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1. Marketing
Strategy
Proposal
Client: Client Name
Delivered On: Submitted Date
Submitted By: Assigned User, Company Name

2. 2
Cover Letter for Marketing Strategy Proposal
Dear (client name),
In today’s competitive business environment, quality of your marketing plan and its
execution can succeed or bring a halt in prosperity of your business. In order to sustain
and grow, sales need to be increased through converting the potential customers. Our
company and its consultants have proficiency in business communication, marketing
factors, advertisements to increase your brand awareness in different geographies.
Add text that is more relevant for your company
Combining social science and creativity will enable your organization to achieve long
term goals. We are able to develop customized plans (mix of product development,
market research, branding, online and offline advertising, public relations, and content
marketing) for our customers that can be used for their target audience.
We are looking to have a fruitful connection with you and watch your business grow

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Table of Contents
Project Summary1
Problem Statement2
Proposed Solutions3
Proposed Channels
for Marketing4
Marketing Approach5
Marketing Project
Timeframe6
Your Investment7
Future Action Metrics8
Work Contract
Company Overview9
Our Team10
Case Study11
Client Testimonials12
13
Payment Terms14
Sign off15
3

4. 4
Project Summary1
Problem Statement2
Proposed Solutions3
Proposed Channels
for Marketing4
Marketing Approach5
Marketing Project
Timeframe6
Your Investment7
Future Action Metrics8
Work Contract
Company Overview9
Our Team10
Case Study11
Client Testimonials12
13
Payment Terms14
Sign off15
Table of Contents
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5. 5
Project Summary for Marketing Strategy Proposal
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Brief about business problems prevailing in the market along
with their relevant solution
Marketing process adopted by organizations and expenditure
for the same
Complete marketing process along with evaluation will take
around 3 months
Proposal includes marketing decision metrics for future in
terms of decided targets and time to achieve them
Add text here
Add text here
The proposal illustrates various marketing ways in terms of advertisements,
branding, communication etc. It highlights different strategies for successful
launch of a product in market.

6. 6
Problem Statement for Marketing Strategy Proposal
Companies need to align business plan with their marketing plan to operate
in niche market
Marketing of product and services for small or medium enterprise has become
crucial task for promotion of business
Nowadays customers are persuaded from several elements in terms of brand’s
logo, promotional messages
Brand launch is a very troublesome process in todays highly competitive business
environment. Competition is fierce for almost every trade.
Effective marketing is need of the hour for convincing customers to use particular product
or service because of its suitability over the competitors
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7. 7
Proposed Marketing Solutions
As a marketing firm operating from past many years with relevant professional
experience, we can help you identify market trends to succeed over highly
informed customers of today
Exhaustive identification of target market with the best way to
approach different segments
Develop custom made messages along with its
communication methods
Incorporating different forms of marketing messages in terms of text,
ideas, etc. is a time consuming process
• Our company produce paper or print media in form of
advertisements (brochures, flyers, billboards, electronic media
advertisements, web development, search engine optimization, etc.)
$70
$100
$120
$150
$160
$180
$210
$250
$0
$50
$100
$150
$200
$250
$300
2013 2014 2015 2016 2017 2018 2019 2020
Business Growth Rate by our Marketing Strategies
In $ million
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8. Table of Contents
Project Summary1
Problem Statement2
Proposed Solutions3
Proposed Channels
for Marketing4
Marketing Approach5
Marketing Project
Timeframe6
Your Investment7
Future Action Metrics8
Work Contract
Company Overview9
Our Team10
Case Study11
Client Testimonials12
13
Payment Terms14
Sign off15
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9. 9
ONLINE
Social Media Webinar
Phone/ Video Blogs/ Online Publications
E-Mail Search
Online Advertising Groups/ Online Conferences
OFFLINE
Networking Speaking
Meetings Print Publications
Direct Mail Cold Calls
Print Advertising Associations/ Trade Shows
Proposed Channels for Marketing Strategy Proposal
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10. 10
Our Marketing Approach
Define product or
service of company
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needs and capture your
audience's attention.
Understanding about
your target market
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needs and capture your
audience's attention.
Identify and engage
target audience
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needs and capture your
audience's attention.
Develop online and
offline communication
and promotion strategy
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needs and capture your
audience's attention.
Use of analytics tool
for measuring and
assessing results
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needs and capture your
audience's attention.

11. Project Summary1
Problem Statement2
Proposed Solutions3
Proposed Channels
for Marketing4
Marketing Approach5
Marketing Project
Timeframe6
Your Investment7
Future Action Metrics8
Work Contract
Company Overview9
Our Team10
Case Study11
Client Testimonials12
13
Payment Terms14
Sign off15
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Table of Contents

12. 12
Marketing Project Timeframe (1/2)
When
Date: Jan 2019 Mar 2019 Jun 2019 Jul 2019 Oct 2019
Planning Execution Evaluation
What Discovery Creation Pre-motion
Live
Fundraising
Post
Campaign
Analysis
How Execute Marketing Plan Text Here
Launch End
Campaign
Assessment
Guide
Campaign
Planning
Accelerator
Campaign
Marketing
Accelerator
Campaign
Application
(Online)
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13. 13
Marketing Project Timeframe (2/2)
The following table depicts 12 weeks time line task required in effective marketing for any organization
WEEKS Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12
TASKDESCRIPTION
E-Mail
Marketing
Mobile
Advertising
Social Media
Marketing
Blogs/ Online
Publications
Video
Advertising
Groups/ Online
Conferences
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14. 14
Your Investment for Marketing Strategy Proposal
Description $ Per hour Number of Hours Price ($)
Upfront discovery session and audit 150 25 3,750
Marketing strategy development 150 35 5,250
Your Text Here xxx xxx xxx
Your Text Here xxx xxx xxx
Your Text Here xxx xxx xxx
Total xxx xxx 9,000
▪ Fees is charged based on time spent on the project
▪ Fixed rate of $150 per hour for the contract duration of one year from date of the contract
▪ Expenses for travel, meals, lodging, printing, and report production is included in the above mentioned rate
Monthly Budget based on the Project Summary
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15. Project Summary1
Problem Statement2
Proposed Solutions3
Proposed Channels
for Marketing4
Marketing Approach5
Marketing Project
Timeframe6
Your Investment7
Future Action Metrics8
Work Contract
Company Overview9
Our Team10
Case Study11
Client Testimonials12
13
Payment Terms14
Sign off15
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Table of Contents

16. 16
Marketing Future Action Metrics
Metrics Current Goal Timeline
Search Engine Optimization 0% 10% Increment Every 3 Months
Social Media Marketing 0% 20% Increment Every 4 Months
Brand Awareness 0% 10% Increment Every 1 Months
Conversion Rate Optimization 0% 15% Increment Every 2 Months
Your Text Here Xxx Xxx Xxx
Your Text Here Xxx Xxx Xxx
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17. Project Summary1
Problem Statement2
Proposed Solutions3
Proposed Channels
for Marketing4
Marketing Approach5
Marketing Project
Timeframe6
Your Investment7
Future Action Metrics8
Work Contract
Company Overview9
Our Team10
Case Study11
Client Testimonials12
13
Payment Terms14
Sign off15
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Table of Contents

18. 18
Company Overview
Business Activities
▪ Brand Strategy
▪ Website Design
▪ Public Relations
▪ Print Advertisements
▪ Networking
▪ Search Engine Optimization
▪ Pay-per-click Management
▪ Conversion Rate Optimization
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Year of Establishment
1998
Headquarters
New York, United States
Employee Strength
9,000
Client Base
1,000 start ups and 100 fortune
clients in multiple industries
Revenue
$0.6 Billion for Year ended
30 December 2018

19. 19
Our Team (1/2)
Designer
Add Education Here
Roles & Responsibilities and project undertaken
• Add text here
• Add text here
• Add text here
• Add text here
Dexter Murphy
Copywriter
Add Education Here
Roles & Responsibilities and project undertaken
• Add text here
• Add text here
• Add text here
• Add text here
Aniyah Peters
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20. 20
Our Team (2/2)
Chief Strategy Officer
Add Education Here
Roles & Responsibilities and project undertaken
▪ Add text here
▪ Add text here
▪ Add text here
▪ Add text here
Dexter Murphy
Digital Marketing Specialist
Add Education Here
Roles & Responsibilities and project undertaken
▪ Add text here
▪ Add text here
▪ Add text here
▪ Add text here
Katherine Reynolds
Brand Strategist
Add Education Here
Roles & Responsibilities and project undertaken
▪ Add text here
▪ Add text here
▪ Add text here
▪ Add text here
Lewis Spencer
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21. 21
Case Study
Add Client Name
(company _ name)
Incorporated accurate marketing plan for our organization that helped to
capture new potential customers and better serve existing customers
Project Goals
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audience's attention.
Our Solutions
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audience's attention.
Measurable Results
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audience's attention.

22. Project Summary1
Problem Statement2
Proposed Solutions3
Proposed Channels
for Marketing4
Marketing Approach5
Marketing Project
Timeframe6
Your Investment7
Future Action Metrics8
Work Contract
Company Overview9
Our Team10
Case Study11
Client Testimonials12
13
Payment Terms14
Sign off15
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Table of Contents

23. 23
Client Testimonials
Company Name
CEO Name
Add text here about the Company
Company Name
CEO Name
Add text here about the Company
Company Name
CEO Name
Add text here about the Company
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24. 24
Work Contract
Services Rendered
Strategy & Design
Company provide marketing plan and related strategies. You will be provided sufficient opportunities to review work and provide feedback, in case if you are not
satisfied with the work you will pay for the completed work and can cancel the contract
Mutual Cooperation
We agree to levy our best efforts to complete all the deliverables mentioned above and request you to support us by sharing the required information on
your website
Charges for Services Performed
Projects apart from budget will be considered as out of scope and proper amendment need to be made to continue work on the same. Extra charges will be levied for
the projects that exceeds beyond 45 days
Cancellation of Plans
You have right to modify, reject, cancel or stop any and all plans or work in process plans. However as per the agreement, its confirmed by you to reimburse all cost and
expenses incurred due to change in instruction. We try our best to reduce such cost and expenses
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25. 25
Work Contract Cont..
Confidentiality
Company agree that it will preserve all the proprietary or confidential information of the client
and will not disclose it outside company premises
Termination Clause
Agreement will become effective as on the date mentioned here and can be terminated by
party by giving 60 days notice in writing
General Provisions
Agreement will be governed and construed in accordance with laws of the province/state
Government laws & regulations
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26. 26
Payment Terms
Billing Schedule
▪ Company will take deposit of 50% of the initial fees at the time of signing contract
▪ The remaining 50% will be charged on monthly basis based on the number of service hours spent on the project
▪ Company will provide all necessary purchase order numbers and other internal information necessary for invoice processing by end
of the month
Client Agreement for Payment
▪ 1st initial invoice upon receipt will act as deposit for every project and every invoice will have 15 payment terms
▪ In case of delay in payment, 1% per month will be charged on unpaid amount and further company also reserves the right to stop work until the
payment is made
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27. 27
Sign-off
▪ Request you to go through the work contract to get clarity on all details. It is
necessary for us to make things transparent from the beginning to build fruitful work
relationship
▪ Once you have gone through the work contract, put your signatures below
▪ As we receive your acceptance notification, one of our executive will connect with
you shortly to discuss way forward steps
▪ Please let us know in case of any queries. We would be more than happy to clarify
all your doubts and can find best way to work together
▪ We will send a separate copy of your signed contract via mail
▪ In case you want to connect with us, feel free to call (user _ phone)
Signature
Assigned user
User title
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28. 28
Address
# street number, city, state
Contact Numbers
0123456789
E-Mail Address
e-mailaddress123@gmail.com
Contact Us

29. 29
Additional Slides

30. 30
Events / Conferences
Direct Mail Marketing
E-Mail Marketing
Search
Mobile Advertising &
Applications
Social
Online
Advertising
Traditional
Advertising
Website / Content
Development
18%
17%
14%
13%
12%
12%
7%
4% 3%
Marketing
Channels
Usage Percentage for Different Channels of Marketing
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31. 31
Goal
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it to your needs and capture your
audience's attention.
Vision
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it to your needs and capture your
audience's attention.
Mission
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it to your needs and capture your
audience's attention.
Our Mission

32. 32
About Us
Value Clients
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audience's attention.
Target Audiences
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audience's attention.
Premium Services
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audience's attention.

33. 33
Timeline
2016 2017 2018 2019 2020
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34. 34
Roadmap (3)
2015
Text Here
2014
Text Here
2016
Text Here
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35. 35
Roadmap (4)
2015
Text Here
2014
Text Here
2016
Text Here
2017
Text Here
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36. 36
Roadmap (5)
2015
Text Here
2014
Text Here
2016
Text Here
2018
Text Here
2017
Text Here
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37. 37
Roadmap (6)
2015
Text Here
2014
Text Here
2016
Text Here
2018
Text Here
2017
Text Here
2019
Text Here
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38. 38
Roadmap (7)
2015
Text Here
2014
Text Here
2016
Text Here
2018
Text Here
2017
Text Here
2019
Text Here
2020
Text Here
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39. 39
30 60 90 Days Plan
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30
Days
60
Days
90
Days