With our 78 slides content-ready New Product Management PowerPoint Presentation Slides deck, you can easily construct your PPT presentation for product management. This will save you time and money as it takes huge effort and time in planning a professional presentation from scratch. You can take advantage of New Product Management presentation deck example to showcase various topics such as new product introduction, product detailed overview, product idea screening, understanding customer needs, internal sources of new product ideas, product roadmap, product analysis, Porter’s five forces model, introduction and growth stage, and many more. Apart from this, BCG matrix, Ansoff matrix, empathy map, kano map, geographic and demographic segmentation are also included in this professional PPT sample file. Here we have widely covered each aspect of product management. This New Product Development Presentation templates can also has one off designs like product market mapping, digital marketing plan, budgeting plan, branding & repositioning, feasibility review etc. Just download this New Product Management PPT Presentation Slides to easily go through the tough task of planning everything on your own. Extol the benefits of being gentle with our New Product Management PowerPoint Presentation Slides. They help discourage harsh behavior.
3. Product Idea Screening
Tools & Techniques
New Product Analysis
Product Lifecycle Branding & Repositioning
Market Analysis
Cost Analysis
Development Plans
Product Feasibility & Review
Outline
4. Product Idea Screening 4WWW.COMPANY.COM
New Product Introduction01
New Product Detailed Overview02
Understanding Customer Needs03
External Sources of Ideas04
Internal Sources of Ideas05
Product Roadmap06
5. New Product Introduction 5
Explain the product idea in brief:
e.g. to lock and unlock door from your smartphone
➢ Explain the product idea in detail for e.g. Requirement of the product
➢ Technology used
➢ Benefits
Product Details
Now is the best time to
explain your product idea
in an effective manner so
that the audience gets
immersed in it right from
the beginning
6. New Product Detailed Overview 6
➢ Degree to which project aligns with
business strategy
➢ Strategic Importance
Strategic
➢ Unique benefits
➢ Meets customer needs better
➢ Value for money
Product Advantage
➢ Market size
➢ Market growth
➢ Competitive situation
Market attractiveness
➢ Market synergies
➢ Technological synergies
➢ Manufacturing/processing synergies
Synergies
➢ Technical gap
➢ Complexity
➢ Technical uncertainty
Technical Feasibility
➢ Expected profitability (Magnitude ; e.g. NPV)
➢ Return(e.g. IRR)
➢ Payback period
➢ Low cost and fast to do
Profitability Analysis
This step is crucial to
ensure that unsuitable
ideas are rejected as soon
as possible as Ideas need
to be considered
objectively
WWW.COMPANY.COM
7. What they expect of you:
if your customers expect reliable delivery
and you don't disappoint them, you stand to
gain repeat business
05
What they do:
Understand their
occupation and interest?
04 How they buy:
Website, App, in-person?
02
Understand your customer:
are they a small private
company or a big MNC?
01
03
When they buy:
Understand the purchasing
cycle of your customer
Understanding
Customer
Needs
8. Market
Research
Competitors
Learning
From
Long Range
Studies
Market Gap
Analysis
Consumer
Activity
Analysis
Learning from
competition
Locating areas of consumer
dissatisfaction with current products
Overseas experience
transferring foreign products
‘Fallout’ form predictions of changing
economic and social conditions
Analysis of existing product
perceptions
Studying activities to identify
unsatisfied needs
External Source of New Product Ideas 8WWW.COMPANY.COM
Some possible sources of
data has been listed out to
give you a fair idea, and it
can be altered as per your
requirement
9. Internal Sources of New Product Ideas 9WWW.COMPANY.COM
Management
➢ Strategic Planning
➢ Marketing Manager
Research and
Engineering
➢ Product Testing
➢ Product Enhancement
➢ Brainstorming
➢ Accident
Stockholders
Employee Suggestions
Innovation Group Meetings
Sales Force
10. Product Roadmap 10WWW.COMPANY.COM
Tech Support Portal
Q2 FY18
Q1 FY18
Product Launch
Q3 FY18
Bootstrap Upgrade
Q1 FY19
Data Logging Module
Q2 FY19
Chrome Support
Q3 FY19
Public API
11. Product Roadmap 11WWW.COMPANY.COM
Q1 FY18 Q2 FY18 Q3 FY18
Q1 FY19 Q2 FY19 Q3 FY19
Product
Launch
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Tech Support
Portal
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Bootstrap
Upgrade
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Chrome
Support
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Data Logging
Module
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Public
API
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attention.
12. New Product Analysis 12WWW.COMPANY.COM
Detailed Analysis01
Category Analysis02
Category Analysis - Example Slide03
Porter’s Five Forces Analysis04
13. Detailed Analysis 13WWW.COMPANY.COM
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Weaknesses
Features
Strengths
Benefits
14. Category Analysis 14WWW.COMPANY.COM
Price
➢ What is the price in the category (lowest-highest)?
➢ What is the average price in the category?
➢ Does the price premium change according to the size of the product?
Positioning Claims/trends
➢ What are the common claims made by products in the category- for example,
➢ no added sugar, GM free perfect for lunchboxes, 5-A-day etc.?
➢ What are the key themes of the claims-health, convenience?
Packing Formats Types & Materials
➢ What is the most common pack size in the category?
➢ Are products sold individually or in multipacks?
➢ If products are sold in multipacks what is the number of products in a pack?
➢ Do multipacks format products differ in size to those sold individually?
➢ What material is used for packaging?
Consumption Drivers
➢ Are the products packaged and sold in a way to encourage single- serve consumption or sharing?
➢ Is there focus on the convenience of the product?
➢ Do health claims encourage the consumer to purchase the product –if so what are the health trends focused around
losing weight, added vitamins?
Once the concept has
been tested and finalized,
a business case needs to
be put together to assess
whether the new
product/service will be
profitable
An example of a business
case has been mentioned
on the next slide
16. Porter’s Five Forces Model 16WWW.COMPANY.COM
Bargaining Power of Suppliers Bargaining Power of Buyer
Barriers to Entry Substitutes
• Barrier 1
• Barrier 2
• Substitutes 1
• Substitutes 2
• Power 1
• Power 2
• Power 1
• Power 2
Intensity
of Rivalry
Its a framework for
analyzing the level of
competition within an
industry and business
strategy development to
derive five forces that
determine the competitive
intensity and therefore the
attractiveness of an
industry
17. Product Life Cycle 17WWW.COMPANY.COM
Product Life Cycle Stages01
Introduction Stage02
Growth Stage03
Maturity Stage04
Decline Stage05
18. Product Life Cycle Stages 18WWW.COMPANY.COM
Decline
Maturity
Introduction
Researching, developing
and then launching the
product.
Growth
Sales are increasing
at their fastest rate.
Sales are near their
highest, however the rate
of growth is slowing down.
The final stage of the
cycle, sales begin to fall.
Introduction
Researching, developing
and then launching the
product.
Growth
Sales are increasing
at their fastest rate.
Decline
The final stage of the
cycle, sales begin to fall.
Maturity
Sales are near their
highest, however the rate
of growth is slowing down.
19. Introduction Stage 19WWW.COMPANY.COM
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Sales
Low
sales
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Profits
Negative
profits
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Competition
Little
competition
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Targets
Innovators are
targeted
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Cost
High cost per
customer
acquired
This stage of the cycle
could be the most
expensive for a company
launching a new product in
which these 5 factors play
a key role
20. Growth Stage 20WWW.COMPANY.COM
Product
Quality
Pricing
Distribution
Channels
Promotions
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The growth stage is typically
characterized by a strong
growth in sales and profits,
and because the company can
start to benefit from economies
of scale in production, profit
margins will increase
21. 21WWW.COMPANY.COM
01Sales (Peak Sales)
02Costs (Low cost per customer)
03Profits (High Profits)
04Marketing Objectives (Maximize profit while defending market Share)
06Price (Price to match or best competitors)
08Advertising (Stress brand differences & benefits)
07Distribution (Build more intensive distribution)
05Product (Diversify Brand & Models)
MaturityStage
(Characteristics)
Sale is at peak so:
• Enhance product
features to make it more
appealing than
competitors
• Reduce prices due to
stiff competition
• Promote the factors
differentiating your
product from others
22. 22WWW.COMPANY.COM
01Sales (Peak Sales)
02Costs (Low cost per customer)
03Profits (High Profits)
04Marketing Objectives (Maximize profit while defending market Share)
06Price (Price to match or best competitors)
08Advertising (Stress brand differences & benefits)
07Distribution (Build more intensive distribution)
05Product (Diversify Brand & Models)
Sale is declining so:
• Maintain The Product,
Possibly Rejuvenating It
By Adding New
Features And Finding
New Uses
• Reduce Costs And
Continue The Offer
• Discontinue The
Product
DeclineStage
(Characteristics)
24. BCG Matrix 24WWW.COMPANY.COM
Low market share and
high growth. Value to
business uncertain
Question Mark
High in market share and
growth. Likely best-
performing product in
portfolio. Nurture sales
Star
High in market share, low
in growth. Use profits to
fund NPD
Cash Cow
Low in market share and
growth. Consider renovating
or divesting product
Dog
High
HighLow Market Share
MarketGrowth
There are two axes. The horizontal
axis measures market share from
low to high; the vertical axis
measures market growth from low
to high. Apply this criteria to each
product you sell in order to plot
them on the chart. Wherever
possible use market and sales data;
for example, you could compare
growth in sales against the growth
in the total market. In the absence
of data, use your best judgment
25. Ansoff Matrix 25WWW.COMPANY.COM
Selling existing products
to new customers
Market Development
Selling new product to
new markets
Diversification
Selling new products to
existing customers
Product Development
Selling more of your
existing products to
existing customers
Penetration
New
NewExisting Products
Markets
Use the matrix to help you consider
your strategic options and
determine the necessity for new
product development. For example,
your market analysis may conclude
that there is plenty of opportunity for
selling your current range of
products to your current range of
customers by penetrating the
market with promotional strategies,
such as multi-buy offers, to build
loyalty
26. Empathy Map 26WWW.COMPANY.COM
Pain
➢ Feels
➢ Frustrations
Gain
➢ Wants/needs
➢ Measure of success
What does he/she
Think and Feel?
➢ What really counts
➢ Major preoccupation
➢ Worries and aspirations
What does he/she
Hear?
➢ What friends say
➢ Major boss says
➢ What influencers say
What does he/she
Say and Do?
➢ Attitude in public
➢ Appearance
➢ Behavior toward others
What does he/she
See?
➢ Environment
➢ Friends
➢ What the market offers
First, brainstorm to come up with all
the possible customer segments to
whom you might want to sell your
product. Choose the customer that
you think is most likely to buy your
product. Give them a name and
some demographic characteristics,
such as marital status, income,
children and so on. Then, using the
diagram answer the following six
questions:
27. Kano Map 27WWW.COMPANY.COM
Need executed poorly Need executed well
Very satisfied
Very dissatisfied
Excitement Attributes
Performance Attributes
Time
Threshold Attributes
The model is divided into three distinct
categories:1. Must be (basic) attributes.
These are taken for granted attributes
that the product must have and if they are
unfulfilled consumers may be dissatisfied
2. One dimensional (performance)
attributes. These result in customer
satisfaction when fulfilled and
dissatisfaction when not fulfilled. 3.
Attractive (excitement) attributes.
Their absence does not cause
dissatisfaction but their presence can
delight customers
34. Behavioral SegmentationWWW.COMPANY.COM 34
Rejecter
Not yet
repeated
Repeated
Target
Market
Aware Unaware
Switcher
Light user
Regular
user
Heavy
user
Neutral
Not tried Tried
Loyal to
other brand
Light to
other
Negative
opinion
Favorable
opinion
36. Product Market Mapping 36WWW.COMPANY.COM
Need to calculate whether benefits
of an attractive market outweigh
the cost of investment to increase
competitiveness
Client is all advised to
enter this product line
Best fit product line for the
client
Less More
LessMore
Marketattractiveness
Competitive Strength
Product Market Map Move the circles and
the text boxes as per
your company’s
competitive strength &
market attractiveness
37. Competitive Strategies 37WWW.COMPANY.COM
Lower Cost Lower Cost
Lower Cost Lower Cost
Overall Low-cost Provider
Strategy
When a firm sets out to become the low cost
producer in its industry
Broad Differentiation
strategy
When a firm seeks to be unique in its industry along
some dimensions that are widely valued by buyers
Focused Low Cost
Strategy
When a firm seeks a cost advantage in its target
segment
Focused Differentiation
Strategy
When a firm seeks differentiation in its target
segment
NarrowTargetBroadTarget
CompetitiveEdge Competitive Advantage
38. Market Attractiveness 38WWW.COMPANY.COM
Business Position
MarketAttractiveness
Strong Medium Week
StrongMediumWeek
High Attractiveness
Medium Attractiveness
Low Attractiveness
Move the circles as
per your company’s
market attractiveness
& business position
41. Category Key Initiatives Prioritization Project Lead
Sales
Marketing
R&D
Operation
People
Financial and Admin
Operations Plan
42. Marketing Launch Plan 42WWW.COMPANY.COM
Update the website
Garner endorsements
Build Demand
Attend Tradeshows
Create press release
Use Twitter
Use Advertising
Create Email Contests
43. Marketing Communication Plan 43WWW.COMPANY.COM
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Direct Marketing
Personal Selling
Advertising
Public Relations
Sales Promotion
Marketing
Communication
Plan
44. Digital Marketing Plan 44WWW.COMPANY.COM
Content
Whitepaper
Development
Webinars Content Creation Initiative #6
Newsletter Sing Up Plugin Blog Post Developments Video W/Lead Capture Home Page Redesign
Paid Organic Search
Analytics
Implementation
Competitive Analysis Keyword Research New Bar
On Site SEO
Improvements
Ad Roll Campaign Iteration
Paid Organic Search
Initiative #6
Display Advertising Analysis
Email Marketing
In Trial Drip Campaign A/B Message Testing Conversion Initiative #4
Onboarding Optimization
Social Media
Influencer Outreach Program Social Media Initiative #4 Social Media Initiative #4
45. Budgeting Plan 45WWW.COMPANY.COM
S.NO 01 02 03 04 Totals
I Public Relations
1 PR Form $45
2 Press Release Development $45
3 Review Program $90
Total Public Relations $. $. $. $. $180
II Web Marketing
1 Google As Words Program $80
2 Microsoft As Program $90
3 Yahoo As Program $40
Total Web Marketing $. $. $. $. $120
III Advertising
1 Creative Development $45
2 Radio Advertising $25
Total Advertising $. $. $. $. $160
47. Repositioning a Product 47WWW.COMPANY.COM
✓ Presenting product with a different twist to entice new
customers, and minimize alienating current users.
✓ In some instances, leads to a new category.
To New Consumers
✓ Involves promoting new & alternative product uses.
✓ Revitalizes product by building a new character.
✓ In same instances, leads to a new sub category.
Among Existing Customers
48. Repositioning Strategy 48WWW.COMPANY.COM
TargetMarket
SameDifferent
Product
Same Different
Image
Repositioning
Intangible
Repositioning
Tangible
Repositioning
Product
Repositioning
Rationale behind the strategy:
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49. Building Brand Preference 49WWW.COMPANY.COM
Factors
Potential
Customers
1st Time
Customer
Loyal Customer
Acquisition Cost
Advertisement
Social Media
Presence
Sponsor Public
Events
Freebies
52. Marketing & Launch Cost Analysis 52WWW.COMPANY.COM
Cost Benefit Analysis
Media Tactic Cost Benefit
Event $50,000
Approximately 40,000 students attend a
college 1
Guerrilla Marketing $40,000
Approximately 130,000 people will be
exposed 1,3
Social Media
So
(FREE)
Approximately 1 billion accounts exist 2,3
Pay with a Tweet $8,000
Approximately 175 million people
worldwide have a twitter account 3
Promotional Video $3,000
You tube is used 30 billion minutes per
month,
53. Business & Financial Analysis 53WWW.COMPANY.COM
Investment Equipment Land
Cost
Interior
Cost
Employee
Cost
Marketing
Cost
Other
Cost
Total
Idea 1 15 5 20 2 30 6 Rs.78
Idea 2 20 7 25 4 35 8 Rs.99
Idea 3 25 9 30 6 45 10 Rs.125
55. Feasibility Review 55WWW.COMPANY.COM
Operational Feasibility
Comments on Feasibility of product
Economic Feasibility
Comments on Feasibility of product
Technical Feasibility
Comments on Feasibility of product
Legal Requirement Feasibility
Comments on Feasibility of product
Scheduling Requirement Feasibility
Comments on Feasibility of product
Project
Analysis
56. Evaluating Scores 56WWW.COMPANY.COM
Evaluator Name 1 Name 2 Name 3 Name 4 Name 5 Name 6 Name 7 Name 8 Mean Team Std. Dev. Total
Strategic 0 10 10 10 7 7 10 7 61 7.6 10 3.42
Product Advantage 10 7 10 7 7 5 10 7 63 7.5 7 1.89
Market
Attractiveness
4 4 7 7 4 4 4 4 38 4.8 4 1.39
Leverage
Competencies
7 4 4 4 4 4 7 7 41 5.1 4 1.55
Financial Feasibility 7 7 4 7 7 4 7 7 50 6.3 7 139
Operational
Feasibility
10 4 4 0 0 0 4 0 22 2,8 4 3.54
Score Out of 60 38 36 39 35 29 24 42 32 275 34.4 36
Score the product’s
listed factors from team
members perspective
(the listed factors can
be altered)
57. Alpha & Beta Testing Timelines 57WWW.COMPANY.COM
Twin Aims of Beta
Testing
To get customer feedback
and inspiration to do a
sanity test
Target Date:
15th September
Target Date:
15th December
Target Date:
15th MarchFull Scale
Show
Alpha Testing
Done in a lab type environment
Beta Testing
Includes a limited group of
users outside of the company
58. Product Quality Check 58WWW.COMPANY.COM
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Bad
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Average
Poor
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Good
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Excellent
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50%
Rate the product’s
quality as per the
alpha/ beta testing
done in the previous
slide
59. Launch Monitoring Dashboard 59WWW.COMPANY.COM
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Customer Satisfaction
70%
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Return on Investment
35%
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Target Units Sold
50%
Monitor the launch of
the product on the
basis of any three
KPI’s
30
0
50
70
100
10
20
40 60
80
90
30
0
50
70
100
10
20
40 60
80
90
30
0
50
70
100
10
20
40 60
80
90
62. Vision
&
Mission
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Vision
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Mission
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Goal
63. WWW.COMPANY.COM
About
Us
Professional
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Creative
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Talented
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64. Marry Parker
CEO & Founder
Robin Clark
Developer
Jasmin Smith
Designer
Peter Lee
Finance Manager
Our Team
65. 65WWW.COMPANY.COM
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Awareness
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Quality
Success
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Our Main
Goals
66. Comparison 66WWW.COMPANY.COM
Facebook Gender Comparison
vs
70%
Female Accounts
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30%
Male Accounts
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67. Dashboard 67WWW.COMPANY.COM
0
50
100
0
50
100
0
50
100
Low
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Medium
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High
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69. 69WWW.COMPANY.COM
2017
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2015
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2014
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2016
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Timeline
2013
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70. Puzzle 70WWW.COMPANY.COM
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71. Target 71WWW.COMPANY.COM
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72. Venn 72WWW.COMPANY.COM
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73. Mind Map 73WWW.COMPANY.COM
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75. Pie Chart 75WWW.COMPANY.COM
50%
20%
10%
20%
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Product 01
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Product 02
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Product 03
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Product 04