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How to Create
Monopoly in
the Market
Y OUR COMP A N Y N A ME
Objectives for Creating Monopoly
Developing Go-To market strategy for
product launch
Analyze internal factors and external environment
of the business favorable for creating monopoly
2
Table of Content
Company Introduction
› About us
› Our Product and Services
› Geographical Presence of the Firm
› Year over Year Key Financials
› SWOT Analysis of the Firm
› Milestones Achieved Till Date
Industry Overview
› Key Industry Statistics
› Textile Industry Size
› Company’s Domestic and Global Market Share
› Leading Key Players in the Industry
› Industry Analysis - PESTLE
› Industry Analysis - Porter’s Five Forces Model
Business Details
› Business Model Canvas
› Revenue Model
How can we create monopoly in the market?
› Economies of Scale
› Types of Intellectual Property Protection for Business
› High Capital Investment
› Building Strong Brand Equity
Go to Market Strategy
› Buyer Persona
› Product Key Attributes
› Product Pricing Strategy
› Price Positioning
› Launch Team
New Product launch Roadmap
Our Marketing Campaign
Projected Sales Revenue - by Quarter
Projected Market Share
What are our Future Expectations?
Product Launch Tracking
3
Table of Content
Company Introduction
› About us
› Our Product and Services
› Geographical Presence of the Firm
› Year over Year Key Financials
› SWOT Analysis of the Firm
› Milestones Achieved Till Date
Industry Overview
› Key Industry Statistics
› Textile Industry Size
› Company’s Domestic and Global Market Share
› Leading Key Players in the Industry
› Industry Analysis - PESTLE
› Industry Analysis - Porter’s Five Forces Model
Business Details
› Business Model Canvas
› Revenue Model
How can we create monopoly in the market?
› Economies of Scale
› Types of Intellectual Property Protection for Business
› High Capital Investment
› Building Strong Brand Equity
Go to Market Strategy
› Buyer Persona
› Product Key Attributes
› Product Pricing Strategy
› Price Positioning
› Launch Team
New Product launch Roadmap
Our Marketing Campaign
Projected Sales Revenue - by Quarter
Projected Market Share
What are our Future Expectations?
Product Launch Tracking
4
About Us
Following slide describes company’s background including establishment year, vision, mission and accreditations achieved till date
Accreditations
› Worldwide responsible accredited production
› Quality Management System
› Add text
› Add text
ABC has been leading the field in textile innovation since 1988.
We have mastered the art and science to a source, manufacture, supply and trade complete range
of textile and apparel products and services – from fiber to fashion.
Background
Company’s Vision
To achieve customer satisfaction by delivering
nothing but the best, using highest resource
quality and world class systems
Company’s Mission
Engage in global industry effectively,
responsibly and profitably
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Our Product and Services (1/3)
This slide covers various product and services offered by the firm along with their features
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Product 1
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Product 2
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Product 3
01
03 02
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Our Product and Services (2/3)
This slide covers various product and services offered by the firm along with their features
Product 1 Product 4Product 3Product 2
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Add Image Add ImageAdd ImageAdd Image
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7
Our Product and Services (3/3)
This slide covers various product and services offered by the firm along with their features
Product 01
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Product 02
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Product 03
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Product 04
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Product 05
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8
Geographical Presence of the Firm
Following slide provides firm’s geographical presence. It also includes country wise employee headcount
› Number of Employees:
763
› Add Text Here
CANADA
› Number of Employees:
182
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BRAZIL
› Number of Employees:
1185
› Add Text Here
USA
› Number of Employees:
688
› Add Text Here
UK
› Number of Employees:
918
› Add Text Here
CHINA
› Number of Employees:
810
› Add Text Here
INDIA
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9
USD in millions except per share data 2019 2020 Growth
Revenue 12,466 17,928 44%
Operating Income 4,994 6,225 25%
Operating Margin (%) 40.1 34.7
Net Income 2,940 3,688 25%
Net Income Margin (%) 23.6 21.0
Earnings Per Share 1.1 1.29 17%
Capital Spending -1,831 -2,523 38%
Year Over Year Key Financials
Purpose of this slide is to show key financial of past two years along with growth %. It includes revenue, operating income, operating margin, net
income, net income margin, earning per share and capital spending
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10
SWOT Analysis of the Firm
Following slide shows SWOT analysis of the firm. It classifies the internal aspects of the company as strengths or weaknesses and the external
situational factors as opportunities or threats
› Wide range of apparel
and accessories
› Strong distribution
network
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› High cost of apparel
› Inaccessible to larger
audience
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› Attract a wider target
audience
› Raw materials are cheap
and within the range
› Add text
› Uncertainties in value
chain
› Uncertain US trading
policies
› Add text
Internal External
Strengths Weaknesses Opportunities Threats
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11
Milestones Achieved Till Date
Mentioned slide shows various milestones achieved by the company till date. Milestones covered in this slide are related to company’s
establishment, strategic expansion and diversification
1983
Inaugurated ABC as
rotor spinning mills for
making denim yarn
1990
Strategic expansion by
associating with PQR
spinning mills
1997
Diversified with XYZ
for manufacturing
home textiles
2004
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2011
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Add text here
2020
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Add text here
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12
Table of Content
Company Introduction
› About us
› Our Product and Services
› Geographical Presence of the Firm
› Year over Year Key Financials
› SWOT Analysis of the Firm
› Milestones Achieved Till Date
Industry Overview
› Key Industry Statistics
› Textile Industry Size
› Company’s Domestic and Global Market Share
› Leading Key Players in the Industry
› Industry Analysis - PESTLE
› Industry Analysis - Porter’s Five Forces Model
Business Details
› Business Model Canvas
› Revenue Model
How can we create monopoly in the market?
› Economies of Scale
› Types of Intellectual Property Protection for Business
› High Capital Investment
› Building Strong Brand Equity
Go to Market Strategy
› Buyer Persona
› Product Key Attributes
› Product Pricing Strategy
› Price Positioning
› Launch Team
New Product launch Roadmap
Our Marketing Campaign
Projected Sales Revenue - by Quarter
Projected Market Share
What are our Future Expectations?
Product Launch Tracking
13
Textile industry
contribution to US
GDP
6.7%
Global Textile industry
will grow at a CAGR
4%
Global market value of
Textile industry
recorded in FY19
$3.14 Bn
Presently, US has the
largest regional market of
Textile industry with
market share
19%
Add text here
xx
Add text here
xxx
Key Industry Statistics
Purpose of this slide is to show key industry statistics of textile industry. It includes market value, market share, CAGR
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14
Textile Industry Size
Following slide shows textile industry size with total available market, serviceable available market and Serviceable obtainable market
› Total available market for textile industry is in
FY19 is $32 bn.
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› Serviceable available market for textile industry in
FY19 is $11 bn.
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› Serviceable obtainable market for textile industry in FY20 is nearly $2 bn.
› Add text
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$32
$12
$2
Billion
Billion
Billion
TAM
SAM
SOM
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15
Company’s Domestic and Global Market Share
This slide shows market share of the firm along with its competitors. It covers both domestic as well as global market
Own Company,
33%
Company 2,
51%
Company 3,
13%
Company 4,
12%
Company 5,
9%
Company 6,
18% Own Company,
23%
Company 2,
17%
Company 3,
16%
Company 4,
10%
Company 5,
8%
Company 6,
26%
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Domestic Market Global Market
16
Leading Key Players in the Industry
Mentioned slide provides information about leading key players in the textile industry. It covers details like headquarters, market share,
geographical presence and number of employees
Company name Headquarters Market Share Geographical Presence No of Employees Add Parameter Here
ABC Houston 21% US, UK, Canada, India 4833 Add text
XYZ New York 19% US, UK, China 3921 Add text
Add text Add text XX% Add text XXXX Add text
Add text Add text XX% Add text XXXX Add text
Add text Add text XX% Add text XXXX Add text
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17
Industry Analysis - PESTLE
Following table shows PESTLE analysis of the firm along with factor-based trend, evaluation and impact
Factor Trend Evaluation (O=Opportunity T=Threat) Impact (1-Low 5-High)
Political
› FDI policies
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› Threat
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2
X
Economic
› Increasing cost of raw materials
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› Threat
› Add text
4
X
Social
› Customer focus on quality not price
› Add text
› Opportunity
› Add text
3
X
Technological
› Addressing customers through online
platform
› Add text
› Opportunity
› Add text
3
X
Legal
› Tax rate
› Add text
› Threat
› Add text
3
X
Environmental
› Eco friendly material
› Add text
› Opportunity
› Add text
4
X
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18
Industry Analysis - Porter’s Five Forces Model
This slide shows Porter’s five forces model covering threat of new entrants, bargaining power of suppliers, industry rivalry, bargaining power of
buyer and threat of substitutes
› Fragmented suppliers of raw materials
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Bargaining Power of Suppliers
› High bargaining power for wholesalers as
they can switch with low cost
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Bargaining Power of Buyer
› Low threat due to high brand loyalty
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Threat of Substitutes
› Large number of competitors
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› Add text
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Industry Rivalry
› Low cost of entry
› Low R&D expense
› Add text
› Add text
Threats of New Entrants
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Table of Content
Company Introduction
› About us
› Our Product and Services
› Geographical Presence of the Firm
› Year over Year Key Financials
› SWOT Analysis of the Firm
› Milestones Achieved Till Date
Industry Overview
› Key Industry Statistics
› Textile Industry Size
› Company’s Domestic and Global Market Share
› Leading Key Players in the Industry
› Industry Analysis - PESTLE
› Industry Analysis - Porter’s Five Forces Model
Business Details
› Business Model Canvas
› Revenue Model
How can we create monopoly in the market?
› Economies of Scale
› Types of Intellectual Property Protection for Business
› High Capital Investment
› Building Strong Brand Equity
Go to Market Strategy
› Buyer Persona
› Product Key Attributes
› Product Pricing Strategy
› Price Positioning
› Launch Team
New Product launch Roadmap
Our Marketing Campaign
Projected Sales Revenue - by Quarter
Projected Market Share
What are our Future Expectations?
Product Launch Tracking
20
Business Model Canvas
Following slide shows business model canvas of the firm. It includes key partners, key activities, value proposition, customer relationships,
customer segment, key resources, channels, revenue streams and cost driver
Key Partners Key Activities Value Propositions Customer Relationship Customer Segments
› PQR mills
› XYZ company
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› Add text
› Production
› Product Designing
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› Add text
› Fast access to fashion
trends at affordable prices
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› Provide information on
trends
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› Working Professionals
› Students
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Key Resources
› Track & Trace software
system
› Plant machinery, workers,
workers
› Direct Delivery via offline
channel
› Ecommerce website
› Online Sales
› In store Sales
› Add text
› Add text
› Staff Salaries
› Maintenance of Machines
› Add text
› Add text
› Add text
› Add text
› Add text
Channels Revenues Streams Cost Drivers Add Text Here
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21
Revenue Model of the Firm (1/3)
This slide shows company’s framework for generating revenues. It covers various revenues sources like retail sales, web sales, channel sales
and affiliate
Sources of Revenues
Retail Sales Web Sales Channel Sales Affiliate
› Purchase through
company’s website
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› Add text
› Purchase at store
› Add text
› Add text
› Product sold by
resellers or agents
› Add text
› Add text
› Pay per click
› Add text
› Add text
29%
Total Revenues
35%
Total Revenues
16%
Total Revenues
20%
Total Revenues
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Revenue Model of the Firm (2/3)
This slide shows company’s framework for generating revenues. It covers various revenues sources like advertising, content, distribution,
community, events, partnership, brand, platform, merchandising, affiliate and leads
Advertising
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Content
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Distribution
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Community
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Events
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Partnership
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Brand
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Platform
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Merchandising
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Affiliate
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Classifieds
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Leads
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23
Revenue Model of the Firm (3/3)
This slide shows company’s framework for generating revenues. It covers various revenues sources like advertising, content, distribution,
community, events, partnership, brand, platform, merchandising, affiliate and leads
Advertising
Content
Community
Partnership
Distribution
Events
Brand
Platform
Affiliate
Leads
Merchandising
Classifieds
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24
Table of Content
Company Introduction
› About us
› Our Product and Services
› Geographical Presence of the Firm
› Year over Year Key Financials
› SWOT Analysis of the Firm
› Milestones Achieved Till Date
Industry Overview
› Key Industry Statistics
› Textile Industry Size
› Company’s Domestic and Global Market Share
› Leading Key Players in the Industry
› Industry Analysis - PESTLE
› Industry Analysis - Porter’s Five Forces Model
Business Details
› Business Model Canvas
› Revenue Model
How can we create monopoly in the market?
› Economies of Scale
› Types of Intellectual Property Protection for Business
› High Capital Investment
› Building Strong Brand Equity
Go to Market Strategy
› Buyer Persona
› Product Key Attributes
› Product Pricing Strategy
› Price Positioning
› Launch Team
New Product launch Roadmap
Our Marketing Campaign
Projected Sales Revenue - by Quarter
Projected Market Share
What are our Future Expectations?
Product Launch Tracking
25
How can we Create Monopoly in the Market?
Purpose of this slide is to show different ways of creating a monopoly in the market. It covers economies of scale, intellectual property protection,
high capital investment and brand equity
Economies of scale
Adopt centralized purchasing policy in order to enhance scale of business causing reduction in average cost
of production.
Intellectual Property Protection
Make your new idea or secret protected by getting legal rights from government.
High Capital Investment
Create an entry barrier by investing in new market technologies as per the market requirements.
Brand Equity
By creating a good brand name will create a differentiation in the market as well as
enhance customer loyalty.
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Economies of Scale
Mention table explains current activities carried out by the company and costs incurred to complete them along with future activities to achieve
economies of scale
Type
What we currently do What we want in future
Activity Total Cost Activity
Purchasing
Cost
Other Cost
(maintenance & variable)
Cost saved
Production/
Technical
Economies
Currently employing
20 workers for
finished product
inspection
20*$1000 = $20000
Purchasing
automated
inspection machine
will increase
efficiency by 20%
$9000 (one-time
cost)
$2000 $9000
Purchasing/
Marketing
Economies
Currently
purchasing 50
bundles of raw
material in a month
as per requirement
50*$800 = $40000
Purchasing 80
bundles will
increase surplus
product supply
80 *$750= $60000 $1000 $3000
Financial
Economies
Add text here Add text here Add text here Add text here $XXXXX $XXXXX
Risk-bearing
Economies
Add text here Add text here Add text here Add text here $XXXXX $XXXXX
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27
01
02
03
04
Types of Intellectual Property Protection for Business
This slide shows different types of IP protection, such as patents, trademarks, trade secrets and copyrights. Company can use these types for
creating monopoly in the market
› Product prototypes
› Product Drawings
› Manufacturing Machines
› Add text
› Add text
› Add text
Patents
› Company Name
› Symbol
› Catchphrases
› Add text
› Add text
› Add text
Trademarks
› Innovative technology
› Formulas and techniques
› Add text
› Add text
Trade Secrets
› Pictorial and graphic works
› Artistic works
› Computer Software
› Add text
› Add text
› Add text
Copyrights
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28
High Capital Investment
This slide shows different purpose of high capital investment by the company. It includes product name, feature, quantity, total cost and
comments section for the intended purpose
Purpose Product Name Feature Quantity Total Cost Comments
To acquire additional
capital assets for
expansion
Automated inspection
machine
Precise inspection of
defects
2 $9000*2 = $18000
Acquiring more automated
inspection machines will help in
meeting customer specifications
& expectation
Making Advancement in
Machinery
Computerized
embroidery Machine
Making attractive design
with thread using
computer
5 $7000*5 =$35000
Computerized embroidery
machine will help in making
attractive design precisely and
in short interval of time as
compared to manual process
Replacing the existing
asset
Digital textile printer
To customize product
design based on
consumer requirement
1 $16000
Product customization will help
in reducing inventory cost
Add text here Add text here Add text here X Add text here Add text here
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29
Building Strong Brand Equity
Company can use various factors like collaboration, emotional capital, awareness, value and reputation for building strong brand equity
Activity
Collaboration with
individuals from different
fields
Connecting the product
with customer’s passion
or hobby
Ensuring accurate and
professional
communication across
all markets
Providing value, better
pricing and margins
Enlisting skilled
communicators for
responding quickly and
professionally to
customer questions and
negative publicity
Result
Complex branding
issues will get fixed in
real time
It will convert the
consumers into a loyal
brand advocate who will
give positive testimonials
and word-of-mouth
advertising
Customers will get
knowledge about the
product and its features
Healthy and profitable
customer relationships
Good reputation of
Company
Collaboration ValueAwarenessEmotional Capital Reputation
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30
Table of Content
Company Introduction
› About us
› Our Product and Services
› Geographical Presence of the Firm
› Year over Year Key Financials
› SWOT Analysis of the Firm
› Milestones Achieved Till Date
Industry Overview
› Key Industry Statistics
› Textile Industry Size
› Company’s Domestic and Global Market Share
› Leading Key Players in the Industry
› Industry Analysis - PESTLE
› Industry Analysis - Porter’s Five Forces Model
Business Details
› Business Model Canvas
› Revenue Model
How can we create monopoly in the market?
› Economies of Scale
› Types of Intellectual Property Protection for Business
› High Capital Investment
› Building Strong Brand Equity
Go to Market Strategy
› Buyer Persona
› Product Key Attributes
› Product Pricing Strategy
› Price Positioning
› Launch Team
New Product launch Roadmap
Our Marketing Campaign
Projected Sales Revenue - by Quarter
Projected Market Share
What are our Future Expectations?
Product Launch Tracking
31
Buyer Persona
This slide shows semi-fictional representation of ideal customer. It includes customer name, age, hobbies, background, demographics, goals,
challenges, common objections and biggest fears
Background:
› CEO of ABC company
› Add Text Here
Challenges:
› Keep customers from switching to competitor's product.
› Add Text Here
Demographics:
› Male
› Age 49
› Annual Income $ 700000
› Add Text Here
Goals:
› Add Text Here
› Add Text Here
› Add Text Here
Common Objections:
› Low Quality of product Packing.
› Add Text Here
› Add Text Here
Biggest Fears:
› Business losses after retirement
› Add Text Here
› Add Text Here
Hobbies & Interests:
› Playing Chess
› Riding horse
› Trekking on small mountains
› Add text Here
John Henning, 51
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32
Product Key Attributes
This slide provides segment wise product information offered by the firm. It covers attributes like physical attribute (size/color/weight), features
and style and texture
Target Group
Physical Attribute
(size/ color/weight)
Features Style Texture
Working Professionals
(Age: 22-35)
S, M,XL Water Repellent Trendy Tweed
Students
(Age: 12-20) XS,S,M,XL Odorless Vibrant Cotton
Add text Add text here Add text here Add text here Add text here
Add text Add text here Add text here Add text here Add text here
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33
Product Pricing Strategy
This slide explains various product pricing strategies like budget pricing strategy, value pricing strategy and luxury pricing strategy. Company can
use these strategies for approaching their target customer in the market
Budget Pricing Strategy
This strategy will be best suited to target customers who are willing to sacrifice quality and are less likely to be
loyal to specific brands
Value Pricing Strategy
This strategy will be best suited to target customers who are unwilling to sacrifice quality at highly
low rates and are unwilling to pay more than just a famous brand logo
Luxury Pricing Strategy
With this strategy company can target customers who are often more concerned with the social image of
apparel than durability and quality of material
Add Text Here
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34
Product Pricing Strategy Cont..
This slide explains various product pricing strategies like budget pricing strategy, value pricing strategy and luxury pricing strategy. Company can
use these strategies for approaching their target customer in the market
Category Product Name Current Price Competitor 1 Competitor 2 Our new Target Price
Denim Fabrics
› Jacquard Denim
› Vintage Denim
$60
$55
$58
$57
$62
$52
$55
$50
Printed Fabrics
› Printed linen shirts
› Solid Color Suits
$30
$47
$32
$45
$29
$49
$28
$45
Home Textiles
› Bed Sheets
› Curtains
$20
$15
$18
$13
$18
$14
$17
$12
Add text
› Add text
› Add text
$XX
$XX
$XX
$XX
$XX
$XX
$XX
$XX
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35
Price Positioning - By Continent
This slide shows continent wise price positioning of the new product. Product can be positioned with high price low quality, high price high
quality, low price low quality or low-price high quality
High Price
Low Quality
High Price
High Quality
Low Price
Low Quality
Low Price
High Quality
Europe
North America
South America
Asia
Africa
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36
Peter
Managing Director
Launch Team Structure (1/2)
Following slide shows team structure covering different marketing departments allocated to launch new product in the market
Bruce
Director
Product Development
Eve
Director Marketing
Kenny
Director Sales
Patty
Director Supply
Emmy
Director Finance
Marilyn
Sales Manger
Brian
VP Sales
Lisa
VP Sales
Dan
Sales Manger
Annie
Sales Manger
Greg
Sales Manager
George
Sales Manger
Add Text Here Add Text Here Add Text Here Add Text Here Add Text Here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
37
Communication
& Brand
Product
Marketing
Integrated
Marketing
Field Partner
Marketing
Digital Marketing
& Operations
Launch Team Structure (2/2)
Following slide shows team structure covering different marketing departments allocated to launch new product in the market
Division Chief
Manger
01
Manger
02
Manger
03
Manger
04
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
38
Table of Content
Company Introduction
› About us
› Our Product and Services
› Geographical Presence of the Firm
› Year over Year Key Financials
› SWOT Analysis of the Firm
› Milestones Achieved Till Date
Industry Overview
› Key Industry Statistics
› Textile Industry Size
› Company’s Domestic and Global Market Share
› Leading Key Players in the Industry
› Industry Analysis - PESTLE
› Industry Analysis - Porter’s Five Forces Model
Business Details
› Business Model Canvas
› Revenue Model
How can we create monopoly in the market?
› Economies of Scale
› Types of Intellectual Property Protection for Business
› High Capital Investment
› Building Strong Brand Equity
Go to Market Strategy
› Buyer Persona
› Product Key Attributes
› Product Pricing Strategy
› Price Positioning
› Launch Team
New Product launch Roadmap
Our Marketing Campaign
Projected Sales Revenue - by Quarter
Projected Market Share
What are our Future Expectations?
Product Launch Tracking
39
New Product Launch Timeline
Mentioned slide explains timeline of new product launch, starting from product development phase to launch phase
8 Weeks
6 Weeks› Product descriptions
and portfolio
› Product fact sheet
› Targeting and
positioning
› Usage test
› Competitors analysis
Product
Development
4 weeks
3 weeks
1 week
Launch
› Distribution Strategy
› Pricing
› Promotion Strategy
› Text here
› Text here
› Sample presentation
› Presentation (PPT)
› Social media set up
› E-newsletter design
› Text here
› Text here
› Text here
› Text here
› Press release
› Sample deliver to
channel buyers and
target media
› Sale guide
› sale training
› Promotion and sale kit
› Product in innovatory
› Launch event. grand
opening
› Speaking engagement
› PR and events
› Text here
› Text here
› Text here
01
02
03
04
05
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
40
Our Marketing Campaign
Mention slide explains marketing campaign of the firm. It includes campaign focus, goal, budget, target market and marketing medium used by
the firm
Goal:
Drive 5000 new customers by Q4 of 2020
Budget: $25,000
Campaign Focus:
To aware women about splash proof and odorless clothes
Strategy:
› By uploading pictures of influencers wearing company’s clothes
› Add text
› Add text
› Add text
› Add text
Marketing Medium:
Online media, Direct mail, events and trade shows
Target Market:
Women, Aged 18-40
Results:
Incremental sales were $10 for every $1 invested
Duration:
› 3 months
41
Table of Content
Company Introduction
› About us
› Our Product and Services
› Geographical Presence of the Firm
› Year over Year Key Financials
› SWOT Analysis of the Firm
› Milestones Achieved Till Date
Industry Overview
› Key Industry Statistics
› Textile Industry Size
› Company’s Domestic and Global Market Share
› Leading Key Players in the Industry
› Industry Analysis - PESTLE
› Industry Analysis - Porter’s Five Forces Model
Business Details
› Business Model Canvas
› Revenue Model
How can we create monopoly in the market?
› Economies of Scale
› Types of Intellectual Property Protection for Business
› High Capital Investment
› Building Strong Brand Equity
Go to Market Strategy
› Buyer Persona
› Product Key Attributes
› Product Pricing Strategy
› Price Positioning
› Launch Team
New Product launch Roadmap
Our Marketing Campaign
Projected Sales Revenue - by Quarter
Projected Market Share
What are our Future Expectations?
Product Launch Tracking
42
Projected Sales Revenue- by Quarter
Following graph shows projected sales revenue generated by the firm in each quarter of 2020, 2021 and 2022
$0
$20000
$40000
$60000
$80000
$100000
$120000
$140000
2020E 2021F 2022F
Q1 Q2 Q3 Q4
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
43
Projected Market Share by 2025
Our Company, 67%
Competitor 1, 15%
Competitor 2, 13%
Competitor 3, 3%
Competitor 4, 2%
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
This slide shows projected market share of the firm among its competitors by 2025
44
Table of Content
Company Introduction
› About us
› Our Product and Services
› Geographical Presence of the Firm
› Year over Year Key Financials
› SWOT Analysis of the Firm
› Milestones Achieved Till Date
Industry Overview
› Key Industry Statistics
› Textile Industry Size
› Company’s Domestic and Global Market Share
› Leading Key Players in the Industry
› Industry Analysis - PESTLE
› Industry Analysis - Porter’s Five Forces Model
Business Details
› Business Model Canvas
› Revenue Model
How can we create monopoly in the market?
› Economies of Scale
› Types of Intellectual Property Protection for Business
› High Capital Investment
› Building Strong Brand Equity
Go to Market Strategy
› Buyer Persona
› Product Key Attributes
› Product Pricing Strategy
› Price Positioning
› Launch Team
New Product launch Roadmap
Our Marketing Campaign
Projected Sales Revenue - by Quarter
Projected Market Share
What are our Future Expectations?
Product Launch Tracking
45
What are our Future Expectations?
Purpose of this slide is to provide future goals of the company. It covers targets like revenues generation and employee hiring
2025
2023 2030
2020
› Revenues: $50
MM
› Employees:
963
› Add text: XXXX
› Revenues:
$210 MM
› Employees:
1637
› Add text: XXXX › Revenues:
$750 MM
› Employees:
4391
› Add text: XXXX
› Revenues:
$910 MM
› Employees:
7021
› Add text: XXXX
To achieve economies of scale in
production by investing in new
machineries and techniques
Increase social following by 60%
and earn 20% profit margin
Increase customer retention rate to
30% and adopting CRM tools for
better customer experience
Add text here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
46
Product Launch Tracking
Net Promoter Score (this month)
On a scale of 0-10 how likely I it that you would
recommend our service to a friend?
42%
N = 600
Promoters (9-10)
Passives (7-8)
Detractors (0-6)
59%
24%
17%
Customer effort score (this month)
On a scale of 0-10, how much effort did you have
to get the help you were looking for?
18%
N = 600
Small effort (1-2)
Medium effort (3-4)
High effort (5-10)
56%
26%
18%
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
-24 -19 -14 -10 -7
2
12
35 36 37 39 42
6 6.1 5.8 5.4 0
2 0 3.2 3 2.8 2.7 1.8
-50
0
50
100
Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
Net Promoter Score Customer Effort Score
Average N = 600
NPS and CES Development by month
NPS
CES
How do you evaluate the quality of our product?
8% 17% 11% 28% 36%Friendly
Competent
Customized
Short wait
How do you evaluate the performance of our team?
What do you think about the price of our product?
Too
cheap
Just
right
Too
expensive
How do you evaluate the design of our product?
“72% liked the product design”
“63% think it fit with the brand ”
“83% think its appealing”
Satisfaction Score (this month)
PricingDesign
Service Quality
N = 1800
47
How to Create Monopoly in the Market Icons Slide
48
Additional Slides
49
Our Mission
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Vision
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Goal
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Mission
50
Our Team
Name Here
Designation
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
Name Here
Designation
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
Name Here
Designation
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
51
Our Goal
Goal 01
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Goal 02
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Goal 03
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audience's attention.
52
Comparison
60% 40%
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
Mobile Users
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
Desktop Users
53
Mind Map
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Text Here
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to your needs and capture your
audience's attention.
Text Here
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to your needs and capture your
audience's attention.
Text Here
54
Stacked Bar
9
15
18 20 21 22
25
30
34
10
15
17
23
26
31
34
37
40
5
15
25
35
45
55
65
Profit(Milliondollars)
Product 01
Product 02
55
Column Chart
2017 2018 2019 2020
Product01
Product02
Product 01 Product 02
56
Post it Notes
Text Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Text Here
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it to your needs and capture your
audience's attention.
Text Here
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it to your needs and capture your
audience's attention.
57
Thank You
Address
# street number, city, state
Contact Numbers
0123456789
Email Address
emailaddress123@gmail.com
58

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Create Market Monopoly

  • 1. How to Create Monopoly in the Market Y OUR COMP A N Y N A ME
  • 2. Objectives for Creating Monopoly Developing Go-To market strategy for product launch Analyze internal factors and external environment of the business favorable for creating monopoly 2
  • 3. Table of Content Company Introduction › About us › Our Product and Services › Geographical Presence of the Firm › Year over Year Key Financials › SWOT Analysis of the Firm › Milestones Achieved Till Date Industry Overview › Key Industry Statistics › Textile Industry Size › Company’s Domestic and Global Market Share › Leading Key Players in the Industry › Industry Analysis - PESTLE › Industry Analysis - Porter’s Five Forces Model Business Details › Business Model Canvas › Revenue Model How can we create monopoly in the market? › Economies of Scale › Types of Intellectual Property Protection for Business › High Capital Investment › Building Strong Brand Equity Go to Market Strategy › Buyer Persona › Product Key Attributes › Product Pricing Strategy › Price Positioning › Launch Team New Product launch Roadmap Our Marketing Campaign Projected Sales Revenue - by Quarter Projected Market Share What are our Future Expectations? Product Launch Tracking 3
  • 4. Table of Content Company Introduction › About us › Our Product and Services › Geographical Presence of the Firm › Year over Year Key Financials › SWOT Analysis of the Firm › Milestones Achieved Till Date Industry Overview › Key Industry Statistics › Textile Industry Size › Company’s Domestic and Global Market Share › Leading Key Players in the Industry › Industry Analysis - PESTLE › Industry Analysis - Porter’s Five Forces Model Business Details › Business Model Canvas › Revenue Model How can we create monopoly in the market? › Economies of Scale › Types of Intellectual Property Protection for Business › High Capital Investment › Building Strong Brand Equity Go to Market Strategy › Buyer Persona › Product Key Attributes › Product Pricing Strategy › Price Positioning › Launch Team New Product launch Roadmap Our Marketing Campaign Projected Sales Revenue - by Quarter Projected Market Share What are our Future Expectations? Product Launch Tracking 4
  • 5. About Us Following slide describes company’s background including establishment year, vision, mission and accreditations achieved till date Accreditations › Worldwide responsible accredited production › Quality Management System › Add text › Add text ABC has been leading the field in textile innovation since 1988. We have mastered the art and science to a source, manufacture, supply and trade complete range of textile and apparel products and services – from fiber to fashion. Background Company’s Vision To achieve customer satisfaction by delivering nothing but the best, using highest resource quality and world class systems Company’s Mission Engage in global industry effectively, responsibly and profitably This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 5
  • 6. Our Product and Services (1/3) This slide covers various product and services offered by the firm along with their features This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 3 01 03 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 6
  • 7. Our Product and Services (2/3) This slide covers various product and services offered by the firm along with their features Product 1 Product 4Product 3Product 2 › Add product features › Add product features › Add product features › Add product features › Add product features › Add product features › Add product features › Add product features › Add product features › Add product features › Add product features › Add product features › Add product features › Add product features › Add product features › Add product features › Add product features › Add product features › Add product features › Add product features › Add product features › Add product features › Add product features › Add product features Add Image Add ImageAdd ImageAdd Image This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 7
  • 8. Our Product and Services (3/3) This slide covers various product and services offered by the firm along with their features Product 01 This slide is 100% editable. Adapt it to you needs and capture your audience’s attention This slide is 100% editable. Adapt it to you needs and capture your audience’s attention Product 02 This slide is 100% editable. Adapt it to you needs and capture your audience’s attention This slide is 100% editable. Adapt it to you needs and capture your audience’s attention Product 03 This slide is 100% editable. Adapt it to you needs and capture your audience’s attention This slide is 100% editable. Adapt it to you needs and capture your audience’s attention Product 04 This slide is 100% editable. Adapt it to you needs and capture your audience’s attention This slide is 100% editable. Adapt it to you needs and capture your audience’s attention Product 05 This slide is 100% editable. Adapt it to you needs and capture your audience’s attention This slide is 100% editable. Adapt it to you needs and capture your audience’s attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 8
  • 9. Geographical Presence of the Firm Following slide provides firm’s geographical presence. It also includes country wise employee headcount › Number of Employees: 763 › Add Text Here CANADA › Number of Employees: 182 › Add Text Here BRAZIL › Number of Employees: 1185 › Add Text Here USA › Number of Employees: 688 › Add Text Here UK › Number of Employees: 918 › Add Text Here CHINA › Number of Employees: 810 › Add Text Here INDIA This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 9
  • 10. USD in millions except per share data 2019 2020 Growth Revenue 12,466 17,928 44% Operating Income 4,994 6,225 25% Operating Margin (%) 40.1 34.7 Net Income 2,940 3,688 25% Net Income Margin (%) 23.6 21.0 Earnings Per Share 1.1 1.29 17% Capital Spending -1,831 -2,523 38% Year Over Year Key Financials Purpose of this slide is to show key financial of past two years along with growth %. It includes revenue, operating income, operating margin, net income, net income margin, earning per share and capital spending This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 10
  • 11. SWOT Analysis of the Firm Following slide shows SWOT analysis of the firm. It classifies the internal aspects of the company as strengths or weaknesses and the external situational factors as opportunities or threats › Wide range of apparel and accessories › Strong distribution network › Add text › Add text › High cost of apparel › Inaccessible to larger audience › Add text › Add text › Add text › Attract a wider target audience › Raw materials are cheap and within the range › Add text › Uncertainties in value chain › Uncertain US trading policies › Add text Internal External Strengths Weaknesses Opportunities Threats This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 11
  • 12. Milestones Achieved Till Date Mentioned slide shows various milestones achieved by the company till date. Milestones covered in this slide are related to company’s establishment, strategic expansion and diversification 1983 Inaugurated ABC as rotor spinning mills for making denim yarn 1990 Strategic expansion by associating with PQR spinning mills 1997 Diversified with XYZ for manufacturing home textiles 2004 Add text here Add text here Add text here 2011 Add text here Add text here Add text here 2020 Add text here Add text here Add text here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 12
  • 13. Table of Content Company Introduction › About us › Our Product and Services › Geographical Presence of the Firm › Year over Year Key Financials › SWOT Analysis of the Firm › Milestones Achieved Till Date Industry Overview › Key Industry Statistics › Textile Industry Size › Company’s Domestic and Global Market Share › Leading Key Players in the Industry › Industry Analysis - PESTLE › Industry Analysis - Porter’s Five Forces Model Business Details › Business Model Canvas › Revenue Model How can we create monopoly in the market? › Economies of Scale › Types of Intellectual Property Protection for Business › High Capital Investment › Building Strong Brand Equity Go to Market Strategy › Buyer Persona › Product Key Attributes › Product Pricing Strategy › Price Positioning › Launch Team New Product launch Roadmap Our Marketing Campaign Projected Sales Revenue - by Quarter Projected Market Share What are our Future Expectations? Product Launch Tracking 13
  • 14. Textile industry contribution to US GDP 6.7% Global Textile industry will grow at a CAGR 4% Global market value of Textile industry recorded in FY19 $3.14 Bn Presently, US has the largest regional market of Textile industry with market share 19% Add text here xx Add text here xxx Key Industry Statistics Purpose of this slide is to show key industry statistics of textile industry. It includes market value, market share, CAGR This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 14
  • 15. Textile Industry Size Following slide shows textile industry size with total available market, serviceable available market and Serviceable obtainable market › Total available market for textile industry is in FY19 is $32 bn. › Add text › Add text › Serviceable available market for textile industry in FY19 is $11 bn. › Add text › Add text › Serviceable obtainable market for textile industry in FY20 is nearly $2 bn. › Add text › Add text $32 $12 $2 Billion Billion Billion TAM SAM SOM This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 15
  • 16. Company’s Domestic and Global Market Share This slide shows market share of the firm along with its competitors. It covers both domestic as well as global market Own Company, 33% Company 2, 51% Company 3, 13% Company 4, 12% Company 5, 9% Company 6, 18% Own Company, 23% Company 2, 17% Company 3, 16% Company 4, 10% Company 5, 8% Company 6, 26% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Domestic Market Global Market 16
  • 17. Leading Key Players in the Industry Mentioned slide provides information about leading key players in the textile industry. It covers details like headquarters, market share, geographical presence and number of employees Company name Headquarters Market Share Geographical Presence No of Employees Add Parameter Here ABC Houston 21% US, UK, Canada, India 4833 Add text XYZ New York 19% US, UK, China 3921 Add text Add text Add text XX% Add text XXXX Add text Add text Add text XX% Add text XXXX Add text Add text Add text XX% Add text XXXX Add text This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 17
  • 18. Industry Analysis - PESTLE Following table shows PESTLE analysis of the firm along with factor-based trend, evaluation and impact Factor Trend Evaluation (O=Opportunity T=Threat) Impact (1-Low 5-High) Political › FDI policies › Add text › Threat › Add text 2 X Economic › Increasing cost of raw materials › Add text › Threat › Add text 4 X Social › Customer focus on quality not price › Add text › Opportunity › Add text 3 X Technological › Addressing customers through online platform › Add text › Opportunity › Add text 3 X Legal › Tax rate › Add text › Threat › Add text 3 X Environmental › Eco friendly material › Add text › Opportunity › Add text 4 X This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 18
  • 19. Industry Analysis - Porter’s Five Forces Model This slide shows Porter’s five forces model covering threat of new entrants, bargaining power of suppliers, industry rivalry, bargaining power of buyer and threat of substitutes › Fragmented suppliers of raw materials › Add text › Add text Bargaining Power of Suppliers › High bargaining power for wholesalers as they can switch with low cost › Add text › Add text Bargaining Power of Buyer › Low threat due to high brand loyalty › Add text › Add text Threat of Substitutes › Large number of competitors › Add text › Add text › Add text Industry Rivalry › Low cost of entry › Low R&D expense › Add text › Add text Threats of New Entrants 19
  • 20. Table of Content Company Introduction › About us › Our Product and Services › Geographical Presence of the Firm › Year over Year Key Financials › SWOT Analysis of the Firm › Milestones Achieved Till Date Industry Overview › Key Industry Statistics › Textile Industry Size › Company’s Domestic and Global Market Share › Leading Key Players in the Industry › Industry Analysis - PESTLE › Industry Analysis - Porter’s Five Forces Model Business Details › Business Model Canvas › Revenue Model How can we create monopoly in the market? › Economies of Scale › Types of Intellectual Property Protection for Business › High Capital Investment › Building Strong Brand Equity Go to Market Strategy › Buyer Persona › Product Key Attributes › Product Pricing Strategy › Price Positioning › Launch Team New Product launch Roadmap Our Marketing Campaign Projected Sales Revenue - by Quarter Projected Market Share What are our Future Expectations? Product Launch Tracking 20
  • 21. Business Model Canvas Following slide shows business model canvas of the firm. It includes key partners, key activities, value proposition, customer relationships, customer segment, key resources, channels, revenue streams and cost driver Key Partners Key Activities Value Propositions Customer Relationship Customer Segments › PQR mills › XYZ company › Add text › Add text › Production › Product Designing › Add text › Add text › Fast access to fashion trends at affordable prices › Add text › Add text › Provide information on trends › Add text › Add text › Working Professionals › Students › Add text › Add text Key Resources › Track & Trace software system › Plant machinery, workers, workers › Direct Delivery via offline channel › Ecommerce website › Online Sales › In store Sales › Add text › Add text › Staff Salaries › Maintenance of Machines › Add text › Add text › Add text › Add text › Add text Channels Revenues Streams Cost Drivers Add Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 21
  • 22. Revenue Model of the Firm (1/3) This slide shows company’s framework for generating revenues. It covers various revenues sources like retail sales, web sales, channel sales and affiliate Sources of Revenues Retail Sales Web Sales Channel Sales Affiliate › Purchase through company’s website › Add text › Add text › Purchase at store › Add text › Add text › Product sold by resellers or agents › Add text › Add text › Pay per click › Add text › Add text 29% Total Revenues 35% Total Revenues 16% Total Revenues 20% Total Revenues This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 22
  • 23. Revenue Model of the Firm (2/3) This slide shows company’s framework for generating revenues. It covers various revenues sources like advertising, content, distribution, community, events, partnership, brand, platform, merchandising, affiliate and leads Advertising This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Content This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Distribution This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Community This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Events This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Partnership This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Brand This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Platform This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Merchandising This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Affiliate This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Classifieds This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Leads This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 23
  • 24. Revenue Model of the Firm (3/3) This slide shows company’s framework for generating revenues. It covers various revenues sources like advertising, content, distribution, community, events, partnership, brand, platform, merchandising, affiliate and leads Advertising Content Community Partnership Distribution Events Brand Platform Affiliate Leads Merchandising Classifieds This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 24
  • 25. Table of Content Company Introduction › About us › Our Product and Services › Geographical Presence of the Firm › Year over Year Key Financials › SWOT Analysis of the Firm › Milestones Achieved Till Date Industry Overview › Key Industry Statistics › Textile Industry Size › Company’s Domestic and Global Market Share › Leading Key Players in the Industry › Industry Analysis - PESTLE › Industry Analysis - Porter’s Five Forces Model Business Details › Business Model Canvas › Revenue Model How can we create monopoly in the market? › Economies of Scale › Types of Intellectual Property Protection for Business › High Capital Investment › Building Strong Brand Equity Go to Market Strategy › Buyer Persona › Product Key Attributes › Product Pricing Strategy › Price Positioning › Launch Team New Product launch Roadmap Our Marketing Campaign Projected Sales Revenue - by Quarter Projected Market Share What are our Future Expectations? Product Launch Tracking 25
  • 26. How can we Create Monopoly in the Market? Purpose of this slide is to show different ways of creating a monopoly in the market. It covers economies of scale, intellectual property protection, high capital investment and brand equity Economies of scale Adopt centralized purchasing policy in order to enhance scale of business causing reduction in average cost of production. Intellectual Property Protection Make your new idea or secret protected by getting legal rights from government. High Capital Investment Create an entry barrier by investing in new market technologies as per the market requirements. Brand Equity By creating a good brand name will create a differentiation in the market as well as enhance customer loyalty. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 26
  • 27. Economies of Scale Mention table explains current activities carried out by the company and costs incurred to complete them along with future activities to achieve economies of scale Type What we currently do What we want in future Activity Total Cost Activity Purchasing Cost Other Cost (maintenance & variable) Cost saved Production/ Technical Economies Currently employing 20 workers for finished product inspection 20*$1000 = $20000 Purchasing automated inspection machine will increase efficiency by 20% $9000 (one-time cost) $2000 $9000 Purchasing/ Marketing Economies Currently purchasing 50 bundles of raw material in a month as per requirement 50*$800 = $40000 Purchasing 80 bundles will increase surplus product supply 80 *$750= $60000 $1000 $3000 Financial Economies Add text here Add text here Add text here Add text here $XXXXX $XXXXX Risk-bearing Economies Add text here Add text here Add text here Add text here $XXXXX $XXXXX This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 27
  • 28. 01 02 03 04 Types of Intellectual Property Protection for Business This slide shows different types of IP protection, such as patents, trademarks, trade secrets and copyrights. Company can use these types for creating monopoly in the market › Product prototypes › Product Drawings › Manufacturing Machines › Add text › Add text › Add text Patents › Company Name › Symbol › Catchphrases › Add text › Add text › Add text Trademarks › Innovative technology › Formulas and techniques › Add text › Add text Trade Secrets › Pictorial and graphic works › Artistic works › Computer Software › Add text › Add text › Add text Copyrights This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 28
  • 29. High Capital Investment This slide shows different purpose of high capital investment by the company. It includes product name, feature, quantity, total cost and comments section for the intended purpose Purpose Product Name Feature Quantity Total Cost Comments To acquire additional capital assets for expansion Automated inspection machine Precise inspection of defects 2 $9000*2 = $18000 Acquiring more automated inspection machines will help in meeting customer specifications & expectation Making Advancement in Machinery Computerized embroidery Machine Making attractive design with thread using computer 5 $7000*5 =$35000 Computerized embroidery machine will help in making attractive design precisely and in short interval of time as compared to manual process Replacing the existing asset Digital textile printer To customize product design based on consumer requirement 1 $16000 Product customization will help in reducing inventory cost Add text here Add text here Add text here X Add text here Add text here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 29
  • 30. Building Strong Brand Equity Company can use various factors like collaboration, emotional capital, awareness, value and reputation for building strong brand equity Activity Collaboration with individuals from different fields Connecting the product with customer’s passion or hobby Ensuring accurate and professional communication across all markets Providing value, better pricing and margins Enlisting skilled communicators for responding quickly and professionally to customer questions and negative publicity Result Complex branding issues will get fixed in real time It will convert the consumers into a loyal brand advocate who will give positive testimonials and word-of-mouth advertising Customers will get knowledge about the product and its features Healthy and profitable customer relationships Good reputation of Company Collaboration ValueAwarenessEmotional Capital Reputation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30
  • 31. Table of Content Company Introduction › About us › Our Product and Services › Geographical Presence of the Firm › Year over Year Key Financials › SWOT Analysis of the Firm › Milestones Achieved Till Date Industry Overview › Key Industry Statistics › Textile Industry Size › Company’s Domestic and Global Market Share › Leading Key Players in the Industry › Industry Analysis - PESTLE › Industry Analysis - Porter’s Five Forces Model Business Details › Business Model Canvas › Revenue Model How can we create monopoly in the market? › Economies of Scale › Types of Intellectual Property Protection for Business › High Capital Investment › Building Strong Brand Equity Go to Market Strategy › Buyer Persona › Product Key Attributes › Product Pricing Strategy › Price Positioning › Launch Team New Product launch Roadmap Our Marketing Campaign Projected Sales Revenue - by Quarter Projected Market Share What are our Future Expectations? Product Launch Tracking 31
  • 32. Buyer Persona This slide shows semi-fictional representation of ideal customer. It includes customer name, age, hobbies, background, demographics, goals, challenges, common objections and biggest fears Background: › CEO of ABC company › Add Text Here Challenges: › Keep customers from switching to competitor's product. › Add Text Here Demographics: › Male › Age 49 › Annual Income $ 700000 › Add Text Here Goals: › Add Text Here › Add Text Here › Add Text Here Common Objections: › Low Quality of product Packing. › Add Text Here › Add Text Here Biggest Fears: › Business losses after retirement › Add Text Here › Add Text Here Hobbies & Interests: › Playing Chess › Riding horse › Trekking on small mountains › Add text Here John Henning, 51 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 32
  • 33. Product Key Attributes This slide provides segment wise product information offered by the firm. It covers attributes like physical attribute (size/color/weight), features and style and texture Target Group Physical Attribute (size/ color/weight) Features Style Texture Working Professionals (Age: 22-35) S, M,XL Water Repellent Trendy Tweed Students (Age: 12-20) XS,S,M,XL Odorless Vibrant Cotton Add text Add text here Add text here Add text here Add text here Add text Add text here Add text here Add text here Add text here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 33
  • 34. Product Pricing Strategy This slide explains various product pricing strategies like budget pricing strategy, value pricing strategy and luxury pricing strategy. Company can use these strategies for approaching their target customer in the market Budget Pricing Strategy This strategy will be best suited to target customers who are willing to sacrifice quality and are less likely to be loyal to specific brands Value Pricing Strategy This strategy will be best suited to target customers who are unwilling to sacrifice quality at highly low rates and are unwilling to pay more than just a famous brand logo Luxury Pricing Strategy With this strategy company can target customers who are often more concerned with the social image of apparel than durability and quality of material Add Text Here This slide is 100% editable. Adapt it to you needs and capture your audience’s attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 34
  • 35. Product Pricing Strategy Cont.. This slide explains various product pricing strategies like budget pricing strategy, value pricing strategy and luxury pricing strategy. Company can use these strategies for approaching their target customer in the market Category Product Name Current Price Competitor 1 Competitor 2 Our new Target Price Denim Fabrics › Jacquard Denim › Vintage Denim $60 $55 $58 $57 $62 $52 $55 $50 Printed Fabrics › Printed linen shirts › Solid Color Suits $30 $47 $32 $45 $29 $49 $28 $45 Home Textiles › Bed Sheets › Curtains $20 $15 $18 $13 $18 $14 $17 $12 Add text › Add text › Add text $XX $XX $XX $XX $XX $XX $XX $XX This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 35
  • 36. Price Positioning - By Continent This slide shows continent wise price positioning of the new product. Product can be positioned with high price low quality, high price high quality, low price low quality or low-price high quality High Price Low Quality High Price High Quality Low Price Low Quality Low Price High Quality Europe North America South America Asia Africa This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 36
  • 37. Peter Managing Director Launch Team Structure (1/2) Following slide shows team structure covering different marketing departments allocated to launch new product in the market Bruce Director Product Development Eve Director Marketing Kenny Director Sales Patty Director Supply Emmy Director Finance Marilyn Sales Manger Brian VP Sales Lisa VP Sales Dan Sales Manger Annie Sales Manger Greg Sales Manager George Sales Manger Add Text Here Add Text Here Add Text Here Add Text Here Add Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 37
  • 38. Communication & Brand Product Marketing Integrated Marketing Field Partner Marketing Digital Marketing & Operations Launch Team Structure (2/2) Following slide shows team structure covering different marketing departments allocated to launch new product in the market Division Chief Manger 01 Manger 02 Manger 03 Manger 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 38
  • 39. Table of Content Company Introduction › About us › Our Product and Services › Geographical Presence of the Firm › Year over Year Key Financials › SWOT Analysis of the Firm › Milestones Achieved Till Date Industry Overview › Key Industry Statistics › Textile Industry Size › Company’s Domestic and Global Market Share › Leading Key Players in the Industry › Industry Analysis - PESTLE › Industry Analysis - Porter’s Five Forces Model Business Details › Business Model Canvas › Revenue Model How can we create monopoly in the market? › Economies of Scale › Types of Intellectual Property Protection for Business › High Capital Investment › Building Strong Brand Equity Go to Market Strategy › Buyer Persona › Product Key Attributes › Product Pricing Strategy › Price Positioning › Launch Team New Product launch Roadmap Our Marketing Campaign Projected Sales Revenue - by Quarter Projected Market Share What are our Future Expectations? Product Launch Tracking 39
  • 40. New Product Launch Timeline Mentioned slide explains timeline of new product launch, starting from product development phase to launch phase 8 Weeks 6 Weeks› Product descriptions and portfolio › Product fact sheet › Targeting and positioning › Usage test › Competitors analysis Product Development 4 weeks 3 weeks 1 week Launch › Distribution Strategy › Pricing › Promotion Strategy › Text here › Text here › Sample presentation › Presentation (PPT) › Social media set up › E-newsletter design › Text here › Text here › Text here › Text here › Press release › Sample deliver to channel buyers and target media › Sale guide › sale training › Promotion and sale kit › Product in innovatory › Launch event. grand opening › Speaking engagement › PR and events › Text here › Text here › Text here 01 02 03 04 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 40
  • 41. Our Marketing Campaign Mention slide explains marketing campaign of the firm. It includes campaign focus, goal, budget, target market and marketing medium used by the firm Goal: Drive 5000 new customers by Q4 of 2020 Budget: $25,000 Campaign Focus: To aware women about splash proof and odorless clothes Strategy: › By uploading pictures of influencers wearing company’s clothes › Add text › Add text › Add text › Add text Marketing Medium: Online media, Direct mail, events and trade shows Target Market: Women, Aged 18-40 Results: Incremental sales were $10 for every $1 invested Duration: › 3 months 41
  • 42. Table of Content Company Introduction › About us › Our Product and Services › Geographical Presence of the Firm › Year over Year Key Financials › SWOT Analysis of the Firm › Milestones Achieved Till Date Industry Overview › Key Industry Statistics › Textile Industry Size › Company’s Domestic and Global Market Share › Leading Key Players in the Industry › Industry Analysis - PESTLE › Industry Analysis - Porter’s Five Forces Model Business Details › Business Model Canvas › Revenue Model How can we create monopoly in the market? › Economies of Scale › Types of Intellectual Property Protection for Business › High Capital Investment › Building Strong Brand Equity Go to Market Strategy › Buyer Persona › Product Key Attributes › Product Pricing Strategy › Price Positioning › Launch Team New Product launch Roadmap Our Marketing Campaign Projected Sales Revenue - by Quarter Projected Market Share What are our Future Expectations? Product Launch Tracking 42
  • 43. Projected Sales Revenue- by Quarter Following graph shows projected sales revenue generated by the firm in each quarter of 2020, 2021 and 2022 $0 $20000 $40000 $60000 $80000 $100000 $120000 $140000 2020E 2021F 2022F Q1 Q2 Q3 Q4 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 43
  • 44. Projected Market Share by 2025 Our Company, 67% Competitor 1, 15% Competitor 2, 13% Competitor 3, 3% Competitor 4, 2% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. This slide shows projected market share of the firm among its competitors by 2025 44
  • 45. Table of Content Company Introduction › About us › Our Product and Services › Geographical Presence of the Firm › Year over Year Key Financials › SWOT Analysis of the Firm › Milestones Achieved Till Date Industry Overview › Key Industry Statistics › Textile Industry Size › Company’s Domestic and Global Market Share › Leading Key Players in the Industry › Industry Analysis - PESTLE › Industry Analysis - Porter’s Five Forces Model Business Details › Business Model Canvas › Revenue Model How can we create monopoly in the market? › Economies of Scale › Types of Intellectual Property Protection for Business › High Capital Investment › Building Strong Brand Equity Go to Market Strategy › Buyer Persona › Product Key Attributes › Product Pricing Strategy › Price Positioning › Launch Team New Product launch Roadmap Our Marketing Campaign Projected Sales Revenue - by Quarter Projected Market Share What are our Future Expectations? Product Launch Tracking 45
  • 46. What are our Future Expectations? Purpose of this slide is to provide future goals of the company. It covers targets like revenues generation and employee hiring 2025 2023 2030 2020 › Revenues: $50 MM › Employees: 963 › Add text: XXXX › Revenues: $210 MM › Employees: 1637 › Add text: XXXX › Revenues: $750 MM › Employees: 4391 › Add text: XXXX › Revenues: $910 MM › Employees: 7021 › Add text: XXXX To achieve economies of scale in production by investing in new machineries and techniques Increase social following by 60% and earn 20% profit margin Increase customer retention rate to 30% and adopting CRM tools for better customer experience Add text here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 46
  • 47. Product Launch Tracking Net Promoter Score (this month) On a scale of 0-10 how likely I it that you would recommend our service to a friend? 42% N = 600 Promoters (9-10) Passives (7-8) Detractors (0-6) 59% 24% 17% Customer effort score (this month) On a scale of 0-10, how much effort did you have to get the help you were looking for? 18% N = 600 Small effort (1-2) Medium effort (3-4) High effort (5-10) 56% 26% 18% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. -24 -19 -14 -10 -7 2 12 35 36 37 39 42 6 6.1 5.8 5.4 0 2 0 3.2 3 2.8 2.7 1.8 -50 0 50 100 Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Net Promoter Score Customer Effort Score Average N = 600 NPS and CES Development by month NPS CES How do you evaluate the quality of our product? 8% 17% 11% 28% 36%Friendly Competent Customized Short wait How do you evaluate the performance of our team? What do you think about the price of our product? Too cheap Just right Too expensive How do you evaluate the design of our product? “72% liked the product design” “63% think it fit with the brand ” “83% think its appealing” Satisfaction Score (this month) PricingDesign Service Quality N = 1800 47
  • 48. How to Create Monopoly in the Market Icons Slide 48
  • 50. Our Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission 50
  • 51. Our Team Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 51
  • 52. Our Goal Goal 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 52
  • 53. Comparison 60% 40% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mobile Users This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Desktop Users 53
  • 54. Mind Map This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 54
  • 55. Stacked Bar 9 15 18 20 21 22 25 30 34 10 15 17 23 26 31 34 37 40 5 15 25 35 45 55 65 Profit(Milliondollars) Product 01 Product 02 55
  • 56. Column Chart 2017 2018 2019 2020 Product01 Product02 Product 01 Product 02 56
  • 57. Post it Notes Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 57
  • 58. Thank You Address # street number, city, state Contact Numbers 0123456789 Email Address emailaddress123@gmail.com 58