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1. Market Segmentation
Analysis
Company Name
1

2. Table Of Content
2
Market Segmentation Evaluation
01
02
Understand The Customer Needs
03
Customer Segmentation Layout
04
Market Targeting
05
Market Positioning
06
Positioning Strategies
07
Product Positioning
08
Competitor Positioning
09
Competitive Landscape
10
Strategic Positioning
11
Product Positioning- Perceptual Map

3. Market Segmentation Consumer Markets
3
Market
Segmentation
Geographic
▪ Region -Your Text Here
▪ Country -Your Text Here
▪ Population -Your Text Here
▪ Climate -Your Text Here
Demographic
▪ Age -Your Text Here
▪ Gender -Your Text Here
▪ Ethnicity -Your Text Here
▪ Nationality -Your Text Here
▪ Occupation -Your Text Here
▪ Income -Your Text Here
▪ Family Size -Your Text Here
Behavioral
▪ Brand Loyalty -Your Text Here
▪ Benefits Sought -Your Text Here
▪ User Status -Your Text Here
▪ Usage Rates -Your Text Here
▪ Occasion -Your Text Here
▪ Readiness to Buy -Your Text Here
Psychographic
▪ Lifestyle -Your Text Here
▪ Personality -Your Text Here
▪ Values -Your Text Here
▪ Interest -Your Text Here
Segmentation is done
on the basis of the
mentioned
parameters, you can
fill in the details as
per the requirements

4. Market Segmentation Business Markets
4
▪ Industry - Your Text Here
▪ Company Size - Your Text Here
▪ Location - Your Text Here
Demographics
▪ Technology - Your Text Here
▪ User/ Non User Status - Your Text Here
▪ Customer Capabilities - Your Text Here
Operating
Variable
▪ Urgency - Your Text Here
▪ Specific Application - Your Text Here
▪ Size of Order - Your Text Here
Situational
Factors
▪ Buyer Seller Similarity - Your Text Here
▪ Attitude towards Risk - Your Text Here
▪ Loyalty - Your Text Here
Personal
Characteristics
▪ Purchasing Function - Your Text Here
▪ Power Structure - Your Text Here
▪ Nature of Existing Capabilities - Your Text Here
Purchasing
Approaches
Segmentation is done
on the basis of the
mentioned
parameters, you can
fill in the details as
per the requirements

5. 5
45
65
35
40
Confectionary Milk Products Beverages Nutrition &
Healthcare
InUSDMillions
Net Profit
15
17
18
12
30
10
29
22
10
25
21
14
5
30
32
17
Confectionary Milk Products Beverages Nutrition &
Health Care
InUSDMillions
Q1 2016 Q2 2016
Q3 2016 Q4 2016
Market Sales
Market Segmentation Evaluation Segment Size & Growth Potential

6. Market Segmentation Evaluation Company’s Core Competency
6
SBO: Reward diversity and be specific
about the results you want to achieve with
design.
D: Be confident about your prices and
prove your worth.
Substitutes
SBO: Lead inquiries with a budget range.
D: Diversity your income stream.
Bargaining
Power of Buyers
Bargaining Power
of Suppliers
SBO: Don’t judge a designer by the presence
of Apple stuff and use of trendy terms.
D: Try new technologies and learn
continuously.
Barriers to Entry
SBO: Seek to develop long-term
relationships with designers you hire.
D: Seek to objectivity prove the quality
of your work.
Intensity of Rivalry
SBO
Look for more than just a
cheap quote.
D
Be a champion & play
nice.
Its a framework for
defining & analyzing
the various resources
of a company which
distinguishes them in
the market place.

7. Market Segmentation Evaluation Company’s Core Competency
7
Barrier 1.
Barrier 2.
Substitutes 1.
Substitutes 2.
Power 1.
Power 2.
Power 1.
Power 2.
Intensity
Of
Rivalry
Bargaining
power of
buyers
Substitutes
Barriers
to entry
Bargaining
power of
suppliers
Its a framework for
defining & analyzing
the various resources
of a company which
distinguishes them in
the market place.

8. Market Segmentation Evaluation
8
Competency Framework
Analytical
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Relationships
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Management
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Leadership
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Its a framework for
defining & analyzing
the various resources
of a company which
distinguishes them in
the market place.

9. 9
Understand
The
Customer
Needs
Understand your customer :
Are they a small private company or a big MNC?
01
What they do :
Understand their occupation & interest?
02
When they buy :
Understand the purchasing cycle of your customer
03
How they buy :
Website, App, in-person?
04
What they expect of you:
if your customers expect reliable delivery & you don't disappoint
them, you stand to gain repeat business 05

10. Understand your customer :
Are they a small private company or a big MNC?01
What they do :
Understand their occupation & interest?
02
When they buy :
Understand the purchasing cycle of your customer
03
How they buy :
Website, App, in-person?04
What they expect of you:
if your customers expect reliable delivery & you don't disappoint
them, you stand to gain repeat business
05
10
Understand The Customer
Needs

11. Customer Segmentation Layout
11
Target
Market
Not Tried
Neutral
Favorable
Opinion
Rejecter
Not Yet
Repeated
Repeated
Unaware Aware
Light User Heavy UserRegular User
Negative
Opinion
Switcher
Loyal To
Brand
Loyal To
Other Brand
3.25 Million
Tried
15 Million
100%
1.9 Million
1.75 Million
1.35 Million
0.35 Million 0.65 Million 0.35 Million 0.15 Million 0.75 Million 1 Million
0.10 Million 0.15 Million 0.75 Million
0.05 Million 0.15 Million 0.55 Million
Market Size

12. Targeting Strategy
12
TargetMarket
Product
Differentiated
Concentrated
Undifferentiated
Micro Marketing
Rationale behind the strategy:
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13. Market Positioning
13
Description of
the product
What is It
The market for
targeting
Target Segment
The market that
you compete in
Market Category
If customers are not
using your product,
then what are
they using
Competitive
Alternatives
Attributes which
sets you apart
Primary
Differentiation
Key Benefit
Biggest benefit
that the target
market derives
from your offering
After analyzing the
segment and the
target market, you
need to fill in this
positioning template

14. Positioning Strategies-consumer Durable Sector
14
Surrogate
Positioning the intangible
aspects of the brand
Corporate Identity
Positioning a brand using the well
established identity of the firm
Benefit
Communicating the benefits of a product
i.e. highlighting the most powerful attributes
Competitive
Differentiating your offering and creating
value for the market
Lifestyle
Positioning a brand as a lifestyle
contemporary or futuristic
Rationale behind the strategy:
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Among the five
strategies, highlight the
one you would like to
choose for your product
and explain in the detail
the rationale behind the
strategy you opted in
the comment box.

15. 15
Positioning
Strategies –
Service Sector
Positioning the
service based on its
certain attributes
AttributeQuality/ Price
Positioning the
service as it is
possessing a certain
quality standard at a
particular price
Application
The service is
positioned as best
for certain
application
User
Positioning the
service for a specific
target group of
users
Category
Company positions
itself as a category
leader & becomes
synonymous with
the service
Among the five
strategies, highlight the
one you would like to
choose for your product
and explain in the detail
the rationale behind the
strategy you opted in
the comment box.

16. Product Positioning
16
Competitive
Advantage
Company
Standing
Competitor
Standing
Importance
of Improving
Standard
Affordability
& Speed
Competitors
Ability to
Improve
Standing
Recommended
Action
Technology 8 8 Low Low Medium Hold
Cost 6 8 High Medium Medium Monitor
Quality 8 6 Low Low High Monitor
Service 4 3 High High Low Invest
Evaluating the
product on the basis
of commonly used
parameters which
can be altered as per
customer
requirements

17. 17
Own
Company
51%
Competitor
1
20%
Competitor
2
17%
Competitor
3
12%
Own Company Competitor 1
Competitor 2 Competitor 3
56
21
16
11
0
10
20
30
40
50
60
Own
Company
Competitor 1Competitor 2Competitor 3
CompanyGrowth(%)
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Competitor Positioning

18. Competitive Landscape
18
Competitors Market Leader Challenger Niche Competitor Explanation
Own Business
Good Service
Small product range
Competitor 1
Good Service
Competitor 1 provides maximum flexibility
Competitor 2
Good Service
Competitor 4 provides maximum flexibility
Competitor 3
Good Service
Small product range
Competitor 4
Good Service
Small product range
Other
Good Service
Competitor 4 provides maximum flexibility

19. Strategy Positioning
19
Comprehensive Cost
Leadership
▪ Competitor 3
▪ Competitor 4
LimitedToOneSegment
Comprehensive
Cost Leadership
▪ Competitor 3
▪ Competitor 4
Cost Advantage
Differentiation
▪ Competitor 1
▪ Competitor 2
Singularity from the buyer’s
point of view
EntireIndustry
Strategic Advantage
Strategic Target
▪ Competitors are located in four areas
▪ Each competitor attempts to influence the market
according to his needs.
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20. Product Positioning: Perceptual Map
20
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Price
Quality
High
Low High
Move the circles as
per your product’s
price & quality
positioning in the
market.

21. 21
Coffee Break
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(11:00- 11:30)

22. 22
Charts And
Graphs

23. 23
5
20
10
9
35
15
26 30
56
0
10
20
30
40
50
60
0% 10% 20% 30% 40% 50%
Inmillions
Line chart
01. Product
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02. Product
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24. 24
0
10
20
30
40
50
60
70
0 10 20 30 40 50
Bubble Chart
01. Product
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02. Product
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03. Product
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25. Scatter Chart
25
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18
25
33
40
48
57
10
20
30
40
50
60
70
10 20 30 40 50
Profit(InSales)
Financial year 2017
01. Product

26. 26
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Radar Chart
01. Product
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02. Product
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27. Donut Pie Chart
27
40%
20%
30%
10%
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28. 28
0
10
20
30
40
50
60
70
80
90
100
FY 01 FY 02 FY 03 FY 04 FY 05
InPercentage%
90%
Scatter Chart
01. Product
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02. Product
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29. Stock chart
29
0
10
20
30
40
50
60
70
FY 14 FY 15 FY 16 FY 17 FY 18
Volume
Volume
High
Low
Close
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01. Product

30. 30
0
10
20
30
40
50
60
70
80
90
100
DecNovOctSepAugJulJunMayAprMarFebJan
SalesInPercentage(%)
Financial Year 2017
75%Area Chart
01. Product
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02. Product
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31. 31
100
80
-50
-30
90
65
-56
-25
-100-90 -80 -70 -60 -50 -40 -30 -20 -10 0 10 20 30 40 50 60 70 80 90 100
Unit Count
(In Percentage)
Stacked Bar
01. Product
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02. Product
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32. Donut Pie Chart
32
40%
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select “Edit Data”.
70%
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90%
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33. 33
0
10
20
30
40
50
60
70
Q1 Q2 Q3
SalesinPercentage(%)
2017
Bar Graph
01. Product
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02. Product
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03. Product
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34. 34
0
10
20
30
40
50
60
70
Jan Feb Mar Apr May Jun Jul Aug Sep Oct
Sale(inPercentage)
120%
100%
80%
60%
40%
20%
0%
140%
Combo Chart
01. Product
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02. Product
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03. Product
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35. 35
0
2
4
6
8
10
12
14
FY 01 FY 02 FY 03 FY 04
Stacked Line
01. Product
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02. Product
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03. Product
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36. Volume High Low Close Chart
36
0
10
20
30
40
50
60
70
0
20
40
60
80
100
120
140
160
05-01-2017 06-01-2017 07-01-2017 08-01-2017 09-01-2017
Volume
Volume
High
Close
Low
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37. Scatter Chart
37
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5
15
10
9
17
15
10
13
18
0
5
10
15
20
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
DollarinBillions
Sales In Percentage

38. 38
Additional
slides

39. 39
Our
Mission
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40. 40
John Parker
Financial advisor
Miltom Smith
Manager
Meet Our
Awesome
Team
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41. About Us
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Target audiences
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Preferred by many
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Valued clients
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41

42. Our Main Goal
42
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03
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02
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01

43. Comparison
43
60%
Male
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50%
Female
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VS

44. Financial
44
$350
Silver
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$880 Platinum
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$500
Gold
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45. Quotes
45
- Warren Buffett-
The best investment you can make,
is an investment in yourself … the
more you learn ,the more you‘ ll
earn.

46. 50
9010
80
0
70
60
100
20
30
40
75%
Dashboard
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46

47. Timeline
47
2014
01
2018
05
2015
02
2016
03
2017
04
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48. Location
48
5.5 %
South
America
7.5 %
Australia &
Oceania
Asia 8.2%

49. 04
03
02
01
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Venn
49

50. 50
Mind Map
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Text Here

51. 51
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Silhouette 01
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Silhouette 02

52. Hierarchy
52
Your Text
Here
Your Text
Here
Your Text
Here
Your Text
Here
Your Text
Here
Your Text
Here
Your Text
Here
Your Text
Here
Your Text
Here
Your Text
Here

53. Post It
53
01
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54. Magnify Glass
54
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55. Puzzle
55
04
03
05
0201
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56. 56
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Bulb Or Idea

57. 57
Thank
you
Address
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress123@gmail.com