Customer Acquisition PowerPoint Presentation Slides

Customer Acquisition
Your company name

Deck Outline
2
Acquistion Channels/ Tools
Targeting Audience Costing
Understand the needs Customer Retention
CA Strategies Customer Loyalty Framework
CA Framework Customer Satisfaction & Feedback
Customer Lead framework Key Metrics
Segmentation Marketing, Campaigns & Promotion

Your Text Here
3
Segmentation
& Targeting
Customers Segmentation
This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
Customer Segmentation - Market Sizing
Target Prospects

Customers Segmentation
4
Region Age Lifestyle
Brand
Loyalty
Country Gender Personality Benefits
Population Nationality Values User Status
Climate Ethnicity Interest Usage Rates
Occupation Occasion
Income
Readiness
to buy
Family Size
Geographic Demographic Psychographic Behavioral
We have classified
customer segments
into four basic
categories; you can
fill in the details as
per the requirements

Customer Segmentation – Market Sizing
5
0.15 Million
Rejecter
0.75 Million
Not Yet
Repeated
0.35 Million0.65 Million0.35 Million
Negative
Opinion
Neutral
Favorable
Opinion
Target Market
15 Million
100%
3.25 MillionAwareUnaware1.75 Million
1.35 Million
Not
Tried
Repeated
1 Million
0.15 Million 0.75 Million0.10 Million
Loyal To
Other Brand
Switcher
Loyal To
Brand
0.05 Million
Light User
0.15 Million
Regular User
0.55 Million
Heavy User
Tried 1.9 Million
Market Size
Market Size in percentage
It is a framework
indicating all the key
aspects of customer
acquisition Segmentation.
You can edit the steps
and numbers based on
your requirement

Target Prospects (Option 1 of 2)
20-45
Males / Females of Age Group
$15K
Income above
Married Couples
Service Class
We have listed an
example of target
prospect, you can
customize it based on
your requirements
6

Target Prospects (Option 2 of 2)
7
20-45
Males / Females of Age Group
$15K
Income above
Married Couples
Service Class
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
We have listed an
example of target
prospect, you can
customize it based on
your requirements

Understanding Customer Needs
8
Understand your customer: Are they a small private company or a big MNC?
What they do: Understand their occupation and interest
When they buy: Understand the purchasing cycle of your customer
How they buy: Website, App, in-person
What they expect of you: If your customers expect reliable delivery and you
don't disappoint them, you stand to gain repeat business

Your Title Here (Option 1 of 2)
9
Acquisition
Strategy Plan
Customer
Acquisition Strategy
Demand
Creation Strategy
Sales Force
Automation
Sales Force
Automation Benefits
Customer
Acquisition
Strategies
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.

Your Title Here (Option 2 of 2)
10
Acquisition
Strategy Plan
This slide is 100% editable. Adapt it to
your needs and capture your
Strategy
Demand Creation
Strategy
Sales Force
Automation Benefits
Sales Force
Automation
Customer
Acquisition
Strategies

Acquisition Strategy Plan
11
Driving Traffic
› Advertisement
› Social media
marketing
› SEO
› Blogs
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Conversion
› Lead
Generation
› Lead
management
› Analytics
› Lead scoring
attention.
Nurturing
› Lead nurturing
tactics
› Email and
marketing
automation
› Marketing and
sales enablement
attention.
Sales
› Sales force
automation
attention.
It is a framework
aspects considered
while making
acquisition strategy

Demand Creation Strategy
12
Co Create
› Partner Marketing
› Influencers
› Analysts
› Peers
› Authors
› Academia
› Thought Leaders
Chase
› Database
development
› Account
Intelligence
› Digital assets
› Social media
› Sales calls
› Incubation
› Interactive email
› Appointment
setting
Caught
› Website tracking
› Reverse look-up
› Digital assets
› Incubation
› Interactive email
› Account
intelligence
Come
› Social media
› Content
› Endorsements
› Credentialism
› Birds of a feather
› Starburst
04 01
0203
Demand
Creation
Strategy
Various ways of
Demand Creation have
been listed. You can
choose the suitable
ways as per your
requirement

Sales Force Automation
13
Marketing Profiling
Prospecting
Opportunity
Management
Forecast Sales Analysis
Sales Activity
Management
Assets
Annual Sales
Planning
Contracts
Email Management
Expense
Management
Support
Measuring Key Metrics
Event Management
SFACore Functions of
Sales People
Sales Force Automation is
method that automatically
handles
different sales process. We
have listed down various
processes that can be
managed by the tool. You can
choose the suitable ways as
per your requirement

Sales Force Automation Benefits
14
10%
15%
20%
24%
26%
30%
48%
52%
68%
89%
0 20 40 60 80 100
Customization
Mobile support
Task management
Reporting/forecasting
Email integration
Calender integration
Alerts & notifications
Lead management
Note-taking
Contact management
Reduces sales cycle by 18%
Increases deal closure by 30%
Cuts down the sales
administrative time by 14%
Sales Force Automation enable
businesses to provide support
to their customers and
employees leading to faster
growth.Below is an example
showing the improvement in
customer acquisition process
by implementation of Sales
Force Automation

Customer Acquisition Strategies
15
Customer Acquisition Framework
This slide is 100% editable. Adapt it to your needs and capture your
Customer Acquisition Funnel
Customer Acquisition Process

Customer Acquisition Framework
16
Content Strategy
› Tweets
› Blog Post
› White Papers
› Sales Page
Customer Lifecycle
› Visitors
› Prospect
› Active Users
› Customers
Sales Funnel
› Leads
› Qualified Leads
› Opportunity
› Closed
› Onboarding
Customer
Acquisition
Framework
We have listed down the
key strategies which help
in developing customer
acquisition framework.
These strategies have
been explained in the
subsequent slides.

Content Strategy
17
Awareness
› Blogs
› Articles
attention.
Education
› Whitepapers
› eBooks
› Webinars
› Industry Research
› Thought Leaders
Interviews
attention.
Selection
› Sales Presentations
› Competitive Analysis
› Product Specs
› Implementation Plan
› Case Studies
attention.
Training
› Workshops
› Product Webinars
› Product Manuals
› Support
Knowledgebase
› FAQ
attention.
It is important to understand the
steps a potential customer may
take in going through the
content and become customer
from passer-by to paying
product evangelist. Various
ways of Content Strategy have
been listed. You can choose
the suitable ways as per your
requirement

Sales Funnel
18
People
10,000
9,500
8,500
7,000
6,800
6,000
6,000
5,200
Leads(inbound/Outbound)
Filtering Bad Data
Marketing Qualified Lead(mql)
Lead Scoring/Nurturing
Sales Qualified Lead(sql)
Qualification: Budget / Authority / Need /
Timeframe
Opportunity
Free Trial or Demo: Success Metrics
Proof Of Concept(pop)
Proposal / Negotiation
Closed
Product Setup
Onboarding
Training
Renew/Upsell
Marketing Team
Sales Team
Marketing to sales Handoff
Customer Success Team
Churn Rate
It is a framework
aspects of Sales Funnel.
You can edit the
framework by adding
numbers of your
company

Customer Lifecycle
19
People Rate
10,000
9,500
8,500
7,000
6,800
6,000
Visitors
Conversion
Prospect
1st Value unit delivered
Activated users
Paid
Customer
Daily Monthly User
Active Customer
Renew / Upsell
Loyal Customer
Referrals / Net
Promoter Score
Conversion
Activation
Close
DAU
Renewal
It is a framework
aspects of customer
Lifecycle. You can edit
the framework by adding
numbers of your
company

Customer Acquisition Funnel
20
Needs identification
Purchases become loyal,
repeat customers
Web site shoppers
Complete their purchases
Web site visitors
become shoppers
Ad viewers become
Web site visitors
Ads are shown on
Web pages
Search for and gather information
about alternative products or services
Evaluate alternatives &
make selections
Purchase
Conversion of shoppers into loyal
supporters of product, service, & brand
500,000
10,000
80
500
900
It is a framework
aspects of customer
acquisition funnel . You
can edit the funnel based
on your requirement

Customer Acquisition Process
21
SEO
Analytics
Market Research
Blog
Social Network
Social News
Option1
Option2
Clients
Visit Web-
Presence
10,000
Leads
9,800
Customer
Relationship
Management
Cold Leads
Hot Leads
5,800
4,000
Send Email
Again
Follow up
process
Send Email
Again
Follow Up
Process
4,000
New
Customer
Acquired
CRM
No Response
Positive
Response
No Response
2,000
Positive
Response
2,000
No Response
2,800
Positive
Response
3,000
No Response
Positive
Response
Email
Campaign
Call
Center
Option 1
Option 2
It is a framework
aspects of customer
acquisition funnel . You
can edit the funnel based
on your requirement

Customer Lead Framework
22
Generation Strategy
Nurturing Lifecycle
Nurturing Process
Scoring
Conversion Process
L E A D

Lead Generation Strategy
23
Blog
Posts
Call to
Action
Web
Pages
Landing
Pages
On-Page
SEO
Off-Page
SEO
Keywords
Publish
Social
Social
MediaManage
Email
Lead
Generation
Reach
Blog
Analytics
Competitors
Sources Page
Visits
Analytics
Strategy
Leads
Nurture
lead
Prospects
Segment
List
Conversion
Strategy
Promotion
Strategy
SEO
Strategy
Content
Strategy
We have identified 5 key
strategies for generating
lead. You can highlight
the tactics which your
company might
implement, under each
strategy

Lead Nurturing Lifecycle
24
Cross-sell
Acquire Activate Keep
Customers
Up-sell
Next-sell
Referrals
Contests,
Events
Loyalty
Programs
Blogs, RSS
Emails
Outreach
Programs
Product
Updates
Viral Loop
Get Customers Grow Customers
Social Media
Media
Articles
With lead nurturing, however,
you can bring those leads
through your sales funnel and
garner increased response rate.
We have mentioned some
possible tools at each stage
which would be helpful in
nurturing customers

Lead Nurturing Process
25
Intro Phone Call (VM)
Linkedin
Connect/InMail
Intro Email
Nurture Email #1
Follow Up 2nd phone
Call-Validate Ifo
Received
Follow Up 3rd phone
Call-Offer Similar
Content
Nurture Email #2
4th phone Call w/CTA
(Such as Webinar
Invite)
CTA Email Follow Up
5th Phone Call
If first contact is not
achieved after 3 weeks
of one-to one nurturing,
review with LDR
Manager regarding
appropriate next steps
Email-Break Up Email
(If no Response)
Day 1
Day 5
Day 9
Day 13
Day 17
Mail Latter
Change the days and
your strategy as per
requirement and build
an impressive lead
nurturing process

Lead Scoring
26
Prospects
Returning
Visitor
Time on site is
more than 5 min
Country is USA Score
95
75
25
Age: 30-40
Gender: Male
Age: 18-30
Gender: Male
Age: 20-35
Gender: Female
It is used to rank prospects
against a scale that represents
the perceived value each lead
represents to the organization.
The resulting score is used to
determine which leads a
receiving function will engage,
in order of priority

Lead Conversion Process
27
Leads
Pipeline
Sales
The # of new
leads you bring in
The # of leads you quality
for sales follow-up
The number of leads who
convert into customers
Enter the number of leads that
were generated this year,
followed by those which
qualified for follow-ups and
finally got converted into paying
customers. This slide will
determine whether you have a
high or low conversion rate

Your Title Here
28
Customer
Acquisition Tools
cost by Channel
Client Referral
Report
Social Media
Marketing
Acquisition
Channels/Tools

Customer Acquisition Tools
29
6%
9%
10%
14%
15%
17%
24%
28%
28%
31%
42%
64%
Social Media
PR, Blogging, Customer Case Studies
Webinar/Virtual Events
Search
E-newsletters
Whitepaper
Display/Ad Banner
Mobile
Video Portals
Custom Publishing
Email
Microsites
Below are the most
commonly customer
acquisition tools which are
sorted based on
effectiveness. Modify this
graph as per your
requirement

Customer Acquisition Cost by Channel (1 of 2)
30
$8.50
$20.00
$50.00
$60.00
$70.00
$0
$10
$20
$30
$40
$50
$60
$70
$80
Search Online Email Direct MailYellow Pages
Mention your top
customer acquisition
channels along with
their respective cost

Customer Acquisition Cost by Channel (2 of 2)
31
Total customers
2,000 customers
$17 CPA
New
customers
1600 $20 CPA
Repeat
customers
400 $5 CPA
800 $35 CPA
Paid
channels
800 $5 CPA
Free
channels
100 $35 CPA
Paid
channels
300 $4 CPA
Free
channels
600, $35 CPA
SEM
(excluding SEM
on brand)
100, $25 CPA
Affiliate
100, $45 CPA
Offline ads
400, $1 CPA
Direct to site
(including SEM
on brand)
400, $9 CPA
SEO
50, $35 CPA
SEM
(excluding SEM
on brand)
30, $25 CPA
Affiliate
20, $45 CPA
Offline ads
100, $1 CPA
Direct to site
(including SEM
on brand)
100, $3 CPA
CRM
100, $9 CPA
SEO
Customer acquisition costs for last 3 months

Client Referrals
15
17
18
22
0
5
10
15
20
25
2015 2016 2017 2018
Clients referred
This graph represents
the business generated
through client referrals
on yearly basis
32

Client Referral Report
33
(70%)
Contacted
(10%)
Proposal converted
(20%)
Proposal sent
$6,450 $3,650
Received referral revenue Generated by sent referrals
Received referrals
Sent referrals
Calendar events
14
9
4
Input your data to
generate a referral
report to formulate
further strategies your
client referral program

Social Media Marketing
34
Facebook
Blog
YouTubeChat
Twitter
Instagram
Snap Chat
LinkedIn Mention the social
media acquisition
channels which you
will be using for your
company
your needs and capture your audience's
attention.

Social Media Marketing
35
Snap chat
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and capture your audience's attention.
Instagram
YouTube
This slide is 100% editable. Adapt it to your
Blog
Linkedin
Chat
Facebook
Twitter
Mention the social
media acquisition
channels which you
will be using for your
company

Marketing, Campaigns & Promotion (Option 1 of 2)
36
1
4
Marketing Campaigns
Campaigns
Marketing Reach by
Channels
Marketing Growth Strategy
Word of Mouth Marketing
Marketing Roadmap

Marketing, Campaigns & Promotion (Option 2 of 2)
37
Marketing Campaigns
Customer Acquisition Campaigns
Marketing Reach by Channels
Marketing Roadmap
Word of Mouth Marketing

Marketing Campaigns
38
Print Ads
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Online Advertising
Trade Fairs
Tele Marketing
Canvassing
Referrals
Direct Mail
These are various
mediums undertaken
for a marketing
campaign, you can
choose any basis your
requirements

Customer Acquisition Campaigns
Target
Audience
Offline Marketing
Events
Print Ad
Sponsorships
Radio
Online Marketing
Social Media
SEO
Blogs
Email
PPC
Affiliates
We have listed down a
few ways through
which you can acquire
customers, you can
choose any basis your
requirements
39

Marketing Reach by Channels
40
25%
30%
21%
6%
8%
10%
Top Performing Channels
Non-Scalable Channels
Online Media EmailsPrint Ads
Referrals Trade Fairs Tele Marketing
Emails
Online Media
Print Ads
Referrals
Trade Fairs
Tele Marketing
Last Year’s Acquisition Sources
We have mentioned
the best and worst
channels for marketing
reach, you can edit the
data as per your
requirements

Marketing Roadmap
41
s
2016 Jan Feb Mar Apr May Marketing Review
May 20,2016
Whitepaper Development Content Creation Initiative #6Webinars
Content
Newsletter Sign Up Plugin Blog Post Developments Video w/ Load Capture
Home Page Redesign
Paid/Organic Search
Analytics implementation
SEM Feb Audit
Mar 1,2016
On-site SEO improvements
Drip campaign overview
Apr 2, 2016
Email Marketing
Social Media
Influencer outreach program Social media initiative #4
In trail drip campaign A/B message testing Conversation initiative #4
On boarding optimization
Competitive analysis Keyword research
AD/Roll campaign iteration Paid/organic search initiative #6
Display advertising analysis
Lifecycle Goal
New Traffic Acquisition Lead Nurture Conversion Increase Product Viability
This slide shows how
efficient each medium
of marketing has been
in the last few months,
you can edit it as per
your requirements

Word of Mouth Marketing (Wom)
42
POSITIVE
(promoter)
NEGATIVE
(saboteur)
NEUTRAL
(passive)
Brand Awareness
15% people had neutral opinion and were not sure about a particular brand
Brand Advocate
55% people recommended the product to others
Brand Detractors
25% people did not like the product and communicated about bad experience
Experience
Good
Bad
This slide shows how
effectively WOM as a
strategy can be used,
you can edit the text as
per your requirements

Satisfaction With Word-of-Mouth Marketing & Social Media Tactics
43
25%
28%
24%
28%
32%
24%
31%
20%
30%
32%
32%
35%
31%
30%
34%
39%
47%
49%
54%
51%
47%
56%
50%
64%
54%
54%
54%
51%
56%
57%
54%
53%
Enlisting influencers
Enlisting advocates
Encouraging customer-created…
Creating/managing shareable…
Creating/managing "brand…
Monitoring offline WOM
Having WOM/social ad objective
Engaging bloggers
Managing customer referrals
Managing customer reviews
Using agents for sampling
Creating visual content
Monitoring online social
Responding to online social
Building/managing pages/profiles
Organizing parties or events
Very satisfied Somewhat satisfied
% of marketers, among those using tactics
April 2014
We have listed some
key Statistics indicating
satisfaction level
through WOM and
other social medias

44
› Online marketing inc.SEM, SEO,
SMM, daily deals
› Refer-a-friend discounts for
consumers
› Volume/loyalty discounts for
consumers & detailers
› Incentive programs for HR &
office managers
› Dedicated customer service reps
for each DMA
› Gleamr staffed community
message boards for consumers
(public) & detailers (login
required)
› Consumer Product Advisory Board to drive
consumer features
› Detailer product Advisory Board to drive
detailer features
› Add Android App
› Add Website
Marketing & Sales
Acquiring customers
Customer Service
Keeping customers
Product Development
Staying competitive
Below are some of the
strategies undertaken
at various stages of
customer acquisition,
you can alter them as
per the need

Customer Acquisition Cost
Ideal Acquisition Cost
Model
This slide is 100% editable. Adapt
it to your needs and capture your
Cost Model for Web
based Business
Cost Model for
Direct Salesforce
45

Ideal Acquisition Cost Model
46
A well balanced business model
Monetization
(LTV)
Cost to
Acquire a
Customer
(CAC)
Monetization
(LTV)Cost to Acquire a
Customer (CAC)
› Viral effects
› Inbound marketing
› Free or freemium
› Open source
› Free trials
› Touchless conversion
› Inside sales
› Channels
› Strategic partnership
› High Churn Rates
› Low customer
satisfaction
› Recurring Revenue
› Scalable Pricing
› Cross Sell/Upsell
› Product line expansion
› Lead Gen for 3rd parties
› Field sales
› Outbound
Marketing
This slide reflects the
ideal cost model for
and the factors which
can help in bringing out
the balance

Customer Acquisition Cost (1 of 2)
47
Total Web Visitors 10,000
SEM cost per click $ 0.50
Conversion to Trial % 5%
Trial conversion % 10%
No of Sales & Marketing Staff 3
Cost per employee per month $ 16,500
Input Variables
Total paid Web Vistors 10,000
Trials 500 5%
Customers 50 10%
SEM Marketing Spend $ 5,000
Total Headcount Costs $ 49,500
Cost of Customer Acquisition
Without headcount costs $ 100.00
With headcount costs $ 1,090.00
Flow Qty Conversion %
For a Web
driven business
These are some of the
factors undertaken to
calculate the Customer
Acquisition Cost, you
can modify them as per
your requirements

Customer Acquisition Cost (2 of 2)
48
Sales
Team composition 1
On target earnings $ 230,000
Salary Cost $ 230,000
Salary + Overhead $310,500
Total Team Cost $560,250
Avg. team Failure Rate 25%
Adjusted Team Cost $ 747,000
No. of Marketing people 0.5
Average cost per person $ 200,000
Marketing programs spend $ 150,000
Total Marketing Costs $ 350,000
Total Sales & Marketing spend $ 1,097,000
No of deals per team per year 10
Cost of Customer Acquisition $ 109,700
For a direct salesforce
These are some of the factors
undertaken to calculate the
Customer Acquisition Cost, you
can modify them as per your
requirements

Customer Retention
49
Customer Retention Strategies
Customer Retention Benefits
Customer Retention Impact

Customer Retention Strategies
50
01
02
0304
05
06
Key
Strategies
Questionnaire/ Surveys
Premiums & Gifts
Overcome Buyers Remorse
Loyalty Programs
Regular Reviews
Personal Touches

Customer Retention Benefits
51
Increasing customer
retention rates by
5% increases
Profits by 25%
to 95%
A 2% increase in customer
retention has the same effect
as decreasing
Costs
by 10%
On average, loyal customers are
worth up to 10 times as much as
their first purchase
Worth 10X as
much
10X
10%

Customer Retention Impact
52
Impact
Capabilities
Results
Improved
Operational
Efficiency
Deeper
Business and
Market Intelligence
Better
Customer
Experience
Example: Pinpoint
compliance &
process issues
Example: Timely
analysis of
customer feedback
Example: Standardize
call quality for coaching &
recognition purposes
› Reduce Costs,
mitigate risks
› Increase incremental
revenues
› Improve product quality
› React to market
opportunity
Increase customer
satisfaction, retention
& loyalty
How it can be achieved

53
Customer
Loyalty
Customer Loyalty
Lifecycle
Loyalty Program
Performance
Dashboard

54
Customer
Loyalty
Customer Loyalty
Lifecycle
Loyalty Program
Performance
Dashboard

Customer Loyalty Lifecycle
55
This slide is 100% editable
Adapt it to your needs and capture your
Attract
This is a framework for
loyalty lifecycle, you
can modify it basis
your requirements

Loyalty Program Performance Dashboard
56
0
1000
2000
3000
4000
No Yes
AxisTitle
Enrolled in awards program
Average sale by loyalty member type
Active contents
0 1000 2000 3000
Blank
Diamond
Emerald
Gold
Non member
Sapphire
Avg. Last Sale ($)
AwardLevel
Average sale by loyalty segement
Active contents
0
50000000
100000000
150000000
200000000
250000000
Catalog Point of
Sale
Web Phone
Sum(TotalAvg.)
Channel
Sales by channel
Award related orders
0
3000000
6000000
9000000
12000000
15000000
Peter
Smith
Carlo
Wilson
Melody
Alim
Blank
Sum
Customer
Average Award by customer
Active award transactions
0
30000000
60000000
90000000
120000000
Blan.. Summer… What…
Sum(Extended)
Order item promotion
All orders products
All orders by promotions
0 1000000 2000000
Melody Alim
Wonne mckay (sample)
Eva corets (sample)
Carlo Wilson
Thomas axen (sample)
Max (Lifetime Sales) $
FullName
Top $ loyalty program members by lifetime sales
Active loyalty contact members
This slide evaluates
the loyalty performance
on the basis of certain
parameters, you can
alter them as per your
requirements

57
Customer Feedback
Framework
Customer Feedback
Infographics
Key Satisfaction
Indicators
Customer
Satisfaction &
Feedback

Feedbacks
58
Elevate
Suggest
Inquire
Reflect
Obtain customers opinion
about the company’s
products and make changes
accordingly. Below is the
process of obtaining
feedback and resolving
queries, you can alter it as

Your Text Here
Your Text Here
Your Text
Here
Your Text
Here
Your Text Here
Your Text Here
261
Happy
Clients
1700
Customers complaints
received
Complains
resolved
1250
Working Hours towards
customer service
120
Customer Feedback
59
Enter the feedback
results in this
infographic slide to
create an everlasting
impact on the audience

Customer Satisfaction (1/2)
60
Key Performance Indicators
Overall Satisfaction with
Service
7.5
Satisfaction with value
for money
6.5
7.5
Overall Satisfaction with
Relationship
This slide indicates the
customer satisfaction
level, you can alter it
basis your
requirements

Customer Satisfaction (2/2)
61
Very
dissatisfied
Dissatisfied Neither satisfied
nor dissatisfied
satisfied Very satisfied
1 2 3 4 5
Satisfaction measure
Loyalty(retention)(%)
20
40
60
80
100
Below graph displays the
relationship between
customer loyalty &
satisfaction. You can use
it basis your requirements
and reflect the customer
satisfaction level.

Key Metrics
62
New Customers per month
500
This slide is 100% editable. Adapt it
to your needs and capture your
On-time delivery
95%
Customer Satisfaction
90%
Customer Retention Rate
80%
Lead Conversion Rate
30%
Monitor the
performance on the
basis of below
mentioned parameters,
you can alter them as

Ansoff Matrix For Growth Strategy
63
Existing New
NewExisting
Markets
Product
Development
Market
Development
Diversification
Market
Penetration
4
Growth
Strategies
Products
Framework shows the
growth opportunities and
risk level in new and
existing market. You can
choose any of the
strategies as per your
company’s requirement

Customer Acquisition Strategy
64
User Experience
Organic Lead
Awareness
Information
Acquisition
Commercial Levers
Transactions
Turnover
Conversion
Click Through
Customer Thrust
Traffic
Reactivation
We can influence the visitor volume using
different acquisition channels &
performance strategies
The conversion rate is influenced by a mix
of commercial & UX elements
The average ticket is influenced by
assortment strategies
Customer reactivation is strategic
It is a framework
aspects considered
while making
acquisition strategy.

65
Coffee Break
This is a representative image,
and should be replaced by your
own image. Just right click and
replace image.
(11:00- 11:30)

5
20
10
9
35
15
26 30
56
0
10
20
30
40
50
60
0% 10% 20% 30% 40% 50%
Inmillions
Line Chart
01. Product
02. Product
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
67

Donut Pie Chart
40%
20%
30%
10%
68

0
10
20
30
40
50
60
70
0 10 20 30 40 50
This graph/chart is linked to excel, and changes automatically based on data.
Just left click on it and select “Edit Data”.
Bubble Chart
01. Product
02. Product
03. Product
69

71
Mission
&
Vision

Our Team
72
Designation
Designation
Designation
Designation
Name Here
replace image.
Name Here
replace image.
Name Here
replace image.
Name Here
replace image.

Financial
73
Third feature
Second feature
First feature
Fourth feature
$230 This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Silver
This slide is 100% editable. Adapt it to your needs and
Gold
First feature
Second feature
Third feature
Fourth feature
$450

Location
74
› This slide is 100% editable. Adapt it to your needs and
USA Map 80%

Target
75
to your needs an capture your
01
02
03
04
05
06
07
08

Mind Map
76

77
Thank You
Address
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress123@gmail.com

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