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Business Growth Strategy
And Revenue Model
Your Company Name
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AGENDA
Business Agenda
2
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About Us
09:00 am
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Meet the Team
10:00 am
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Portfolio
11:00 am
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Research
12:00 am
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attention.
Result
01:00 am
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Table of Content
3
Company Overview / Elevator Pitch01
Our Team02
The Problem03
The Solution04
Value Proposition - Product Service05
Product Roadmap06
Milestones Achieved07
Traction08
Business Model09
Revenue Streams10
Revenue Model11
Expense Model12
Growth Strategy13
Go-to-Market Strategy14
Marketing Strategy15
Competitive Landscape16
SWOT Analysis17
Product Comparison18
Financial Projection19
Break-Even Analysis20
Financing21
Use of Funds22
Shareholding Pattern23
Exit Strategy24
Company Overview
4
Introduction
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Mission
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Vision
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Clientele
Service 1 Service 2 Service 3 Service 4
Offering
Service Area
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Elevator Pitch (Option 1 of 2)
5
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audience's attention.
What’s the service/product?
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audience's attention.
What’s the core Problem you are solving?
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your audience's attention.
What’s your big vision?
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Elevator Pitch (Option 2 of 2)
6
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What’s the service/product?
What’s the core Problem you
are solving?
What’s your big vision?
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audience's attention.
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Our Team
7
Jasmin Smith
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Designation
Tom Torres
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Designation
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Example: In UK, stress results
in 105 MM lost workdays each
year (For Health tech startup)
Problem 2
Example: 95% of companies
make decision by either
guessing or using their gut. No
one uses data analytics tools.
(For analytics startups)
Problem 3
Example: Video files are too
large to e-mail. (For tech
startups)
Problem 4
Example: Price is an important
concern for customers
purchasing online (for E-
commerce company)
Problem 1
The Problem
8
To better illustrate your problem,
as well as convey the problem
statement to someone who’s
less immersed in it than you,
consider adding some
components in the following way:
1. Customer Tries Something; 2.
Here’s the terrible they are
facing; 3. Existing solutions are
broken/Non-existent
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The Solution (Option 1 of 2)
9
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audience's attention.
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01
02
03
If the investor has no
clue what the product
does even after
getting deep into a
pitch; now is the time
for a short
explanation or demo
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The Solution (Option 2 of 2)
10
05
02
07
0401 03
06
Solution
If the investor has no
clue what the product
does even after
getting deep into a
pitch; now is the time
for a short
explanation or demo
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Value Proposition – Product/Services (Option 1 of 2)
11
Company:
Product:
Ideal Customer:
Experience
What does it
feel like to use
your Product?
Benefits
What your
product do?
Features
How does
your product
work?
Product
What are the
emotional
drivers of
drivers?
Wants
Risks of
switching to
your product?
Fears
What are
the hidden
needs?
What are the
rational drivers
of purchasing?
Needs
Customer
Substitutes
What do
people
currently do
instead?
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Value Proposition – Product/Services (Option 1 of 2)
12
01
0203
Your
Value
Proposition
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Your Offering
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What The Customer Needs
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attention.
The Marketplace Offerings
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Product Roadmap
13
FY18 FY19
Q2 Q3 Q4 Q1 Q2
New Platforms Android iPad, iOS
Native Mac
App
New Integrations HubSpot Dropbox BOTS NetSuite
New Channels Messenger WhatsApp Exchange
Enterprise Ready SSO Teams
Custom
Rights
Light Users
Advanced
Reporting
We have categorized
product roadmap in to
four most common
categories just to give a
basic idea on
classification which can
be altered by you as per
your requirement.
Milestone Achieved
14
Launched the API
Launched Web App
• 10,000 users
• Integrated in 50 Apps
100,000
users
Apr
FY17
Aug
FY17
Oct
FY18
USD 1 million
Nov
FY17
Jan
FY17
Adding few success
stories with the
investors will grab
their eyeballs and
further support your
pitch
15
Traction
Any coverage in articles/news
824075
1160050
283525
868080
1449991
990356
1160050
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
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on data. Just left click on it and select “Edit Data”.
A growing pipeline that will
generate USD XX in next X year
We’re performing amazing
for these clients, look at
these results
Any awards like Best Start-
up, Best tech transforming
company etc.
Growing fast,
Generating good
revenues
Company Logo
Business Model
16
How do you acquire
customers?
How do you provide
your service?
Type of Business Model
(For e.g.: Freemium model with
consistent 3% conversion from
free to paid plans)
How do you
monetize?
This slide will be helpful
in making the investor
understand about how
your company works,
generates revenue and
structure of your
business model
Business Model (Example Slide)
17
User
Acquisition
Gather User
information
Intelligent
Suggestion
User switches
= Referral fee
From:
Advertising
Email
Distribution partners
Includes:
A/c types
Spending pattern
Credit history
Demographics & preferences
Based on:
History
Usage
Spending habits
Current market deals/rates
Fee types:
Bank A/c
Credit card
Cell phone carrier
ISP Loan
Future Potential:
Advertising
Large expected
user base
High quality
user data
Premium
targeted ads
High profit
potential+ + =
Company XX makes money when users make money rather than relying on creating value through added service
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Revenue Streams
18
Revenue
Streams
Partner with other players in value
chain to increase business
Partner
commission
Anybody can open an A/c start
selling their product
Supplier
commission
Selling products at profitable
rates
Selling in-house
products
Selling products at profitable
rates
Indirect sources such
as advertising,
affiliates etc.
Revenue streams have
been classified in to 2
parts: present sources
and future sources and
these can be altered as
per your revenue model
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Revenue Model
19
Pricing - whether you will
be charging flat fee or %?
Estimated Yearly
Revenue - 100 clients x A
units x B Fee = $ C Revenue
Expected ARPU - $ 100
Life-time value of
a customer- $5000
Recurring Revenue
Frequency - Once every six
months / Once a year
Expected conversion
rate to get a paid client
- 10% of total customers
We have considered 6
most important and
commonly considered
factors which are
expected by the
investors to be a part of
their revenue model
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Expense Model (Option 1of 2)
20
Name top 3 expenses like Employee Expense, IT
expenses & License purchase expenses
Key Expenses needed to generate revenue?
$ 50 Average cost to acquire a customer
1 month
How long is sales cycle to get a client?
Name of company & purpose it serves
Any unique strategic alliances?
$ 30 Cost to maintain a customer and build a recurring sales?
Now: $5000 | After: $50,000 Monthly burn
rate, now vs. after funding?
1 Year How long will new funding last?
Investors would like to
understand how your
company would manage
the funding and
understand the key
expenses that you will be
making
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Expense Model (Option 2 of 2)
21
Name top 3 expenses like
Employee Expense, IT expenses &
License purchase expenses
Key Expenses needed to generate
revenue?
$ 50
Average cost to acquire
a customer
1 month
How long is sales cycle to get
a client?
Name of company &
purpose it serves
Any unique strategic alliances?
$ 30
Cost to maintain a customer and
build a recurring sales?
Now: $5000 | After:
$50,000
Monthly burn rate, now vs. after
funding?
1 Year
How long will new funding last?
We have covered the
most important
components of the
growth strategy which
differs from company to
company and can be
altered accordingly
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Growth Strategy
22
Marketing & Sales
Acquiring Customers
› Online marketing like SEO, SMM, deal of the day
› Refer a friend
› Loyalty discounts
› Incentive for employees on increasing sales
Customer Service
Retaining Customers
› Dedicated customer service representative
› Customer Feedback System in place
Product Development
Staying Competitive
› Consumer product advisory board to drive consumer features
› Add Android App
› Add iOS App
We have covered the
most important
components of the
growth strategy which
differs from company to
company and can be
altered accordingly
23
We will be come back soon
Let’s take
10 mins
Coffee Break
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Go-to-Market Strategy
24
Key Question • What Are We Trying To
Accomplish?
• What Are The Potential
Markets?
• Where Should We
Compete And What Must
We Deliver?
• What Go To Market
Approach Is Optimal?
• What Is Winning Worth?
Focus • Clarify Desired
Outcomes/ Objectives
• Identify Market
Attractiveness Factors,
And ‘As Is’ Situation
• Understanding The
Opportunity To Create
Deferential Advantage
• Identify And Assess
Market Channel Options
• The Best Channel
Approach
Inputs/ Tasks • Review Market Data
• Validate Project Approach
• Design & Schedule Work
Plan
• Organize Core & Steering
Teams
• Identify Define, & Map
Markets
• Determine Buying
Processes And Choice
Drivers
• Asses Addressable
Markets W/ Attractiveness
Criteria
• Determine Company’s
Ability To Compete In
Attractive Markets
• Identify Key Buying
Influencers & Desired
Behavioral Objectives
• Determine The Optimal
Offering & Positioning For
Target Markets
• Determine Ideal Channel
Partner Criteria
• Identify, Assess And
Prioritize Potential
Channel Partners By
Targets Markets
• Develop
Recommendation For Go
To Market Approach
• Market-channel
Positioning Platform
Tested
• Organizational Alignment
Assessed
Outcomes • Goal Alignment/Validation • Verify The Nature Of The
Market Opportunity
• Determine How You Will
‘Win’
• Determine How You Will
‘Play’ (GTM Model)
• Identify How You Will
Measure Results
(Metrics)
1 2 3 4 5
Provocation Discovery Diagnostic Design Recommendation
This slide varies but the
goal is the same: Show
you’re thinking about (or
have data or an unfair
advantage in)
distribution.
25
Social Media
Email Marketing
Analytics & Reporting
Paid Advertising
Blog
Website Design
Search Engine Optimization
Marketing
Strategy
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Competitive Landscape
26
Direct
Competitors
Indirect
Competitors
Don’t try to hard to force
a slide that winds up
meaningless in being
overly positive. Instead,
speak to how you’ll win
against the most relevant
two or three competitors
Company Logo Company Logo
Company Logo Company Logo
Company Logo Company Logo
02
Industry Segment
01
Industry Segment
03
Industry Segment
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Product Comparison
27
Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6
Company XX
Competitor A
Competitor B
Competitor C
Indirect Competitor A
Indirect Competitor B
Indirect Competitor C
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SWOT Analysis (Option 1 of 3)
WWW.COMPANY.COM 28
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Weaknesses
W
Strengths
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S
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Threats
T
Opportunities
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O
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Strengths Weaknesses Opportunities Threats
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SWOT Analysis (Option 2 of 3)
29
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SWOT Analysis (Option 3 of 3)
WWW.COMPANY.COM 3030
Strengths OpportunitiesWeaknesses Threats
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Financial Projections
31
FY18 FY19 FY20 FY21 FY22 FY23
Target Market (MM) 14 14.25 14.50 15 16 18
Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5
Net Revenue ($ MM) 650 700 750 800 850 900
Total Expenses ($ MM) 60 70 75 80 85 90
EBITDA ($ MM) 100 120 130 140 150 160
EBITDA margin 26% 28% 29% 21% 22% 23%
Financing Cost ($ MM) 10 15 20 25 30 35
PAT ($ MM) 50 55 60 65 70 75
PAT margin 10% 11% 12% 11% 10% 9%
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Break-Even Analysis
32
Units of Output Fixed Cost ($) Variable Cost ($) Total Cost ($) Sales Revenue ($) Profit/(Loss) ($)
100 5000 1000 6000 2000 (4000)
200 5000 2000 7000 4000 (3000)
300 5000 3000 8000 6000 (2000)
400 5000 4000 9000 8000 (1000)
500 5000 5000 10000 10000 -
600 5000 6000 11000 12000 1000
700 5000 7000 12000 14000 2000
33
$5MM
How much capital are you willing
to raise?
$10MMValuation of the company
Investment Terms
Preferred Equity (convertible in to common) @ X pre-money valuation
Convertible note @ $X valuation cap; 1.5 X premium
Financing
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Use of Funds
34
• Sales & Marketing, Hire key employees,
Founder Salaries
• Build out/further develop technology, File
patents
• Achieve key milestones: 1st client?
Breakeven time? 3x Revenue growth?
Relevant Example
18%30%
40%
12%
New Hires
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Operational Cost
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Product Development
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Marketing
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Be thoughtful about this
slide, since that’s how
VCs think about
finances. And definitely
don’t try to project
anything beyond two
years. It’s just not
reasonable.
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56
27
10
3 4
100
36
37
7
10
10
100
Shareholding Pattern
35
Shareholding Pattern
Shareholder
Name
Name 1
Name 2
Name 3
Name 5
Name 4
Total
Total Shares
Before Funding After Funding
Total Shares
45
47
09
13
12
126
85
41
15
12
5
158
36
Acquisition: Most likely exit options for companies:
• Name potential companies (any unique relationship with them)
• Name type/category of companies that could acquire you?
• Why would they acquire you? How do you fir in their category?
• Why won’t they try to built it themselves?
Financial Buyer: Will your company
generate excess cash flow that could make it
attractive to financial buyers to generate a return?
IPO: Least likely exit for a company, but a probability.
Preferred strategy only when no buyer could afford the valuation
of your company.
Exit
Strategy
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Client Testimonials
37
Mary Smith
Founder CEO
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John Smith
Sales Manager
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Icons Slides For Business Growth Strategy
38
39
Additional
Slides
40
About Us
Target Audiences
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Preferred by many
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Values client
41
Our Mission
Vision
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Mission
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Goal
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42
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Reliability
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Superior Quality
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Commitment & Dedication
Today’s
Goal
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Comparison
43
Screen
Performance
Memory
Photography
Screen
Performance
Memory
Photography
Product Name
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Product Name
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audience's attention.
vs
75.534 user 85.654 user
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Quotes
44
When everything seems
to be going against you
remember
an airplane
takes off against the
wind not with it.
Henry Ford
45
Dashboard
SPEED ON 81%
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01 02 03 04
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Location
46
60%
50%
45%
30%
USA
Brazil
Australia
China
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Timeline
47
10 Jan
2014
25 May
2015
13 Sep
2016
30 Oct
2017
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Matrix
48
High Low
HighLow
RelativeMarketGrowthRate
Relative Market Share
Star Question mark
Cash Cow Dog
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Target
49
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Achievement 01
Achievement 02
Achievement 03
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Venn
50
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2.1. 3.
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4.
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Mind Map
51
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Lego
52
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Hierarchy
53
CEO
Marketing
Director
Sales
Director
Manager 01
Manager 02
Manager 03
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Manager 01
Manager 02
Manager 03
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Post it
54
01
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02
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03
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55
NEWS PAPER
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Today’s News
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Puzzle
56
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01
02
03
04
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Funnel
57
01
02
03
04
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58
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01
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03
Silhouettes
Column Chart
80
100
150
180
210
220
100
150
200
230
270
350
0 50 100 150 200 250 300 350 400 450 500 550 600
2012
2013
2014
2015
2016
2017
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Product 02
59
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Pie Chart
60
8%
15%
62%
15%
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This slide is 100% editable. Adapt it to your needs
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Line Chart
61
0
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20
30
40
50
60
70
80
90
100
FY '11 FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18
Salesinpercentage(%)
Product 01
Product 02
This graph/chart is linked to excel, and changes automatically based on data. Just
left click on it and select “Edit Data”.
62
0
10
20
30
40
50
60
70
80
FY' 15 FY' 16 FY' 17 FY' 18
Volume
High
Low
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Area Chart
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90
100
DecNovOctSepAugJulJunMayAprMarFebJan
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Business Growth Strategy And Revenue Model PowerPoint Presentation Slides

  • 1. Business Growth Strategy And Revenue Model Your Company Name
  • 2. This slide is 100% editable. AGENDA Business Agenda 2 Adapt it to your needs and capture your audience's attention. About Us 09:00 am Adapt it to your needs and capture your audience's attention. Meet the Team 10:00 am Adapt it to your needs and capture your audience's attention. Portfolio 11:00 am Adapt it to your needs and capture your audience's attention. Research 12:00 am Adapt it to your needs and capture your audience's attention. Result 01:00 am
  • 3. This slide is 100% editable. Table of Content 3 Company Overview / Elevator Pitch01 Our Team02 The Problem03 The Solution04 Value Proposition - Product Service05 Product Roadmap06 Milestones Achieved07 Traction08 Business Model09 Revenue Streams10 Revenue Model11 Expense Model12 Growth Strategy13 Go-to-Market Strategy14 Marketing Strategy15 Competitive Landscape16 SWOT Analysis17 Product Comparison18 Financial Projection19 Break-Even Analysis20 Financing21 Use of Funds22 Shareholding Pattern23 Exit Strategy24
  • 4. Company Overview 4 Introduction Adapt it to your needs and capture your audience’s attention. Mission Adapt it to your needs and capture your audience’s attention. Vision Adapt it to your needs and capture your audience’s attention. Clientele Service 1 Service 2 Service 3 Service 4 Offering Service Area
  • 5. This slide is 100% editable. Elevator Pitch (Option 1 of 2) 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s the service/product? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s the core Problem you are solving? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s your big vision?
  • 6. This slide is 100% editable. Elevator Pitch (Option 2 of 2) 6 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s the service/product? What’s the core Problem you are solving? What’s your big vision? This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 7. This slide is 100% editable. Our Team 7 Jasmin Smith This is a representative image, and should be replaced by your own image. Just right click and replace image. Designation Tom Torres This is a representative image, and should be replaced by your own image. Just right click and replace image. Designation
  • 8. This slide is 100% editable. Example: In UK, stress results in 105 MM lost workdays each year (For Health tech startup) Problem 2 Example: 95% of companies make decision by either guessing or using their gut. No one uses data analytics tools. (For analytics startups) Problem 3 Example: Video files are too large to e-mail. (For tech startups) Problem 4 Example: Price is an important concern for customers purchasing online (for E- commerce company) Problem 1 The Problem 8 To better illustrate your problem, as well as convey the problem statement to someone who’s less immersed in it than you, consider adding some components in the following way: 1. Customer Tries Something; 2. Here’s the terrible they are facing; 3. Existing solutions are broken/Non-existent
  • 9. This slide is 100% editable. The Solution (Option 1 of 2) 9 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 If the investor has no clue what the product does even after getting deep into a pitch; now is the time for a short explanation or demo
  • 10. This slide is 100% editable. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. The Solution (Option 2 of 2) 10 05 02 07 0401 03 06 Solution If the investor has no clue what the product does even after getting deep into a pitch; now is the time for a short explanation or demo
  • 11. This slide is 100% editable. Value Proposition – Product/Services (Option 1 of 2) 11 Company: Product: Ideal Customer: Experience What does it feel like to use your Product? Benefits What your product do? Features How does your product work? Product What are the emotional drivers of drivers? Wants Risks of switching to your product? Fears What are the hidden needs? What are the rational drivers of purchasing? Needs Customer Substitutes What do people currently do instead?
  • 12. This slide is 100% editable. Value Proposition – Product/Services (Option 1 of 2) 12 01 0203 Your Value Proposition This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Offering This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What The Customer Needs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. The Marketplace Offerings
  • 13. This slide is 100% editable. Product Roadmap 13 FY18 FY19 Q2 Q3 Q4 Q1 Q2 New Platforms Android iPad, iOS Native Mac App New Integrations HubSpot Dropbox BOTS NetSuite New Channels Messenger WhatsApp Exchange Enterprise Ready SSO Teams Custom Rights Light Users Advanced Reporting We have categorized product roadmap in to four most common categories just to give a basic idea on classification which can be altered by you as per your requirement.
  • 14. Milestone Achieved 14 Launched the API Launched Web App • 10,000 users • Integrated in 50 Apps 100,000 users Apr FY17 Aug FY17 Oct FY18 USD 1 million Nov FY17 Jan FY17 Adding few success stories with the investors will grab their eyeballs and further support your pitch
  • 15. 15 Traction Any coverage in articles/news 824075 1160050 283525 868080 1449991 990356 1160050 Text Here Text Here Text Here Text Here Text Here Text Here Text Here This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. A growing pipeline that will generate USD XX in next X year We’re performing amazing for these clients, look at these results Any awards like Best Start- up, Best tech transforming company etc. Growing fast, Generating good revenues Company Logo
  • 16. Business Model 16 How do you acquire customers? How do you provide your service? Type of Business Model (For e.g.: Freemium model with consistent 3% conversion from free to paid plans) How do you monetize? This slide will be helpful in making the investor understand about how your company works, generates revenue and structure of your business model
  • 17. Business Model (Example Slide) 17 User Acquisition Gather User information Intelligent Suggestion User switches = Referral fee From: Advertising Email Distribution partners Includes: A/c types Spending pattern Credit history Demographics & preferences Based on: History Usage Spending habits Current market deals/rates Fee types: Bank A/c Credit card Cell phone carrier ISP Loan Future Potential: Advertising Large expected user base High quality user data Premium targeted ads High profit potential+ + = Company XX makes money when users make money rather than relying on creating value through added service
  • 18. This slide is 100% editable. Revenue Streams 18 Revenue Streams Partner with other players in value chain to increase business Partner commission Anybody can open an A/c start selling their product Supplier commission Selling products at profitable rates Selling in-house products Selling products at profitable rates Indirect sources such as advertising, affiliates etc. Revenue streams have been classified in to 2 parts: present sources and future sources and these can be altered as per your revenue model
  • 19. This slide is 100% editable. Revenue Model 19 Pricing - whether you will be charging flat fee or %? Estimated Yearly Revenue - 100 clients x A units x B Fee = $ C Revenue Expected ARPU - $ 100 Life-time value of a customer- $5000 Recurring Revenue Frequency - Once every six months / Once a year Expected conversion rate to get a paid client - 10% of total customers We have considered 6 most important and commonly considered factors which are expected by the investors to be a part of their revenue model
  • 20. This slide is 100% editable. Expense Model (Option 1of 2) 20 Name top 3 expenses like Employee Expense, IT expenses & License purchase expenses Key Expenses needed to generate revenue? $ 50 Average cost to acquire a customer 1 month How long is sales cycle to get a client? Name of company & purpose it serves Any unique strategic alliances? $ 30 Cost to maintain a customer and build a recurring sales? Now: $5000 | After: $50,000 Monthly burn rate, now vs. after funding? 1 Year How long will new funding last? Investors would like to understand how your company would manage the funding and understand the key expenses that you will be making
  • 21. This slide is 100% editable. Expense Model (Option 2 of 2) 21 Name top 3 expenses like Employee Expense, IT expenses & License purchase expenses Key Expenses needed to generate revenue? $ 50 Average cost to acquire a customer 1 month How long is sales cycle to get a client? Name of company & purpose it serves Any unique strategic alliances? $ 30 Cost to maintain a customer and build a recurring sales? Now: $5000 | After: $50,000 Monthly burn rate, now vs. after funding? 1 Year How long will new funding last? We have covered the most important components of the growth strategy which differs from company to company and can be altered accordingly
  • 22. This slide is 100% editable. Growth Strategy 22 Marketing & Sales Acquiring Customers › Online marketing like SEO, SMM, deal of the day › Refer a friend › Loyalty discounts › Incentive for employees on increasing sales Customer Service Retaining Customers › Dedicated customer service representative › Customer Feedback System in place Product Development Staying Competitive › Consumer product advisory board to drive consumer features › Add Android App › Add iOS App We have covered the most important components of the growth strategy which differs from company to company and can be altered accordingly
  • 23. 23 We will be come back soon Let’s take 10 mins Coffee Break
  • 24. This slide is 100% editable. Go-to-Market Strategy 24 Key Question • What Are We Trying To Accomplish? • What Are The Potential Markets? • Where Should We Compete And What Must We Deliver? • What Go To Market Approach Is Optimal? • What Is Winning Worth? Focus • Clarify Desired Outcomes/ Objectives • Identify Market Attractiveness Factors, And ‘As Is’ Situation • Understanding The Opportunity To Create Deferential Advantage • Identify And Assess Market Channel Options • The Best Channel Approach Inputs/ Tasks • Review Market Data • Validate Project Approach • Design & Schedule Work Plan • Organize Core & Steering Teams • Identify Define, & Map Markets • Determine Buying Processes And Choice Drivers • Asses Addressable Markets W/ Attractiveness Criteria • Determine Company’s Ability To Compete In Attractive Markets • Identify Key Buying Influencers & Desired Behavioral Objectives • Determine The Optimal Offering & Positioning For Target Markets • Determine Ideal Channel Partner Criteria • Identify, Assess And Prioritize Potential Channel Partners By Targets Markets • Develop Recommendation For Go To Market Approach • Market-channel Positioning Platform Tested • Organizational Alignment Assessed Outcomes • Goal Alignment/Validation • Verify The Nature Of The Market Opportunity • Determine How You Will ‘Win’ • Determine How You Will ‘Play’ (GTM Model) • Identify How You Will Measure Results (Metrics) 1 2 3 4 5 Provocation Discovery Diagnostic Design Recommendation This slide varies but the goal is the same: Show you’re thinking about (or have data or an unfair advantage in) distribution.
  • 25. 25 Social Media Email Marketing Analytics & Reporting Paid Advertising Blog Website Design Search Engine Optimization Marketing Strategy
  • 26. This slide is 100% editable. Competitive Landscape 26 Direct Competitors Indirect Competitors Don’t try to hard to force a slide that winds up meaningless in being overly positive. Instead, speak to how you’ll win against the most relevant two or three competitors Company Logo Company Logo Company Logo Company Logo Company Logo Company Logo 02 Industry Segment 01 Industry Segment 03 Industry Segment
  • 27. This slide is 100% editable. Product Comparison 27 Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6 Company XX Competitor A Competitor B Competitor C Indirect Competitor A Indirect Competitor B Indirect Competitor C
  • 28. This slide is 100% editable. SWOT Analysis (Option 1 of 3) WWW.COMPANY.COM 28 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Weaknesses W Strengths This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. S This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Threats T Opportunities This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. O
  • 29. This slide is 100% editable. Strengths Weaknesses Opportunities Threats This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. SWOT Analysis (Option 2 of 3) 29
  • 30. This slide is 100% editable. SWOT Analysis (Option 3 of 3) WWW.COMPANY.COM 3030 Strengths OpportunitiesWeaknesses Threats This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 31. This slide is 100% editable. Financial Projections 31 FY18 FY19 FY20 FY21 FY22 FY23 Target Market (MM) 14 14.25 14.50 15 16 18 Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5 Net Revenue ($ MM) 650 700 750 800 850 900 Total Expenses ($ MM) 60 70 75 80 85 90 EBITDA ($ MM) 100 120 130 140 150 160 EBITDA margin 26% 28% 29% 21% 22% 23% Financing Cost ($ MM) 10 15 20 25 30 35 PAT ($ MM) 50 55 60 65 70 75 PAT margin 10% 11% 12% 11% 10% 9%
  • 32. This slide is 100% editable. Break-Even Analysis 32 Units of Output Fixed Cost ($) Variable Cost ($) Total Cost ($) Sales Revenue ($) Profit/(Loss) ($) 100 5000 1000 6000 2000 (4000) 200 5000 2000 7000 4000 (3000) 300 5000 3000 8000 6000 (2000) 400 5000 4000 9000 8000 (1000) 500 5000 5000 10000 10000 - 600 5000 6000 11000 12000 1000 700 5000 7000 12000 14000 2000
  • 33. 33 $5MM How much capital are you willing to raise? $10MMValuation of the company Investment Terms Preferred Equity (convertible in to common) @ X pre-money valuation Convertible note @ $X valuation cap; 1.5 X premium Financing
  • 34. This slide is 100% editable. Use of Funds 34 • Sales & Marketing, Hire key employees, Founder Salaries • Build out/further develop technology, File patents • Achieve key milestones: 1st client? Breakeven time? 3x Revenue growth? Relevant Example 18%30% 40% 12% New Hires Adapt it to your needs and capture your audience's attention. Operational Cost Adapt it to your needs and capture your audience's attention. Product Development Adapt it to your needs and capture your audience's attention. Marketing Adapt it to your needs and capture your audience's attention. Be thoughtful about this slide, since that’s how VCs think about finances. And definitely don’t try to project anything beyond two years. It’s just not reasonable.
  • 35. This slide is 100% editable. 56 27 10 3 4 100 36 37 7 10 10 100 Shareholding Pattern 35 Shareholding Pattern Shareholder Name Name 1 Name 2 Name 3 Name 5 Name 4 Total Total Shares Before Funding After Funding Total Shares 45 47 09 13 12 126 85 41 15 12 5 158
  • 36. 36 Acquisition: Most likely exit options for companies: • Name potential companies (any unique relationship with them) • Name type/category of companies that could acquire you? • Why would they acquire you? How do you fir in their category? • Why won’t they try to built it themselves? Financial Buyer: Will your company generate excess cash flow that could make it attractive to financial buyers to generate a return? IPO: Least likely exit for a company, but a probability. Preferred strategy only when no buyer could afford the valuation of your company. Exit Strategy
  • 37. This slide is 100% editable. Client Testimonials 37 Mary Smith Founder CEO This is a representative image, and should be replaced by your own image. Just right click and replace image. John Smith Sales Manager This is a representative image, and should be replaced by your own image. Just right click and replace image.
  • 38. This slide is 100% editable. Icons Slides For Business Growth Strategy 38
  • 40. 40 About Us Target Audiences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred by many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Values client
  • 41. 41 Our Mission Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 42. 42 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reliability This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Superior Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Commitment & Dedication Today’s Goal
  • 43. This slide is 100% editable. Comparison 43 Screen Performance Memory Photography Screen Performance Memory Photography Product Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention. vs 75.534 user 85.654 user
  • 44. This slide is 100% editable. Quotes 44 When everything seems to be going against you remember an airplane takes off against the wind not with it. Henry Ford
  • 45. 45 Dashboard SPEED ON 81% ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04
  • 46. This slide is 100% editable. Location 46 60% 50% 45% 30% USA Brazil Australia China
  • 47. This slide is 100% editable. Timeline 47 10 Jan 2014 25 May 2015 13 Sep 2016 30 Oct 2017 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
  • 48. This slide is 100% editable. Matrix 48 High Low HighLow RelativeMarketGrowthRate Relative Market Share Star Question mark Cash Cow Dog
  • 49. This slide is 100% editable. Target 49 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Achievement 01 Achievement 02 Achievement 03
  • 50. This slide is 100% editable. Venn 50 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2.1. 3. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 4. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 51. This slide is 100% editable. Mind Map 51 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 52. This slide is 100% editable. Lego 52 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 53. This slide is 100% editable. Hierarchy 53 CEO Marketing Director Sales Director Manager 01 Manager 02 Manager 03 Staff Staff Staff Staff Staff Staff Staff Staff Staff Staff Staff Staff Manager 01 Manager 02 Manager 03
  • 54. This slide is 100% editable. Post it 54 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 55. 55 NEWS PAPER This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Today’s News ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 56. This slide is 100% editable. Puzzle 56 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04
  • 57. This slide is 100% editable. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Funnel 57 01 02 03 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 58. 58 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Silhouettes
  • 59. Column Chart 80 100 150 180 210 220 100 150 200 230 270 350 0 50 100 150 200 250 300 350 400 450 500 550 600 2012 2013 2014 2015 2016 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 59 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 60. This slide is 100% editable. Pie Chart 60 8% 15% 62% 15% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 61. This slide is 100% editable. Line Chart 61 0 10 20 30 40 50 60 70 80 90 100 FY '11 FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18 Salesinpercentage(%) Product 01 Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 62. 62 0 10 20 30 40 50 60 70 80 FY' 15 FY' 16 FY' 17 FY' 18 Volume High Low This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Stock Chart This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 63. This slide is 100% editable. Radar Chart 63 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 1 2 3 4 5 Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
  • 64. This slide is 100% editable. Area Chart 64 0 10 20 30 40 50 60 70 80 90 100 DecNovOctSepAugJulJunMayAprMarFebJan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Sales In Percentage(%) 2017
  • 65. 65 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 25 70 45 65 45 80 Jan Feb Mar Apr May Jun Bar Graph This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 66. Clustered Column – Line Chart 66 0 10 20 30 40 50 60 70 80 90 100 SalesInPercentage(%) FY’1 FY’2 FY’ 3 FY’ 4 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
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