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1. Marketing and its Future
Metrics Proposal
Submitted by: Assigned User
Delivered on: Submitted Date
Company Name
‘Client Name’

2. Dear (client name),
In today’s competitive business environment, quality of your marketing plan and its
execution can succeed or bring a halt in prosperity of your business. In order to sustain and
grow, sales need to be increased through converting the potential customers. Our company
and its consultants have proficiency in business communication, marketing factors,
advertisements to increase your brand awareness in different geographies.
Add text that is more relevant for your company
Combining social science and creativity will enable your organization to achieve long term
goals. We are able to develop customized plans (mix of product development, market
research, branding, online and offline advertising, public relations, and content marketing)
for our customers that can be used for their target audience.
We are looking to have a fruitful connection with you and watch your business grow
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Cover Letter for Marketing and
its Future Metrics Proposal
2

3. 3
Project Summary
Problem Statement
Proposed Solutions
Proposed Channels for Marketing
Marketing Approach
Marketing Project Timeframe
Future Action Metrics
Your Investment
Company Overview
Our Team
Case Study
Client Testimonials
Work Contract
Payment Terms
Sign off
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Table of Contents

4. 4
Project Summary
Problem Statement
Proposed Solutions
Proposed Channels for Marketing
Marketing Approach
Marketing Project Timeframe
Future Action Metrics
Your Investment
Company Overview
Our Team
Case Study
Client Testimonials
Work Contract
Payment Terms
Sign off
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Table of Contents

5. 5
The proposal illustrates various marketing ways in terms of
advertisements, branding, communication etc. It highlights
different strategies for successful launch of a product in market.
Brief about business problems prevailing in the market along
with their relevant solution
Complete marketing process along with evaluation will take
around 3 months
Proposal includes marketing decision metrics for future in terms
of decided targets and time to achieve them
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your audience's attention.
Marketing process adopted by organizations and expenditure for
the same
Project Summary for Marketing
and its Future Metrics Proposal

6. Brand launch is a very troublesome process in todays
highly competitive business environment. Competition is
fierce for almost every trade.
Effective marketing is need of the hour for convincing customers to use
particular product or service because of its suitability over the competitors
Companies need to align business plan with their
marketing plan to operate in niche market
Nowadays customers are persuaded from several
elements in terms of brand’s logo, promotional messages
Marketing of product and services for small or medium enterprise
has become crucial task for promotion of business
Problem Statement for Marketing
and its Future Metrics Proposal
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7. Proposed Marketing Solutions
$70
$100
$120
$150
$160
$180
$210
$250
$0
$50
$100
$150
$200
$250
$300
2012 2013 2014 2015 2016 2017 2018 2019
In $ million
Business Growth Rate by our Marketing Strategies
Growth
As a marketing firm operating from past many years
with relevant professional experience, we can help
you identify market trends to succeed over highly
informed customers of today
Exhaustive identification of target market with the best
way to approach different segments
Develop custom made messages along with its
communication methods
Incorporating different forms of marketing messages in
terms of text, ideas, etc. is a time-consuming process
o Our company produce paper or print media in form of
advertisements (brochures, flyers, billboards, electronic media
advertisements, web development, search engine
optimization, etc.)
7This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”

8. 8
Project Summary
Problem Statement
Proposed Solutions
Proposed Channels for Marketing
Marketing Approach
Marketing Project Timeframe
Future Action Metrics
Your Investment
Company Overview
Our Team
Case Study
Client Testimonials
Work Contract
Payment Terms
Sign off
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Table of Contents

9. 9
ONLINE OFFLINE
Search
Phone/Video
Webinar
Blogs/Online Publication
E-Mail
Group/Online Conferences
Social Media
Online Advertising
Print Publications
Direct Mail
Print Advertising
Association/Trade Shows
Meetings
Networking
Cold Calls
Speaking
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Proposed Channels for Marketing and its Future Metrics Proposal

10. 10
Define product
or service
of company
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needs and capture your
audience's attention.
Develop online
and offline
communication
and promotion
strategy
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editable. Adapt it to your
needs and capture your
audience's attention.
Identify and
engage target
audience
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needs and capture your
audience's attention.
Understanding
about your
target market
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needs and capture your
audience's attention.
Use of analytics
tool for
measuring and
assessing
results
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needs and capture your
audience's attention.
Our Marketing Approach

11. 11
Project Summary
Problem Statement
Proposed Solutions
Proposed Channels for Marketing
Marketing Approach
Marketing Project Timeframe
Future Action Metrics
Your Investment
Company Overview
Our Team
Case Study
Client Testimonials
Work Contract
Payment Terms
Sign off
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Table of Contents

12. 12
When
Date: Jan 2019 Mar 2019 Jun 2019 Jul 2019 Oct 2019
Planning Execution Evaluation
What Discovery Creation Pre-motion Live Fundraising Post Campaign Analysis
How Execute Marketing Plan Text Here
Campaign
Assessment
Guide
Campaign
Planning
Accelerator
Campaign
Application
(Online)
Campaign
Marketing
Accelerator
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Launch End
Marketing Project Timeframe (1/2)

13. 13
Task Description
Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Week
8
Week
9
Week
10
Week
11
Week
12
Mobile Advertising
E-Mail Marketing
Social Media Marketing
Blogs/Online Publications
Video Advertising
Groups/Online Conferences
Weeks
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The following table depicts 11 weeks time line task required in effective marketing for any organization
Marketing Project Timeframe (2/2)

14. 14
Description $ Per Hour Number of Hours Price ($)
Upfront Discovery Session and Audit 150 25 3,750
Marketing Strategy Development 150 35 5,250
Total 9,000
Monthly budget based on the project summary
• Fees is charged based on time spent on the project
• Fixed rate of $150 per hour for the contract duration of one year from date of the contract
o Expenses for travel, meals, lodging, printing, and report production is included in the above mentioned rate
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Your Investment for Marketing and its Future Metrics Proposal

15. 15
Project Summary
Problem Statement
Proposed Solutions
Proposed Channels for Marketing
Marketing Approach
Marketing Project Timeframe
Future Action Metrics
Your Investment
Company Overview
Our Team
Case Study
Client Testimonials
Work Contract
Payment Terms
Sign off
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Table of Contents

16. 16
Metrics Current Goal Timeline
Search Engine Optimization 0% 10% increment Every 3 months
Social Media Marketing 0% 20% increment Every 4 months
Brand Awareness 0% 10% increment Every 1 months
Conversion Rate Optimization 0% 15% increment Every 2 months
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Marketing Future Action Metrics

17. 17
Project Summary
Problem Statement
Proposed Solutions
Proposed Channels for Marketing
Marketing Approach
Marketing Project Timeframe
Future Action Metrics
Your Investment
Company Overview
Our Team
Case Study
Client Testimonials
Work Contract
Payment Terms
Sign off
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Table of Contents

18. • Brand Strategy
• Website Design
• Public Relations
• Print Advertisements
• Networking
• Search Engine Optimization
• Pay-per-click Management
• Conversion Rate Optimization
Client base – 1,000 start ups and 100 fortune clients in
multiple industries
Headquarters – New York, United States
Revenue - $0.6 Billion for Year ended 30 December 2018
Year of establishment – 1998
Employee strength – 9,000
Business activities
Company Overview
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19. 19
Designer
Add education here
Roles & Responsibilities and Project Undertaken
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needs and capture your audience's attention.
Dexter Murphy
Copywriter
Add education here
Roles & Responsibilities and Project Undertaken
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needs and capture your audience's attention.
Aniyah Peters
Our Team (1/2)

20. Chief Strategy Officer
Add education here
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needs and capture your audience's attention.
Ben Watts
Digital Marketing Specialist
Add education here
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needs and capture your audience's attention.
Isabella Owen
Brand Strategist
Add education here
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needs and capture your audience's attention.
Dexter Turner
20
Our Team (2/2)

21. 21
Case Study
(company _ name) - Incorporated accurate marketing plan for our organization that helped to capture new potential customers and
better serve existing customers
Add Client Name
Project Goals
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Our Solutions
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Measurable Results
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22. 22
Project Summary
Problem Statement
Proposed Solutions
Proposed Channels for Marketing
Marketing Approach
Marketing Project Timeframe
Future Action Metrics
Your Investment
Company Overview
Our Team
Case Study
Client Testimonials
Work Contract
Payment Terms
Sign off
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Table of Contents

23. 23
Add Company
Logo
CEO Name
Company Name
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needs and capture your audience's attention.
Add Company
Logo
CEO Name
Company Name
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needs and capture your audience's attention.
Add Company
Logo
CEO Name
Company Name
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needs and capture your audience's attention.
Client Testimonials

24. 24
Work ContractServices Rendered
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Strategy & Design
Company provide marketing plan and related strategies. You will be provided sufficient opportunities to review work and provide feedback,
in case if you are not satisfied with the work you will pay for the completed work and can cancel the contract
Mutual Cooperation
We agree to levy our best efforts to complete all the deliverables mentioned above and request you to support us by
sharing the required information on your website
Charges for Services Performed
Projects apart from budget will be considered as out of scope and proper amendment need to be made to continue work on the same. Extra
charges will be levied for the projects that exceeds beyond 45 days
Cancellation of Plans
You have right to modify, reject, cancel or stop any and all plans or work in process plans. However as per the agreement, its confirmed by
you to reimburse all cost and expenses incurred due to change in instruction. We try our best to reduce such cost and expenses

25. Work Contract cont..
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Confidentiality
Company agree that it will preserve all the proprietary or confidential information of the client and will not disclose it
outside company premises
Termination Clause
Agreement will become effective as on the date mentioned here and can be terminated by party by giving
60 days notice in writing
General Provisions
Government laws & regulations
Agreement will be governed and construed in accordance with laws of the province/state

26. Payment Terms
Billing Schedule
• Company will take deposit of 50% of the initial fees at the time of signing contract
• The remaining 50% will be charged on monthly basis based on the number of service hours spent on the project
• Company will provide all necessary purchase order numbers and other internal information necessary for invoice processing by end of the month
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Client Agreement for Payment
1st initial invoice upon receipt will act as deposit for every project and every invoice will have 15 payment terms
In case of delay in payment, 1% per month will be charged on unpaid amount and further company also reserves the right to stop work until the payment is made

27. 27
Sign off
• Request you to go through the work contract to get clarity on all details. It is necessary for us to make things transparent from the beginning
to build fruitful work relationship
• Once you have gone through the work contract, put your signatures below
• As we receive your acceptance notification, one of our executive will connect with you shortly to discuss way forward steps
• Please let us know in case of any queries. We would be more than happy to clarify all your doubts and can find best way to work together
• We will send a separate copy of your signed contract via mail
• In case you want to connect with us, feel free to call (user _ phone)
Assigned user
User title
Signature
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28. 28
Contact Us
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Address
# Street number, city, state
Contact Numbers
0123456789
Email Address
Emailaddress@gmail.com

29. 29
Additional Slides

30. About Us
30
We are Talented
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We are Creative
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We are Professional
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31. Our Mission
31
Mission
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Target
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Vision
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32. 32
Direct Mail Marketing
E-Mail Marketing
Search
Mobile Advertising
& Applications
Social
Events / Conferences
Online Advertising
Traditional
Advertising
Website / Content
Development
18%
17%
14%
13%
12%
12%
7%
4% 3%
Marketing
Channels
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Usage Percentage for Different Channels of Marketing

33. Roadmap (3)
33
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2015
20162014
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34. Roadmap (4)
34
20162014
20172015
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35. Roadmap (5)
35
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20172015
201820162014
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36. Roadmap (6)
36
201820162014
201920172015
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37. Roadmap (7)
37
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201920172015
2020201820162014
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38. 38
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Days
30
Days
60
Days
90
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30 60 90 Days Plan

39. Start
39
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audience's attention.
2017
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2019
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2016
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2018
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2020
Time Line