline
43
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2015
2016
2017
2018
2019
2020
45. Our Mission
45
Vision
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Mission
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Goal
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46. Magnifying Glass
46
100%
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50%
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47. Venn
47
01 0302 04 05
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48. Our Goal
48
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