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1. Competitor
Analysis
Your Company Name
1

2. Competitor Analysis- Competitor Identification Slide
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Our
Competitors
Text Here Text Here
Text Here Text Here
Text Here Text Here

3. Competitor Analysis - Competitor Overview Slide
3
Number
of companies
60 to 70
Number of companies
that exited
0
Replacement rate-
industrial cameras
1-3Year
Replacement rate-
frame grabbers
3-5Year
R & D spend as a
per cent of market
revenue
12-20%
Marketing spend as a
per cent of market
revenue
12-15%
Average product
development time-
industrial cameras
5-25 Months
Average product
development time-
frame grabbers
5-25 Months
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4. Competitor Analysis- Competitor Overview
4
Average Product Development
Time-industrial Cameras
5-25
Months
Average Product Development
Time-frame Grabbers
5-15
Months
Marketing Spend As A Per
Cent of Market Revenue
12-15%
Number
of Competitors
60 to 70
Number of Companies
That Exited
0
Replacement
Rate-frame Grabbers
3-5 year
Replacement
Rate-Industrial Cameras
1-3 year
R & D Spend As a Per
Cent of Market Revenue
12-20%
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5. Competitor Analysis - Competitor Positioning Matrix
5
-10
-8
-6
-4
-2
0
2
4
6
8
10
CompanyGrowth(%)
Market Share (%)
Losing Market Share
Gaining Market Share
AverageMarketGrowth
= $ Xx Million In Sales
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6. Competitor Analysis - Competitor Positioning Matrix
6
-15
-10
-5
0
5
10
15
Companygrowth(%)
Market Share (%)
A
D
C
B
AverageMarketGrowth
Gaining Market Share
Losing Market Share
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7. Competitor Analysis - Competitor Profiling (Background)
7
2015 100+ 4+ 12 80%
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Founded
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Employees
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Experience
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Location
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Repeat Business

8. Competitor Analysis - Competitor Profiling Slide
8
2015 100+ 4+ 12 80%
Founded
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Employees
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Experience
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Location
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Repeat Business
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9. Competitor Analysis - Competitor Revenue & Profit…
9
0
10
20
30
40
50
60
70
80
Competitor A Competitor B Competitor C Competitor D Competitor E
InPercentage%
Revenue
Profit
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Competitor Analysis-
Competitor’s Current Strategy
10

11. Competitor Analysis - Competitor’s Distribution…
11
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Manufacturing
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C & F agent
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Distributor
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Retailer
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Customer

12. Competitor Analysis - Competitor’s Marketing Strategy
12
How to improve your
inbound
MARKETING
STRATEGY
Blogging
Newsletter
WebinarsVideo
White PapersCall-to-action
Social MediaInfographics
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13. Competitor Analysis - Competitor’s Objectives…
13
02
Short-Term Objectives
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Long-Term Objectives
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01

14. Competitor Analysis- Competitor's Distribution…
14
HowTo Improve
Your Inbound
Marketing Strategy
Blogging
Social Media
White Papers
Webinars
Video
Call-to-action
Infographics
Newsletter
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15. Competitor Analysis- Competitor's Distribution…
15
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Manufacturing01
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Distributor03
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Customer05
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Retailer 04
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C & F Agent 02

16. Competitor Analysis- Competitors List…
16
Competitor 1
Competitor 2
Competitor 3
Competitor 4
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17. Competitor Analysis- Key Industry Success…
17
Key Industry Success Factors
Weighting
Competitor #1
Rating
Competitor #1
Weighted
Competitor #2
Rating
Competitor #2
Weighted Total
Extensive
Distribution
4 6 20 3 10 43
Customer
Focus
5 4 9 8 12 38
Economies of
Scale
2 3 6 3 6 20
Product
Innovation
5 6 3 6 4 24

18. Competitor Analysis- Key Industry Success…
18
Criteria Competitor A Competitor B Competitor C Competitor D Competitor E
Revenue
Profit
Market share
Main activity
Number of employee
Product quality

19. Competitor Analysis- Listing the Competitors
19
Competitor04
Competitor05
Competitor06
Competitor01
Competitor02
Competitor03
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20. Competitor Analysis- Market Share of …
20
0
10
20
30
40
50
60
70
80
90
100
Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Competitor 6
In Percentage %
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21. Competitor Analysis- Market Share of …
21
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12%
15%
18%
14%
17%
24%
Market
Share in
2017

22. Competitor Analysis- Our Competitors
22
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Our
Competitors

23. Competitor Analysis- Rating Competitors On...
23
Key Industry
Success Factors
Weighting
Competitor #1
Rating
Competitor #1
Weighted
Competitor #2
Rating
Competitor #2
Weighted
Extensive
Distribution 4 6 20 3 10
Customer Focus 5 4 10 8 15
Economies of Scale 2 3 6 3 6
Product Innovation 3 6 3 4 4
Total 14 19 39 18 35
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24. Strengths
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Threats
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Weaknesses
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Opportunities
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Competitor Analysis- SWOT Analysis of …
24

25. Competitor AnalysisTemplate
25
Criteria Revenue Profit Market Share Main Activity
Number of
Employee
Product
Quality
Competitor A
Competitor B
Competitor C
Competitor D
Competitor E

26. Competitor Analysis - Competitor Revenue &…
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0
10
20
30
40
50
60
70
80
90
Jan Feb Mar Apr May
Profit
Revenue

27. SWOT Analysis of Competitors - Competitor…
Strength
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Weakness
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Opportunities
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27

28. 28
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