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2. Table Of Contents 2
Title Slide No.
Executive Summary XX
Key Highlights XX
Organizational Structure XX
Milestones Achieved XX
The Problem XX
The Solution XX
Geographical Footprint XX
Product / Services XX
Strong Customer Retention XX
Market Leader in a Segment XX
U.S.P Slide XX
Competitive Landscape XX
Technology Trend XX
3. Table Of Contents continued… 3
Business Model XX
Revenue Model XX
Growth Strategy XX
Marketing Strategy XX
Market Size XX
Financial Summary XX
Financial Projection XX
Financing XX
Use of Funds XX
Shareholding Pattern XX
Exit Strategy XX
Geographical Expansion XX
Benefits of Funding XX
4. Executive Summary 4
Company
Overview
✓ Company XX introduction line
✓ Key USP and competitive advantage
✓ Key clients
✓ Major accreditations and certifications for the company
✓ Company infrastructure of location advantage, if any
✓ Market leader/product leader/new product/idea
✓ First to implement anything
✓ Staff/workforce updates
Financials
Particulars ( $
MM )
FY16 FY17 FY18E FY16-18 CAGR
Net Revenue 2,022.0 3,184.5 3,476.6
30.4%
% Growth in Revenue 19.0% 57.3% 9.8%
EBITDA 361.6 746.9 781.8
40.1%
% EBITDA 17.8% 23.4% 22.3%
Pat 187.7 350.0 337.7
33.7%% Pat 9.2% 11.0% 9.6%
Net Worth 844.8 1,017.3 1,303.3
Net Debt 1,059.4 953.8 2,119.3
ROCE (%) 18.9% 33.5% 24.6%
5. 5
Key
Highlights
20+
1st India’s top telecom company
1st Leader in automobile components in India
1
Only Indian company provider having a XYZ
certification
10 Amongst world’s top 10 automobile companies
30% 5 year revenue CAGR (FY12-17)
24.3% Average ROCE (FY12-17)
125+ Number of certified welders
Number of countries company XX exports to
6. 6
Example: Price is an important concern for customers
purchasing online (for E-commerce company)
Example: In UK, stress results in 105 MM lost
workdays each year (For Health tech startup)
Example: 95% of companies make decision by either
guessing or using their gut. No one uses data analytics
tools. (For analytics startups)
Example: Video files are too large to e-mail. (For tech
startups)
Problem 1
Problem 2
Problem 3
Problem 4
The
Problem
To better illustrate your problem, as
well as convey the problem
statement to someone who’s less
immersed in it than you, consider
adding some components like 1.
What do you need? 2. Reason
behind the need. This will provide a
better understanding to the investor
for your funding requirement
7. The Solution 7
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audience's attention.
Save Energy
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it to your needs and capture your
audience's attention.
Save Money
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it to your needs and capture your
audience's attention.
Save Time
If the investor has no
clue what the product
does even after getting
deep into a pitch; now
is the time for a short
explanation or demo
8. 8
XX has a Well
Planned Growth
Strategy
Industry
Footprint
End
Product
Target
Geographies
Customer
Segment
Qualifications /
Accreditations
Product Mix
This slide will make the
investor understand that you
have a clear vision for
growth. We have added the
most commonly used growth
strategies which can be
altered by you as per your
requirement
9. Growth Strategy Summarized 9
Future
Capabilities
Future
Capabilities
Future
Capabilities
Current
Capabilities
Current
Capabilities
Current
Capabilities
Current
Capabilities
Current
Capabilities
Current
Capabilities
Current
Capabilities
Current
Capabilities
Current
Capabilities
Future
Capabilities
Future
Capabilities
Future
Capabilities
Future
Capabilities
Target geographies3
End products2
1 Industry footprint
6Accreditations
Product mix 5
Customer segments 4
Present areas of focus
Future areas of focus
This slide is divided into
two segments: inside one
will focus on present
capability areas of your
company; while outside
area will focus on Future
capabilities
12. Financing 12
Investment Terms:
✓ Preferred Equity (convertible in
to common ) @ x pre money
valuation
✓ Convertible note @ $x valuation
cap; 1.5 x premium
How much capital
are you willing to
raise?
✓ $5 MM
Valuation of the
company
✓ $10 MM
You need to have a
clear idea on the
valuation of company,
and how much equity
are you willing to dilute
before going to any
investor
13. Use Of Funds 13
Relevant Example: Sales &
Marketing, Hire key
employees, Founder Salaries;
Build out/further develop
technology, File patents;
Achieve key milestones: 1st
client? Breakeven time? 3x
Revenue growth?
New Hires
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40%
Operational Cost
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18%
Marketing
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12%
Product Development
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30%
14. Goals of Funding 14
20%
Production
Capacity will
increase by
80%
Revenue will
increase by
5000
Employees
headcount will
reach
50%
Operating cost will
reduce by
13%
Market Share will
increase by
✓ Customer Base is projected to reach 1 MM users
✓ Annual Production will reach XX metric tonnes
✓ Geographic diversification will reduce the associated risk
✓ Increased Cash burn rate will help in addition of new customers at a faster rate
Add few data points
which will support
the implications of
after-effects of
funding
15. Shareholding Pattern 15
Shareholder Name
Shareholding Pattern
Before Funding After Funding
Total Shares % Total Shares %
Name 1 85 55.5% 45 35.7%
Name 2 41 26.8% 47 37.3%
Name 3 15 9.8% 09 7.1%
Name 4 5 3.3% 12 9.5%
Name 5 12 7.8% 13 10.3%
Total 158 100% 126 100%
17. 17
✓ Name potential companies (any unique
relationship with them)
✓ Name type/category of companies that
could acquire you?
✓ Why would they acquire you? How do you
fir in their category?
✓ Why won’t they try to built it themselves?
Acquisition: Most likely exit
options for companies:
✓ Will your company generate
excess cash flow that could
make it attractive to financial
buyers to generate a return?
Financial Buyer: IPO:
✓ Least likely exit for a
company, but a probability.
Preferred strategy only when
no buyer could afford the
valuation of your company.
Exit
Strategy
18. Organization Chart 18
Name
Head - Customer
Relations
Name
Managing Director
Name
Executive Director
Name
CEO
Name
Head - Projects
Name
Quality Control
Name
Head -
Materials
Name
Production
Name
Head -
Bending
Name
Head -
Business
Strategy
Name
Head - Employee
Relations & Admin
Name
Head - QA
Name
Head - Finance
19. Milestone Achieved 19
FY14
Highlight 1
You can mention
any significant
developments that
happened during
this period.
FY16
Highlight 3
You can mention
any significant
developments that
happened during
this period.
FY15
Highlight 2
You can mention
any significant
developments that
happened during
this period.
FY17
Highlight 4
You can mention
any significant
developments that
happened during
this period.
Adding few success
stories with the
investors will grab
their eyeballs and
further support your
pitch
20. 20
Adding few success
stories with the
investors will grab
their eyeballs and
further support your
pitch
Milestone Achieved
FY17
You can mention
any significant
developments that
happened during
this period.
Highlight 4
FY16
You can mention
any significant
developments that
happened during
this period.
Highlight 3
FY15
You can mention
any significant
developments that
happened during
this period.
Highlight 2
FY14
You can mention
any significant
developments that
happened during
this period.
Highlight 1
22. Geographic Expansion - Inorganic Opportunity 22
Overview
Location
✓ Add Location Details
Infrastructure
✓ Add details such as land area, Production Capacity etc.
Key points
✓ Other relevant details about this expansion
Benefits
Benefit 1:
✓ Sub- Points
Benefit 2:
✓ Sub- Points
Benefit 3:
✓ Sub- Points
Benefit 4:
✓ Sub- Points
Benefit 5:
✓ Sub- Points
Current Status And Process Going Forward
✓ Current Status details
✓ How much time will this expansion take?
✓ Other details about expansion process
23. Emphasis On Geographic & Product Expansion 23
Better
Logistics
Stable
Infrastructure
Location
Benefits
Investment
Benefits
Financial
Benefits
Cultural
BenefitsDiversification
24. Company XX Has Wide Range Of Product/Services 24
Product Segment 1 Product Segment 2 Product Segment 3
Product mix by Customer Segments
Product Mix Customer Segments
Segment 1 Customer preferring Segment 1
Segment 2 Customer preferring Segment 2
Segment 3 Customer preferring Segment 3
Explain in details about
the products, some
photos/visuals will help
in giving a better clarity
and will further support
your pitch
25. 25
Capability 3
Capability 2
Capability 1
Capability 4
…along with Superior
Technical Capabilities
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26. …and State of the Art Infrastructure/Manufacturing 26
01 This slide is 100% editable.
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27. Strong Customer Retention 27
Key Customer Relationship
Customer
Relationship
Duration
Last 5 yrs agg rev
($MM)
Customer 1 25 years 2,723
Customer 2 22 years 1,734
Customer 3 9 years 2,603
Customer 4 7 years 1,061
Customer 5 6 years 718
Customer 6 3 years 2,769
Customer
Logos
Customer
Logos
Customer
Logos
Customer
Logos
Prospective
Customer
Logos
FY13 FY14 FY15 FY16 Prospective Customers
Company XX has successfully capitalized on exiting reference list to add major international clients
✓ Comments to be added
about client experiences,
relationship with
particular client, special
events
✓ Snapshots of client
feedback could also be
added in its space
28. Market Leader in A Segment 28
Parameters Company XX Capabilities
Stringent vendor approvals
and pre-Qs required
List of all approvals required by customers
High quality standards List of all the accreditations and quality standard certifications
Past experience Details on past experience with the customers / production etc.
Sizable, state of the art
facility required
Details on company infrastructure, production size etc.
Highly skilled workforce
required
Information on company workforce, contractual labors etc.
Add the key parameters
in which your company
is a market leader. We
have shortlisted some
of them for your
reference
29. U.S.P Slide(e.g. Competitive Cost Advantage 29
Comparison Between XX and Competitors
Parameter Company XX Competitor 1 Competitor 2 Remarks
Parameter 1 120 ~130 to 140 150-160 ✓ Add comments
Parameter 2 50-60 60-75 200-250 ✓ Add comments
Parameter 3 300-310 340-350 350-410 ✓ Add comments
Net cost advantage 10-15% 30-40% ✓ Add comments
Comments such as company XX is one of the lowest cost manufacturer of automobile components
This slide will highlight
your competitive
advantage in different
parameters. Try to be
as realistic as possible.
31. Product Comparison 31
Company Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6
Company XX
Competitor A
Competitor B
Competitor C
Indirect Competitor A
Indirect Competitor B
Indirect Competitor C
32. SWOT Analysis 32
Weaknesses
Threats
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Opportunities
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Strengths
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audience’s attention.
33. Advantages of using technology XYZ over other players
Conclusion of using this
technology
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audience's attention.
Parameters Technology XYZ
Parameter 1 Technical Details
Parameter 2 Technical Details
Parameter 3 Technical Details
Parameter 4 Technical Details
Parameter 5 Technical Details
Technology Trend 33
Market moving towards XYZ technology
Technology XYZ
✓ About this technology/
Main benefits/Advantage
Technology XY
✓ Comments on why the
trend is changing
Technology X
✓ Comments on why it is
not used now
Show the pattern in
which technology has
changed in this
industry and how you
adapted yourself with
this change.
34. Business Model (Example Slide) 34
Company XX makes money when users make money rather than relying on creating value through added service
✓ Advertising
✓ Email
✓ Distribution partners
From:
User
Acquisition
✓ A/c types
✓ Spending pattern
✓ Credit history
✓ Demographics &
preferences
Includes:
Gather User
information
✓ History
✓ Usage
✓ Spending habits
✓ Current market
deals/rates
Based on:
Intelligent
Suggestions
✓ Bank A/c
✓ Credit card
✓ Cell phone carrier
✓ ISP
✓ Loan
Fee types:
User switches
= Referral fee
Future Potential: Advertising
Large
expected
user base
High
quality
user data
Premium
targeted
ads
High
profit
potential
This slide will be helpful in
making the investor
understand about how
your company works,
generates revenue and
structure of your business
model
35. 35
RevenueModel
Pricing?
Recurring Revenue Frequency
Six Months
Or Once a
Year
Expected conversion rate to get a paid client
10%
of Total
Customers
Expected ARPU?
$ 100
Life-time value of a customer?
$500
0
Cost to Acquire a customer?
$100
Flat Fee
or %
We have considered 6
most important and
commonly considered
factors which are
expected by the
investors to be a part of
their revenue model
37. Addressable Market In Sector 1 37
Addressable market in sector 11
Comments/conclusion/critical reason behind this
slide
58.9%
58.8% 57.1% 57.6%
25.6%
27.5% 24.9% 20.2%
9.4%
8.3% 10.7%
11.3%6.1%
5.4% 7.3% 10.8%180
204 205 203
0
50
100
150
200
250
2014-2020 2021-2025 2026-2030 2031-2035
✓ Fossil fuels ✓ Nuclear ✓ Bioenergy ✓ Biofuels
01Expected global annual investment in power
(nuclear, fossil, bioenergy, biofuels)
XX’s addressable market (on annual basis) 02
XX’s target geographies: USD 3.2 Bn
USD 6.4 Bn
10%
15%
3%
13%
4%5%
50%
India
US
Japan
Europe
Middle EastLatin America
Others
Show the market potential in
each of your segment and try to
be as realistic as possible. You
can use two approaches: 1.
Bottom-up approach where you
calculate and show the working
or 2. direct approach where do
you do some secondary
research for the market size
38. XX Is Targeting A Large Addressable Market 38
Sector 1
(USD 6.4 Bn)
Sector 2
(USD 6.3 Bn)
Sector 3
(USD 3.0 Bn)
Sector 4
(USD 1.0 Bn)
XX has a large market potential
of USD 16.7 Bn
39. Financial Summary 39
Summary Financials
✓ Revenue and Gross Profit
✓ EBITDA and EBITDA Margin
✓ PAT and PAT Margin
✓ WC Analysis
✓ ROCE and ROE
Revenue Split
✓ Quarterly Revenue Split
✓ Revenue Spilt By Geography
✓ Revenue Split By Product Mix
✓ Revenue split by
Segment/Sector
01
02
Financial
Summary
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capture your audience's attention.
CEO
John Doe
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Financial Advisor
Julie Star
Client Testimonials 44
45. 45
ContactDetails
Office 1 Office 2
Email ID
Contact Details
Email ID
Contact Details
Email ID
Contact Details
Address with
Contact details
Address with
Contact details
Address with
Contact details
Address with
Contact details
Address with
Contact details
Address with
Contact details
46. 46
Coffee
Break
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54. Area Chart 54
0
10
20
30
40
50
60
70
80
90
100
FY 12FY 11FY 10FY 09FY 08FY 07FY 06FY 05FY 04FY 03FY 02FY 01
InPercentage
100%
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✓ Product 01
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✓ Product 02
58. This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Our Main Mission
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Mission
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Vision
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Value
58
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Our
Team
59
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About Us
60
61. OurGoal This slide is 100% editable. Adapt it to
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Goal 01
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Goal 03
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Goal 02
61
62. 62
60%
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Male
40%
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Female
vs
Comparison
63. Financial 63
$25
Medium
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$15
Minimum
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$60
Maximum
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64. I hope the ambitious
realize that they are
more likely to
succeed with success
as opposed to failure.
George Bush
65. Dashboard 65
25%
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Low
80%
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High
66. Location 66
North America
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50%
South America
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35%
Africa
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70%
Australia
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25%
Asia
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40%
67. Timeline 67
Start
20132012
2010
2011
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68. Timeline Continued… 68
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END
2015
2017
20162014
69. Puzzle 69
03 04
0201
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70. Circular 70
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71. Our TargetThis slide is 100% editable. Adapt it to your needs and capture
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71
72. Venn 72
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74. Silhouettes 74
Silhouette 01
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Silhouette 02
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75. Magnifying Glass 75
01
02
03
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76. 76
BulbOrIdea
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78. Funnel 78
01
02
03
04
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