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Business Model
Generation Value
Proposition
2 Business Agenda
01Agenda
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Business Agenda Continued…
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WWW.COMPANYNAME.COM
04Agenda
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06
Agenda
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4
Company Overview / Elevator Pitch
01
Our Team
02
The Problem
03
The Solution
04
Value Proposition - Product Service
05
Product Roadmap
06
Milestones Achieved
07
Traction
08
Business Model
09
Revenue Streams
10
Revenue Model
11
Expense Model
12
Growth Strategy
13
Go-to-Market Strategy
14
Marketing Strategy
15
Competitive Landscape
16
SWOT Analysis
17
Product Comparison
18
Financial Projection
19
Break-Even Analysis
20
Financing
21
Use of Funds
22
Shareholding Pattern
23
Exit Strategy
24
Table of
Contents
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Company Overview
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Mission
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Introduction
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Vision
Offering
Service Area
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Service 1
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Service 2
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Service 3
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Service 4
Clientele
Elevator
Pitch
(Option 1 of 2)
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audience's attention.
What’s the service/product?
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audience's attention.
What’s the core Problem you are solving?
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What’s your big vision?
Elevator Pitch (Option 2 of 2)
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What’s the core Problem you
are solving?
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What’s the service/product?
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What’s your big vision?
Our Team
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Name Here
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Designation
Name Here
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Designation
Name Here
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Designation
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Designation
The Problem
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9
Example: In UK, stress
results in 105 MM lost
workdays each year (For
Health tech startup)
Problem 2
Example: 95% of companies
make decision by either
guessing or using their gut. No
one uses data analytics tools.
(For analytics startups)
Problem 3
Example: Video files are too
large to e-mail. (For tech
startups)
Problem 4
Example: Price is an important
concern for customers
purchasing online (for E-
commerce company)
Problem 1
Problems
To better illustrate your problem,
as well as convey the problem
statement to someone who’s
less immersed in it than you,
consider adding some
components in the following way:
1. Customer Tries Something; 2.
Here’s the terrible they are
facing; 3. Existing solutions are
broken/Non-existent
The Solution (Option 1 of 2)
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Solution
01
02 03
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If the investor has no
clue what the product
does even after
getting deep into a
pitch; now is the time
for a short
explanation or demo
The Solution (Option 2 of 2)
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11
02 03
04 05 06
07 08
01
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audience's attention.
If the investor has no
clue what the product
does even after
getting deep into a
pitch; now is the time
for a short
explanation or demo
Value Proposition – Product/Services (Option 1 of 2)
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12
Product Customer
Company:
Product:
Ideal Customer:
Features
Benefits
Experience
What your
product do?
What does it
feel like to use
your Product?
How does your
product work?
Fears
Wants
Needs
What are the
emotional
drivers of
Purchasing?
Risks of
switching
to your product?
What are the
hidden needs?
What are the
rational
drivers of
Purchasing?
Substitutes
What do people
currently do
instead?
Value Proposition – Product/Services (Option 2 of 2)
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13
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03 01
02
Your
Offering
What The
Customer
Needs
The
Marketplace
Offerings
Your Value
Proposition
Product Roadmap
WWW.COMPANYNAME.COM
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FY18 FY19
Q2 Q3 Q4 Q1 Q2
New Platforms Android iPad, iOS
Native
Mac App
New Integrations HubSpot Dropbox BOTS NetSuite
New Channels Messenger WhatsApp Exchange
Enterprise Ready SSO Teams
Custom
Rights
Light Users
Advanced
Reporting
We have categorized
product roadmap in to
four most common
categories just to give a
basic idea on
classification which can
be altered by you as per
your requirement.
Milestones Achieved
WWW.COMPANYNAME.COM
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Launched the API
Launched web app
100,000 users
› 10,000 users
› Integrated in 50 Apps
USD 1 million
Nov
FY17
Oct
FY17
Aug
FY17
Apr
FY17
Jan
FY17
Adding few success
stories with the
investors will grab
their eyeballs and
further support your
pitch
16
Traction
824075
1160050
283525
868080
1449991
990356
1160050
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
A growing pipeline that will
generate USD XX in next X year
Any coverage in articles/news
Company’s
Logo
We’re performing
amazing for these clients,
look at these results
Any awards like Best
Start-up, Best tech
transforming company etc.
Growing fast,
Generating good
revenues
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Business Model
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How do you acquire customers?
How do you provide your service?
How do you monetize?
01
02
03
04
Type of Business Model
(For e.g.: Freemium model with
consistent 3% conversion from
free to paid plans)
This slide will be helpful
in making the investor
understand about how
your company works,
generates revenue and
structure of your
business model
Business Model (Example Slide)
WWW.COMPANYNAME.COM
18
User
Acquisition
From:
Advertising
Email
Distribution partners
Gather User
information
Includes:
A/c types
Spending pattern
Credit history
Demographics &
preferences
Intelligent
Suggestion
Based on:
History
Usage
Spending habits
Current market
deals/rates
User switches
= Referral fee
Fee types:
Bank A/c
Credit card
Cell phone carrier
ISP
Loan
Company XX makes money when users make money rather than relying on creating value through added service
Future Potential: Advertising
High profit
potential
Large
expected
user base
High quality
user data
Premium
targeted ads
+ + =
Revenue Streams
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19
Partner with other players in value
chain to increase business
Partner
commission
Anybody can open an A/c start
selling their product
Supplier
commission
Selling products at profitable
rates
Selling in-house
products
Selling products at profitable
rates
Indirect sources such as
advertising, affiliates etc.
Revenue
Streams
z
Now Now
Later Later
Revenue streams have
been classified in to 2
parts: present sources
and future sources and
these can be altered as
per your revenue model
20
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Pricing - Whether you will
be charging flat fee or %?
Estimated Yearly
Revenue - 100 clients x A
units x B Fee = $ C
Revenue
Expected ARPU -
$ 100
Life-time value of a
customer- $5000
Recurring Revenue
Frequency - Once every six
months / Once a year
Expected conversion
rate to get a paid client -
10% of total customers
Revenue
Model
We have considered 6
most important and
commonly considered
factors which are
expected by the
investors to be a part of
their revenue model
WWW.COMPANYNAME.COM
$ 50
Average cost to
acquire a customer
1 month
How long is sales cycle
to get a client?
$ 30
Cost to maintain a
customer and build a
recurring sales?
1 Year
How long will new
funding last?
Expense Model
(Option 1 of 2)
Name top 3 expenses like
Employee Expense, IT expenses
& License purchase expenses
Key Expenses needed to generate
revenue?
Name of company &
purpose it serves
Any unique strategic alliances?
Now: $5000 | After:
$50,000
Monthly burn rate, now vs. after
funding?
21
Investors would like to
understand how your
company would manage
the funding and
understand the key
expenses that you will be
making
Expense Model (Option 2 of 2)
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22
Name top 3 expenses like Employee
Expense, IT expenses & License purchase expenses
Key Expenses needed to generate revenue?
$ 50
Average cost to
acquire a customer
1 month
How long is sales cycle
to get a client?
Name of company &
purpose it serves
Any unique strategic alliances?
$ 30
Cost to maintain a customer and
build a recurring sales?
Now: $5000 | After: $50,000
Monthly burn rate, now vs. after funding?
1 Year
How long will new funding last?
Investors would like to
understand how your
company would manage
the funding and
understand the key
expenses that you will be
making
23 Growth Strategy
Marketing & Sales
Acquiring Customers
▪ Online marketing like SEO, SMM, deal of the day
▪ Refer a friend
▪ Loyalty discounts
▪ Incentive for employees on increasing sales
Customer Service
Retaining Customers
▪ Dedicated customer service representative
▪ Customer Feedback System in place
Product Development
Staying Competitive
➢ Consumer product advisory board to drive consumer features
➢ Add Android App
➢ Add iOS App
We have covered the
most important
components of the
growth strategy which
differs from company to
company and can be
altered accordingly
Go-to-Market Strategy
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24
Key
Question
• What Are We Trying To
Accomplish?
• What Are The Potential
Markets?
• Where Should We
Compete And What Must
We Deliver?
• What Go To Market
Aooroach Is Optimal?
• What Is Winning Worth?
Focus • Clarify Desired Outcomes/
Objectives
• Identify Market
Attractiveness Factors,
And ‘As Is’ Situation
• Understanding The
Opportunity To Create
Deferential Advantage
• Identify And Assess
Market Channel Options
• The Best Channel
Approach
Inputs/ Tasks • Review Market Data
• Validate Project Approach
• Design & Schedule Work
Plan
• Organize Core & Steering
Teams
• Identify Define, & Map
Markets
• Determine Buying
Processes And Choice
Drivers
• Asses Addressable
Markets W/ Attractiveness
Criteria
• Determine Company’s
Ability To Compete In
Attractive Markets
• Identify Key Buying
Influencers & Desired
Behavioral Objectives
• Determine The Optimal
Offering & Positioning For
Target Markets
• Determine Ideal Channel
Partner Criteria
• Identify, Assess And
Prioritize Potential
Channel Partners By
Targets Markets
• Develop
Recommendation For Go
To Market Approach
• Market-channel
Positioning Platform
Tested
• Organizational Alignment
Assessed
Outcomes • Goal Alignment/Validation • Verify The Nature Of The
Market Opportunity
• Determine How You Will
‘Win’
• Determine How You Will
‘Play’ (GTM Model)
• Identify How You Will
Measure Results
(Metrics)
Provocation Discovery Diagnostic Design Recommendation
This slide varies but the
goal is the same: Show
you’re thinking about (or
have data or an unfair
advantage in)
distribution.
WWW.COMPANYNAME.COM
25
Social Media
Email Marketing
Analytics & Reporting
Paid Advertising
Blog
Website Design
Search Engine
Optimization
Marketing
Strategy
Competitive Landscape
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26
Direct Competitors Indirect Competitors
Industry Segment 01
Company Logo
Company Logo
Company Logo
Industry Segment 02
Company Logo
Company Logo
Company Logo
Industry Segment 03
Company Logo
Company Logo
Company Logo
Don’t try to hard to force
a slide that winds up
meaningless in being
overly positive. Instead,
speak to how you’ll win
against the most relevant
two or three competitors
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Coffee
Break slide
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We will back at
10:00 AM
In meeting room
27
Product Comparison
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28
Company Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6
Company XX
Competitor A
Competitor B
Competitor C
Indirect Competitor A
Indirect Competitor B
Indirect Competitor C
SWOT Analysis (Option 1 of 3)
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29
S
Strengths
W
Weaknesses
O
Opportunities
T
Threats
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SWOT Analysis (Option 2 of 3)
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Strength
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Weakness
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Opportunity
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Threat
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SWOT Analysis (Option 3 of 3)
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Strength
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Threat
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Weakness
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Opportunity
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SWOT
Financial Projections
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32
FY18 FY19 FY20 FY21 FY22 FY23
Target Market (MM) 14 14.25 14.50 15 16 18
Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5
Net Revenue ($ MM) 650 700 750 800 850 900
Total Expenses ($ MM) 60 70 75 80 85 90
EBITDA ($ MM) 100 120 130 140 150 160
EBITDA margin 26% 28% 29% 21% 22% 23%
Financing Cost ($ MM) 10 15 20 25 30 35
PAT ($ MM) 50 55 60 65 70 75
PAT margin 10% 11% 12% 11% 10% 9%
Break-Even Analysis
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33
Units of Output Fixed Cost ($) Variable Cost ($) Total Cost ($) Sales Revenue ($) Profit/(Loss) ($)
100 5000 1000 6000 2000 (4000)
200 5000 2000 7000 4000 (3000)
300 5000 3000 8000 6000 (2000)
400 5000 4000 9000 8000 (1000)
500 5000 5000 10000 10000 -
600 5000 6000 11000 12000 1000
700 5000 7000 12000 14000 2000
Key Comments on the table
Financing
WWW.COMPANYNAME.COM
34
$10 MM
How much capital
are you willing to
raise?
Valuation of the
company
Investment Terms
Preferred Equity (convertible in to common) @ X pre-money valuation
Convertible note @ $X valuation cap; 1.5 X premium
$5 MM
Relevant Example
▪ Sales & Marketing, Hire key
employees, Founder Salaries
▪ Build out/further develop technology,
File patents
▪ Achieve key milestones: 1st client?
Breakeven time? 3x Revenue growth?
Use of Funds
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35
0%
10%
20%
30%
40%
50%
Product
Development
Operational Cost New Hires Marketing
Hundreds Be thoughtful about this
slide, since that’s how
VCs think about
finances. And definitely
don’t try to project
anything beyond two
years. It’s just not
reasonable.
15% 18%
40%
30%
36 Shareholding Pattern
85
41
15
12
5
158
Shareholder
Name
Name 1
Name 2
Name 3
Name 5
Name 4
Total
Before Funding
Total Shares
56%
27%
10%
03%
08%
100
36%
37%
07%
10%
10%
After Funding
Total Shares
100
45
47
09
13
12
126
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Acquisition: Most likely exit options for companies:
• Name potential companies (any unique relationship with them)
• Name type/category of companies that could acquire you?
• Why would they acquire you? How do you fir in their category?
• Why won’t they try to built it themselves?
Financial Buyer: Will your company generate excess cash
flow that could make it attractive to financial buyers to generate
a return?
IPO: Least likely exit for a company, but a probability.
Preferred strategy only when no buyer could afford the
valuation of your company.
Exit Strategy
37
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38
Client
Testimonials
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Mary Smith
Founder CEO
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John Smith
Sales Manager
Icons Slides For Business Model
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40
Additional
Slides
40
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41
Our
Mission
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About
Us
42
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Target Audiences
Preferred by many
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Values client
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Our
Main
Goals
Superior Quality
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Commitment &
Dedication
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Comparison
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vs
MALE 45% FEMALE 80%
Employees Work Performance
Year 2017
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Financials
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50%
30%
15%
44
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Quotes
46
THE ENTREPRENEUR
always searches for change
responds to it and exploits it
as an
OPPORTUNITY
Peter
Drucker
Dashboard
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47
SPEED At 60%
High speed Dashboard
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0
10
20
30
40
50 60
70
80
90
100
110
60%
Location
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48
Australia
45%
China
80%
Canada
25%
Brazil
30%
Timeline
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2017 2017 2017 2017 2017
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8,Jan
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19,Mar
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23,may
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1,Sep
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6,Nov
Post it
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01 02 03 04
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After
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Business News
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Newspaper
Puzzle Pieces
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01 02 03 04 05
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Target
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Venn
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01
03
05
04
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Mind map
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Matrix
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Business Model Generation Value Proposition Powerpoint Presentation Slides

  • 2. 2 Business Agenda 01Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 3. Business Agenda Continued… 3 WWW.COMPANYNAME.COM 04Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 05 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 06 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 4. WWW.COMPANYNAME.COM 4 Company Overview / Elevator Pitch 01 Our Team 02 The Problem 03 The Solution 04 Value Proposition - Product Service 05 Product Roadmap 06 Milestones Achieved 07 Traction 08 Business Model 09 Revenue Streams 10 Revenue Model 11 Expense Model 12 Growth Strategy 13 Go-to-Market Strategy 14 Marketing Strategy 15 Competitive Landscape 16 SWOT Analysis 17 Product Comparison 18 Financial Projection 19 Break-Even Analysis 20 Financing 21 Use of Funds 22 Shareholding Pattern 23 Exit Strategy 24 Table of Contents This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 5. Company Overview WWW.COMPANYNAME.COM 5 Adapt it to your needs and capture your audience’s attention. Mission Adapt it to your needs and capture your audience’s attention. Introduction Adapt it to your needs and capture your audience’s attention. Vision Offering Service Area ✓ This slide is 100% editable. ✓ This slide is 100% editable. Service 1 ✓ This slide is 100% editable. ✓ This slide is 100% editable. Service 2 ✓ This slide is 100% editable. ✓ This slide is 100% editable. Service 3 ✓ This slide is 100% editable. ✓ This slide is 100% editable. Service 4 Clientele
  • 6. Elevator Pitch (Option 1 of 2) WWW.COMPANYNAME.COM 6 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s the service/product? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s the core Problem you are solving? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s your big vision?
  • 7. Elevator Pitch (Option 2 of 2) WWW.COMPANYNAME.COM 7 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s the core Problem you are solving? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s the service/product? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s your big vision?
  • 8. Our Team WWW.COMPANYNAME.COM 8 Name Here This is a representative image, and should be replaced by your own image. Just right click and replace image. Designation Name Here This is a representative image, and should be replaced by your own image. Just right click and replace image. Designation Name Here This is a representative image, and should be replaced by your own image. Just right click and replace image. Designation Name Here This is a representative image, and should be replaced by your own image. Just right click and replace image. Designation
  • 9. The Problem WWW.COMPANYNAME.COM 9 Example: In UK, stress results in 105 MM lost workdays each year (For Health tech startup) Problem 2 Example: 95% of companies make decision by either guessing or using their gut. No one uses data analytics tools. (For analytics startups) Problem 3 Example: Video files are too large to e-mail. (For tech startups) Problem 4 Example: Price is an important concern for customers purchasing online (for E- commerce company) Problem 1 Problems To better illustrate your problem, as well as convey the problem statement to someone who’s less immersed in it than you, consider adding some components in the following way: 1. Customer Tries Something; 2. Here’s the terrible they are facing; 3. Existing solutions are broken/Non-existent
  • 10. The Solution (Option 1 of 2) WWW.COMPANYNAME.COM 10 Solution 01 02 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. If the investor has no clue what the product does even after getting deep into a pitch; now is the time for a short explanation or demo
  • 11. The Solution (Option 2 of 2) WWW.COMPANYNAME.COM 11 02 03 04 05 06 07 08 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. If the investor has no clue what the product does even after getting deep into a pitch; now is the time for a short explanation or demo
  • 12. Value Proposition – Product/Services (Option 1 of 2) WWW.COMPANYNAME.COM 12 Product Customer Company: Product: Ideal Customer: Features Benefits Experience What your product do? What does it feel like to use your Product? How does your product work? Fears Wants Needs What are the emotional drivers of Purchasing? Risks of switching to your product? What are the hidden needs? What are the rational drivers of Purchasing? Substitutes What do people currently do instead?
  • 13. Value Proposition – Product/Services (Option 2 of 2) WWW.COMPANYNAME.COM 13 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 01 02 Your Offering What The Customer Needs The Marketplace Offerings Your Value Proposition
  • 14. Product Roadmap WWW.COMPANYNAME.COM 14 FY18 FY19 Q2 Q3 Q4 Q1 Q2 New Platforms Android iPad, iOS Native Mac App New Integrations HubSpot Dropbox BOTS NetSuite New Channels Messenger WhatsApp Exchange Enterprise Ready SSO Teams Custom Rights Light Users Advanced Reporting We have categorized product roadmap in to four most common categories just to give a basic idea on classification which can be altered by you as per your requirement.
  • 15. Milestones Achieved WWW.COMPANYNAME.COM 15 Launched the API Launched web app 100,000 users › 10,000 users › Integrated in 50 Apps USD 1 million Nov FY17 Oct FY17 Aug FY17 Apr FY17 Jan FY17 Adding few success stories with the investors will grab their eyeballs and further support your pitch
  • 16. 16 Traction 824075 1160050 283525 868080 1449991 990356 1160050 Text Here Text Here Text Here Text Here Text Here Text Here Text Here A growing pipeline that will generate USD XX in next X year Any coverage in articles/news Company’s Logo We’re performing amazing for these clients, look at these results Any awards like Best Start-up, Best tech transforming company etc. Growing fast, Generating good revenues WWW.COMPANYNAME.COM
  • 17. Business Model WWW.COMPANYNAME.COM 17 How do you acquire customers? How do you provide your service? How do you monetize? 01 02 03 04 Type of Business Model (For e.g.: Freemium model with consistent 3% conversion from free to paid plans) This slide will be helpful in making the investor understand about how your company works, generates revenue and structure of your business model
  • 18. Business Model (Example Slide) WWW.COMPANYNAME.COM 18 User Acquisition From: Advertising Email Distribution partners Gather User information Includes: A/c types Spending pattern Credit history Demographics & preferences Intelligent Suggestion Based on: History Usage Spending habits Current market deals/rates User switches = Referral fee Fee types: Bank A/c Credit card Cell phone carrier ISP Loan Company XX makes money when users make money rather than relying on creating value through added service Future Potential: Advertising High profit potential Large expected user base High quality user data Premium targeted ads + + =
  • 19. Revenue Streams WWW.COMPANYNAME.COM 19 Partner with other players in value chain to increase business Partner commission Anybody can open an A/c start selling their product Supplier commission Selling products at profitable rates Selling in-house products Selling products at profitable rates Indirect sources such as advertising, affiliates etc. Revenue Streams z Now Now Later Later Revenue streams have been classified in to 2 parts: present sources and future sources and these can be altered as per your revenue model
  • 20. 20 WWW.COMPANYNAME.COM Pricing - Whether you will be charging flat fee or %? Estimated Yearly Revenue - 100 clients x A units x B Fee = $ C Revenue Expected ARPU - $ 100 Life-time value of a customer- $5000 Recurring Revenue Frequency - Once every six months / Once a year Expected conversion rate to get a paid client - 10% of total customers Revenue Model We have considered 6 most important and commonly considered factors which are expected by the investors to be a part of their revenue model
  • 21. WWW.COMPANYNAME.COM $ 50 Average cost to acquire a customer 1 month How long is sales cycle to get a client? $ 30 Cost to maintain a customer and build a recurring sales? 1 Year How long will new funding last? Expense Model (Option 1 of 2) Name top 3 expenses like Employee Expense, IT expenses & License purchase expenses Key Expenses needed to generate revenue? Name of company & purpose it serves Any unique strategic alliances? Now: $5000 | After: $50,000 Monthly burn rate, now vs. after funding? 21 Investors would like to understand how your company would manage the funding and understand the key expenses that you will be making
  • 22. Expense Model (Option 2 of 2) WWW.COMPANYNAME.COM 22 Name top 3 expenses like Employee Expense, IT expenses & License purchase expenses Key Expenses needed to generate revenue? $ 50 Average cost to acquire a customer 1 month How long is sales cycle to get a client? Name of company & purpose it serves Any unique strategic alliances? $ 30 Cost to maintain a customer and build a recurring sales? Now: $5000 | After: $50,000 Monthly burn rate, now vs. after funding? 1 Year How long will new funding last? Investors would like to understand how your company would manage the funding and understand the key expenses that you will be making
  • 23. 23 Growth Strategy Marketing & Sales Acquiring Customers ▪ Online marketing like SEO, SMM, deal of the day ▪ Refer a friend ▪ Loyalty discounts ▪ Incentive for employees on increasing sales Customer Service Retaining Customers ▪ Dedicated customer service representative ▪ Customer Feedback System in place Product Development Staying Competitive ➢ Consumer product advisory board to drive consumer features ➢ Add Android App ➢ Add iOS App We have covered the most important components of the growth strategy which differs from company to company and can be altered accordingly
  • 24. Go-to-Market Strategy WWW.COMPANYNAME.COM 24 Key Question • What Are We Trying To Accomplish? • What Are The Potential Markets? • Where Should We Compete And What Must We Deliver? • What Go To Market Aooroach Is Optimal? • What Is Winning Worth? Focus • Clarify Desired Outcomes/ Objectives • Identify Market Attractiveness Factors, And ‘As Is’ Situation • Understanding The Opportunity To Create Deferential Advantage • Identify And Assess Market Channel Options • The Best Channel Approach Inputs/ Tasks • Review Market Data • Validate Project Approach • Design & Schedule Work Plan • Organize Core & Steering Teams • Identify Define, & Map Markets • Determine Buying Processes And Choice Drivers • Asses Addressable Markets W/ Attractiveness Criteria • Determine Company’s Ability To Compete In Attractive Markets • Identify Key Buying Influencers & Desired Behavioral Objectives • Determine The Optimal Offering & Positioning For Target Markets • Determine Ideal Channel Partner Criteria • Identify, Assess And Prioritize Potential Channel Partners By Targets Markets • Develop Recommendation For Go To Market Approach • Market-channel Positioning Platform Tested • Organizational Alignment Assessed Outcomes • Goal Alignment/Validation • Verify The Nature Of The Market Opportunity • Determine How You Will ‘Win’ • Determine How You Will ‘Play’ (GTM Model) • Identify How You Will Measure Results (Metrics) Provocation Discovery Diagnostic Design Recommendation This slide varies but the goal is the same: Show you’re thinking about (or have data or an unfair advantage in) distribution.
  • 25. WWW.COMPANYNAME.COM 25 Social Media Email Marketing Analytics & Reporting Paid Advertising Blog Website Design Search Engine Optimization Marketing Strategy
  • 26. Competitive Landscape WWW.COMPANYNAME.COM 26 Direct Competitors Indirect Competitors Industry Segment 01 Company Logo Company Logo Company Logo Industry Segment 02 Company Logo Company Logo Company Logo Industry Segment 03 Company Logo Company Logo Company Logo Don’t try to hard to force a slide that winds up meaningless in being overly positive. Instead, speak to how you’ll win against the most relevant two or three competitors
  • 27. WWW.COMPANYNAME.COM Coffee Break slide This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We will back at 10:00 AM In meeting room 27
  • 28. Product Comparison WWW.COMPANYNAME.COM 28 Company Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6 Company XX Competitor A Competitor B Competitor C Indirect Competitor A Indirect Competitor B Indirect Competitor C
  • 29. SWOT Analysis (Option 1 of 3) WWW.COMPANYNAME.COM 29 S Strengths W Weaknesses O Opportunities T Threats Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
  • 30. SWOT Analysis (Option 2 of 3) WWW.COMPANYNAME.COM 30 Strength Adapt it to your needs and capture your audience's attention. Weakness Adapt it to your needs and capture your audience's attention. Opportunity Adapt it to your needs and capture your audience's attention. Threat Adapt it to your needs and capture your audience's attention.
  • 31. SWOT Analysis (Option 3 of 3) WWW.COMPANYNAME.COM 31 Strength This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Threat This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Weakness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Opportunity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. SWOT
  • 32. Financial Projections WWW.COMPANYNAME.COM 32 FY18 FY19 FY20 FY21 FY22 FY23 Target Market (MM) 14 14.25 14.50 15 16 18 Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5 Net Revenue ($ MM) 650 700 750 800 850 900 Total Expenses ($ MM) 60 70 75 80 85 90 EBITDA ($ MM) 100 120 130 140 150 160 EBITDA margin 26% 28% 29% 21% 22% 23% Financing Cost ($ MM) 10 15 20 25 30 35 PAT ($ MM) 50 55 60 65 70 75 PAT margin 10% 11% 12% 11% 10% 9%
  • 33. Break-Even Analysis WWW.COMPANYNAME.COM 33 Units of Output Fixed Cost ($) Variable Cost ($) Total Cost ($) Sales Revenue ($) Profit/(Loss) ($) 100 5000 1000 6000 2000 (4000) 200 5000 2000 7000 4000 (3000) 300 5000 3000 8000 6000 (2000) 400 5000 4000 9000 8000 (1000) 500 5000 5000 10000 10000 - 600 5000 6000 11000 12000 1000 700 5000 7000 12000 14000 2000 Key Comments on the table
  • 34. Financing WWW.COMPANYNAME.COM 34 $10 MM How much capital are you willing to raise? Valuation of the company Investment Terms Preferred Equity (convertible in to common) @ X pre-money valuation Convertible note @ $X valuation cap; 1.5 X premium $5 MM
  • 35. Relevant Example ▪ Sales & Marketing, Hire key employees, Founder Salaries ▪ Build out/further develop technology, File patents ▪ Achieve key milestones: 1st client? Breakeven time? 3x Revenue growth? Use of Funds WWW.COMPANYNAME.COM 35 0% 10% 20% 30% 40% 50% Product Development Operational Cost New Hires Marketing Hundreds Be thoughtful about this slide, since that’s how VCs think about finances. And definitely don’t try to project anything beyond two years. It’s just not reasonable. 15% 18% 40% 30%
  • 36. 36 Shareholding Pattern 85 41 15 12 5 158 Shareholder Name Name 1 Name 2 Name 3 Name 5 Name 4 Total Before Funding Total Shares 56% 27% 10% 03% 08% 100 36% 37% 07% 10% 10% After Funding Total Shares 100 45 47 09 13 12 126
  • 37. WWW.COMPANYNAME.COM Acquisition: Most likely exit options for companies: • Name potential companies (any unique relationship with them) • Name type/category of companies that could acquire you? • Why would they acquire you? How do you fir in their category? • Why won’t they try to built it themselves? Financial Buyer: Will your company generate excess cash flow that could make it attractive to financial buyers to generate a return? IPO: Least likely exit for a company, but a probability. Preferred strategy only when no buyer could afford the valuation of your company. Exit Strategy 37
  • 38. WWW.COMPANYNAME.COM 38 Client Testimonials This is a representative image, and should be replaced by your own image. Just right click and replace image. Mary Smith Founder CEO This is a representative image, and should be replaced by your own image. Just right click and replace image. John Smith Sales Manager
  • 39. Icons Slides For Business Model WWW.COMPANYNAME.COM 39
  • 41. WWW.COMPANYNAME.COM 41 Our Mission ▪ This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. ▪ This is a representative image, and should be replaced by your own image. Just right click and replace image.
  • 42. About Us 42 This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. Target Audiences Preferred by many This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. Values client This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section.
  • 43. WWW.COMPANYNAME.COM 43 Our Main Goals Superior Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Commitment & Dedication This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 44. Comparison WWW.COMPANYNAME.COM 44 vs MALE 45% FEMALE 80% Employees Work Performance Year 2017
  • 45. WWW.COMPANYNAME.COM Financials This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 50% 30% 15% 44
  • 46. WWW.COMPANYNAME.COM Quotes 46 THE ENTREPRENEUR always searches for change responds to it and exploits it as an OPPORTUNITY Peter Drucker
  • 47. Dashboard WWW.COMPANYNAME.COM 47 SPEED At 60% High speed Dashboard This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0 10 20 30 40 50 60 70 80 90 100 110 60%
  • 49. Timeline WWW.COMPANYNAME.COM 49 2017 2017 2017 2017 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 8,Jan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 19,Mar This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 23,may This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 1,Sep This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 6,Nov
  • 50. Post it WWW.COMPANYNAME.COM 50 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04
  • 51. WWW.COMPANYNAME.COM 51 After This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Business News Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Business News Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Newspaper
  • 52. Puzzle Pieces WWW.COMPANYNAME.COM 52 01 02 03 04 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 53. Target WWW.COMPANYNAME.COM 53 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 54. Venn WWW.COMPANYNAME.COM 54 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 03 05 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 55. Mind map WWW.COMPANYNAME.COM 55 Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
  • 56. Matrix WWW.COMPANYNAME.COM 56 ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. High High Low Profit Impact Supply Risk High-Low Quadrant High-High Quadrant Low-High Quadrant Low-Low Quadrant
  • 57. WWW.COMPANYNAME.COM 57 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Lego Infogrphic
  • 58. Silhouettes Infographic WWW.COMPANYNAME.COM 58 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Silhouettes Blue This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Silhouettes Red
  • 59. Hierarchy WWW.COMPANYNAME.COM 59 Name (Designation) Name (Designation) Name (Designation) Name (Designation) Name (Designation) Name (Designation) Name (Designation) Name (Designation) Name (Designation) Name (Designation)
  • 60. Funnel WWW.COMPANYNAME.COM 60 01 02 03 04 05 Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
  • 61. WWW.COMPANYNAME.COM 26% Adapt it to your needs and capture your audience's attention. 30% Adapt it to your needs and capture your audience's attention. 48% Adapt it to your needs and capture your audience's attention. Pie Chart 61
  • 62. Bar Graph WWW.COMPANYNAME.COM 62 0 10 20 30 40 50 60 70 80 90 0 10 20 30 40 50 60 70 80 90 100 FY' 15 FY' 16 FY' 17 FY' 18 Product 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 63. Line chart WWW.COMPANYNAME.COM 63 0 10 20 30 40 50 60 70 80 90 100 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Financial Year 2016 Sales in Percentage(%) This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 1 Product 2
  • 64. 0 10 20 30 40 50 60 70 80 90 100 Dec Nov Oct Sep Aug Jul Jun May Apr Mar Feb Jan Area Chart WWW.COMPANYNAME.COM 64 Product 01 Product 02 Sales in Percentage(%) 2017 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 65. Stock Chart WWW.COMPANYNAME.COM 65 0 10 20 30 40 50 60 70 0 20 40 60 80 100 120 140 160 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18 Volume Open Low High Close Volume This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 66. Radar Chart WWW.COMPANYNAME.COM 66 Jan Feb Mar Apr May Jun Jul This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 67. Clustered Column - Line 67 Product 01 Product 02 Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Sales In Percentage (%) 0 20 40 60 80 100 2014 2015 2016 2017 Q1 Q2 Q3 Q4 FY 2016
  • 68. Contact Us 68 Address: # Street Number, City, State Email Address: Emailaddress@123gmail.Com Contact Number: 0123456789