Creating a website is a good start to make your business global, but there is a lot more to it to get a good response. Online platforms can help distant customers reach you in a couple of minutes. However, if your website is not optimized, the conversion rate will drop. An experienced SEO professional can help fix the problem and get your business on track. Slideteam has come up with an effective tool to help digital marketing agencies make a remarkable proposal that is sure to impress their prospective clients. Incorporate our professionally-designed CRO Service Proposal PowerPoint Presentation Slides to your proposing agenda and promote your services skillfully. With the assistance of our smartly-composed cover letter, explain your agenda briefly and mention your key deliverables. Explain the need for conversion rate optimization for the growth of your business with our aesthetically-designed website optimization PowerPoint template. Track the conversion rate of the website, and based on your findings, create a project goal that leads to the increase in website traffic. Utilize our content-specific conversion rate optimization PPT slide to construct a plan of action that lists all the processes like reporting, analyzing and testing, monitoring and evaluation successfully. Succinctly elaborate on the scope of CRO service that includes pointers like research, CRO plan development, plan implementation, and CRO testing. Adopt our conversion marketing PPT layout to mention the time duration required for completion of each phase. You can also showcase various other services rendered by your company in this proposal like PPC management, landing page, and technical SEO service for website enhancement. A financial structure has been included in the proposal to inform the customers about the cost details involved. Convince your customers by including clients’ testimonials and achievements. Exhibit the company's core values and background by downloading this innovative conversion optimization PPT slideshow and put a strong impression on your customers. https://bit.ly/2OtbXBy

1. CRO Service
Proposal
Project Proposal - (Proposal Name)
Delivered On - (Submission Date)
Submitted By - (User Assigned)
Client - (Client Name)

2. Cover Letter for CRO Service Proposal
2
Dear (client_name),
Thank you for reaching out to us for your Conversion Rate Optimization Services needs. Based on the
current needs of a website, lead generation & a good conversion rate is a must. With our conversion
optimization services, you can achieve effective results in the best possible way.
We are confident that with our experience, your company will be able to achieve the goals stated
below-
➢ Increase in Conversion rate from 1.5% to a minimum of 4.5%
➢ Immediate work on your call to action & messaging
➢ High-quality traffic that will tackle your high drop rate
➢ Add text here
We will prepare the initial phase of the project to give you the appropriate look & feel of our services
with regards to the plan for optimizing the conversion rate.
Feel free to contact us for more information.
Sincerely,
(company_name)

3. 3
Project Context & Objectives
Our Process-
➢ Plan of Action
➢ Scope of Services
➢ Time frame
➢ Additional Service Offerings
Your Investment
Company Overview
➢ Why Us
➢ About Us
➢ Our Expertise
➢ Awards & Recognition
➢ Our Team
Our Past Experience
➢ Client Testimonials
➢ Case Study
Statement of Work & Contract
Next Steps
Table of Contents

4. 4
Project Context & Objectives
Our Process-
➢ Plan of Action
➢ Scope of Services
➢ Time frame
➢ Additional Service Offerings
Your Investment
Company Overview
➢ Why Us
➢ About Us
➢ Our Expertise
➢ Awards & Recognition
➢ Our Team
Our Past Experience
➢ Client Testimonials
➢ Case Study
Statement of Work & Contract
Next Steps
Table of Contents

5. Project Context & Objectives for CRO Service Proposal
5
Project Context
We have identified that the conversion rate of the client’s website is
near about 1.5% in the past 6 months. Client’s website traffic level seems
to be good on the l&ing page, however the bounce rate is far too high.
Project Objectives
➢ We will create paid traffic campaigns to scale up your business &
increase conversion rate of your website in just 15 days.
➢ Bases on analysis, we will develop & implement optimization
strategies on your website.
➢ We will work on your website’s interface to engage users with it
more & build better ROI for your website.
➢ Add Text Here

6. 6
Project Context & Objectives
Our Process-
➢ Plan of Action
➢ Scope of Services
➢ Time frame
➢ Additional Service Offerings
Your Investment
Company Overview
➢ Why Us
➢ About Us
➢ Our Expertise
➢ Awards & Recognition
➢ Our Team
Our Past Experience
➢ Client Testimonials
➢ Case Study
Statement of Work & Contract
Next Steps
Table of Contents

7. 7
Reporting
(1-2 Days)
➢ Analyze the client’s
website to get key
areas of
improvement
➢ Produce reports
based on our
findings
➢ Add text here
Analyzing & Testing
( 2-5 Days)
➢ Strategic testing on
site
➢ Track of bounce rate,
page per session &
average time on site
➢ Add text here
Monitoring & Evaluation
(5-30 Days)
➢ Use webpage testing
methods such as A/B
tests & multivariate
tests
➢ Monitor the
aftereffects
➢ Add text here
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Plan of Action for CRO
Service Proposal

8. Scope of CRO Service Proposal
8
o Analyze average
time of visitors on
site
o Review visual
hierarchy
o Analyze Previous
CTA scheme on
website
o Analysis of potential
areas of
improvement
o Add Text Here
Research
o Usability test
development
o Identification of
unnecessary icon &
fonts
o Headlines
development for
website content &
CTA
o Add Text Here
Conversion rate
optimization(CRO) Plan
Development
o Design clear & concise
call to action plan
o A/B Testing of website
with combined heat
map
o Removing
unnecessary icons &
fonts
o Add Text Here
CRO Plan
implementation
o Continuous testing
of CRO plan to
improve website
accordingly
o Add Text Here
CRO
Plan Testing
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9. Timeframe for CRO Service Proposal
9
Stages Duration in Days
Research 1-5
Conversion rate optimization(CRO) Plan
Development
6-15
CRO Plan implementation 16-25
CRO Plan Testing 26-30
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10. Additional Service Offerings for CRO Service Proposal
10
PPC Management Service-
o PPC Lead generation
o Keyword & placement research
o Multi channel PPC Networks
o Add text here
Landing Page Service-
o Uncover site errors
o Strategic recommendation for Landing page
o Dynamic text replacement
o Add text here
Technical SEO Services-
o Additional technical support
o Information regarding highest traffic
o Add text here
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11. 11
Project Context & Objectives
Our Process-
➢ Plan of Action
➢ Scope of Services
➢ Time frame
➢ Additional Service Offerings
Your Investment
Company Overview
➢ Why Us
➢ About Us
➢ Our Expertise
➢ Awards & Recognition
➢ Our Team
Our Past Experience
➢ Client Testimonials
➢ Case Study
Statement of Work & Contract
Next Steps
Table of Contents

12. Your Investment for CRO Service Proposal (1/3)
12
Stages Price (in USD)
Research XXX
Conversion rate optimization(CRO)
Plan Development
XXX
CRO Plan implementation XXX
CRO Plan Testing XXX
Total (before tax) XXX
Taxation Rate: - 5% XXX
Total XXX
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13. Your Investment for CRO Service Proposal (2/3)
13
(Consultant_name) will perform different activities in different phases-
Stages Activities Duration in Days
Estimated Cost
(in USD)
Research
➢ Analyze average time of visitors on site
➢ Review visual hierarchy
➢ Analyze Previous CTA scheme on website
➢ Analysis of potential areas of improvement
➢ Add text here
1-5 XXX
Conversion rate
optimization(CRO) Plan
Development
➢ Usability test development
➢ Identification of unnecessary icon & fonts
➢ Headlines development for website content & CTA
➢ Add text here
6-10 XXX
CRO Plan implementation
➢ Design clear & concise call to action plan
➢ A/B Testing of website with combined heat map
➢ Removing unnecessary icons & fonts
➢ Add text here
11-15 XXX
CRO Plan Testing
➢ Continuous testing of CRO plan to improve website accordingly
➢ Add text here
15-30 XXX
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14. Your Investment for CRO Service Proposal (3/3)
14
Additional Services Price (in USD)
PPC Management Service XXX
Landing Page Service
XXX
Technical SEO Services XXX
Total XXX
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15. 15
Project Context & Objectives
Our Process-
➢ Plan of Action
➢ Scope of Services
➢ Time frame
➢ Additional Service Offerings
Your Investment
Company Overview
➢ Why Us
➢ About Us
➢ Our Expertise
➢ Awards & Recognition
➢ Our Team
Our Past Experience
➢ Client Testimonials
➢ Case Study
Statement of Work & Contract
Next Steps
Table of Contents

16. Why Us for CRO Service Proposal
16
Every website needs a good conversion rate to sustain for long term &
increase revenue. With our expertise in conversion rate optimization
services, we promise to provide a one-stop solution for your CRO needs.
Our CRO experts work to form the perfect combination of A/B tests
with combined heatmap tests.
We focus on numerical & qualitative approaches to give
you an edge over others.
We create sales funnel on website by keeping in mind
product description & characteristics
Your Text Here
Strengths
that
will
add
to
your
firm

17. About Us for CRO Service Proposal
17
Founded in 2009
Who We Are
we are a firm which focuses on improving conversions for small independent businesses to fortune 200 companies through A/B
testing & much more.
Vision
Elaborate your vision here for the firm.
Mission
Elaborate your mission here for the firm.
Core Values
o Trusted Partners
o Quality & excellence
o Add text here

18. 18
Web Analytics Consulting
o We use heat map tracking & detailed reporting to consult our client better
o Add text here
PPC
o Industry-leading strategies to get customer engagement at low budget
o Add text here
Landing Page Design
o Conversion optimized Landing page with A/B test to get the best results possible from high earned traffic
o Add text here
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Our Expertise for CRO Service

19. 19
Awarded as
In 2018
“Top Certified PPC Agency”
In 2019
Awarded as
“best CRO Provider in
Industry”
Forbes named as
In 2018
“America’s best analytics agency”
Awards & Recognition for CRO
Service Proposal

20. Our Team for CRO Service Proposal (1/2)
20
Joanna Roberts
Team Director
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Add Text Here
Jane Ryan
Conversion Designer
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Add Text Here
Tina Davis
Content Writer
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Add Text Here
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21. Our Team for CRO Service Proposal (2/2)
21
Matt Peters
Senior Conversion Designer
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Add Text Here
Jessica Richards
Conversion Designer
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Add Text Here
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22. 22
Project Context & Objectives
Our Process-
➢ Plan of Action
➢ Scope of Services
➢ Time frame
➢ Additional Service Offerings
Your Investment
Company Overview
➢ Why Us
➢ About Us
➢ Our Expertise
➢ Awards & Recognition
➢ Our Team
Our Past Experience
➢ Client Testimonials
➢ Case Study
Statement of Work & Contract
Next Steps
Table of Contents

23. Charles Spencer
Designation
Company Name
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Add Text Here
Sam Hooper
Designation
Company Name
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Add Text Here
Client Testimonials for CRO Service Proposal (1/2)
23
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24. Client Testimonials for CRO Service Proposal (2/2)
24
Ben Turner
Designation
Company Name
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Add Text Here
Dexter Owens
Designation
Company Name
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Add Text Here
Isabella Watts
Designation
Company Name
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Add Text Here
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25. Case Study for CRO Service Proposal
25
Problem
(Client_name) wanted to improve its conversion rate as its cost per
acquisition was increasing. The client was also unable to run high
momentum tests on landing pages to make its site a more profitable
acquisition channel.
Our Solution
Developed an optimization plan that led to an increase in conversion rate
by 30%. We used several tools like ROI reporting & build custom landing
pages with adroll retargeting.
Results
➢ Conversion rate increased by 30%
➢ Cost per acquisition decreased by 57%
➢ Add text here
– James Ellis (Client_Name)
“(company_name) provided massive value in helping us underst& how best we can communicate with our customers
via the website. Their execution process alone netted us a 30% increase to our monthly conversion rate”
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26. 26
Project Context & Objectives
Our Process-
➢ Plan of Action
➢ Scope of Services
➢ Time frame
➢ Additional Service Offerings
Your Investment
Company Overview
➢ Why Us
➢ About Us
➢ Our Expertise
➢ Awards & Recognition
➢ Our Team
Our Past Experience
➢ Client Testimonials
➢ Case Study
Statement of Work & Contract
Next Steps
Table of Contents

27. Statement of Work & Contract for CRO Service Proposal
27
Date: {date_submitted}
Between "us", {company_name}, & "you", {client_name}
You {client_name}, located at {client_address} are hiring {company_name} located at (address) for Conversion Rate Optimization for which the estimated total cost is $XXXX.
Services Rendered
➢ 5 Days opportunity to review our work & provide feedback
➢ Not liable to the firm & third party for damages
Mutual Cooperation
➢ We agree to put our best efforts in return we expect your cooperation in providing needed information regarding
company product & services
➢ Add Text Here
Terms of payment
➢ Fifty percent of the initial fees at the point of contract signing & it will act as a deposit
➢ Remaining 50% has to be submitted after project completion
Plans Cancellation
➢ Right to modify, reject, cancel or stop at any point processes, but are imbibed to reimburse us all costs &
expenses
➢ Add Text Here
Confidentiality
➢ All efforts to preserve confidentiality of information
➢ Add Text Here
Terms & Termination
➢ This agreement should commence from (date) & shall continue till termination by either party with not less than
90 days notice given in writing.
➢ Add Text Here
Contract

28. 28
Project Context & Objectives
Our Process-
➢ Plan of Action
➢ Scope of Services
➢ Time frame
➢ Additional Service Offerings
Your Investment
Company Overview
➢ Why Us
➢ About Us
➢ Our Expertise
➢ Awards & Recognition
➢ Our Team
Our Past Experience
➢ Client Testimonials
➢ Case Study
Statement of Work & Contract
Next Steps
Table of Contents

29. Next Steps for CRO Service Proposal
29
We firmly believe in clarifying things & sorting out the issues in order to
find the most suitable way to work together.
➢ Discuss the desired changes
➢ Accept the proposal
➢ Sign & finalize the proposal
➢ Submit an initial payment of 60% of the total fee of the project
➢ Once we get the notification of your proposal accepted, we will send
you the separate copy of the signed contract for your record
➢ Feel free to contact
➢ Add Text Here
➢ Add Text Here
Proposal Lead
Signature
User Assigned
User Title
Default Contact
Signature
Client Contact
Client Name
It is requested to read the contract to get the underst&ing of the details involved in working with us. Everything should be fair,
transparent & easily underst&able at the beginning in order to lay a solid foundation for a better work relationship.
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30. Contact Us for CRO Service Proposal
30
Email & Website
Your Text Here
Phone Number
Your Text Here
Company Address
Your Text Here
Company Name
Your Text Here

31. Icons Slide for CRO Service Proposal
31

32. 32
Additional
Slides

33. About Us for CRO Service Proposal
33
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capture your audience's attention.
Preferred by Many
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capture your audience's attention.
Target Audience
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capture your audience's attention.
Value Clients

34. 34
Mission
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your needs and capture your
audience's attention.
Vision
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your needs and capture your
audience's attention.
Organization Mission &
Vision Statement for CRO
Service Proposal

35. Roadmap for CRO Service Proposal
35
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to your needs and capture your
audience's attention.
2018
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to your needs and capture your
audience's attention.
2020
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to your needs and capture your
audience's attention.
2021
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to your needs and capture your
audience's attention.
2019

36. 30 60 90 Days Plan for CRO Service Proposal
36
Days Plan
30
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editable. Adapt it to
your needs and
capture your
audience's attention.
Days Plan
60
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editable. Adapt it to
your needs and
capture your
audience's attention.
Days Plan
90
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editable. Adapt it to
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capture your
audience's attention.

37. Gantt Chart for CRO Service Proposal
37
Project XX- Customer XX - Timeline Example
Months
Jan Feb Mar Apr May Jun Jul
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
Project Deliverable 1
Project Deliverable 2
Project Deliverable 3
Project Deliverable 4
Project Deliverable 5
Project Deliverable 6
Project
Schedule
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