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1. Business Planning
and Marketing
Strategy
Yo u r C o m p a n y N a m e

2. 2
Business Strategy
Presentation Outline
Brand Promotion Strategies
for Engagement
08
Brand Promotion
Template 2
09
Look to your
competition
10
Focus on your
Strengths
11
Executive
Summary
01
Mission Statement-
Vision-Values
02
Management Board-
Organization Chart
03
Targets for the Next
Business Quarter
04
Establish a
value proposition
05
Marketing Plan
Objectives
06
Identifying new
marketing channels
07
Use of
Funds
19
Recruitment Plan for
HR Department
20
Operational Plan- Deciding Team
Initiatives & Strategies
21
Project Timeline
Chart
22
Product Feature
Comparison
12
Annual
Budget
13
Assets & Revenue:
Financial Summary
14
Company Sales &
Performance – Dashboard
15
Financial Projections for
Strategic Planning
16
Actual versus Target Revenue-
Setting Strategic Goals
17
Funding
Requirement
18
SWOT
Analysis
23
Analyze New
Revenue Streams
24
Formulating A New
Business Model
25
Market Expansion
& Growth
26
Business Strategic
Plan Template
27
Strategic Plan
Development
28
Key Success
Indicators Dashboard
29

3. 3
Executive
Summary
2018 Summary Target Year 2019
USD 10 MM Revenue USD 15 MM
USD 2 MM Profits USD 4 MM
USD 1 MM Operational Cost USD 1.5 MM
27 Total Customers 40
Newspapers, TV Ads Marketing Channels Social Media
US, UK Geographical Presence Australia
3 Products Product Line Add 2 more products

4. Mission-Vision-Values
Values
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Mission Statement
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Vision Statement
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4

5. 5
Mission-Vision
-Values
Mission Statement
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Vision Statement
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Values
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capture your audience's attention.

6. 6
Management Board- Organization Chart
John Hill
Director
Manager
Julie Doe
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Accountant
Rose Albert
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Producer
John Finder
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audience's attention.
Supervisor
Janna Levis

7. 7
Targets for the Next
Business Quarter
Achieve 100 MM in Revenue
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audience's attention.
Introduce 5 new products in FMCG domain
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audience's attention.
Expand in a new location
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audience's attention.
Increase core product sales by 50%
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audience's attention.

8. 8
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Establish a Value Proposition
Company:
Product:
Ideal Customer:
Wants
Fears
Needs Sale
Risks of
switching to
your
product?
Sale
What are the
rational
drivers of
purchasing?
Sale
What are the
emotional
drivers of
purchasing?
Benefits
Features
Experience
Sale
How does
your
product
work?
Sale
What does it
feel like to
use your
product?
Sale
What your
product Do?
Substitutes
Sale
What do
people
currently do
instead?
Sale
What are the
hidden
needs?

9. 9
Introduce new products
Extend or regain market for
existing product
Enter new territories for the
company
Boost sales in a particular product, market or price
range. Where will this business come from?
Cross-sell (or bundle) one product
with another
Enter into long-term contracts with
desirable clients
Refine a product
Enhance manufacturing/
product delivery
Marketing Plan Objectives
Raise prices without cutting into
sales figures

10. Identifying New Marketing Channels
10
Web Ads
Your Text Here
Print ads
Your Text Here
Your Website
Your Text Here
Business Cards
Your Text Here
Teleseminars/ Webinars
Your Text Here
Direct Mail
Your Text Here
Email
Your Text Here
Videos
Your Text Here
Articles
Your Text Here
Blogs
Your Text Here
Social Media Sites
Your Text Here
Broadcast Media
Your Text Here

11. Brand Promotion Strategies for Engagement
11
Create Press
Release
01 03 05
02 04 06
Update The
Website
Your Text Here
Garner
Endorsements
Your Text Here
Build
Demand
Your Text Here
Use
Twitter
Your Text Here
Use
Advertising
Your Text Here
Create Email
Contests
Your Text Here
Attend
Tradeshows
Your Text Here
07

12. Brand Promotion Template 2
12
Content
Whitepaper Development Webinars Content Creation Initiative #6
Newsletter Sing Up Plugin Blog Post Developments Video W/Lead Capture Home Page Redesign
Paid Organic Search
Analytics Implementation Competitive Analysis Keyword Research New Bar
On Site SEO Improvements Ad Roll Campaign Iteration Paid Organic Search Initiative #6
Display Advertising Analysis
Email Marketing
In Trial Drip Campaign A/B Message Testing Conversion Initiative #4
Onboarding Optimization
Social Media
Influencer Outreach Program Social Media Initiative #4 Social Media Initiative #4

13. Of Some Importance
to Buyers
Of Moderate Importance
to Buyers
Of High Importance
to Buyers
Things we do that
they don't
Why are you doing these?
This category gives you the ammunition to
win your run-of-the-mil customers
Anything that goes in here probably
commands a premium and is your secret
weapon to ultimately dominate. The stuff in
here is the reason your company ultimately
gets acquired
Things we do better
than them
Your text Here
This category is hard to articulate in your
product marketing
Your competitors have probably identified a
lot of features that customers value highly,
but maybe you have some secret sauce that
makes it better
Things we do equally
well
Your text Here
Features that go in here are like “table
stakes” to play in the market you’re after
Features that go in here are like “table
stakes” to play in the market you’re after
Things they do better
than us
This is stuff you got carried away doing, and
yet came up shorter than your completion,
but that doesn't matter anyways
A lot times, stuff will naturally move from here
upwards as you refine your product
This category should be the focus of your
product roadmap efforts
Things they do that
we don’t
This is normally legacy stuff that your
competitors wasted time on doing
There are many reason’s for stiff to be a here
some are good for you (because the market
is changes a & your competitors didn’t
realize), some is bad for you (you thought it
was unimportant so you didn’t build it)
You are clearly at disadvantage when your
buyers value something here, some steer
away from product proposition and center on
services and relationship
Look to Your Competition
13

14. 14
Focus on
your Strengths
Communications
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Thinking
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Personal Split
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Problem Solving
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Teamwork
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your audience's attention.
Core Competencies

15. Product Feature
Comparison
Your
Company
1
Competitor
2
Competitor
3
Competitor
Feature 1
Feature 2
Feature 3
Feature 4
Feature 5
Feature 6
15

16. 16
Annual Budget
Actual Cost Budget
Difference in
figures
% Variance
Comments on
Variance
Raw Material Cost 150,000 120,000 30,000 25%
Increase in raw
material prices
Employee Cost Text Here Text Here Text Here Text Here Text Here
Salary & Wages Text Here Text Here Text Here Text Here Text Here
Maintenance Cost Text Here Text Here Text Here Text Here Text Here
Finance Cost Text Here Text Here Text Here Text Here Text Here
Electricity Cost Text Here Text Here Text Here Text Here Text Here
Office Cost Text Here Text Here Text Here Text Here Text Here
Administration Charges Text Here Text Here Text Here Text Here Text Here
Expense 1 Text Here Text Here Text Here Text Here Text Here
Expense 2 Text Here Text Here Text Here Text Here Text Here
Expense 3 Text Here Text Here Text Here Text Here Text Here
Expense 4 Text Here Text Here Text Here Text Here Text Here

17. 17
Assets & Revenue:
Financial Summary
Revenue
$3205 Billion
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audience's attention.
Deposits
$345 Billion
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audience's attention.
Net Income
$234 Billion
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audience's attention.
Total Tax Paid
$130 Billion
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audience's attention.
Loan
$145 Billion
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audience's attention.
Total Assets
$342 Billion
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audience's attention.

18. Company Sales & Performance - Dashboard
18
5 Month Growth in Revenue
0
5
10
15
20
Jan Fab Mar Apr May
Text 01 Text 02
4 Year Product Sales
45
35
25
10
0
10
20
30
40
50
2016 2017 2018 2019
Profit Margins Graph
0
20
40
60
80
Jan Fab Mar Apr May Jun July Aug Sep
Text 01
4 Year Profits
40
30
25
15
0
10
20
30
40
50
2016 2017 2018 2019

19. 19
Financial
Projections for
Strategic Planning
FY14 FY15 FY16 FY17 FY18 FY19
Target Market (MM) 14 14.25 14.50 15 16 18
Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5
Net Revenue ($ MM) 650 700 750 800 850 900
Total Expenses ($ MM) 60 70 75 80 85 90
EBITDA ($ MM) 100 120 130 140 150 160
EBITDA margin 26% 28% 29% 21% 22% 23%
Financing Cost ($ MM) 10 15 20 25 30 35
PAT ($ MM) 50 55 60 65 70 75
PAT margin 10% 11% 12% 11% 10% 9%

20. Actual versus Target Revenue- Setting Strategic Goals
20
Actual Target
1 KPI 1 16 0.5
2 KPI 2 10 0.5
3 KPI 3 18 0.5
4 KPI 4 4 0.5
5 KPI 5 15 0.5
6 KPI 6 16 0.5
0
5
10
15
20
25
KPI 1 KPI 2 KPI 3 KPI 4 KPI 5 KPI 6
Actual Target
Actual VS Target Value

21. 21
Total requirement $2.20
Less: PIK Equity (0.40
Less: Equity Raised in 2007 (0.63)
Less: Equity Credit from 2007
Hybrid
(0.20)
To Be Funded* $0.97
DEBT EQUITY
$ in Billions
Total Capital Expenditures $ 5.3
Less: Internal Cash Flow (0.9)
Net Funding Requirement $ 4.4
Total requirement $2.20
Less: term Debt Raised in 2007 (0.20)
Less: Debt portion of Hybrid Raised
in 2007
(0.20)
To Be Funded* $1.80
Funding Requirement (2018-2023)
Funding
Requirement

22. Use of Funds
22
49%
23%
20%
6% 1% 1% 1%
$700,474
$321,129
$280,394
$87,715
$6,052 $1,220 $20,449
0%
10%
20%
30%
40%
50%
60%
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
Water purchases &
treatment
CIP Expenditures Debt service Operating
departments
Hodges operations Equipment
replacement
Other expenditures
$1,417,434
Total
100%
Water Purchases & Treatment
49%
CIP
23%
Debt Service
20%
Three Categories Account for 92% of the Total Budget

23. 23
Recruitment Plan
for HR Department
4 5 5 6
7
3
4
5
6
5
2
3
4
4
5
3
2
2
3
5
3 1
2
4
4
2 3
3
2
3
0
5
10
15
20
25
30
Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019
YEARS
Finance Admin Product Marketing Sales Engineering

24. Operational Plan- Deciding Team
Initiatives & Strategies
Category Key Initiatives Prioritization Project Lead
Sales Your Text Here Your Text Here Your Text Here
Marketing Your Text Here Your Text Here Your Text Here
R&D Your Text Here Your Text Here Your Text Here
Operation Your Text Here Your Text Here Your Text Here
Employee Your Text Here Your Text Here Your Text Here
Finance and Admin Your Text Here Your Text Here Your Text Here
24

25. Project Timeline Chart
25
Project Step Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Process 01
Process 02
Process 03
Process 04
Process 05
Process 06
Process 07
Process 08
Process 09
Description Description Description Description Description Description

26. SWOT Analysis
26
Threats
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Strengths
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Weaknesses
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Opportunities
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audience's attention.

27. 27
Analyze New
Revenue Streams
Current Revenue Streams
Stream 1 Amount generated in FY 18 Comment on performance/issues if any
Stream 2 Amount generated in FY 18 Comment on performance/issues if any
Stream 3 Amount generated in FY 18 Comment on performance/issues if any
Stream 4 Amount generated in FY 18 Comment on performance/issues if any
Stream 5 Amount generated in FY 18 Comment on performance/issues if any

28. Formulating a New Business Model
28
Who will
help you?
Key partners
How do you
do it?
Key Activities
What do
You do?
Value Proposition
Who do you
help?
Customer Segment
How do you
interact?
Customer Relationship
How do you
reach them?
Distribution Channels
What do you
need?
Key Resources
What will it cost?
Cost structure
How much will you make?
Revenue stream
START
HERE

29. Market Expansion
& Growth
29
5.20%
-4.20%
13.60%
2.30%
13.40%
-6%
-4%
-2%
0%
2%
4%
6%
8%
10%
12%
14%
16%
USA Bazil Africa Astralia Russia

30. Market Development Process Improvement People Development Product Development
• Expand regulator market reach
• Increase customer visits by
engineers
• Review distribution strategy
• Implement lean process
• Development/Implement
supply chain strategy
• Implement personal
planning process
• Improve communication
• Increase teamwork
• Increase quick-change
regulator line
• Expand range of QPRO line
• Revenue/Distributor
• Revenue/Month
• Cash to Cash Days
• First- Time Through%/Month
• % Turnover/Month
• % Absenteeism Month
• New Product
Revenue/Month
InitiativesKeyPerformance
Indicators
Business Strategic Plan Template
30
2019 STRATEGIC PLAN
To be recognized as the absolute best pressure regulation supplier to the process control industry
2017 focus = Growing Sales Revenues
Purpose
Key Objectives

31. Strategic Plan Development
31
Environmental & Internal Assessment
Industry
Dynamics &
Implications
Competitive
Assessment
What are the major changes in
industry dynamics and resulting
opportunities and risks?
What are your competitive
strengths and weakness?
How does your current business
emphasis fit with industry
opportunity & competitive
landscape?
Internal
Assessment
Strategic Definition & Implications
What strategy will you pursue
over the next 3 years?
Strategy
Articulation
What will be the impact of major
strategic initiatives?
Strategic
Initiatives
What are the expected financial
returns of your strategy?
Financial
Projections
What strategic alternatives
have you considered?
Risk/
Contingencies &
Strategic
Alternatives

32. Key Success Indicators Dashboard
32
Revenue Growth
Your Text Here
Employee Cost Reduction
Your Text Here
Increase in Direct Cost
Your Text Here
10% 30%
Product Sales Growth
Your Text Here
70%
Increase in CSR
Your Text Here
90%
60%

33. Business Strategy Icons Slide
33

34. 34
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We’ll Come Back
After 15 Minutes
Coffee Break

35. 35
Additional
Slides

36. 36
Bar Chart
93
60
80
57
97
50
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2017 2018 2019
InPercentage
Years
01 Product
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
02 Product
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changes automatically based on data.
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37. Line Chart
37
5
20
10 9
25
15
25
30
56
44
4
34
12
32
25
30
40
48
0
10
20
30
40
50
60
0% 10% 20% 30% 40% 50%
Percentage
01 Product
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
02 Product
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changes automatically based on data.
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38. 38
Area Chart
100
80
70
75
80
60
55
58
40
50
25
20
90
70
65
40
45
38
4850
30
20
10
50
10
20
30
40
50
60
70
80
90
100
DecNovOctSepAugJulJunMayAprMarFebJan
InPercentage
2019
01 Product
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
02 Product
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
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39. 39
Financial
300+
Minimum
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5000+
Maximum
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400+
Medium
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audience's attention.

40. Our Team
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Name Here
Designation
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40
Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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41. Comparison
41
vs
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capture your audience's attention.
$686
$650
$657
2017
2018
2019
YEARS
Apple Android
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capture your audience's attention.
$441
$260
$276
2017
2018
2019
YEARS

42. Quotes
AS long as you’ re going to
BE THINKING
anyway,
THINK
BIG
-Donald Trump
42

43. 43
About UsThis is a representative image, and should be replaced by
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Target Audiences
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Preferred by Many
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Value Clients
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44. 44
Our Mission
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Vision
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Mission
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Goal

45. Idea
Generation
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45

46. Post It Notes
46
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47. 47
Our Target
Text Here
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Text Here
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48. 48
Thank You
Email Address
emailaddress123@gmail.com
Address
# street number, city, state
Contact Numbers
0123456789