The document discusses various brainstorming techniques that can be used for new product development. It begins with an overview of basic brainstorming principles like deferring judgment and encouraging wild ideas. It then covers specific techniques such as individual versus group brainstorming, structured versus unstructured approaches, brainwriting, mind mapping, reverse brainstorming and more. The document provides details on how to implement each technique and analyze the results, with the goal of generating many novel ideas for new products.

1. Brainstorming
Techniques for
NEW PRODUCT
DEVELOPMENT
Your Company Name

2. Agenda Slide
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"A method of shared problem solving in which all members of a group
spontaneously contribute ideas."
What Is Brainstorming

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1. No criticizing
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2. No evaluating
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3. No limits on ideas
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4. No judgmental looks
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Rules Of Brainstorming

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Convergent Phase
Discuss, critique, and prioritize
ideas. Select ideas that are most
applicable to the problem.
Divergent Phase
Ask the group to generate as
many solutions or ideas. There
should be no censorship.
Posing Problem
Posing problem pose a
clear problem, question, or
topic to the group.
Selecting Participants
Select a group of 3 to 10
participants with different
backgrounds.
01
02
03
04
Procedure OF Brainstorming

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Method
Scorecard For
Brainstorming
Overall Effort
Required
Time For Planning
And Conducting
Skill And
Experience
Supplies And
Equipment
Time For Data
Analysis
Most Useful
During These
Project Phases:
✓ Problem
Definition
✓ Requirements
✓ Conceptual
Design
✓ Detailed
Design
✓ Implementatio
n
Method Scorecard For Brainstorming

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Idea
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The Brainstorming Technique

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Creative IdeationThe Brain Dump Divergent Thinking
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Stages Of Brainstorming

9. You Can Take Advantage Of The
Full Experience And Creativity Of
All Team Members. When One
Member Gets Stuck With An Idea,
Another Member's Creativity And
Experience Can Take The Idea To
The Next Stage. You Can Develop
Ideas In Greater Depth With Group
Brainstorming Than You Can With
Individual Brainstorming.
Group
Brainstorming
While Group Brainstorming Is
Often More Effective At
Generating Ideas Than Normal
Group Problem Solving, Several
Studies Have Shown That
Individual Brainstorming
Produces More – And Often
Better – Ideas Than Group
Brainstorming.
Individual
Brainstorming
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Types Of Brainstorming- Individual And Group Brainstorming

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“Mind mapping is a useful technique that helps you learn more
effectively, improves the way that you record information, and supports
and enhances creative problem solving.”
Mind Maps For Brainstorming

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In Structured Brainstorming
• Solicit one idea from
each person in
sequence.
• Participants who don’t
have an idea at the
moment may say pass.
In Unstructured Brainstorming
• Participants simply contribute
ideas as they come to mind.
• The advantage of free form
brainstorming is that participants
can build off each other’s ideas.
The atmosphere is very relaxed.
In Silent Brainstorming
• Have participants write ideas
individually on sticky back
notes or small slips of paper.
• Collect the papers and post
them for all to see.
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3 Basic Brainstorming Techniques Structured Unstructured And Silent

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05
04
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02
01
Before getting together as a group, present the task or
problem to all members. Give everyone sufficient time
to think about what needs to be done and to form their
own opinions on how to best accomplish the task or
solve the problem.
Form a core group of two members. Have them
discuss the problem.
Add a third group member to the core group. The third
member presents ideas to the first two members
before hearing the ideas that have already been
discussed. After all three members have laid out their
solutions and ideas, they discuss their options
together.
Repeat the same process by adding a fourth member,
and so on, to the group. Allow time for discussion after
each additional member has presented his or her
ideas.
Reach a final decision only after all members have
been brought in and presented their ideas.
1.The Stepladder Technique

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In brief, it consists of 6 participants supervised by A moderator who are required to write down 3 ideas on A
specific worksheet within 5 minutes. The outcome after 6 rounds, during which participants swap their
worksheets passing them on to the team member sitting at their right, is 108 ideas generated in 30 minutes.
Participants
Idea Participants 1 Participants 2 Participants 3 Participants 4 Participants 5 Participants 6
Idea 1
Idea 2
Idea 3
2. 6-3-5 Brainwriting

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3. Online Brainstorming

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“This method involves collecting ideas from people on pieces of paper or post-it
notes. Writing rather than speaking allows free flow of ideas and level playing
field for quitter and outspoken participants.”
03
02
01
05
04
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4. Crawford's Slip Writing Method

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Target
Your Goals Visitor Goals
CHANGE YOUR THINKING
INSTEAD OF ASKING
― “How Do I Solve Or Prevent This Issue?”
― “How Do I Achieve These Results?”
ASK
― “How Could I Possibly Cause The Issue?”
― “How Could I Possibly Achieve The Opposite Effect?”
5. Reverse Brainstorming

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New Product
Why will they buy it?
How is it better than competitor's product?
How to finalize the product design?
What is the cost of the product?
What is the right time to launch the product?
What is its shelf life?
How will we pitch it?
Why people choose our product?
How we sell it?
What should the price of product?
What are the features of the product?
Who will buy it?
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6. Star Busting

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Work Groups
and Teams Development
Compliance
Organizational
Environment
Safety
Maximizing Your
Leadership
“When an idea-generating session has numerous related issues or numerous
stakeholders, simple brainstorming is often inadequate. The charlotte
procedure (sometimes spelled 'charrette') involves organizing people into
several small groups, each of which brainstorms ideas one-after-the-other
until everyone involved has had a chance to contribute fully.
7. Charlotte Procedure

19. STEP 1 – Gather your team together around A table. Give each person index cards so that
they can record their ideas on individual pieces of card.
STEP 2 – Acting as facilitator, explain the problem that you want to solve. Be specific about
the objectives of the brainstorming session. Answer questions, but discourage discussion. The
goal in this step is to allow individual people to think creatively without any influence from others.
STEP 3 – Have each team member, in silence, think of one idea and write it down on an
index card.
STEP 4 – Once everyone has written down an idea, have each person pass their idea to the
person next to them. Everyone should now be holding A new card with their neighbor's idea
written down on it.
STEP 5 – Have each person use their neighbor's idea as inspiration to create another idea.
Then ask each person to hand in their neighbor's card, and pass their new idea to the person
next to them to repeat.
STEP 6 – Continue this circular idea swap for as long as is necessary to gather A good
amount of ideas. When the time is up, gather up all the ideas. You can now collate them,
eliminate any duplicates and discuss them further as required.
This method allows team members to generate ideas without
being influenced by any one person.
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8. Round-Robin Brainstorming

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“Role storming is a technique that encourages
group members to take on other people's
identities while brainstorming. This reduces the
inhibitions that many people feel when sharing
their ideas with a group, and it helps people
come up with ideas that they may not have
otherwise considered. Usually, each team
member should have around 2 minutes to get
into character and 10 minutes to brainstorm
ideas that reflect the chosen character. The
session has two rounds, which gives each
member 24 minutes to brainstorm ideas. The
session length is the total time for all the
members. For example, if the session includes
4 members, then the total time will be 96
minutes.”
9. Role Storming

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Morphological Analysis
Variation A AA
BA CA DA
Variation B
AB BB CB DB
Variation C
AC BC CC DC
Variation D
AD BD CD DD
Variation E
AE BE CE DE
Element A Element B Element C Element D
10. Morphological Analysis

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Definition
Similar Feels Like Opposite Similar Synthesis
Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here
“This is a technique that forces one to
talk about the problem in another
manner, to use other descriptive
words in another form, mainly, by
using analogies as the mechanisms
for making the familiar strange and
strange familiar.”
Rich Stimulus
Climate
ActionThinking
11. The Synectics Technique

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There are two steps in the attribute listing technique. The first is to list
all of the various characteristics of the study object. The second is to
deliberately change or modify these characteristics.
ƒBy means of this technique, it is possible to bring together new
combinations of characteristics or attributes that will better fulfill some
existing need.
Features Material used Lead material Colour Shape
Special
features
Attributes Wood Grey Brown Cylindrical Eraser on top
Alternatives Plastic Luminous
Multicolour with
company logo
Oval
Hook to clip
onto clipboards
12. Attribute Listing Technique

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Leader Identifies Judgment Issues
And Develops Questionnaire.
Prospective Participants Are
Identified And Asked To Cooperate.
Leaders Compiles Summaries And
Reproduces Participants Responses.
Leaders Send The Compiled List
Of Judgment To All Participants.
Participants Comment On Each
Other’ S Ideas And Propose A Final
Judgment.
Leader Looks For Consensus.
Leader Accepts Consensus Judgment
As Group’s Choice.
Leaders Send Questionnaire To Willing
Participants, Who Record Their Judgments
And Recommendations And Return The
Questionnaire.
13. The Delphi Method

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Idea 1 Idea 2 Idea 3
Total Number Of
Votes
Voting
Criteria 1
6
Voting
Criteria 2
4
Voting
Criteria 3
5
Analysing Results Of Brainstorming Session Attribute Listing Technique

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Theme 1 Theme2 Theme3
Text Here Text Here Text Here
Text Here Text Here Text Here
Text Here Text Here Text Here
Analysing Results Of Brainstorming Session Affinity Diagrams

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Ideas Idea 1 Idea 2 Idea 3
Merits 3 2 2
Demerits 2 2 3
Implications 3 3 2
Probable 3 3 2
Outcomes 3 3 3
Score 14 13 12
Analysing Results Of Brainstorming Session Weighted Scoring Model

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TEXT
Requirement Score
A
B
C
TEXT
Criteria Weight
X 50%
Y 30%
Z 20%
Weighted Scores 100%
Decision Matrix- Weighted Scoring Model

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Black Hat
White Hat
Outside The Box Thinkers
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Data Driven Inputs
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Opposing Viewpoints
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Feelings And Intuitions
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Idea Collector, Leader
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Focused On The Positives
Analysing Results Of Brainstorming Session Six Thinking Hats

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01
0203
04
Threats
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Weaknesses
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Strengths
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Opportunities
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Analysing Results of Brainstorming Session SWOT Analysis

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Won’t
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Could
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Must
(Minimal Usable Subset)
Analysis For Skill Of Business Analyst
Analysing Results Of Brainstorming Session Moscow Analysis

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ADDITIONAL
SLIDES

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MISSIONVISION
CORE VALUE
Our Mission

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JOHN SMITH
JOB TITLE HERE
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CAROL SMITH
JOB TITLE HERE
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MARY SMITH
JOB TITLE HERE
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ANITA SMITH
JOB TITLE HERE
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Our Team

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CEO
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ANITA SMITH
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TOM SMITH
FOUNDER
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MARY SMITH
DIRECTOR OF SALES
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JOHN SMITH
MANAGING DIRECTOR
About Us

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Our Goal

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75
15
Define
strategy
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Comparison

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TEXT HERE
50%
TEXT HERE
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70%
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90%
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30%
Financial

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- Albert Einstein
Imagination is
more important
than knowledge.
Quotes

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01
02
03 04
05
06
01
02
03 04
05
06 01
02
03 04
05
06
Dashboard

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01
02
03
04
89%
Your Text Here
50%
Put Text Here
90%
Put Text Here
95%
Your Text Here
Location

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May Jun Jul Aug Sep Oct Nov DecJan Feb Mar Apr
2017
2018
2019
2020
Timelines

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Text Here
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Text Here
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Post It

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News Paper

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Puzzle

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01
02
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Target

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Effective Budged
Management
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Circular

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High Low
DefineValue
+High(definevalue)
+ High (Define Value)
+Low(definevalue)
+ Low (define value)
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Matrix

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01
02 03 04
05 06 07 08
Lego

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Text Here
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This slide is
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Silhouettes

52. www.company.com
52
Text Here
Text Here
Text Here Text Here
Text Here Text Here
Text Here Text Here
Text Here Text Here
Hierarchy

53. www.company.com
53
This slide is 100% editable. Adapt it to your needs and
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slide is 100% editable. Adapt it to your needs and capture your
audience’s attention. This slide is 100% editable. Adapt it to your
needs and capture your audience’s attention.
This slide is 100% editable. Adapt it to your needs and
capture your audience’s attention. This slide is 100% editable.
Adapt it to your needs and capture your audience’s attention. This
slide is 100% editable. Adapt it to your needs and capture your
audience’s attention. This slide is 100% editable. Adapt it to your
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Bulb Or Idea

54. www.company.com
54
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This slide is 100% editable.
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05
04
03
02
01
Magnify Glass

55. www.company.com
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20
25
30
35
40
45
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This slide is 100% editable.
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This slide is 100% editable.
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This slide is 100% editable.
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This slide is 100% editable.
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This slide is 100% editable.
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Bar Graph

56. www.company.com
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Stage 1
Stage 2
Stage 3
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This slide is 100% editable. Adapt it to
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This slide is 100% editable. Adapt it to your needs
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Funnel

57. www.company.com
57
THANK YOU