This document outlines strategies for a company to create a monopoly in the market. It discusses analyzing internal strengths and external opportunities, developing economies of scale through high capital investment and intellectual property protection, and building a strong brand identity. A go-to-market strategy is proposed that includes determining buyer personas, product pricing, marketing campaigns, and projected sales and market share over time. The overall aim is to dominate the market and minimize competition.
2. Objectives for Creating Monopoly
Developing Go-To market strategy for
product launch
Analyze internal factors and external environment
of the business favorable for creating monopoly
2
3. Table of Content
Company Introduction
› About us
› Our Product and Services
› Geographical Presence of the Firm
› Year over Year Key Financials
› SWOT Analysis of the Firm
› Milestones Achieved Till Date
Industry Overview
› Key Industry Statistics
› Textile Industry Size
› Company’s Domestic and Global Market Share
› Leading Key Players in the Industry
› Industry Analysis - PESTLE
› Industry Analysis - Porter’s Five Forces Model
Business Details
› Business Model Canvas
› Revenue Model
How can we create monopoly in the market?
› Economies of Scale
› Types of Intellectual Property Protection for Business
› High Capital Investment
› Building Strong Brand Equity
Go to Market Strategy
› Buyer Persona
› Product Key Attributes
› Product Pricing Strategy
› Price Positioning
› Launch Team
New Product launch Roadmap
Our Marketing Campaign
Projected Sales Revenue - by Quarter
Projected Market Share
What are our Future Expectations?
Product Launch Tracking
3
4. Table of Content
Company Introduction
› About us
› Our Product and Services
› Geographical Presence of the Firm
› Year over Year Key Financials
› SWOT Analysis of the Firm
› Milestones Achieved Till Date
Industry Overview
› Key Industry Statistics
› Textile Industry Size
› Company’s Domestic and Global Market Share
› Leading Key Players in the Industry
› Industry Analysis - PESTLE
› Industry Analysis - Porter’s Five Forces Model
Business Details
› Business Model Canvas
› Revenue Model
How can we create monopoly in the market?
› Economies of Scale
› Types of Intellectual Property Protection for Business
› High Capital Investment
› Building Strong Brand Equity
Go to Market Strategy
› Buyer Persona
› Product Key Attributes
› Product Pricing Strategy
› Price Positioning
› Launch Team
New Product launch Roadmap
Our Marketing Campaign
Projected Sales Revenue - by Quarter
Projected Market Share
What are our Future Expectations?
Product Launch Tracking
4
5. About Us
Following slide describes company’s background including establishment year, vision, mission and accreditations achieved till date
Accreditations
› Worldwide responsible accredited production
› Quality Management System
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ABC has been leading the field in textile innovation since 1988.
We have mastered the art and science to a source, manufacture, supply and trade complete range
of textile and apparel products and services – from fiber to fashion.
Background
Company’s Vision
To achieve customer satisfaction by delivering
nothing but the best, using highest resource
quality and world class systems
Company’s Mission
Engage in global industry effectively,
responsibly and profitably
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6. Our Product and Services (1/3)
This slide covers various product and services offered by the firm along with their features
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Product 1
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Product 2
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Product 3
01
03 02
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7. Our Product and Services (2/3)
This slide covers various product and services offered by the firm along with their features
Product 1 Product 4Product 3Product 2
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Add Image Add ImageAdd ImageAdd Image
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8. Our Product and Services (3/3)
This slide covers various product and services offered by the firm along with their features
Product 01
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Product 02
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Product 03
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Product 04
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Product 05
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9. Geographical Presence of the Firm
Following slide provides firm’s geographical presence. It also includes country wise employee headcount
› Number of Employees:
763
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CANADA
› Number of Employees:
182
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BRAZIL
› Number of Employees:
1185
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USA
› Number of Employees:
688
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UK
› Number of Employees:
918
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CHINA
› Number of Employees:
810
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INDIA
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10. USD in millions except per share data 2019 2020 Growth
Revenue 12,466 17,928 44%
Operating Income 4,994 6,225 25%
Operating Margin (%) 40.1 34.7
Net Income 2,940 3,688 25%
Net Income Margin (%) 23.6 21.0
Earnings Per Share 1.1 1.29 17%
Capital Spending -1,831 -2,523 38%
Year Over Year Key Financials
Purpose of this slide is to show key financial of past two years along with growth %. It includes revenue, operating income, operating margin, net
income, net income margin, earning per share and capital spending
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11. SWOT Analysis of the Firm
Following slide shows SWOT analysis of the firm. It classifies the internal aspects of the company as strengths or weaknesses and the external
situational factors as opportunities or threats
› Wide range of apparel
and accessories
› Strong distribution
network
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› High cost of apparel
› Inaccessible to larger
audience
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› Attract a wider target
audience
› Raw materials are cheap
and within the range
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› Uncertainties in value
chain
› Uncertain US trading
policies
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Internal External
Strengths Weaknesses Opportunities Threats
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12. Milestones Achieved Till Date
Mentioned slide shows various milestones achieved by the company till date. Milestones covered in this slide are related to company’s
establishment, strategic expansion and diversification
1983
Inaugurated ABC as
rotor spinning mills for
making denim yarn
1990
Strategic expansion by
associating with PQR
spinning mills
1997
Diversified with XYZ
for manufacturing
home textiles
2004
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2011
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2020
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13. Table of Content
Company Introduction
› About us
› Our Product and Services
› Geographical Presence of the Firm
› Year over Year Key Financials
› SWOT Analysis of the Firm
› Milestones Achieved Till Date
Industry Overview
› Key Industry Statistics
› Textile Industry Size
› Company’s Domestic and Global Market Share
› Leading Key Players in the Industry
› Industry Analysis - PESTLE
› Industry Analysis - Porter’s Five Forces Model
Business Details
› Business Model Canvas
› Revenue Model
How can we create monopoly in the market?
› Economies of Scale
› Types of Intellectual Property Protection for Business
› High Capital Investment
› Building Strong Brand Equity
Go to Market Strategy
› Buyer Persona
› Product Key Attributes
› Product Pricing Strategy
› Price Positioning
› Launch Team
New Product launch Roadmap
Our Marketing Campaign
Projected Sales Revenue - by Quarter
Projected Market Share
What are our Future Expectations?
Product Launch Tracking
13
14. Textile industry
contribution to US
GDP
6.7%
Global Textile industry
will grow at a CAGR
4%
Global market value of
Textile industry
recorded in FY19
$3.14 Bn
Presently, US has the
largest regional market of
Textile industry with
market share
19%
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xx
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xxx
Key Industry Statistics
Purpose of this slide is to show key industry statistics of textile industry. It includes market value, market share, CAGR
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15. Textile Industry Size
Following slide shows textile industry size with total available market, serviceable available market and Serviceable obtainable market
› Total available market for textile industry is in
FY19 is $32 bn.
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› Serviceable available market for textile industry in
FY19 is $11 bn.
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› Serviceable obtainable market for textile industry in FY20 is nearly $2 bn.
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$32
$12
$2
Billion
Billion
Billion
TAM
SAM
SOM
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16. Company’s Domestic and Global Market Share
This slide shows market share of the firm along with its competitors. It covers both domestic as well as global market
Own Company,
33%
Company 2,
51%
Company 3,
13%
Company 4,
12%
Company 5,
9%
Company 6,
18% Own Company,
23%
Company 2,
17%
Company 3,
16%
Company 4,
10%
Company 5,
8%
Company 6,
26%
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Domestic Market Global Market
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17. Leading Key Players in the Industry
Mentioned slide provides information about leading key players in the textile industry. It covers details like headquarters, market share,
geographical presence and number of employees
Company name Headquarters Market Share Geographical Presence No of Employees Add Parameter Here
ABC Houston 21% US, UK, Canada, India 4833 Add text
XYZ New York 19% US, UK, China 3921 Add text
Add text Add text XX% Add text XXXX Add text
Add text Add text XX% Add text XXXX Add text
Add text Add text XX% Add text XXXX Add text
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18. Industry Analysis - PESTLE
Following table shows PESTLE analysis of the firm along with factor-based trend, evaluation and impact
Factor Trend Evaluation (O=Opportunity T=Threat) Impact (1-Low 5-High)
Political
› FDI policies
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› Threat
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2
X
Economic
› Increasing cost of raw materials
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› Threat
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4
X
Social
› Customer focus on quality not price
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› Opportunity
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3
X
Technological
› Addressing customers through online
platform
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› Opportunity
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3
X
Legal
› Tax rate
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› Threat
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3
X
Environmental
› Eco friendly material
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› Opportunity
› Add text
4
X
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19. Industry Analysis - Porter’s Five Forces Model
This slide shows Porter’s five forces model covering threat of new entrants, bargaining power of suppliers, industry rivalry, bargaining power of
buyer and threat of substitutes
› Fragmented suppliers of raw materials
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Bargaining Power of Suppliers
› High bargaining power for wholesalers as
they can switch with low cost
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Bargaining Power of Buyer
› Low threat due to high brand loyalty
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Threat of Substitutes
› Large number of competitors
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Industry Rivalry
› Low cost of entry
› Low R&D expense
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Threats of New Entrants
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20. Table of Content
Company Introduction
› About us
› Our Product and Services
› Geographical Presence of the Firm
› Year over Year Key Financials
› SWOT Analysis of the Firm
› Milestones Achieved Till Date
Industry Overview
› Key Industry Statistics
› Textile Industry Size
› Company’s Domestic and Global Market Share
› Leading Key Players in the Industry
› Industry Analysis - PESTLE
› Industry Analysis - Porter’s Five Forces Model
Business Details
› Business Model Canvas
› Revenue Model
How can we create monopoly in the market?
› Economies of Scale
› Types of Intellectual Property Protection for Business
› High Capital Investment
› Building Strong Brand Equity
Go to Market Strategy
› Buyer Persona
› Product Key Attributes
› Product Pricing Strategy
› Price Positioning
› Launch Team
New Product launch Roadmap
Our Marketing Campaign
Projected Sales Revenue - by Quarter
Projected Market Share
What are our Future Expectations?
Product Launch Tracking
20
21. Business Model Canvas
Following slide shows business model canvas of the firm. It includes key partners, key activities, value proposition, customer relationships,
customer segment, key resources, channels, revenue streams and cost driver
Key Partners Key Activities Value Propositions Customer Relationship Customer Segments
› PQR mills
› XYZ company
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› Production
› Product Designing
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› Fast access to fashion
trends at affordable prices
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› Provide information on
trends
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› Working Professionals
› Students
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Key Resources
› Track & Trace software
system
› Plant machinery, workers,
workers
› Direct Delivery via offline
channel
› Ecommerce website
› Online Sales
› In store Sales
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› Staff Salaries
› Maintenance of Machines
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Channels Revenues Streams Cost Drivers Add Text Here
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22. Revenue Model of the Firm (1/3)
This slide shows company’s framework for generating revenues. It covers various revenues sources like retail sales, web sales, channel sales
and affiliate
Sources of Revenues
Retail Sales Web Sales Channel Sales Affiliate
› Purchase through
company’s website
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› Purchase at store
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› Product sold by
resellers or agents
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› Pay per click
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29%
Total Revenues
35%
Total Revenues
16%
Total Revenues
20%
Total Revenues
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23. Revenue Model of the Firm (2/3)
This slide shows company’s framework for generating revenues. It covers various revenues sources like advertising, content, distribution,
community, events, partnership, brand, platform, merchandising, affiliate and leads
Advertising
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Content
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Distribution
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Community
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Events
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Partnership
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Brand
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Platform
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Merchandising
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Affiliate
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Classifieds
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Leads
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24. Revenue Model of the Firm (3/3)
This slide shows company’s framework for generating revenues. It covers various revenues sources like advertising, content, distribution,
community, events, partnership, brand, platform, merchandising, affiliate and leads
Advertising
Content
Community
Partnership
Distribution
Events
Brand
Platform
Affiliate
Leads
Merchandising
Classifieds
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24
25. Table of Content
Company Introduction
› About us
› Our Product and Services
› Geographical Presence of the Firm
› Year over Year Key Financials
› SWOT Analysis of the Firm
› Milestones Achieved Till Date
Industry Overview
› Key Industry Statistics
› Textile Industry Size
› Company’s Domestic and Global Market Share
› Leading Key Players in the Industry
› Industry Analysis - PESTLE
› Industry Analysis - Porter’s Five Forces Model
Business Details
› Business Model Canvas
› Revenue Model
How can we create monopoly in the market?
› Economies of Scale
› Types of Intellectual Property Protection for Business
› High Capital Investment
› Building Strong Brand Equity
Go to Market Strategy
› Buyer Persona
› Product Key Attributes
› Product Pricing Strategy
› Price Positioning
› Launch Team
New Product launch Roadmap
Our Marketing Campaign
Projected Sales Revenue - by Quarter
Projected Market Share
What are our Future Expectations?
Product Launch Tracking
25
26. How can we Create Monopoly in the Market?
Purpose of this slide is to show different ways of creating a monopoly in the market. It covers economies of scale, intellectual property protection,
high capital investment and brand equity
Economies of scale
Adopt centralized purchasing policy in order to enhance scale of business causing reduction in average cost
of production.
Intellectual Property Protection
Make your new idea or secret protected by getting legal rights from government.
High Capital Investment
Create an entry barrier by investing in new market technologies as per the market requirements.
Brand Equity
By creating a good brand name will create a differentiation in the market as well as
enhance customer loyalty.
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27. Economies of Scale
Mention table explains current activities carried out by the company and costs incurred to complete them along with future activities to achieve
economies of scale
Type
What we currently do What we want in future
Activity Total Cost Activity
Purchasing
Cost
Other Cost
(maintenance & variable)
Cost saved
Production/
Technical
Economies
Currently employing
20 workers for
finished product
inspection
20*$1000 = $20000
Purchasing
automated
inspection machine
will increase
efficiency by 20%
$9000 (one-time
cost)
$2000 $9000
Purchasing/
Marketing
Economies
Currently
purchasing 50
bundles of raw
material in a month
as per requirement
50*$800 = $40000
Purchasing 80
bundles will
increase surplus
product supply
80 *$750= $60000 $1000 $3000
Financial
Economies
Add text here Add text here Add text here Add text here $XXXXX $XXXXX
Risk-bearing
Economies
Add text here Add text here Add text here Add text here $XXXXX $XXXXX
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28. 01
02
03
04
Types of Intellectual Property Protection for Business
This slide shows different types of IP protection, such as patents, trademarks, trade secrets and copyrights. Company can use these types for
creating monopoly in the market
› Product prototypes
› Product Drawings
› Manufacturing Machines
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Patents
› Company Name
› Symbol
› Catchphrases
› Add text
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Trademarks
› Innovative technology
› Formulas and techniques
› Add text
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Trade Secrets
› Pictorial and graphic works
› Artistic works
› Computer Software
› Add text
› Add text
› Add text
Copyrights
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29. High Capital Investment
This slide shows different purpose of high capital investment by the company. It includes product name, feature, quantity, total cost and
comments section for the intended purpose
Purpose Product Name Feature Quantity Total Cost Comments
To acquire additional
capital assets for
expansion
Automated inspection
machine
Precise inspection of
defects
2 $9000*2 = $18000
Acquiring more automated
inspection machines will help in
meeting customer specifications
& expectation
Making Advancement in
Machinery
Computerized
embroidery Machine
Making attractive design
with thread using
computer
5 $7000*5 =$35000
Computerized embroidery
machine will help in making
attractive design precisely and
in short interval of time as
compared to manual process
Replacing the existing
asset
Digital textile printer
To customize product
design based on
consumer requirement
1 $16000
Product customization will help
in reducing inventory cost
Add text here Add text here Add text here X Add text here Add text here
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30. Building Strong Brand Equity
Company can use various factors like collaboration, emotional capital, awareness, value and reputation for building strong brand equity
Activity
Collaboration with
individuals from different
fields
Connecting the product
with customer’s passion
or hobby
Ensuring accurate and
professional
communication across
all markets
Providing value, better
pricing and margins
Enlisting skilled
communicators for
responding quickly and
professionally to
customer questions and
negative publicity
Result
Complex branding
issues will get fixed in
real time
It will convert the
consumers into a loyal
brand advocate who will
give positive testimonials
and word-of-mouth
advertising
Customers will get
knowledge about the
product and its features
Healthy and profitable
customer relationships
Good reputation of
Company
Collaboration ValueAwarenessEmotional Capital Reputation
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31. Table of Content
Company Introduction
› About us
› Our Product and Services
› Geographical Presence of the Firm
› Year over Year Key Financials
› SWOT Analysis of the Firm
› Milestones Achieved Till Date
Industry Overview
› Key Industry Statistics
› Textile Industry Size
› Company’s Domestic and Global Market Share
› Leading Key Players in the Industry
› Industry Analysis - PESTLE
› Industry Analysis - Porter’s Five Forces Model
Business Details
› Business Model Canvas
› Revenue Model
How can we create monopoly in the market?
› Economies of Scale
› Types of Intellectual Property Protection for Business
› High Capital Investment
› Building Strong Brand Equity
Go to Market Strategy
› Buyer Persona
› Product Key Attributes
› Product Pricing Strategy
› Price Positioning
› Launch Team
New Product launch Roadmap
Our Marketing Campaign
Projected Sales Revenue - by Quarter
Projected Market Share
What are our Future Expectations?
Product Launch Tracking
31
32. Buyer Persona
This slide shows semi-fictional representation of ideal customer. It includes customer name, age, hobbies, background, demographics, goals,
challenges, common objections and biggest fears
Background:
› CEO of ABC company
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Challenges:
› Keep customers from switching to competitor's product.
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Demographics:
› Male
› Age 49
› Annual Income $ 700000
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Goals:
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Common Objections:
› Low Quality of product Packing.
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Biggest Fears:
› Business losses after retirement
› Add Text Here
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Hobbies & Interests:
› Playing Chess
› Riding horse
› Trekking on small mountains
› Add text Here
John Henning, 51
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33. Product Key Attributes
This slide provides segment wise product information offered by the firm. It covers attributes like physical attribute (size/color/weight), features
and style and texture
Target Group
Physical Attribute
(size/ color/weight)
Features Style Texture
Working Professionals
(Age: 22-35)
S, M,XL Water Repellent Trendy Tweed
Students
(Age: 12-20) XS,S,M,XL Odorless Vibrant Cotton
Add text Add text here Add text here Add text here Add text here
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34. Product Pricing Strategy
This slide explains various product pricing strategies like budget pricing strategy, value pricing strategy and luxury pricing strategy. Company can
use these strategies for approaching their target customer in the market
Budget Pricing Strategy
This strategy will be best suited to target customers who are willing to sacrifice quality and are less likely to be
loyal to specific brands
Value Pricing Strategy
This strategy will be best suited to target customers who are unwilling to sacrifice quality at highly
low rates and are unwilling to pay more than just a famous brand logo
Luxury Pricing Strategy
With this strategy company can target customers who are often more concerned with the social image of
apparel than durability and quality of material
Add Text Here
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35. Product Pricing Strategy Cont..
This slide explains various product pricing strategies like budget pricing strategy, value pricing strategy and luxury pricing strategy. Company can
use these strategies for approaching their target customer in the market
Category Product Name Current Price Competitor 1 Competitor 2 Our new Target Price
Denim Fabrics
› Jacquard Denim
› Vintage Denim
$60
$55
$58
$57
$62
$52
$55
$50
Printed Fabrics
› Printed linen shirts
› Solid Color Suits
$30
$47
$32
$45
$29
$49
$28
$45
Home Textiles
› Bed Sheets
› Curtains
$20
$15
$18
$13
$18
$14
$17
$12
Add text
› Add text
› Add text
$XX
$XX
$XX
$XX
$XX
$XX
$XX
$XX
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35
36. Price Positioning - By Continent
This slide shows continent wise price positioning of the new product. Product can be positioned with high price low quality, high price high
quality, low price low quality or low-price high quality
High Price
Low Quality
High Price
High Quality
Low Price
Low Quality
Low Price
High Quality
Europe
North America
South America
Asia
Africa
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36
37. Peter
Managing Director
Launch Team Structure (1/2)
Following slide shows team structure covering different marketing departments allocated to launch new product in the market
Bruce
Director
Product Development
Eve
Director Marketing
Kenny
Director Sales
Patty
Director Supply
Emmy
Director Finance
Marilyn
Sales Manger
Brian
VP Sales
Lisa
VP Sales
Dan
Sales Manger
Annie
Sales Manger
Greg
Sales Manager
George
Sales Manger
Add Text Here Add Text Here Add Text Here Add Text Here Add Text Here
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37
38. Communication
& Brand
Product
Marketing
Integrated
Marketing
Field Partner
Marketing
Digital Marketing
& Operations
Launch Team Structure (2/2)
Following slide shows team structure covering different marketing departments allocated to launch new product in the market
Division Chief
Manger
01
Manger
02
Manger
03
Manger
04
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38
39. Table of Content
Company Introduction
› About us
› Our Product and Services
› Geographical Presence of the Firm
› Year over Year Key Financials
› SWOT Analysis of the Firm
› Milestones Achieved Till Date
Industry Overview
› Key Industry Statistics
› Textile Industry Size
› Company’s Domestic and Global Market Share
› Leading Key Players in the Industry
› Industry Analysis - PESTLE
› Industry Analysis - Porter’s Five Forces Model
Business Details
› Business Model Canvas
› Revenue Model
How can we create monopoly in the market?
› Economies of Scale
› Types of Intellectual Property Protection for Business
› High Capital Investment
› Building Strong Brand Equity
Go to Market Strategy
› Buyer Persona
› Product Key Attributes
› Product Pricing Strategy
› Price Positioning
› Launch Team
New Product launch Roadmap
Our Marketing Campaign
Projected Sales Revenue - by Quarter
Projected Market Share
What are our Future Expectations?
Product Launch Tracking
39
40. New Product Launch Timeline
Mentioned slide explains timeline of new product launch, starting from product development phase to launch phase
8 Weeks
6 Weeks› Product descriptions
and portfolio
› Product fact sheet
› Targeting and
positioning
› Usage test
› Competitors analysis
Product
Development
4 weeks
3 weeks
1 week
Launch
› Distribution Strategy
› Pricing
› Promotion Strategy
› Text here
› Text here
› Sample presentation
› Presentation (PPT)
› Social media set up
› E-newsletter design
› Text here
› Text here
› Text here
› Text here
› Press release
› Sample deliver to
channel buyers and
target media
› Sale guide
› sale training
› Promotion and sale kit
› Product in innovatory
› Launch event. grand
opening
› Speaking engagement
› PR and events
› Text here
› Text here
› Text here
01
02
03
04
05
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40
41. Our Marketing Campaign
Mention slide explains marketing campaign of the firm. It includes campaign focus, goal, budget, target market and marketing medium used by
the firm
Goal:
Drive 5000 new customers by Q4 of 2020
Budget: $25,000
Campaign Focus:
To aware women about splash proof and odorless clothes
Strategy:
› By uploading pictures of influencers wearing company’s clothes
› Add text
› Add text
› Add text
› Add text
Marketing Medium:
Online media, Direct mail, events and trade shows
Target Market:
Women, Aged 18-40
Results:
Incremental sales were $10 for every $1 invested
Duration:
› 3 months
41
42. Table of Content
Company Introduction
› About us
› Our Product and Services
› Geographical Presence of the Firm
› Year over Year Key Financials
› SWOT Analysis of the Firm
› Milestones Achieved Till Date
Industry Overview
› Key Industry Statistics
› Textile Industry Size
› Company’s Domestic and Global Market Share
› Leading Key Players in the Industry
› Industry Analysis - PESTLE
› Industry Analysis - Porter’s Five Forces Model
Business Details
› Business Model Canvas
› Revenue Model
How can we create monopoly in the market?
› Economies of Scale
› Types of Intellectual Property Protection for Business
› High Capital Investment
› Building Strong Brand Equity
Go to Market Strategy
› Buyer Persona
› Product Key Attributes
› Product Pricing Strategy
› Price Positioning
› Launch Team
New Product launch Roadmap
Our Marketing Campaign
Projected Sales Revenue - by Quarter
Projected Market Share
What are our Future Expectations?
Product Launch Tracking
42
43. Projected Sales Revenue- by Quarter
Following graph shows projected sales revenue generated by the firm in each quarter of 2020, 2021 and 2022
$0
$20000
$40000
$60000
$80000
$100000
$120000
$140000
2020E 2021F 2022F
Q1 Q2 Q3 Q4
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
43
44. Projected Market Share by 2025
Our Company, 67%
Competitor 1, 15%
Competitor 2, 13%
Competitor 3, 3%
Competitor 4, 2%
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
This slide shows projected market share of the firm among its competitors by 2025
44
45. Table of Content
Company Introduction
› About us
› Our Product and Services
› Geographical Presence of the Firm
› Year over Year Key Financials
› SWOT Analysis of the Firm
› Milestones Achieved Till Date
Industry Overview
› Key Industry Statistics
› Textile Industry Size
› Company’s Domestic and Global Market Share
› Leading Key Players in the Industry
› Industry Analysis - PESTLE
› Industry Analysis - Porter’s Five Forces Model
Business Details
› Business Model Canvas
› Revenue Model
How can we create monopoly in the market?
› Economies of Scale
› Types of Intellectual Property Protection for Business
› High Capital Investment
› Building Strong Brand Equity
Go to Market Strategy
› Buyer Persona
› Product Key Attributes
› Product Pricing Strategy
› Price Positioning
› Launch Team
New Product launch Roadmap
Our Marketing Campaign
Projected Sales Revenue - by Quarter
Projected Market Share
What are our Future Expectations?
Product Launch Tracking
45
46. What are our Future Expectations?
Purpose of this slide is to provide future goals of the company. It covers targets like revenues generation and employee hiring
2025
2023 2030
2020
› Revenues: $50
MM
› Employees:
963
› Add text: XXXX
› Revenues:
$210 MM
› Employees:
1637
› Add text: XXXX › Revenues:
$750 MM
› Employees:
4391
› Add text: XXXX
› Revenues:
$910 MM
› Employees:
7021
› Add text: XXXX
To achieve economies of scale in
production by investing in new
machineries and techniques
Increase social following by 60%
and earn 20% profit margin
Increase customer retention rate to
30% and adopting CRM tools for
better customer experience
Add text here
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46
47. Product Launch Tracking
Net Promoter Score (this month)
On a scale of 0-10 how likely I it that you would
recommend our service to a friend?
42%
N = 600
Promoters (9-10)
Passives (7-8)
Detractors (0-6)
59%
24%
17%
Customer effort score (this month)
On a scale of 0-10, how much effort did you have
to get the help you were looking for?
18%
N = 600
Small effort (1-2)
Medium effort (3-4)
High effort (5-10)
56%
26%
18%
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
-24 -19 -14 -10 -7
2
12
35 36 37 39 42
6 6.1 5.8 5.4 0
2 0 3.2 3 2.8 2.7 1.8
-50
0
50
100
Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
Net Promoter Score Customer Effort Score
Average N = 600
NPS and CES Development by month
NPS
CES
How do you evaluate the quality of our product?
8% 17% 11% 28% 36%Friendly
Competent
Customized
Short wait
How do you evaluate the performance of our team?
What do you think about the price of our product?
Too
cheap
Just
right
Too
expensive
How do you evaluate the design of our product?
“72% liked the product design”
“63% think it fit with the brand ”
“83% think its appealing”
Satisfaction Score (this month)
PricingDesign
Service Quality
N = 1800
47
50. Our Mission
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Vision
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Goal
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Mission
50
51. Our Team
Name Here
Designation
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Designation
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Designation
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52. Our Goal
Goal 01
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Goal 02
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Goal 03
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53. Comparison
60% 40%
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Mobile Users
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Desktop Users
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54. Mind Map
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57. Post it Notes
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58. Thank You
Address
# street number, city, state
Contact Numbers
0123456789
Email Address
emailaddress123@gmail.com
58