Business SWOT Analysis Product Comparison And Competitive Landscape Powerpoint Presentation Slides

Business SWOT
Analysis, Product
Comparison and
Competitive Landscape
Your company name

Table of Contents
Company Overview /
Elevator Pitch
01
Our Team
02
The Problem
03
The Solution
04
Value Proposition
- Product Service
05
Product Roadmap
06
Milestones Achieved
07
Traction
08
Business Model
09
Revenue Streams
10
Revenue Model
11
Expense Model
12
Growth Strategy
13
Go-to-Market Strategy
14
Marketing Strategy
15
16
SWOT Analysis
17
Product Comparison
18
Financial Projection
19
Break-Even Analysis
20
Financing
21
Use of Funds
22
Shareholding Pattern
23
Exit Strategy
24

Company Overview
Clientele
1
S e r v i c e
2
S e r v i c e
3
S e r v i c e
4
S e r v i c e
Service Area
1
L o g o
2
L o g o
3
L o g o
4
L o g o
Offering
Introduction
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audience's attention.
Mission
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it to your needs and capture your
Our Mission & Vision

Elevator Pitch (Option 1 of 2)
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editable. Adapt it to your
needs and capture your
What’s the
service/product?
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What’s the core Problem
you are solving?
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What’s the
service/product?

Elevator Pitch (Option 2 of 2)
What’s the
service/product?
This slide is 100%
01
What’s the core Problem
you are solving?
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02
What’s your big
vision?
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03

Our Team
Name Here
Designation
Primary
Responsibilities
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Name Here
Designation
Primary
Responsibilities
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Name Here
Designation
Primary
Responsibilities
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Name Here
Designation
Primary
Responsibilities
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The Problem
Example: 95% of companies make
decision by either guessing or using
their gut. No one uses data analytics
tools. (For analytics startups)
Problem 3
Example: Video files are too large to e-
mail. (For tech startups)
Problem 4
Example: Price is an important concern
for customers purchasing online (for E-
commerce company)
Problem 1
Example: In UK, stress results in
105 MM lost workdays each year
(For Health tech startup)
Problem 2
To better illustrate your problem,
as well as convey the problem
statement to someone who’s less
immersed in it than you, consider
adding some components in the
following way: 1. Customer Tries
Something; 2. Here’s the terrible
they are facing; 3. Existing
solutions are broken/Non-existent

The Solution (Option 1 of 2)
Solution
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your needs and capture your audience's
attention.
attention.
attention.
If the investor has no clue what
the product does even after
getting deep into a pitch; now is
the time for a short explanation or
demo

Solution
The Solution
(Option 2 of 2)
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needs and capture your audience's attention.
If the investor has no clue what
the product does even after
getting deep into a pitch; now is
the time for a short explanation
or demo

Value Proposition – Product/Services
Company:
Product:
Ideal Customer:
Substitutes
What do people
currently do
instead?
Customer
What are the
emotional
drivers of
purchasing?
Wants
What are the
hidden needs?
Needs
Risks of
switching to
your product?
Fears
What are the
rational drivers
of purchasing?
Product
What your
product do?
Benefits
How does your
product work?
Features
What does it
feel to use your
product?
Experience

Value Proposition – Product/Services (Option 2 Of 2)
Your
Offering
What The
Customer
Needs
The
Marketplace
Offerings
Your Value
Proposition

Product Roadmap
FY18 FY19
Q2 Q3 Q4 Q1 Q2
New
Platforms
New
Integrations
New
Channels
Enterprise
Ready
Native Mac App
Ipad, Ios
Android
Bots Netsuite
Dropbox
Hubspot
WhatsApp Exchange
Messenger
Teams Custom Rights Light Users Advanced
Reporting
SSO
We have categorized product
roadmap in to four most
common categories just to give
a basic idea on classification
which can be altered by you as
per your requirement.

Launched the API
Launched Web App
USD 1 million
10,000 users
Integrated in 50 Apps
Jan
FY17
01
Apr
FY17
02
Oct
FY17
03
100,000 users Aug
FY17
04
Oct
FY17
05
Milestones Achieved
Adding few success stories with
the investors will grab their
eyeballs and further support
your pitch

824075
1160050
283525
868080
1449991
990356
1160050
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
A growing pipeline that will generate
USD XX in next X year
Any coverage in articles/news
Company’s
Logo
We’re Performing Amazing For
These Clients, Look At These
Results
Any Awards Like Best Start-
up, Best Tech Transforming
Company Etc.
Growing Fast, Generating
Good Revenues
Traction

Business Model
How do you acquire
customers?
How do you
monetize?
How do you provide
your service?
Type of business
model
(For e.g.: Freemium model
with consistent 3% conversion
from free to paid plans)
This slide will be helpful in
making the investor understand
about how your company
works, generates revenue and
structure of your business
model

Business Model (Example Slide)
From:
Advertising
Email
Distribution
partners
Includes:
A/c types
Spending pattern
Credit history
Demographics &
preferences
Based
on:
History
Usage
Spending habits
Current market
deals/rates
Fee
types:
Bank A/c
Credit card
Cell phone carrier
ISP
Loan
Company XX Makes Money When Users Make Money Rather Than Relying On Creating Value Through Added Service
Large
expected
user
base
High
quality
user data
Premium
targeted
ads
High
profit
potential
+ + =
Future Potential: Advertising

Revenue Streams
Revenue
Streams
Supplier Commission
Anybody can open an A/c start selling
their product
Indirect sources such as
advertising, affiliates etc.
Selling products at profitable rates
Partner Commission
Partner with other players in value
chain to increase business
Selling in-house products
Selling products at profitable rates
Revenue streams have been
classified in to 2 parts: present
sources and future sources and
these can be altered as per
your revenue model

Revenue Model
Life-time value of a
customer- $5000
Pricing - whether you will
be charging flat fee or %?
Recurring Revenue Frequency -
Once every six months / Once a year
Estimated Yearly Revenue - 100
clients x A units x B Fee = $ C Revenue
Expected conversion rate to get a
paid client- 10% of total customers
Expected
ARPU- $ 100
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your audience's attention.
We have considered 6
most important and
commonly considered
factors which are
expected by the investors
to be a part of their
revenue model

Expense Model (Option 1 of 2)
Name top 3 expenses like
Employee Expense, IT expenses &
License purchase expenses Key
Expenses needed to generate revenue?
1 month
How long is sales cycle to get a client?
Name of company & purpose it serves
Any unique strategic alliances?
$ 50
Average cost to acquire a customer
$ 30
Cost to maintain a customer and build a
recurring sales?
Now: $5000 | After: $50,000
Monthly burn rate, now vs. after funding?
1 Year
How long will new funding last?
Investors would like to
understand how your company
would manage the funding and
understand the key expenses
that you will be making

Expense Model (Option 2 of 2)
Name top 3 expenses like
Employee Expense, IT expenses &
License purchase expenses Key
Expenses needed to generate revenue?
1 month
How long is sales cycle to get a client?
Name of company & purpose it serves
Any unique strategic alliances?
$ 50
Average cost to acquire a customer
$ 30
Cost to maintain a customer and build a
recurring sales?
Now: $5000 | After: $50,000
Monthly burn rate, now vs. after funding?
1 Year
How long will new funding last?
Investors would like to
understand how your company
would manage the funding and
understand the key expenses
that you will be making

Acquiring Customers
▪ Online marketing like SEO, SMM, deal of the day
▪ Refer a friend
▪ Loyalty discounts
▪ Incentive for employees on increasing sales
Retaining Customers
▪ Dedicated customer service representative
▪ Customer Feedback System in place
Staying Competitive
▪ Consumer product advisory board to drive
consumer features
▪ Add Android App
▪ Add iOS App
Marketing
& Sales
Customer
Service
Product
Development
Growth
Strategy

Go-to-Market Strategy
Provocation Discovery Discovery Design Recommenda
-tion
Outcomes ▪ Goal Alignment/Validation ▪ Verify The Nature Of The
Market Opportunity
▪ Determine How You Will
‘Play’ (GTM Model)
▪ Identify How You Will
Measure Results (Metrics)
▪ Determine How You Will ‘Win’
Inputs/
Tasks
▪ Review Market Data
▪ Validate Project Approach
▪ Design & Schedule Work Plan
▪ Organize Core & Steering Teams
▪ Identify Define, & Map Markets
▪ Determine Buying Processes And
Choice Drivers
▪ Asses Addressable Markets W/
Attractiveness Criteria
▪ Determine Company’s Ability To
Compete In Attractive Markets
▪ Identify Key Buying Influencers &
Desired Behavioral Objectives
▪ Determine The Optimal Offering &
Positioning For Target Markets
▪ Determine Ideal Channel Partner
Criteria
▪ Identify, Assess And Prioritize
Potential Channel Partners By
Targets Markets
▪ Develop Recommendation
For Go To Market Approach
▪ Market-channel Positioning
Platform Tested
▪ Organizational Alignment
Assessed
Focus ▪ Clarify Desired Outcomes/
Objectives
▪ Identify Market Attractiveness
Factors, And ‘As Is’ Situation
▪ Understanding The
Opportunity To Create
Deferential Advantage
▪ Identify And Assess Market
Channel Options
▪ The Best Channel Approach
Key
Question
▪ What Are We Trying To
Accomplish?
▪ What Are The Potential
Markets?
▪ Where Should We Compete
And What Must We Deliver?
▪ What Go To Market
Aooroach Is Optimal?
▪ What Is Winning Worth?
This slide varies but the goal is
the same: Show you’re thinking
about (or have data or an unfair
advantage in) distribution.

Email
Marketing
Social
Media
Analytics &
Reporting
Paid
Advertising
Blog
Website
Design
Search
Engine
Optimization
Marketing
Strategy

Industry Segment 1
Industry Segment 2
Industry Segment 3
Direct
Competitors
Company Logo
Company Logo
Company Logo
Indirect
Competitors
Company Logo
Company Logo
Company Logo

Product Comparison
Company Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6
Company XX
Competitor A
Competitor B
Competitor C
Indirect Competitor A
Indirect Competitor B
Indirect Competitor C

SWOT Analysis (Option 1 of 3)
S W
T O
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attention.
Strength
attention.
Opportunity
attention.
Threat
attention.
Weakness

SWOT Analysis (Option 2 of 3)
S
W
O
T
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capture your audience's attention.
Strength
Weakness
Opportunity
Threat

Strength Weakness
Opportunity Threat
SWOT
Analysis
(Option 3 of 3)

FY18 FY19 FY20 FY21 FY22 FY23
Target Market (MM) 14 14.25 14.50 15 16 18
Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5
Net Revenue ($ MM) 650 700 750 800 850 900
Total Expenses ($ MM) 60 70 75 80 85 90
EBITDA ($ MM) 100 120 130 140 150 160
EBITDA margin 26% 28% 29% 21% 22% 23%
Financing Cost ($ MM) 10 15 20 25 30 35
PAT ($ MM) 50 55 60 65 70 75
PAT margin 10% 11% 12% 11% 10% 9%
Financial Projections

Break-Even Analysis
Key Comments on the table
Units of Output
Fixed Cost
($)
Variable Cost
($)
Total Cost
($)
Sales
Revenue ($)
Profit/(Loss)
($)
100 5000 1000 6000 2000 (4000)
200 5000 2000 7000 4000 (3000)
300 5000 3000 8000 6000 (2000)
400 5000 4000 9000 8000 (1000)
500 5000 5000 10000 10000 -
600 5000 6000 11000 12000 1000
700 5000 7000 12000 14000 2000

Financing
Investment Terms
Preferred Equity (convertible in to common) @ X pre-money valuation
Convertible note @ $X valuation cap; 1.5 X premium
$5 MM
How much capital
are you willing to
raise?
$10 MM
Valuation of the
company

Use Of Funds
41%
12%
20%
27%
Relevant Example
▪ Sales & Marketing, Hire key employees,
Founder Salaries
▪ Build out/further develop technology, File
patents
▪ Achieve key milestones: 1st client?
Breakeven time? 3x Revenue growth?
New Hires
Operational Cost
Marketing
Product Development
Be thoughtful about this
slide, since that’s how
VCs think about finances.
And definitely don’t try to
project anything beyond
two years. It’s just not
reasonable.

Shareholder
Name
Name 1
Name 2
Name 3
Name 5
Name 4
Total
45 36%
47 37%
09 7%
12 10%
13 10%
126 100%
After Funding
Total Shares
85
56%
41
27%
15
10%
5
3%
12
8%
158
100%
Before Funding
Total Shares

Exit
Strategy
Acquisition: Most likely exit options for
companies:
▪ Name potential companies (any unique
relationship with them)
▪ Name type/category of companies that could
acquire you?
▪ Why would they acquire you? How do you fir in
their category?
▪ Why won’t they try to built it themselves?
Financial Buyer: Will your company
generate excess cash flow that could make it
attractive to financial buyers to generate a
return?
IPO: Least likely exit for a company, but a
probability. Preferred strategy only when no
buyer could afford the valuation of your company.

John Disouza
CEO & Founder
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Rosy Parker
Financial Advisor
Client
Testimonials

Office 1
Office 2
Email ID
Contact Details
Address with
Contact details
Address with
Contact details
Email ID
Contact Details
Address with
Contact details
Address with
Contact details
Email ID
Contact Details
Address with
Contact details
Address with
Contact details
Contact Details

It’s Time For A
Coffee Break

This graph/chart is linked to excel, and changes automatically based on data. Just left click
on it and select “Edit Data”.
5
20
10
9
35
15
30 30
56
0
10
20
30
40
50
60
0% 10% 20% 30% 40% 50%
In
millions
Product 01
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Product 02
Line Chart

0
10
20
30
40
50
60
70
80
90
100
FY 12
FY 11
FY 10
FY 09
FY 08
FY 07
FY 06
FY 05
FY 04
FY 03
FY 02
FY 01
100%
In
Percentage
Product 01
Product 02
Area Chart

0
10
20
30
40
50
60
70
80
90
100
FY '16 FY '17 FY '18
Sales
in
Percentage
(%)
Bar Chart
Product 01
Product 02
Product 03

Donut Pie Chart
40%
30%
20%
10%
Product 01
Product 04
Product 03
Product 02
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

0
2
4
6
8
10
12
14
FY 01 FY 02 FY 03 FY 04
Revenue
In
Percentage
Bar Chart
Product 01
Product 02
Product 03

Our Mission
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Just right click and replace image.

Name Here
Designation
Name Here
Designation
Name Here
Designation
Photoshop
ILLustrator
Software skills
Photoshop
ILLustrator
Software skills
Photoshop
ILLustrator
Software skills
Our Team

About Us
This is a representative image, and should be replaced by your own image.
Just right click and replace image.

Our Main Goal
Focus on
Quality
1
Trust &
Sincerity
2
Commitment &
Dedication
3

Comparison
Male
Female
40%
Sales by Female
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and is completely editable. You can
replace this with any other icon from
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60%
Sales by Male

Financials
20%
Minimum
Maximum
80%

- Steve Jobs
The only way to
do great work,
is to love what
you do.
Quotes

25%
Low
50%
Medium
95%
High
Text Here
Text Here
Text Here
Dashboard

Puzzle
01
02
03
04

Target
WWW.COMPANY.COM 54
This slide is 100%
04
This slide is 100%
03
This slide is 100%
01
This slide is 100%
02

Mind Map
needs and capture your audience's
attention.
attention.
attention.
attention.
attention.
attention.

Timeline
2018
2017
2016
2015
2014
01
02
03
04
05
16/08/201 24/02/2015 10/01/2016 08/05/2017 28/09/2018

Location
70% Brazil
40%
Australia

01
02
03
04
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Bulb
Or
Idea

01
02
03
04
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Magnifying
Glass

Contact Numbers:
0123456789
Email Address:
emailaddress@gmail.com
Address
# street number, city, state
Thank You

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Business SWOT Analysis Product Comparison And Competitive Landscape Powerpoint Presentation Slides